What PLAY4PEACE does

PLAY4PEACE (legally Belgium Plays 4 Peace ASBL, BCE 0643628850) is a Belgian non-profit association founded in 2014 and headquartered at House4Peace, 32 Rue Gabrielle Petit, Molenbeek-Saint-Jean, Brussels. Its mission is to support socio-professional integration of disadvantaged youth aged 16 to 28 in Brussels by combining sport, education, and mentorship, and it has served over 20,000 young people since inception, with 1,000+ participants in 2024–2025. The organization operates under the High Patronage of His Majesty King Philippe of Belgium (since 2018) and is led by founder and CEO Ayman Ramdani, who was named Commander of the Order of the Crown in July 2024.

The service offering is a stack of free, youth-facing programs: Academy4Peace (a one-year intensive combining sport, soft skills, and mentorship, certified in 2025 by ICHEC Formation Continue), Golf4Peace, Boxe4Peace, Running4Peace, Foot4Peace, Coaching4Peace, and a mentorship program, all anchored at the seven-days-a-week House4Peace community center. The underlying technology is a custom mobile application built with Expo, Firebase (Firestore database, Auth, Storage, FCM push notifications), Google Cloud Functions, and Monday.com for operations, hosted on EU infrastructure (Belgium and Netherlands). Reported outcomes include 100% employment among Academy4Peace graduates, 0% school dropout among active participants, and +1.8 points of self-confidence gain after two years.

PLAY4PEACE is funded entirely through donations (via don.play4peace.be), institutional grants, and corporate partnerships, including Pulse Foundation, Fondation Bernheim (BRUSEP), Schneider Electric Foundation, Ashoka, Amazon, Station F, Trane Technologies, Actiris, and the Royal Palace. Revenue is not publicly disclosed. Go-to-market is community-led: youth enroll through the mobile app or website and progress through sports, workshops, and mentorship, while the organization leverages earned media (RTL, RTBF, BX1, Le Vif, La Libre) and institutional endorsements for awareness and donor acquisition.

Name

PLAY4PEACE

Legal name

Belgium Plays 4 Peace ASBL

Website

https://play4peace.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

PLAY4PEACE is a Brussels-based Belgian non-profit that supports disadvantaged youth aged 16–28 through free sport, education, and mentorship programs anchored at House4Peace in Molenbeek-Saint-Jean. It operates under royal patronage, has served over 20,000 young people since 2014, and funds itself via donations and institutional partnerships.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth development programs
• Sports mentorship services
• Social inclusion services
• Community education programs
• Nonprofit youth services

Headquarters

HQ city

Brussels (Molenbeek-Saint-Jean)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Play4Peace operates as a non-profit ASBL (association sans but lucratif) funded primarily through donations. The organization accepts donations via its dedicated donation platform at don.play4peace.be. Individual and corporate donors support the programs for youth.
2. Institutional Funding & Grants: The organization receives support from institutional partners including Pulse Foundation, Fondation Bernheim, Schneider Electric Foundation, and Ashoka for specific projects and programs.
3. Free Programs for Youth: All programs are provided free of charge to young participants (0 € enrollment). The organization covers all costs through donations and partnerships, making services accessible to disadvantaged youth.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Play4Peace is a Belgian non-profit organization that provides free programs combining sport, education, and mentorship to disadvantaged youth aged 16-28 in Brussels. Its core offering is Academy4Peace, a one-year certified program integrating soft skills training, sports (golf, boxing, running), and individual mentorship, supported by a physical community center (House4Peace), individual coaching, mentor matching, and a mobile application for engagement and gamification.

Product overview

Play4Peace is a Belgian non-profit organization operating a multi-program platform for youth aged 16-28. The core offering consists of Academy4Peace (an annual certified program combining sports, mentoring, and soft skills training), supported by House4Peace (a physical community center). Sports programs include Golf4Peace, Boxe4Peace, and Running4Peace. Additional support services include Coaching4Peace (individual coaching), Mentorat Play4Peace (mentorship matching), and an Education Program (workshops and conferences). The Play4Peace Mobile App serves as the digital hub for member registration and activity management. All programs are free for participants and operate from the Brussels headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Academy4Peace: A one-year program combining sport, training, and mentorship to reveal young people's potential and build their future. Now certified by ICHEC Formation Continue.
• Coaching4Peace
• Golf4Peace
• Boxing4Peace
• Running4Peace
• Foot4Peace
• House4Peace

Products and services

• Academy4Peace An annual intensive program for youth aged 17-28 combining soft skills development, one-on-one mentoring, and sports (golf, boxing, or running) to build leaders and support professional integration. Officially certified by ICHEC Formation Continue.
• House4Peace A physical community center open 7 days a week providing study space, meals, mentorship meetings, workshops, and recreational activities for Play4Peace members.
• Golf4Peace Golf training program providing concentration, mastery, and connections with inspiring mentors, held at Brussels Drohme Golf Club.
• Boxe4Peace (Boxing4Peace) Boxing training program that helps youth channel energy, build confidence, and develop self-respect and respect for others.
• Running4Peace Weekly running group open to all youth regardless of level, combining jogging, walking, and social connection.
• Coaching4Peace Individual coaching program with certified professional coaches providing personalized support for personal development, stress management, and goal-setting.
• Mentorat Play4Peace Mentorship program pairing youth with committed adult mentors for trust-based relationships supporting personal and professional growth through monthly meetings.
• Education Program Educational workshops and conferences covering soft skills, leadership, communication, and mindset development, including company visits and inspirational talks.
• Play4Peace Mobile App Mobile application for youth registration, activity management, gamification with XP and badges, and push notifications for events.

Quantifiable outcome

• 86.8% of young people practice sport thanks to Play4Peace
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, major and supporting.

• ICHEC Formation ContinuecoreStrategic or Co-development Partner · 18 December 2025Partnership for official certification of Academy4Peace program. Participants who complete the year-long program receive the 'Certificat Play4Peace x ICHEC Formation Continue', valorizable for studies, internships, and employment. This is the first such certification in Belgium for a program combining soft skills, sport, and mentorship.
• Pulse FoundationcoreStrategic or Co-development PartnerNearly one-year partnership providing professional support including high-level training on key topics such as expansion and human resources. Offers strategic advice, networking opportunities with innovative organizations, and ongoing support to help overcome challenges and seize opportunities.
• Fondation BernheimcoreStrategic or Co-development PartnerSelected to join the BRUSEP platform working on socio-professional inclusion through sport. Monthly meetings with other member associations (FEFA, Sport2be, BX Represents) to share practical advice, discuss common challenges, and develop innovative strategies for improving impact.
• Station F Fighters ProgrammajorStrategic or Co-development PartnerCollaboration with the Fighters Program at Station F (world's largest startup campus). Play4Peace youth can access the first round of the free program remotely, helping validate business ideas, learn entrepreneurship basics, meet other project holders, and potentially continue to the full program at Station F in Paris.
• AmazonmajorStrategic or Co-development PartnerFor two consecutive years, 11 Amazon employees have shared advice and motivation with Play4Peace youth. During 3-hour sessions, they help young people improve their CVs, create LinkedIn profiles, and prepare for job interviews. One participant landed a student job within an hour of the training.
• SilversquaresupportingStrategic or Co-development PartnerCoworking space partner hosting Play4Peace events and workshops, including entrepreneur conferences and inspirational talks at their Louise Avenue location in Brussels.
• Maison DandoysupportingStrategic or Co-development PartnerBrussels biscuit maker (nearly 200 years old) welcomed Academy4Peace students for an inspiring visit. Shared insights on tradition, excellence, sustainable agriculture, and importance of curiosity for young entrepreneurs and intrapreneurs.
• Thierry Pick / Clinitex GroupesupportingStrategic or Co-development PartnerEntrepreneur and visionary behind Clinitex Groupe shared secrets of building company from zero to 4,000 employees without HR or Finance Director. Shared management approach emphasizing trust in teams, highlighting strengths, and ensuring employee happiness.
• Olivia Borlée / UNRUNsupportingStrategic or Co-development PartnerOlympian and 4x100 relay champion from Beijing, co-founder of UNRUN, shared similarities between elite sport and entrepreneurship including goal-setting, stress management, teamwork, and celebration of victories.
• Brussels Drohme Golf ClubsupportingChannel Partner/ Reseller/ DistributorGolf club partner hosting Play4Peace golf lessons for beginners, intermediate, and advanced levels. Provides access to sports facilities and professional instruction for youth participants.
• Monday.comsupportingTechnology or IntegrationOperational management platform used by Play4Peace for project management and team coordination. Data processed on EU servers (primarily Germany and Ireland).
• Google FirebasesupportingTechnology or IntegrationFirebase suite including Firestore (database), Firebase Auth (authentication), Firebase Storage (file storage), and FCM (push notifications) powers the Play4Peace mobile application. Primary data hosted in Belgium and Netherlands.
• Belgian Football Federation - Come TogethersupportingStrategic or Co-development PartnerMember of 'Come Together' initiative by Belgian Football Federation, an action for inclusion in sport promoting diversity and accessibility.
• TheMerodesupportingStrategic or Co-development PartnerWellbeing venue partner hosting Play4Peace events including the Wellbeing Summit where young people participated in panels on youth mental health.
• Marvelous Marvin BoxingsupportingStrategic or Co-development PartnerBoxing partner providing mentorship channel for dedicated young boxers committed to their progression in the sport.
• Adlane Draou / Mad Vision GroupsupportingStrategic or Co-development PartnerEntrepreneur from Mad Vision Group (O'Tacos International, Gong cha) shared insights on resilience, international business across USA and Africa, and entrepreneurship journey.
• Marvin Ndiaye / FresheosupportingStrategic or Co-development PartnerFounder of Fresheo and initiator of 'Ultra' entrepreneurs club shared entrepreneurship insights at conference on turning dreams into reality.
• Trane TechnologiessupportingStrategic or Co-development PartnerCorporate partner contributing mentors and workshop facilitators including Nora Bafrouri (Global VAT & Tax Technology Leader) for resilience and confidence workshops.
• ActirissupportingStrategic or Co-development PartnerPublic employment service contributing workshops including 'Rebondir après un échec' facilitated by Meriem Ben Hammadi (Manager Learning & Development).
• AppTweaksupportingStrategic or Co-development PartnerBelgian company, world leaders in ASO (App Store Optimization), hosted visit for youth to discover digital careers and how a Belgian company became an international reference.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Right To Play: Global non-profit using sport and play to educate and empower children and youth facing adversity. Operates at much larger scale across multiple continents with similar sport-for-development methodology, positioning it as the broad incumbent in Play4Peace's niche.
• Laureus Sport for Good Foundation: International foundation funding sport-for-development programs globally, including in Belgium. Shares the sport-as-tool-for-youth-development thesis with Play4Peace but operates as a funder/incumbent rather than direct program operator.

Regional players

• Fondation Abbé Pierre: Major French/Belgian foundation addressing housing poverty and social exclusion. While focused on housing rather than sport, it operates in adjacent youth social-services space with similar disadvantaged-population focus and Belgian/French geographic overlap.
• Mission Locale: French public network of organizations supporting youth (16-25) with employment, training, and social integration services. Operates primarily in France (versus Belgium for Play4Peace) with a similar disadvantaged-youth employment-integration mandate but delivered through public-sector channels.

Direct peers

• FEFA: Belgian foundation in the BRUSEP platform working on socio-professional inclusion through sport. Comparable Brussels-based youth integration mission with sport-based methodology, sharing practical resources and challenges with Play4Peace through the BRUSEP monthly meetings.
• Sport2be: Belgian non-profit and fellow BRUSEP member alongside Play4Peace, focused on socio-professional inclusion through sport in Brussels. Directly comparable mission, geography, and target population, with shared funding sources (Fondation Bernheim ecosystem).
• Sport dans la Ville: French non-profit using sport as a vehicle for social and professional integration of disadvantaged youth. Operates the same sport-plus-mentorship-plus-employment model as Play4Peace, but at significantly larger scale across multiple French cities — the closest direct operational analog.

Others

• Peace and Sport: International organization promoting sport as a tool for peace. Play4Peace was recognized at the Peace and Sport Forum (2017 laureate, 2019 nominee), making it both a peer in the sport-for-peace ecosystem and an ecosystem facilitator that signals credibility in the field.
• Ashoka: Global network supporting leading social entrepreneurs ('Ashoka Fellows'). Play4Peace is a known Schneider Electric Foundation/Ashoka laureate (5th place, Youth Innovation for a Sustainable Future 2024), making Ashoka both a programmatic partner and a thematic comparator in the youth social-innovation space.

Emerging players

• Fondation Princesse Charlene de Monaco: Princess Charlene of Monaco Foundation focuses on drowning prevention and youth sport education globally. Shares sport-for-social-impact mission and royal-credibility model with Play4Peace, though with a different specific cause focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/play4peace
• LinkedInlinkedin.com/company/play4peace

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAY4PEACE