CouponBlender
CouponBlender is a free web-based coupon aggregation platform serving price-conscious online shoppers with verified discount codes across 36+ retail categories and hundreds of brands, monetizing exclusively via affiliate commissions through Awin, Commission Junction, Rakuten, and Affilinet.
- Company typePrivate
- Founded2011
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What CouponBlender does
CouponBlender is a web-based coupon aggregation platform that curates and publishes discount codes, promotional offers, and deals for hundreds of online and offline retailers across 36+ retail categories. The site serves price-conscious online shoppers who search for valid coupons before purchasing, and provides brand-specific coupon pages, category browsing, seasonal event pages, and printable coupons for in-store redemption. It is free to consumers with no subscription, account, or mobile app component.
CouponBlender firmographics
Firmographics- Name
- CouponBlender
- Legal name
- Coupon Blender
- Website
- https://couponblender.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CouponBlender is a free web-based coupon aggregation platform serving price-conscious online shoppers with verified discount codes across 36+ retail categories and hundreds of brands, monetizing exclusively via affiliate commissions through Awin, Commission Junction, Rakuten, and Affilinet.
- Ownership category
- akta.pro rank
CouponBlender industry classification
Industry- Product category
- Coupon and Deals Aggregation
- akta.pro primary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
CouponBlender business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Affiliate Commission Revenue: CouponBlender earns commissions through affiliate marketing partnerships with retailers. When users click through to partner brands and make purchases, CouponBlender receives a referral fee or percentage of the sale. The platform partners with affiliate networks including Awin, Affilinet, Commission Junction, and LinkShare to manage these relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CouponBlender product offering
Product offeringCore offering
CouponBlender is a free web-based platform that aggregates, curates, and verifies coupon codes, promo codes, and promotional deals from hundreds of online retailers across 36+ categories (Pizza, Fast Food, Clothing, Travel, Electronics, Home & Garden, etc.). Users browse by brand or category, copy codes to apply at partner retailer checkouts, and can also access printable coupons for in-store use. Revenue is generated through affiliate referral commissions when users click through and make purchases at partnered retailers.
Product overview
CouponBlender is a single unified coupon aggregation platform that collects and displays discount codes, promotional deals, and exclusive offers from third-party retailers. The platform operates as an intermediary between sellers and buyers, offering a searchable database organized across 35+ categories including food/dining (pizza chains, fast food, restaurants), retail (clothing, department stores, electronics), travel (car rentals, hotels), and services (auto parts, utilities). The core product features brand-specific coupon pages with verified codes, a printable coupons section for in-store use, and a store submission mechanism for merchants to list their promotions. Users browse by category or brand, copy coupon codes at checkout, and access exclusive deals through the platform's curated recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- CouponBlender A free, web-based coupon and deals aggregation platform that curates and displays discount codes, promo codes, and promotional deals from hundreds of online retailers across 36+ categories (Pizza, Fast Food, Clothing, Travel, Electronics, Home & Garden, etc.) for individual price-conscious consumers.
- Printable Coupons A dedicated section on CouponBlender offering printable coupons redeemable at physical retail store locations, complementing the platform's digital coupon code offering for in-store shoppers.
- Add Coupon / Store Listing A merchant self-service submission feature that allows retailers to list their shops and publish promotional codes and deals on the CouponBlender platform for distribution to deal-seeking consumers.
Companies that use CouponBlender
Customer profileSegments1 record
Ideal customer profiles2 records
CouponBlender technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CouponBlender partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AwincoreAffiliate marketing network partnership. CouponBlender participates in Awin's affiliate program to distribute coupon codes and earn referral commissions when users make purchases at partner retailers.
- AffilinetcoreAffiliate marketing network partnership. CouponBlender works with Affilinet to publish promo codes and earn commissions on referred sales through their affiliate tracking system.
- Commission Junction (CJ Affiliate)coreAffiliate marketing network partnership. CouponBlender participates in CJ Affiliate's network to drive sales to partnered brands and earn performance-based commissions.
- LinkShare (Rakuten Advertising)coreAffiliate marketing network partnership. CouponBlender collaborates with LinkShare (now Rakuten Advertising) to distribute retailer coupons and generate affiliate revenue.
- Partner RetailerscoreCouponBlender partners with hundreds of retail brands to publish their coupon codes and promotional offers. These include major national chains across categories: Casper, Forever 21, Domino's Pizza, Target, GameStop, Harbor Freight Tools, Pizza Hut, Little Caesars, Papa John's, Verizon, Walgreens, Starbucks, American Eagle, Tumi, Enterprise Rent-A-Car, Avis, Hertz, Budget, and many more. Retailers can submit coupon codes for publication on the platform.
Scale indicators2 records
Expansion highlights5 records
CouponBlender competitors and assessment
Company assessmentDirect peers
- Slickdeals: Community-driven deals and coupon platform with strong SEO authority and millions of monthly users. Operates the same core business model — free deal discovery monetized through affiliate links.
- Rakuten (formerly Ebates): Cashback and coupon platform that earns affiliate commissions from retailers and shares a portion with users. Comparable affiliate-driven revenue model and consumer-facing deal discovery experience.
- DealNews: Editorial-driven deals and coupon site covering multiple retail categories. Comparable in scale, audience, and affiliate-based monetization, with stronger brand recognition.
- Honey (PayPal): Acquired by PayPal for ~$4B, Honey is a coupon and cashback browser extension/mobile app that discovers and applies promo codes at checkout. Closest direct competitor in the coupon discovery and affiliate revenue model.
- Capital One Shopping: Free browser extension and web platform that aggregates coupon codes, applies them at checkout, and offers price comparisons. Direct competitor in coupon aggregation with stronger financial backing and distribution via Capital One.
- Coupons.com (Quotient Technology): One of the original digital coupon platforms, offering both printable and digital coupons across grocery, retail, and dining categories. Highly comparable business model and category coverage to CouponBlender.
- Brad's Deals: Long-running coupon and deals aggregator with a curated editorial approach. Comparable in business model (affiliate-driven, free-to-consumer) and category breadth.
- RetailMeNot: One of the largest coupon and deal aggregators in the US, partnering with tens of thousands of retailers. Directly comparable to CouponBlender as a free, web-based coupon platform monetized via affiliate commissions.
- Goodshop: Free coupon and cashback platform that partners with thousands of retailers and donates a portion of proceeds to nonprofits. Comparable affiliate-driven coupon model with a similar SMB/independent operator profile.
Broad incumbents
- Groupon: Public deals marketplace with broader focus on local experiences and goods. Overlaps with CouponBlender on retail and dining coupons, but operates at much larger scale and a different sub-category (local deals + vouchers).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CouponBlender social profiles
Digital presenceCouponBlender financial estimates
Financial estimateRevenue estimate
Valuation estimate
CouponBlender leadership team
Management profileNumber of profiles
CouponBlender funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CouponBlender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CouponBlender
What does CouponBlender do?
CouponBlender is a free web-based platform that aggregates, curates, and verifies coupon codes, promo codes, and promotional deals from hundreds of online retailers across 36+ categories (Pizza, Fast Food, Clothing, Travel, Electronics, Home & Garden, etc.). Users browse by brand or category, copy codes to apply at partner retailer checkouts, and can also access printable coupons for in-store use. Revenue is generated through affiliate referral commissions when users click through and make purchases at partnered retailers.
Is CouponBlender a public or private company?
CouponBlender is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CouponBlender founded?
CouponBlender was founded in 2011. It employs 1 to 10 people.
How does CouponBlender make money?
One revenue line is on record: affiliate Commission Revenue.
Who are CouponBlender's main competitors?
Direct peers on record are Slickdeals, Rakuten (formerly Ebates), DealNews, Honey (PayPal), Capital One Shopping, Coupons.com (Quotient Technology), Brad's Deals, RetailMeNot and Goodshop. Groupon is listed as a broad incumbent.
Does CouponBlender have an API?
No public API is recorded for CouponBlender.
What industry is CouponBlender in?
CouponBlender's product category is Coupon and Deals Aggregation. Its primary akta.pro industry code is BPAFAMAI, Couponing, Rebates & Cash-Back Promotions, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.