KraftCom
KraftCom GmbH is a German, family-owned IT provider that sells its proprietary ASE platform — modular network, TV, signage, VoIP, surveillance, 24/7 support, and healthcare solutions — to over 1,200 hotels and healthcare facilities across Europe via consultative direct sales.
- Company typePrivate
- Founded1999
- HeadquartersOberostendorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What KraftCom does
KraftCom GmbH is a privately held, family-owned IT and telecommunications provider headquartered in Oberostendorf, Bavaria, Germany, founded in 1999. The company sells a proprietary, network-based digital platform branded ASE (Advanced Service & Entertainment), which integrates seven modular components — ASE-NET (LAN/WLAN and fiber infrastructure with firewall and remote monitoring), ASE-TV (in-room entertainment with Chromecast integration and digital guest folder), ASE-FRAMES (digital signage with a central content management system), ASE-PHONE (cloud or on-premise VoIP), CAM (GDPR-compliant IP video surveillance including thermal imaging), ASE-SERVICE (24/7 multilingual support with on-site breakdown service), and a dedicated ASE Healthcare vertical (digital nurse call, tablet-based menu ordering, occupancy and documentation tools). All modules are developed in-house in Germany and sold to mid-market hospitality and healthcare buyers across Europe via a consultative direct-sales motion anchored by the Hotelkompetenzzentrum showroom in Oberschleißheim near Munich.
KraftCom's go-to-market is enterprise field sales with on-site demonstration: customized, quote-based offerings combining turnkey installation with multi-year service contracts, where installation pricing is subsidized in exchange for minimum-term service commitments. The customer base is described as over 1,200 (some sources 1,500+) European hotels, clinics, hospitals, and nursing homes, served from a team of 11–50 employees under Managing Directors Heiko Kraft (founder) and Anja Reuter. The dedicated SaaS-style revenue stream comes primarily from recurring ASE-SERVICE contracts, while one-time installation fees and professional services contribute lumpy upfront revenue per new site.
Operationally, the company relies on a regional direct-sales and service-technician network rather than channel partners, with no disclosed external investors, no funding rounds, and no public financial reporting. Verticals served are hospitality (primary), healthcare (primary, separately branded ASE Healthcare), and industrial (secondary). The competitive positioning rests on vertical specialization, modular configurability of the ASE stack, in-house German development, and a 25-year track record rather than on cost leadership or scale advantages.
KraftCom firmographics
Firmographics- Name
- KraftCom
- Legal name
- KraftCom GmbH
- Website
- https://kraftcom.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KraftCom GmbH is a German, family-owned IT provider that sells its proprietary ASE platform — modular network, TV, signage, VoIP, surveillance, 24/7 support, and healthcare solutions — to over 1,200 hotels and healthcare facilities across Europe via consultative direct sales.
- Ownership category
- akta.pro rank
KraftCom industry classification
Industry- Product category
- Hospitality & Healthcare IT Solutions
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422), Other Communications Equipment Manufacturing (334290), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Computer Communications Equipment (3576), Communications Equipment, Nec (3669), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual) (HDAFACAC)
- akta.pro secondary industry
- Wireless Network Management (WLAN/Wi-Fi Controllers & Assurance) (HDAFAGAJ)
Keywords
Where KraftCom is headquartered
LocationHeadquarters
- HQ city
- Oberostendorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
KraftCom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Turnkey IT/TK Solutions: Complete solutions including development, installation, and operation of IT and telecommunications systems for hospitality and healthcare sectors. Revenue generated from initial installation services combined with ongoing service contracts.
- Service Contracts: Ongoing service agreements with minimum contract terms, including 24/7 support modules. Subsidized installation pricing tied to service contract commitments.
- Professional Services: Planning, installation, commissioning, and training services for network infrastructure, entertainment systems, and communication solutions.
- Support Services: Tiered support including basic service module, 24/7 guest/patient support, 24/7 staff support, on-site breakdown service, and system adaptation services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
KraftCom product offering
Product offeringCore offering
KraftCom develops and sells the ASE (Advanced Service & Entertainment) platform, a proprietary network-based modular system that delivers digital guest and patient communication, internet/WLAN, hospitality TV/entertainment, digital signage, VoIP telephony, video surveillance, and 24/7 support for hotels, clinics, hospitals, and nursing homes. The company packages the platform as turnkey solutions combining initial planning, installation, and commissioning with recurring managed service contracts for ongoing operation and maintenance.
Product overview
KraftCom offers a unified platform-plus-modules architecture centered on the ASE (Advanced Service & Entertainment) platform, which serves as the network-based foundation connecting all digital solutions for hospitality and healthcare facilities. The core ASE platform integrates seven distinct modules: ASE-NET (network infrastructure/WLAN), ASE-TV (hospitality television/entertainment), ASE-FRAMES (digital signage), ASE-PHONE (VoIP telephony), CAM (video surveillance), ASE-SERVICE (24/7 support), and a specialized Healthcare division. The modular architecture allows facilities to customize packages by combining individual modules, with the platform providing centralized control and management through its Content Management System. All solutions are developed in-house in Germany since 1999, serving over 1,200 customers across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- ASE (Advanced Service & Entertainment) Platform Network-based modular platform enabling comprehensive digital guest/patient communication for hospitality and healthcare facilities. Serves as the central hub connecting all ASE modules including LAN/WLAN, entertainment, digital signage, telephony, and surveillance.
- ASE-NET (Hotel/Guest WLAN) High-speed Internet and stable network infrastructure solution for hotels, including LAN/WLAN integration, structured cabling, fiber optic connection with backup lines, firewall, remote monitoring, and client-to-client protection.
- ASE-TV (Hospitality TV) In-room entertainment solution featuring TV/radio, content streaming, Chromecast integration, digital guest folder, room service ordering, messaging, and invoice viewing for hotel guests.
- ASE-FRAMES (Digital Signage) Versatile digital signage solution for conference signage, advertising displays, and building wayfinding, controlled via the ASE Content Management System with real-time content updates.
- ASE-PHONE (Telephone/VOIP) Modern telephony solution transitioning from classic to VoIP, available as cloud or on-premise deployment with end-to-end encryption, IP phones, smartphone integration, and hotel room telephony support.
- CAM (Video Surveillance) IP camera and door video station solutions for hotels and hospitals featuring GDPR-compliant monitoring, indoor/outdoor cameras, and thermal imaging cameras with network cable power.
- ASE-SERVICE (24/7 Support) Proactive 24/7 support service including a basic service module (9am-5pm), round-the-clock guest/patient support via 0800 number, multilingual support, on-site breakdown service, and system adaptation services.
- ASE Healthcare Specialized healthcare module featuring digital nurse call, tablet-based menu ordering, task allocation, occupancy status, statistics, evaluation, documentation, and quality management for clinics, hospitals, and nursing homes.
Companies that use KraftCom
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
KraftCom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
KraftCom partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
KraftCom competitors and assessment
Company assessmentEmerging players
- Telkonet: Telkonet delivers hospitality-focused networking, in-room entertainment, and energy management solutions, primarily to North American hotels. While geographically distinct, its multi-module hotel technology portfolio is structurally comparable to KraftCom's ASE platform.
- Nonius: Nonius provides hospitality technology including guest WiFi, interactive TV, casting, and digital signage for hotels globally. It overlaps with multiple ASE modules (NET, TV, FRAMES) and is a recurring competitor in European hotel technology procurements.
Direct peers
- Aruba Networks (HPE): Aruba (an HPE company) supplies enterprise WiFi, switching, and network management widely deployed in hotels and hospitals. It competes head-to-head with KraftCom's ASE-NET and wireless network management modules in the same European hospitality and healthcare accounts.
- RUCKUS Networks (CommScope): RUCKUS is one of the leading WiFi infrastructure vendors for hospitality, providing access points, switches, and cloud management sold into hotels worldwide. It is the most direct competitor to KraftCom's ASE-NET hotel WLAN offering at the network infrastructure layer.
- Mitel: Mitel provides cloud and on-premise business communications including VoIP and hotel-specific telephony features. It directly competes with KraftCom's ASE-PHONE module for hotel room telephony and front-desk communications deals.
- Cisco Meraki: Cisco Meraki provides cloud-managed WiFi, switching, and security widely used in hospitality and healthcare. Its full-stack, globally supported model is the principal large-vendor alternative that hotel chains compare against integrated mid-market offerings such as KraftCom's ASE.
- Alcatel-Lucent Enterprise: ALE supplies hospitality-focused communication and network solutions including IP telephony, WiFi, and guest experience tools. It competes directly with KraftCom's ASE-PHONE and ASE-NET modules for the same hotel voice and network infrastructure RFPs.
Regional players
- hotelkit: hotelkit is an Austrian hotel operations and team communication platform used across the DACH hospitality market. It is comparable as a regional DACH-focused hospitality technology vendor targeting the same kind of mid-market hotel customer that KraftCom serves with its ASE platform.
- LANCOM Systems: LANCOM is a German manufacturer of professional network solutions including routers, switches, and WLAN access points. It competes with KraftCom's ASE-NET at the underlying networking layer, particularly in the German-speaking market where KraftCom is headquartered.
Broad incumbents
- Shiji Group: Shiji is a broad hospitality technology platform spanning PMS, guest experience, digital signage, and connectivity for hotels worldwide. While primarily a software/PMS player, it overlaps with KraftCom on digital signage and guest-facing entertainment solutions in larger hotel chains.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KraftCom social profiles
Digital presenceKraftCom financial estimates
Financial estimateRevenue estimate
Valuation estimate
KraftCom leadership team
Management profileNumber of profiles
Profiles9 records
KraftCom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KraftCom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KraftCom
What does KraftCom do?
KraftCom develops and sells the ASE (Advanced Service & Entertainment) platform, a proprietary network-based modular system that delivers digital guest and patient communication, internet/WLAN, hospitality TV/entertainment, digital signage, VoIP telephony, video surveillance, and 24/7 support for hotels, clinics, hospitals, and nursing homes. The company packages the platform as turnkey solutions combining initial planning, installation, and commissioning with recurring managed service contracts for ongoing operation and maintenance.
Is KraftCom a public or private company?
KraftCom is a private company. It is classified as family owned and is currently operating.
When was KraftCom founded?
KraftCom was founded in 1999. It employs 11 to 50 people.
Where is KraftCom based?
KraftCom is headquartered in Oberostendorf, Germany, in the Europe region.
How does KraftCom make money?
Four revenue lines are on record. Turnkey IT/TK Solutions are the primary driver. The others are service Contracts, professional Services and support Services.
Who are KraftCom's main competitors?
Emerging players on record are Telkonet and Nonius. Direct peers are Aruba Networks (HPE), RUCKUS Networks (CommScope), Mitel, Cisco Meraki and Alcatel-Lucent Enterprise. Regional players are hotelkit and LANCOM Systems. Shiji Group is listed as a broad incumbent.
Does KraftCom have an API?
No public API is recorded for KraftCom.
What industry is KraftCom in?
KraftCom's product category is Hospitality & Healthcare IT Solutions. Its primary akta.pro industry code is HDAFACAC, Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual), with a secondary code of HDAFAGAJ, Wireless Network Management (WLAN/Wi-Fi Controllers & Assurance). Its NAICS code is 33422 and its SIC code is 3576.