Tenere Team
Tenere Team operates a free browser-extension-based coupon and deals platform that automatically applies promo codes across 343,695+ stores for consumers, monetizing through affiliate commissions while funding reforestation partnerships as its brand differentiator.
- Company typePrivate
- Founded2020
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tenere Team does
Tenere Team Inc. is a Delaware-incorporated private company (bootstrapped, headquartered operationally in Hanoi, Vietnam) that operates a free coupon aggregation and deals platform distributed primarily through a browser extension available on Chrome, Firefox, and Microsoft Edge. The platform indexes coupon and promo data across approximately 343,695 retailer pages, automatically applies the best available code at checkout for users, and reports that shoppers save an average of 15-30% per order. A separate, manually curated layer — Community Verified Coupons and Tested Coupons — adds human QA, including a 14-person deals editor team that manually tests 2,000+ codes daily at a stated 98% success rate and a community-verified track recording 416,026 active coupon codes across 59,517 stores.
Revenue is generated almost entirely from affiliate commissions paid by partner merchants when users transact through the platform; affiliate partnerships expanded from 21 merchants in April 2022 to 301+ by September 2023, with the company also citing 30,000+ partner stores funding tree-planting activities. No fees are charged to end users. A portion of affiliate income is directed to a portfolio of 15 reforestation projects in 18 countries via 45 NGO partners (e.g., Eden Reforestation Projects, SeaTrees, WWF, Arbor Day Foundation), which functions as the company's brand differentiator and ESG positioning rather than a separate revenue line. The platform also operates an AI Tools Directory (28,789 tools across 50+ categories, 500K+ users) and a Grey Planet Scholarship program for student creators, both functioning as top-of-funnel brand and content assets. Financial disclosures are limited: a corporate financial report shows $492,635 in total income as of October 2023; no external institutional funding has been disclosed.
Customer concentration is low on the demand side — the company serves a horizontally segmented consumer base of general shoppers, deal hunters, and environmentally conscious consumers across a global footprint — while the supply side is diversified across 301+ named and unnamed affiliate merchants.
Tenere Team firmographics
Firmographics- Name
- Tenere Team
- Legal name
- Tenere Team Inc.
- Website
- https://tenereteam.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tenere Team operates a free browser-extension-based coupon and deals platform that automatically applies promo codes across 343,695+ stores for consumers, monetizing through affiliate commissions while funding reforestation partnerships as its brand differentiator.
- Ownership category
- akta.pro rank
Tenere Team industry classification
Industry- Product category
- Coupon & Deals Aggregation
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Tenere Team is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Tenere Team business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Affiliate Commissions: Partner stores pay Tenere a commission when users make purchases through the platform. A portion of these commissions funds tree planting projects while the remainder supports operations.
- Tree Planting Donations: For every dollar donated, three trees are planted. Partner organizations handle reforestation while Tenere acts as the intermediary funding source.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free browser extension with automatic savings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Tenere Team product offering
Product offeringCore offering
Tenere Team operates a free browser extension and web platform that automatically finds and applies the best coupon codes at checkout for users shopping at 30,000+ partner stores. The platform aggregates deals, promo codes, and discounts across 343,695 stores and funds tree-planting reforestation projects through affiliate commissions earned from partner merchants.
Product overview
Tenere Team operates as a coupon aggregation and deals platform with a browser-based extension architecture. The core product consists of the Tenere Website/Platform combined with the free Tenere Browser Extension (for Chrome, Firefox, and Microsoft Edge) that automatically finds and applies the best coupon codes at checkout from 30,000+ partner stores. Revenue from affiliate commissions funds environmental reforestation projects. Supporting modules include the AI Tools Directory (28,789 tools across 50+ categories), Community Verified Coupons (59,517 stores with real-purchase verification), Tested Coupons (2,000+ codes tested daily with 98% success rate by a team of 14 editors), and Tree Planting Projects (15 active reforestation projects across 18 countries). Additional features include the Share a Deal community feature and the Grey Planet Scholarship program ($3,000 for environmental video solutions).
Differentiator
Problem solved
Functional benefit
Products and services
- Tenere Browser Extension Free browser extension for Chrome, Firefox, and Microsoft Edge that automatically scans and applies the best coupon codes at checkout from 30,000+ partner stores. Includes tree-planting impact tracking with each purchase.
- Tenere Website/Platform Main web platform listing deals, coupons, promo codes, and discounts across 343,695 stores with daily deal feeds, popular coupons, and category browsing for travel, movies, home improvement, and more.
- AI Tools Directory Curated directory of 28,789 AI tools across 50+ categories featuring community voting, pricing tags, and user submissions. Used by 500K+ users to discover and compare AI tools.
Quantifiable outcome
- Users save avg. $126/month
- +3 more outcomes
Companies that use Tenere Team
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Tenere Team technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Tenere Team partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- Eden Reforestation ProjectscoreNon-profit organization aiming to reduce poverty and improve world forest health. Major recipient of Tenere donations with 122,173+ donations recorded. Operates in Madagascar, Mozambique, Kenya, and other areas.
- SeaTreescoreSupports communities and scientists protecting and regenerating blue-carbon coastal ecosystems. 1.6M+ mangroves planted across 10 projects. Goal of 100 SeaTrees projects.
- Plant With PurposecoreOperates in eight countries restoring relationships between humans and the planet. Community-based, locally-led approach through Purpose Groups.
- Carbonfund.orgmajorLeading US organization fighting climate change, making carbon offset affordable for individuals, companies, and organizations.
- Tree-NationmajorFounded in 2006, has 410,000+ citizens working together. Develops innovative tools widely utilized for tree planting.
- Plant-for-the-PlanetmajorNon-profit raising awareness about climate change and global justice among children and adults while planting trees.
- 8 Billion TreesmajorSocial enterprise offsetting human-caused environmental damage through reforestation efforts.
- Arbor Day FoundationmajorFounded in 1970s with mission to restore world forests and protect biodiversity. One million+ members.
- TreeSistersmajorUK-based non-profit planting over 20 million trees across 12 locations including Brazil, Borneo, Cameroon.
- One Tree PlantedmajorVermont-based non-profit running tree planting projects in North/South America and Africa.
- The Nature ConservancymajorFounded in US in 1951 with 1M+ members. Global conservation organization with forest protection programs.
- Trees4TreesminorNon-profit foundation growing high-value seedlings and providing to impoverished farmers for free with training programs.
- Trees for the FuturemajorAims to end hunger and poverty by training farmers to regenerate land through four-year training programs.
- WeForestminorNon-profit with nine projects spanning six countries, restoring forests, protecting water sources.
- World Wildlife Fund (WWF)majorGlobal conservation organization with panda logo, highly influential. WWF Forests Program supported.
- 30,000+ Merchant PartnerscorePartner stores fund tree planting when users shop through Tenere extension. Stores include major retailers across fashion, electronics, home goods, and more. Commission-based partnership.
- 301+ Affiliate PartnerscoreMerchant partners contributing to tree planting through affiliate commissions. Growing from 21 partners in April 2022 to 301+ by September 2023.
Scale indicators22 records
Recent moves6 records
Expansion highlights5 records
Tenere Team competitors and assessment
Company assessmentBroad incumbents
- Groupon: Public deals and discount marketplace with a much broader local-experiences and goods portfolio. Not a direct extension competitor, but overlaps on the deal-discovery and merchant-monetization dynamics that drive Tenere's affiliate revenue.
Direct peers
- Slickdeals: Community-driven deals and coupon platform with strong user-generated verification. Comparable to Tenere's Community Verified Coupons and Share a Deal mechanics, with a similar reliance on a passionate user base.
- CouponBirds: Coupon aggregator and browser extension with a comparable catalog of merchant codes and a similar SEO-led acquisition model. Useful comparable for catalog scale and content operations.
- Coupons.com: Digital coupon platform (Quotient Technology / Neptune Retail Solutions) offering printable, digital, and browser-based coupons. Overlaps with Tenere on merchant relationships, coupon distribution, and shopper-targeted savings.
- Karma: Shopping assistant browser extension and mobile app providing automatic coupons, price comparison, and wishlist alerts. Direct competitor in the same browser-extension, savings-at-checkout category.
- Capital One Shopping: Browser extension and web platform for automatic coupon application and price comparison. Backed by Capital One, it competes head-to-head with Tenere for the same US shopper persona and affiliate-driven economics.
- RetailMeNot: Long-standing coupon and deals aggregator with a deep merchant catalog. Comparable in catalog breadth, SEO-driven traffic, and reliance on affiliate/deal revenue from the same retail partners Tenere works with.
- Rakuten: Cashback and coupon platform with a browser extension and large merchant affiliate network. Directly comparable in revenue model (affiliate commissions), user proposition (savings at checkout), and global reach.
- Honey (PayPal): PayPal-owned browser extension that automatically finds and applies coupon codes at checkout. Closest direct competitor to Tenere's core extension product and the category leader, having been acquired for ~$4B.
Emerging players
- DealSpot: Browser extension for coupon codes with community verification features. Smaller-scale but operates a near-identical product to Tenere's core extension, making it a useful comparable on UX and verification mechanics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tenere Team social profiles
Digital presenceTenere Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenere Team leadership team
Management profileNumber of profiles
Profiles12 records
Tenere Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenere Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenere Team
What does Tenere Team do?
Tenere Team operates a free browser extension and web platform that automatically finds and applies the best coupon codes at checkout for users shopping at 30,000+ partner stores. The platform aggregates deals, promo codes, and discounts across 343,695 stores and funds tree-planting reforestation projects through affiliate commissions earned from partner merchants.
Is Tenere Team a public or private company?
Tenere Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tenere Team founded?
Tenere Team was founded in 2020. It employs 11 to 50 people.
Where is Tenere Team based?
Tenere Team is headquartered in Hanoi, Vietnam, in the Asia region.
How does Tenere Team make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are tree Planting Donations.
Who are Tenere Team's main competitors?
Groupon is listed as a broad incumbent. Direct peers are Slickdeals, CouponBirds, Coupons.com, Karma, Capital One Shopping, RetailMeNot, Rakuten and Honey (PayPal). DealSpot is listed as an emerging player.
Does Tenere Team have an API?
No public API is recorded for Tenere Team.
What industry is Tenere Team in?
Tenere Team's product category is Coupon & Deals Aggregation. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.