What Belgian Workspace Association does

Belgian Workspace Association (BWA) is a non-profit trade association established in 1989 and headquartered at Avenue Louise 500, Brussels, that represents operators, suppliers, and customers of business and coworking centres across Belgium. As of the 2025–2026 period the association counts 89 operator members overseeing 251 workspace spaces that collectively serve more than 25,000 coworkers. According to a BWA-cited study, 265 business centres occupy 620,000 m² of office space in Belgium and 185 pure-coworking spaces cover 96,000 m², making the association the principal representative body for the country's serviced office and flexible-workspace sector.

BWA's product surface is built around a membership package that bundles eight explicit "pledges" (industry promotion, standard-setting, member listing, public events, authority representation, innovation platform, media interface, and best-practice sharing) with a set of operational tools: the exclusive ORIS anti-money-laundering compliance tool, a Know Your Customer document suite, a searchable commission-free member directory on the BWA website, a Code of Conduct, regulatory update briefings, and preferential rates to events. Members also gain access to 7+ annual gatherings, including the 12th annual BWA congress (07/10/2025) and afterwork sessions co-hosted with partners such as Beci and Spaces Liège Guillemins. Revenue is generated through annual membership subscriptions (entry point €950/year), tiered sponsorship packages (up to €4,900 excluding VAT for full structural media and event exclusivity), and event participation fees.

The association is led by President Edouard Cambier (appointed February 2018, also co-owner of Seed Factory and known as "Mr. Coworking") and Manager Fabrice Moerman. BWA holds a structural partnership with SaaSOffice, is a member of EUROCBCA (European Confederation of Business Centres Associations), and supports the charitable partner Play4Peace. Its member roster spans international enterprise brands such as Regus/IWG, Spaces (IWG), BluePoint, Servcorp, and The Hoxton Working From alongside a long tail of Belgian SMB operators including Office Factory, Brain Embassy, SilverSquare, TOPOS, BC Group, Fosbury & Sons, Sm'Art Offices, Burogest, Hive 5, WorkOffice, Buzzynest, Corda Campus, Skyline Park, Cloud Seven, Clockwise, Frame21, and firma I. Go-to-market combines sales-led membership recruitment with event-driven engagement, leveraging the association's status as the official contact for national authorities and preferred media interlocutor (VRT, Le Soir, L'Echo, La Libre, Trends-Tendances, etc.).

Name

Belgian Workspace Association

Legal name

Belgian Workspace Association

Website

https://belgianworkspaceassociation.be

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

BWA is a Brussels-based non-profit trade association founded in 1989 that represents 89 operators running 251 flexible workspace centres across Belgium. It provides industry standards, an exclusive AML compliance tool (ORIS), regulatory advocacy, and networking events to its members serving 25,000+ coworkers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership fees providing access to all BWA benefits including the ORIS tool, KYC documents, searchable database, Code of Conduct recognition, preferential event rates, and connections to partner members. Entry point starting at 950€ per year.
2. Sponsorship Packages: Sponsorship packages ranging from basic above-the-line and below-the-line communications to comprehensive structural media and event sponsorships. Top-tier structural media and event sponsorship with sector exclusivity priced at 4,900€ excluding VAT for 12 months.
3. Event Participation Fees: Preferential rates offered to members for Annual Conference, Gala Dinner and Afterwork events. Non-member and premium sponsorship participation generates additional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Belgian Workspace Association (BWA) is a non-profit trade association that represents, informs and champions the serviced office and coworking sector in Belgium. Its core offering is annual membership sold to workspace operators, industry suppliers and end customers, granting access to an exclusive ORIS anti-money laundering compliance tool, a KYC document suite, a searchable member directory, a Code of Conduct, preferential event rates, and networking with partner members. The association also sells sponsorship packages and runs a public events programme including an annual congress, afterworks, and training sessions.

Product overview

Belgian Workspace Association (BWA) operates as a non-profit industry association rather than a software product company. Its primary offering is membership services that include access to industry standards, the exclusive ORIS anti-money laundering compliance tool, KYC document suites, a searchable directory of 251 member workspace centers across Belgium, and preferential rates to events. The association organizes public events including the annual congress and afterwork networking. Sponsorship packages provide additional visibility opportunities for partners. Member centers are categorized into four workspace types: private offices (Bureau), coworking spaces, virtual offices (Bureaux virtuels), and meeting rooms (Salles de réunion), serving over 25,000 coworkers across 251 spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• BWA Membership
• Sponsorship Packages
• BWA Events Programme

Quantifiable outcome

• 89 operator members representing 251 spaces and 25,000+ coworkers across Belgium

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Play4PeaceminorOthers · 1 September 2023Charitable partner featured in 'They talk about us' media section - BWA supports the organization through promotional visibility.
• SaaSOfficecoreStrategic or Co-development PartnerStructural partner of BWA providing coworking and workspace solutions. SaaSOffice is featured as the structural partner on the BWA website homepage, indicating a significant strategic relationship.
• EUROCBCAminorOthersBWA is a member of EUROCBCA (European Confederation of Business Centres Associations), connecting Belgian operators with the broader European workspace industry network.
• Beci (Brussels Enterprises Chamber of Commerce)minorGTM or Marketing PartnerJoint afterwork event co-organized with Beci, demonstrating collaborative GTM efforts for the Brussels business community.
• Spaces Liège GuilleminsminorChannel Partner/ Reseller/ DistributorVenue partner for BWA afterwork events, providing their workspace location for industry networking gatherings.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Workspace Providers Association (UK): UK national trade association for flexible workspace operators, providing regulatory representation, compliance tools, and networking events. Closest international analog to BWA in terms of mission, structure, and member services for workspace operators.
• Coalition of Flexible Workspace Operators (FlexSA): US-based coalition of flexible workspace operators focused on industry standards and best practices. Comparable trade-body function for coworking and serviced office operators in North America, mirroring BWA's role in Belgium.
• Flexible Space Association (FlexSA UK): UK industry body for serviced office and flexible workspace providers. Comparable national trade association structure with similar focus on standards, compliance, and member representation.
• UPA (United Property Associates / Coworking Europe): European industry association and conference organizer for coworking and flexible workspace. Comparable trade association activity focused on European workspace operators and events.
• EUROCBCA (European Confederation of Business Centres Associations): European-level trade confederation for business centre and serviced office operators. BWA is a member of EUROCBCA, making it a directly analogous trade association body operating at the European tier rather than the Belgian national tier.

Others

• BNI Belgium (Business Network International): Networking organization active in Belgium with similar event-driven member value proposition. While not a trade association for workspace, comparable in operating membership-based networking and business referral programs.
• IWG plc (International Workplace Group): Global operator of Regus, Spaces, and Signature brands, multiple locations of which are BWA members. Industry participant and potential beneficiary of BWA's standards work rather than a direct trade-association peer.

Regional players

• Vlaamse Werkgevers (Flemish Employers Network): Regional Flemish business association overlapping with BWA's Belgian footprint. Adjacent in serving business members in Belgium though not specifically workspace-focused.

Broad incumbents

• BCO (British Council for Offices): UK membership body for the office sector covering occupiers, owners, developers, and workspace providers. Broader scope than BWA but a comparable membership-driven representation body for office industry stakeholders.
• Beci (Brussels Enterprises Chamber of Commerce): Brussels-based chamber of commerce that co-hosts events with BWA. While broader in scope across all Brussels enterprises, it overlaps as a regional business membership and representation body serving similar B2B audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BWAbelgium
• LinkedInlinkedin.com/company/belgianworkspaceassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belgian Workspace Association