What Junction Creative Solutions does

Junction Creative Solutions Ltd. is a Vancouver-based digital strategy and training consultancy founded in 2012 by Conner Galway, focused exclusively on the tourism and hospitality vertical. The firm works with destination marketing organizations, tourism operators, and hospitality brands to build internal digital capacity through custom strategy engagements, workshops, keynotes, and structured coaching programs, including the Accelerator coaching program (100+ delivered projects) and the Elevated Tourism Marketing Masterclass cohort. Junction's distinct positioning is that it does not design websites, manage social media, or buy ads — it sells independent strategic advice and training only.

The company's revenue model is multi-stream and project-based: digital strategy consulting (custom engagements, often with government DMOs such as Destination BC, Ontario's Southwest, and Yukon), training and workshops (including the Power Up! mentorship program and Tourism Digital Academy), keynote speaking, and subscription/cohort revenue via the eLearningU.com online learning platform. The go-to-market is sales-led and content-led, anchored by the award-winning 'The Brief' weekly newsletter and an active blog covering AI adoption, social media, and tourism trends; the firm's distribution is direct (contact form / [email protected]) with no third-party reseller channel.

Underlying the consulting delivery is an emerging AI tooling layer that includes the Accelerator Agent (insights from coaching sessions), Trends Analysis Agent (summarization of tourism industry reports), Business Development Agent (weekly opportunity scoring into Notion), and a Coaching Assistant used across 100+ projects. These agents are trained on the firm's proprietary knowledge corpus rather than being standalone products, and they currently augment human consulting work rather than functioning as a commercial SaaS offering. The firm is privately held, founder-owned, has 2-10 employees, and has not raised institutional capital.

Name

Junction Creative Solutions

Legal name

Junction Creative Solutions Ltd.

Website

https://wearejunction.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Junction Creative Solutions is a Vancouver-based digital strategy and training consultancy serving tourism and hospitality organizations. It delivers custom consulting, workshops, coaching, and the eLearningU learning platform, anchored by its award-winning 'The Brief' newsletter.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Strategy Consulting: Custom digital strategy engagements where Junction works with organizations to uncover digital opportunities and build internal capacity. Engagements are project-based or ongoing advisory relationships.
2. Training & Workshops: Leads workshops, delivers keynotes, and develops custom training programs in digital strategy, social media, digital transformation, and specific skills or tactics. Also includes the Elevated Tourism Marketing Masterclass cohort-based program.
3. eLearningU Subscription / Course Revenue: Online learning platform elearningu.com sells on-demand courses, workshops, and custom training solutions to tourism operators and destinations at scale.
4. Speaking Engagements: Keynote speaking at industry conferences and events on digital marketing, AI adoption, and tourism trends.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Junction Creative Solutions is a digital strategy, training, and adoption planning consultancy that helps tourism and hospitality organizations build internal digital capacity. It sells custom digital strategy engagements, training workshops and keynotes, the eLearningU.com online learning platform, and the one-on-one Accelerator coaching program, augmented by proprietary AI agents trained on accumulated client and tourism research data.

Product overview

Junction Creative Solutions operates as a digital strategy and training consultancy with a portfolio of service offerings and sub-brands. The core services include digital strategy, training programs, and digital adoption planning. The main digital products are eLearningU.com (online learning platform for tourism marketing) and The Brief (award-winning newsletter). These are complemented by coaching programs like the Accelerator Program, training programs like the Elevated Tourism Marketing Masterclass, and partnerships with Destination BC on initiatives including Tourism Digital Academy, Remarkable Experiences workshops, and the Power Up! mentorship program.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Consulting Custom digital strategy engagements where Junction works with tourism and hospitality organizations to uncover digital opportunities and build internal capacity; project-based or ongoing advisory relationships.
• Training & Workshops Custom training programs, led workshops, and keynote speaking in digital strategy, social media, digital transformation, and specific marketing skills or tactics; delivered to tourism and hospitality teams.
• Digital Adoption Planning Structured digital adoption process that starts with the client's business goals and uses Junction's expertise to chart a path using digital technology as a catalyst.
• eLearningU.com Online Learning Platform Online learning platform selling on-demand courses, hands-on workshops, and custom training solutions to tourism operators and destinations at scale.
• The Brief Newsletter Award-winning weekly newsletter delivering digital marketing news, trends, and insights to subscribers in a concise 10-minute format; recognized by CSuite Awards and Marketing News Canada.
• Accelerator Program One-on-one coaching program for tourism businesses providing implementation plans to achieve business goals; combines human coaching with AI-assisted insights (Accelerator Agent), with 100+ projects delivered.
• Elevated Tourism Marketing Masterclass Six-week intensive masterclass hosted on eLearningU where marketers study the best tourism brands in the world, learn from guest experts, and work through marketing challenges with peer marketers (approximately 20 marketers per cohort from across North America).
• Speaking Engagements Paid keynote speaking engagements at industry conferences and events on digital marketing, AI adoption, and tourism trends.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Destination BCcoreStrategic or Co-development PartnerLong-standing strategic partner for tourism digital marketing projects in British Columbia. Projects include: Remarkable Experiences (IRL workshops), Tourism Digital Academy (8-week University-style course for tourism marketers), and the Power Up! digital mentorship program pairing Junction's team with 16 BC tourism businesses for digital strategy and website optimization.
• Tourism KamloopscoreStrategic or Co-development PartnerTourism Kamloops partnered with Junction for a dynamic social media workshop led by Conner Galway, joined by 12+ industry partners. The workshop covered current digital storytelling tactics and online presence strategies.
• Indigenous Tourism BCminorStrategic or Co-development PartnerFeatured Chatman S. from Indigenous Tourism BC on the Tourism Talk series discussing Indigenous-led partnerships and how ITBC helps grow Indigenous tourism in BC.
• Tourism Industry Association of BC (TIABC)minorStrategic or Co-development PartnerFeatured in National Tourism Week collaboration posts. Junction CEO Conner Galway participated in tourism industry conversations alongside TIABC.
• Ontario's Southwest Regional Tourism OrganizationminorStrategic or Co-development PartnerRegional DMO and client logo on Junction's homepage. Runs award nomination programs for tourism businesses in the region.
• eLearningUcoreChannel Partner/ Reseller/ DistributorJunction operates eLearningU.com as its online learning platform, distributing tourism marketing courses, workshops, and the Elevated Tourism Marketing Masterclass to tourism professionals across North America. eLearningU has its own LinkedIn page (410 followers) and is positioned as a separate but related brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Think! Inc. Canadian tourism marketing and research agency serving provincial DMOs and tourism operators with strategy, research, and creative services. Comparable vertical and Canadian regional overlap with Junction.
• Hills Balfour: UK-based travel, tourism, and hospitality PR and marketing agency with comparable destination and hospitality client mix. Regional peer — operates primarily in EMEA rather than North America.

Direct peers

• Twenty31 Consulting: Destination and tourism strategy consultancy offering research, strategy, and digital advisory to DMOs and tourism organizations — highly comparable in consulting-only positioning within the tourism vertical.
• Two Roads Media: Tourism marketing agency serving destinations and travel brands with digital strategy, content, and paid media. Comparable in vertical specialization and DMO client base.
• Sparkloft Media: Tourism and destination marketing agency specializing in digital strategy, content, and social media for DMOs and tourism brands. Comparable in vertical focus and digital-first delivery model.
• Miles Partnership: U.S.-based integrated marketing agency focused on tourism, travel, and economic development. Direct peer in destination marketing strategy, content, and training — operating at a much larger scale than Junction.
• Custom Media: Content and digital marketing agency focused on luxury travel, hospitality, and real estate, including destination clients. Comparable in travel/hospitality specialization and content-led approach.

Broad incumbents

• MMGY Global: Large integrated travel and hospitality marketing agency network offering research, branding, advertising, and digital services to destinations and travel brands. Comparable vertical but significantly broader scope and scale.
• Simpleview: Large DMO-focused CRM, website, and digital marketing platform provider serving the destination marketing ecosystem. Comparable DMO client base; broader product suite spanning technology, content, and strategy.
• Development Counsellors International (DCI): Larger established firm specializing in economic development and tourism marketing strategy for DMOs and state/provincial organizations. Comparable client base and strategy-led offering, broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heyjunction
• Instagraminstagram.com/heyjunction
• Xx.com/heyjunction
• Facebookfacebook.com/heyjunction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junction Creative Solutions