McNeely Brockman Public Relations

What McNeely Brockman Public Relations does

McNeely Brockman Public Relations (MBPR) is a private, full-service strategic communications and public relations firm founded in June 2018 by Mark McNeely and Kelly Brockman and headquartered in Brentwood, Tennessee (Nashville metropolitan area). The firm delivers an integrated portfolio of eight service lines — media relations, strategic planning, thought leadership, community outreach, branding and graphic design, crisis communications, event planning, and digital/social media — with no proprietary technology platform; delivery is professional and labor-based. MBPR is certified as a Women Business Enterprise (WBE) through the Tennessee Governor's Office of Diversity Enterprise and as a Small, Woman Owned Business with the Metropolitan Government of Nashville and Davidson County, giving it preferential access to government and corporate diversity procurement.

The firm serves four primary customer segments — healthcare organizations, nonprofits, government entities, and corporate clients — with a secondary focus on spirits and hospitality. Named enterprise clients include HCA Healthcare (emergency response communications), Amazon (Nashville regional headquarters announcement), Genesco, Middle Tennessee Electric, and multiple state, county, and municipal governments in Tennessee and Alabama alongside nonprofits such as Soles4Souls, the Recycling Alliance of North Alabama, and the Tennessee Craft Brewers Guild. Pricing is not publicly disclosed; engagements are custom project-based or retainer arrangements, with multi-year contracts noted.

MBPR runs a sales-led, relationship-driven go-to-market model: clients are acquired through the founders' and partners' established Nashville and Tennessee media, political, and nonprofit networks, supported by certifications, professional association leadership (PRSA Nashville, Counselors Academy, Chambers of Commerce, Rotary), and case-study-driven content marketing. The delivery team of approximately 14 people is anchored by three partners (Mark McNeely, Kelly Brockman, Leigh Lindsey, with Mary Ruth Raphael also designated as partner), two senior advisors (Lydia Lenker, Amanda Reinbold), a creative director, account staff, and operations support. Geographic scope is concentrated in Nashville/Middle Tennessee with engagement-level reach into Alabama.

Name

McNeely Brockman Public Relations

Legal name

McNeely Brockman Public Relations

Website

https://mcneelybrockmanpr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

McNeely Brockman Public Relations is a Nashville-area, woman-owned strategic communications firm founded in 2018, providing media relations, crisis communications, branding, community outreach, and event planning to healthcare, nonprofit, government, and corporate clients across Tennessee and the Southeast.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

akta.pro industry

PRIMARYBPAFAAAL

PR, Corporate Communications & Crisis Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFADAF

Media Relations & Press Office Services

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Strategic communications
• Media relations
• Crisis communications
• Branding and graphic design

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Fee-based professional services for public relations, communications strategy, media relations, crisis communications, event planning, and branding services. Revenue is generated through project-based engagements and ongoing retainer agreements with diverse clients across government, nonprofit, and corporate sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

McNeely Brockman Public Relations is a full-service strategic communications firm that sells project-based and retainer public relations services to corporate, nonprofit, and government clients. Its core offerings span eight service lines: Media Relations, Strategic Planning, Thought Leadership, Community Outreach, Branding/Graphic Design, Crisis Communications, Event Planning, and Digital/Social Media. Services are integrated into custom communications campaigns rather than sold as standalone software or platform products.

Product overview

McNeely Brockman Public Relations is a full-service strategic communications firm offering a unified portfolio of PR services rather than a platform-based product architecture. The company's service offerings include Media Relations, Strategic Planning, Thought Leadership, Community Outreach, Branding/Graphic Design, Crisis Communications, Event Planning, and Digital/Social Media. These services are offered as integrated capabilities that the firm combines to deliver comprehensive communications campaigns for clients across healthcare, nonprofit, education, government, hospitality, and other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Proactive media relations service covering print, television, radio, and digital platforms, designed to secure client coverage and manage ongoing reporter relationships for organizations across healthcare, nonprofit, government, and corporate sectors.
• Strategic Planning Campaign-level strategic planning service that provides clients with a roadmap for achieving communications goals with attention to budget, timeline, and measurable objectives, used by organizations across MBPR's target verticals.
• Thought Leadership Service that positions clients as industry experts and credible sources for media and trade publications through op-eds, quotable subject-matter commentary, and supporting materials.
• Community Outreach Service that aligns client messages with community partners through sponsorships, speaking engagements, and award nominations to drive grassroots engagement around nonprofit, government, and corporate initiatives.
• Branding/Graphic Design Branding and creative service covering new brand builds, brand refreshes, graphic design projects, website redesigns, and high-level art direction with a strategic branding approach, delivered to clients across MBPR's target verticals.
• Crisis Communications Crisis communications service providing proactive crisis plans, talking points, media training, and traditional media relations to help organizations minimize and address issues, used by healthcare systems, nonprofits, government agencies, and corporate clients.
• Event Planning Full-service event coordination service covering ideation through execution, including venue, vendors, invitations, and guest experience, delivered to corporate, nonprofit, and government clients.
• Digital/Social Media Digital and social media service providing real-time storytelling through social platforms, organic posts, content creation, and detailed analytics monitoring to support brand awareness and engagement for clients across MBPR's target verticals.

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and major.

• PRSA Nashville ChaptercoreOthersActive membership and leadership in the Public Relations Society of America Nashville Chapter. Team members serve on committees and hold leadership positions. Leigh Lindsey served as chapter president; team members participate in professional development and networking.
• Nashville Chamber of CommercecoreOthersActive member of the Nashville Area Chamber of Commerce. Membership supports business development and community engagement.
• Tennessee Chamber of CommerceminorOthersMembership in Tennessee Chamber of Commerce for broader business networking and advocacy.
• Counselors AcademycoreOthersMember of PRSA Counselors Academy. Kelly Brockman serves on the executive committee of this professional organization for PR agency leaders.
• Rotary Club of NashvilleminorOthersLydia Lenker serves on the board of Rotary Club of Nashville. Mark McNeely previously served on the board of Nashville Downtown Rotary Club.
• Tennessee Department of AgriculturemajorStrategic or Co-development PartnerPartnership with Tennessee Department of Agriculture for the Farm to Tap campaign with Tennessee Craft Brewers Guild. The campaign promotes awareness and use of locally grown agricultural products by craft brewers statewide.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• DVL Seigenthaler: Nashville-based integrated PR and public affairs firm with overlapping healthcare, government, and corporate clients. Direct competitor for Tennessee-based strategic communications and crisis work.
• Allison Worldwide: Mid-sized independent PR and integrated communications firm serving corporate, healthcare, and consumer clients. Comparable full-service PR business model at a similar scale point with a national footprint that MBPR lacks.
• Matter Communications: Mid-size independent PR and integrated marketing firm serving B2B and consumer technology, healthcare, and professional services clients. Closely comparable in size, service breadth, and business model to MBPR.
• Lovell Communications: Nashville-based PR firm specializing in healthcare and provider marketing, directly comparable to MBPR's healthcare practice (HCA Healthcare). Closest vertical-specific peer for healthcare strategic communications in the same geography.
• MP&F Strategic Communications: The largest independent PR firm in Tennessee, originally founded by MBPR co-founder Mark McNeely. Closest comparable in geography, service mix (media relations, crisis, government), and Nashville market positioning, and historically shares talent pipeline with MBPR.

Broad incumbents

• Ketchum: Global communications consultancy with strong healthcare and corporate practices. Competes for the same Fortune 500 and major healthcare systems work that MBPR's clients represent.
• FleishmanHillard: Global PR and communications network with offices in many U.S. markets. Competes for the same healthcare, government, and corporate accounts as MBPR, with much larger headcount, research capabilities, and global reach.
• Weber Shandwick: Global PR and communications network with strong healthcare, public affairs, and corporate practices. Competes for the same enterprise and government accounts that anchor MBPR's client book.
• Edelman: Largest global PR firm, competing across healthcare, government, and consumer verticals. Active in Nashville and Tennessee accounts, often displacing or competing directly with independent firms at the top end of engagements.

Regional players

• The Tombras Group: Knoxville, Tennessee-headquartered independent agency offering PR, advertising, and digital services. Regional peer with overlapping Tennessee client base and a similar independent agency heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mcneelybrockman
• LinkedInlinkedin.com/company/mcneelybrockmanpr
• Instagraminstagram.com/mbpr
• Facebookfacebook.com/mcneelybrockmanpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McNeely Brockman Public Relations