Cake Mate
Cake Mate is a consumer packaged goods brand (founded 1951, Ocala, FL) that manufactures and sells cake and dessert decorating products — icings, sprinkles, gels, candles, baking cups, food coloring, and decorating tools — serving home bakers in the U.S. and Canada via mass-market retailers, Amazon, and an industrial bulk channel.
- Company typePrivate
- Founded1951
- HeadquartersOcala, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cake Mate does
Cake Mate is a consumer packaged goods brand specializing in cake and dessert decorating products, founded in 1951 and currently operated as a brand under Signature Brands, LLC. Headquartered and manufactured at 1930 SW 38th Ave, Ocala, Florida, the company designs and assembles a coordinated portfolio of home decorating supplies: icings across tube, pouch, canned, cookie, and writing formats; sprinkles and decorating sugars; gel-based food coloring; writing gels with precision tips; foil-lined and seasonal baking cups; birthday, numeral, and sparkler candles; candy decorations including candy eyeballs; and decorating bags and tips. The Ocala facility includes a sealed, air-pressurized allergen-safe production room with an air-lock anti-chamber, and the company operates under Orthodox Union Kosher certification and Roundtable on Sustainable Palm Oil (RSPO) Mass Balance sourcing.
The business model is a one-time unit-sale consumer packaged goods model with no subscription component. Products are sold at mass-market price points (e.g., decorating icing pouches at approximately $3-5 per unit on Amazon) through a multi-channel retail footprint: Amazon and other online marketplaces, mass-market retailers (Walmart, Target), grocery and craft store chains, and a dedicated industrial/bulk sales channel operated via Signature Brands LLC for enterprise and high-volume buyers. The cakemate.com website functions primarily as a content and recipe hub driving awareness and traffic to Amazon rather than as a primary direct-to-consumer storefront; the site's "Shop" navigation routes to Amazon search. Distribution is concentrated in the U.S. with stated operations in Canada and no disclosed international manufacturing.
The primary customer segment is horizontal: individual home bakers and consumers seeking accessible, ready-to-use decorating solutions for birthdays, holidays, and everyday celebrations. Differentiation is rooted in product formulation (gel colorings that do not thin batter, precision-tip writing gels), allergen-safe formulations across core SKUs (peanut, tree nut, sesame, and dairy free), the coordinated product ecosystem, and a #SimplyCelebrate brand positioning rather than proprietary technology. Marketing is executed through a content-led approach across a recipe website organized by occasion, YouTube how-to tutorials, and organic/paid channels on Facebook, Pinterest, Instagram, and Google (AdWords, Remarketing, Display).
Cake Mate firmographics
Firmographics- Name
- Cake Mate
- Legal name
- Signature Brands, LLC
- Website
- https://cakemate.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cake Mate is a consumer packaged goods brand (founded 1951, Ocala, FL) that manufactures and sells cake and dessert decorating products — icings, sprinkles, gels, candles, baking cups, food coloring, and decorating tools — serving home bakers in the U.S. and Canada via mass-market retailers, Amazon, and an industrial bulk channel.
- Ownership category
- akta.pro rank
Cake Mate industry classification
Industry- Product category
- Cake and Dessert Decorating Products
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
- akta.pro secondary industry
- Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)
Keywords
Where Cake Mate is headquartered
LocationHeadquarters
- HQ city
- Ocala
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cake Mate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Consumer Decorating Products: One-time product sales across multiple decorating categories including icings (tube, pouch, canned, cookie, writing), sprinkles, candles, baking cups, writing gels, food coloring, candy decorations, and decorating tools. Revenue is generated through retail and e-commerce channels with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-unit consumer products sold at retail price points |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cake Mate product offering
Product offeringCore offering
Cake Mate manufactures and sells a coordinated line of cake and dessert decorating products for home bakers, including candles, sprinkles, icings (tube, pouch, canned, cookie, writing), baking cups, writing gels, gel-based food coloring, candy decorations, and decorating tools. Products are sold as individual consumer packaged goods items at mass-market price points through major U.S. retailers and online channels, marketed under the #SimplyCelebrate positioning to enable easy, professional-looking celebration desserts at home.
Product overview
Cake Mate is a consumer cake decorating products brand owned by Signature Brands LLC. The product portfolio is a unified set of decorating supplies designed for home bakers to personalize desserts for celebrations. The core offerings include: Cake Mate Candles (birthday, sparkler, numeral, specialty, and basic candles), Cake Mate Sprinkles (bottle sprinkles, multi-cell sprinkles, sprinkle tubs, decorating sugars, and pearls), Cake Mate Icing (tube icing, decorating icing pouches, cookie icing, canned icing, and writing icing in various colors), Cake Mate Baking Cups (foil-lined cupcake liners in basic, designer, metallic, and seasonal patterns), Cake Mate Writing Gels (precision-tip decoratings), Cake Mate Food Coloring (gel-based classic and neon colors), Cake Mate Candy Cake Decorations (candy eyeballs and character decorations), and Cake Mate Decorating Tools (bags and tips). All products work together as a coordinated decorating system available across multiple retail channels including Amazon and the company's own website.
Differentiator
Problem solved
Functional benefit
Products and services
- Cake Mate Candles Birthday and celebration candles in various themes, shapes, and styles including numeral candles, specialty candles, and sparkler relight candles, designed for home bakers decorating celebration cakes and cupcakes.
- Cake Mate Sprinkles Decorative sprinkles, decorating sugars, and pearls offered in a wide variety of colors, shapes, and finishes for decorating cakes, cupcakes, and cookies.
- Cake Mate Icing Ready-to-decorate icings including tube icing, decorating icing pouches, cookie icing, canned icing, and writing icing available in a wide variety of colors.
- Cake Mate Baking Cups Foil-lined and fade-resistant cupcake liners available in basic, designer, and seasonal patterns with vibrant finishes for various celebrations.
- Cake Mate Writing Gels Personalized dessert decorations with precision tip applicators for writing messages and adding special touches in various colors; gels maintain a sticky, shiny, transparent consistency and do not dry or harden.
- Cake Mate Candy Cake Decorations Candy decorations including candy eyeballs for creating monster-themed and character desserts for Halloween and everyday occasions.
- Cake Mate Food Coloring Gel-based food colors formulated for baking that won't thin out mix or frosting, available in classic and neon color collections.
- Cake Mate Decorating Tools Decorating bags and tips for achieving expert-looking results when piping frosting or attaching to Cake Mate icing tubes.
Companies that use Cake Mate
Customer profileSegments1 record
Ideal customer profiles2 records
Cake Mate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cake Mate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Roundtable on Sustainable Palm Oil (RSPO)minorCake Mate is committed to sourcing only sustainable palm oil and has joined the Roundtable on Sustainable Palm Oil (RSPO). The company purchases only Mass Balance palm oil products as part of its sustainability commitment.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cake Mate competitors and assessment
Company assessmentPeers
Direct peers
- Wilton Brands: Wilton is the dominant U.S. cake decorating brand, selling icings, sprinkles, gels, decorating tips, candles, and baking cups to home bakers through mass retail and its own site. It is the closest direct competitor to Cake Mate across essentially the full decorating product set.
- Americolor: Americolor is a specialty manufacturer of soft-gel paste food coloring used by bakers and cake decorators. It is a direct substitute for Cake Mate's gel food coloring, especially in the pro/serious home baker segment.
- DecoPac: DecoPac specializes in cake decorating supplies including icing, sprinkles, edible images, and themed kits sold to bakeries and retail. It is directly comparable in product mix and overlapping distribution channels, though with a stronger foodservice tilt.
- CK Products: CK Products is a cake and cookie decorating supplier selling sprinkles, icings, decorating bags, tips, and candles primarily to bakeries and the trade. It competes with Cake Mate's industrial/bulk sales lane.
- Satin Ice: Satin Ice produces icings, fondants, and decorating supplies for cake decorators, with both retail and foodservice distribution. It overlaps Cake Mate on icing and decorating accessories for home and small bakery customers.
Broad incumbents
- Pillsbury (General Mills): Pillsbury sells frostings, sprinkles, and decorating items alongside its baking mixes in mass retail. It competes on the same shelves as Cake Mate but offers a broader baking-focused portfolio rather than decorating specialization.
- Betty Crocker (General Mills): Betty Crocker is a broad CPG baking brand selling cake mixes, frostings, sprinkles, and decorating supplies via mass retail. It overlaps with Cake Mate on decorating SKUs and recipe-driven marketing, though as part of a much wider baking portfolio.
- McCormick & Company: McCormick is a major food coloring and flavor brand sold in grocery and mass retail. Its food coloring line is the most direct substitute for Cake Mate's gel-based food colors, though McCormick is a much broader spices and flavors business.
Emerging players
- PME Cake: PME Cake sells cake decorating tools, sprinkles, and specialty decorating products with growing U.S. presence via online channels. It competes with Cake Mate on decorating tools and sprinkles but is more of a craft/online-native brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cake Mate social profiles
Digital presenceCake Mate compliance and trust
Trust signalCompliance1 record
Cake Mate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cake Mate leadership team
Management profileNumber of profiles
Profiles1 record
Cake Mate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cake Mate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cake Mate
What does Cake Mate do?
Cake Mate manufactures and sells a coordinated line of cake and dessert decorating products for home bakers, including candles, sprinkles, icings (tube, pouch, canned, cookie, writing), baking cups, writing gels, gel-based food coloring, candy decorations, and decorating tools. Products are sold as individual consumer packaged goods items at mass-market price points through major U.S. retailers and online channels, marketed under the #SimplyCelebrate positioning to enable easy, professional-looking celebration desserts at home.
Is Cake Mate a public or private company?
Cake Mate is a private company. It is classified as corporate owned and is currently operating.
When was Cake Mate founded?
Cake Mate was founded in 1951. It employs 101 to 250 people.
Where is Cake Mate based?
Cake Mate is headquartered in Ocala, United States, in the North America region.
How does Cake Mate make money?
One revenue line is on record: consumer Decorating Products.
Who are Cake Mate's main competitors?
Betty Crocker (General Mills) is listed as a peer. Direct peers are Wilton Brands, Americolor, DecoPac, CK Products and Satin Ice. Broad incumbents are Pillsbury (General Mills), Betty Crocker (General Mills) and McCormick & Company. PME Cake is listed as an emerging player.
Does Cake Mate have an API?
No public API is recorded for Cake Mate.
What industry is Cake Mate in?
Cake Mate's product category is Cake and Dessert Decorating Products. Its primary akta.pro industry code is CRADAAAD, Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin), with a secondary code of CRADABAN, Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting). Its NAICS code is 3113 and its SIC code is 2050.