Floors To Your Home
Floors To Your Home is a fourth-generation, family-owned Indianapolis flooring retailer that buys discontinued and overstock inventory from major manufacturers and resells hardwood, vinyl, laminate, and ceramic flooring to homeowners nationwide at 50-75% off retail prices via e-commerce and three Indiana showrooms.
- Company typePrivate
- Founded1921
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Floors To Your Home does
Floors To Your Home is a fourth-generation, family-owned flooring retailer headquartered in Indianapolis, Indiana, founded in 1921 by Irvin Kahn and currently led by Dan Kahn. The company operates a direct-to-consumer business that sources discontinued, overstock, returned, and irregular inventory from major flooring manufacturers (Mullican, Somerset, Bruce, etc.) and large home centers, then resells these products to homeowners at discounts of 50-75% off typical retail prices. Its product portfolio spans solid and engineered hardwood, waterproof vinyl plank (LVP/LVT including rigid core, WPC, and loose lay), laminate, ceramic/porcelain tile, carpet, and flooring accessories (T-molds, padding, moisture barriers).
The operating model is built around owning and warehousing 99% of inventory at the Indianapolis facility rather than dropshipping, which enables most orders to ship within a week and differentiates the company from order-based competitors that face backorder delays. Distribution runs through two channels: a national e-commerce site on BigCommerce (floorstoyourhome.com) shipping to the continental U.S. (excluding WA, OR, ID, UT, MT, WY), and three physical showrooms in the Indianapolis metropolitan area (Indianapolis, Avon, Noblesville). The site includes a Roomvo room visualizer, sample ordering, and consumer financing via Synchrony Financial and Affirm (6 months no interest on all orders; 12 months no interest on orders over $2,500). Top-of-funnel demand is generated through SEO-optimized category pages, an Inspiration Center blog, an Expert Center resource library, and active social media presence on X, Facebook, YouTube, Pinterest, and Instagram. The company employs 11-50 people and is privately held with no institutional investment, partnerships, or M&A activity disclosed.
Floors To Your Home firmographics
Firmographics- Name
- Floors To Your Home
- Legal name
- Floors To Your Home
- Website
- https://floorstoyourhome.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floors To Your Home is a fourth-generation, family-owned Indianapolis flooring retailer that buys discontinued and overstock inventory from major manufacturers and resells hardwood, vinyl, laminate, and ceramic flooring to homeowners nationwide at 50-75% off retail prices via e-commerce and three Indiana showrooms.
- Ownership category
- akta.pro rank
Floors To Your Home industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Floors To Your Home is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Floors To Your Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: Direct one-time sales of flooring products (hardwood, vinyl, laminate, carpet, ceramic, bamboo, cork) to consumers. The company operates on a discount retail model, buying discontinued, overstock, and returned inventory from major manufacturers and home centers, then reselling at 50-75% off retail prices. Revenue is generated through individual product transactions with prices typically quoted per square foot.
- Special Financing: The company offers financing options through Synchrony Financial (Mohawk/FloorsToYourHome Credit Card) and Affirm, providing 6-month no-interest financing on all orders and 12-month no-interest financing on orders over $2,500. This enables higher average order values and makes more expensive flooring accessible to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Discount Pricing - 50-75% off retail on in-stock flooring |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Floors To Your Home product offering
Product offeringCore offering
Floors To Your Home is a family-owned discount flooring retailer that buys discontinued, overstock, and returned inventory from major manufacturers and resells hardwood, vinyl, laminate, ceramic, and carpet flooring directly to consumers at 50-75% off retail prices. The company operates a nationwide e-commerce platform supported by three physical showroom locations in the Indianapolis metro area, with 99% of inventory owned and warehoused for fast shipping.
Product overview
Floors To Your Home is an over 100-year-old family-owned flooring outlet and online discount flooring retailer operating as a single unified e-commerce platform. The company sells a portfolio of flooring products across four main categories: Hardwood (solid and engineered), Vinyl (waterproof plank/LVP including rigid core and loose lay), Laminate, and Ceramic tile, supplemented by accessories. The business model centers on purchasing and reselling discontinued, overstock, and returned inventory from major manufacturers, offering items 50-75% off retail prices. The company differentiates by maintaining a large in-stock inventory (99% of inventory owned and warehoused) with fast nationwide shipping. Products are sold through both online channels and three physical showroom locations in Indiana (Avon, Noblesville, Indianapolis). The product portfolio includes both first quality items with manufacturer warranties and discounted cabin/irregular grade materials sold as-is.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardwood Flooring
Quantifiable outcome
- Most orders arrive within one week due to in-stock inventory
- +1 more outcomes
Companies that use Floors To Your Home
Customer profileSegments1 record
Ideal customer profiles1 record
Floors To Your Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Floors To Your Home partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Floors To Your Home competitors and assessment
Company assessmentDirect peers
- Tile Shop Holdings: Specialty retailer of tile, stone, and flooring accessories with company-owned stores and online sales. Comparable specialty flooring retailer model with showroom-supported direct sales, though more focused on tile than FTYH's hardwood/vinyl mix.
- Carpet One Floor & Home: Cooperative flooring retailer network in North America offering carpet, hardwood, vinyl, and tile through locally owned stores. Comparable specialty retailer model serving residential renovation customers, with broader in-store consultation capabilities.
- Empire Today: National in-home flooring specialist selling carpet, hardwood, vinyl, and tile with mobile showroom service. Closely comparable DTC model and product mix, with overlapping focus on convenience-driven renovation customers.
- LL Flooring (formerly Lumber Liquidators): Public specialty retailer of hardwood, laminate, vinyl, and tile flooring sold primarily online and through company-owned stores. Directly competes with FTYH in discount hardwood and laminate, with overlapping sourcing of discontinued/overstock manufacturer inventory.
Others
- Build with Ferguson: National distributor of home improvement products including flooring, with both consumer and pro channels. Adjacent online flooring marketplace that competes for DIY and prosumer renovation spend.
- Wayfair: Large online home furnishings marketplace including a flooring category. Adjacent competitor in online flooring discovery and purchase, with broader assortment but lower specialization than FTYH.
Broad incumbents
- Lowe's: National home improvement chain offering comparable flooring categories with installation services and private-label brands. Overlaps with FTYH on product breadth and discount pricing on select SKUs.
- The Home Depot: Largest US home improvement retailer with extensive in-store and online flooring assortments including hardwood, vinyl, laminate, and tile. Competes with FTYH on price, assortment, and national shipping while also serving as a potential supplier of overstock inventory.
- Floor & Decor Holdings: Large multi-category specialty flooring retailer with hundreds of US stores selling hard surface, tile, and wood flooring to consumers and pros. Overlaps with FTYH's product categories but operates at significantly greater scale and with a pro-customer base.
Emerging players
- ProSource Wholesale: Members-only wholesale flooring and home improvement buying group serving trade pros and consumers. Comparable discount-driven flooring model with showrooms, though primarily trade-channel focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Floors To Your Home social profiles
Digital presenceFloors To Your Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floors To Your Home leadership team
Management profileNumber of profiles
Profiles1 record
Floors To Your Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floors To Your Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floors To Your Home
What does Floors To Your Home do?
Floors To Your Home is a family-owned discount flooring retailer that buys discontinued, overstock, and returned inventory from major manufacturers and resells hardwood, vinyl, laminate, ceramic, and carpet flooring directly to consumers at 50-75% off retail prices. The company operates a nationwide e-commerce platform supported by three physical showroom locations in the Indianapolis metro area, with 99% of inventory owned and warehoused for fast shipping.
Is Floors To Your Home a public or private company?
Floors To Your Home is a private company. It is classified as family owned and is currently operating.
When was Floors To Your Home founded?
Floors To Your Home was founded in 1921. It employs 11 to 50 people.
Where is Floors To Your Home based?
Floors To Your Home is headquartered in Indianapolis, United States, in the North America region.
How does Floors To Your Home make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are special Financing.
Who are Floors To Your Home's main competitors?
Direct peers on record are Tile Shop Holdings, Carpet One Floor & Home, Empire Today and LL Flooring (formerly Lumber Liquidators). Others are Build with Ferguson and Wayfair. Broad incumbents are Lowe's, The Home Depot and Floor & Decor Holdings. ProSource Wholesale is listed as an emerging player.
Does Floors To Your Home have an API?
No public API is recorded for Floors To Your Home.
What industry is Floors To Your Home in?
Floors To Your Home's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.