Ian Johnson Publicity

What Ian Johnson Publicity does

Ian Johnson Publicity (trading as IJPR Media) is a London-headquartered, privately-held public relations agency founded in 2006 that specializes exclusively in publicity and media relations for the television and film industries. The firm provides professional services including publicity campaigns, press relations management, media strategy, and promotional coordination for scripted drama productions, streaming platform content, and feature films.

The agency's client roster is concentrated in premium scripted television, with disclosed credits on productions commissioned or co-produced by BBC, Netflix, HBO, Sky/AMC, Amazon Prime Video, Disney+, MGM+, Peacock (NBCUniversal), and ITV — including titles such as The Crown, Killing Eve, His Dark Materials, The Last Kingdom, Call the Midwife, and The Winter King. The firm operates from two physical offices: a regional headquarters at 8 Flitcroft Street in central London and a second location at Chapter Arts Centre in Cardiff operating under the IJPR Cymru brand, giving it coverage of both the London production market and the growing Welsh drama corridor. The Cardiff office extends geographic reach and positions the firm adjacent to BBC Wales and S4C commissioning activity.

The business operates as a B2B professional services firm with an enterprise field-sales motion targeting production companies, broadcasters, and streamers, reaching clients through direct outreach, industry networking, and a portfolio-driven website. Revenue is generated via professional service fees on individual production engagements; pricing is not publicly disclosed and operates on a contact-based quotation model. The agency is founder-led by Ian Johnson (founder & managing director) and Chris Worwood (founder & managing director), with a headcount in the 11–50 range. There is no evidence of external investment, institutional backing, parent company ownership, M&A activity, or product/software offerings beyond core publicity services. Geographic scope is confined to the United Kingdom with no disclosed international footprint.

Name

Ian Johnson Publicity

Website

https://ijpr.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Ian Johnson Publicity (IJPR Media) is a London-based B2B public relations agency founded in 2006 that provides publicity, media relations, and press campaign services exclusively to television and film productions across UK and US broadcasters and streamers, with offices in London and Cardiff.

Ownership category

akta.pro rank

Product category

Entertainment Publicity Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Event PR & Communications Support (BPAFADAO)

Keywords

• Television publicity services
• Entertainment media relations
• Film press campaigns
• Streaming content promotion
• Broadcast PR agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Publicity Services: IJPR Media provides publicity and public relations services for television and film productions. Revenue is generated through professional service fees for media relations, press coverage coordination, and promotional campaigns for entertainment clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ian Johnson Publicity (IJPR Media) is a publicity agency that provides public relations, photography, and event services for the global television market. The agency runs publicity campaigns, manages press relations, and coordinates media coverage for television drama series, streaming platform content, and feature films produced by major broadcasters and studios.

Product overview

IJPR Media is a public relations and publicity services company that provides publicity, media relations, and promotional services for the entertainment and media industry. The company works with television productions, films, and broadcast content. Services include publicity campaigns, press relations, and media strategy. The company operates from offices in London and Cardiff, Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Television and Film Publicity Services Publicity campaigns, media relations management, press coverage coordination, and promotional campaign execution for television drama series, streaming platform content, and feature films produced by broadcasters and studios including BBC, Netflix, HBO, Amazon, Sky, Disney+, ITV, and MGM+.
• Photography Services Photography services delivered as part of the agency's publicity offering for television and film productions, supporting press calls, set visits, and promotional imagery.
• Event Services Event services supporting publicity activity for television productions, including premieres, press events, and screenings tied to the agency's broadcast and streaming clients.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Others

• Chapter Arts Centre (Cardiff): Welsh arts and media venue where IJPR Cymru is physically located; an ecosystem enabler rather than competitor, but highly relevant given the firm's Welsh production positioning.

Direct peers

• Perry Saperstein Publicity: Independent entertainment publicity boutique handling television, film, and streaming press campaigns; comparable in size, focus, and client mix to IJPR.
• We Are Indigo: UK-based publicity and PR agency working in entertainment, music, and culture, with comparable television and streaming publicity offerings to IJPR.
• Premier PR: UK entertainment and consumer PR agency with a dedicated TV and film publicity practice, operating on similar professional-services terms to IJPR for broadcaster and streamer clients.
• Wicked Publicity: UK-based entertainment publicity firm specialising in television, film, and theatrical press campaigns — directly competing in the same niche as IJPR Media.
• DDA Public Relations: London-based global entertainment, music, and lifestyle PR agency working across film, TV, and live entertainment publicity — a directly comparable specialty competitor serving similar production and talent clients.
• Borkowski. London-based PR agency with a strong entertainment, arts, and culture practice, frequently representing television productions and cultural institutions in the UK market.

Emerging players

• Clover PR: Smaller UK entertainment and lifestyle PR agency with growing television publicity work; comparable specialty but smaller scale and earlier stage than IJPR.

Broad incumbents

• Edelman: Global communications network with entertainment and media divisions serving major studios and streamers; competes with IJPR for high-end entertainment publicity mandates at much larger scale.
• Freud Communications: Larger London-based PR firm with an established entertainment and consumer practice, serving a similar entertainment client base but at greater scale and broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IJ_pr
• Facebookfacebook.com/ianjohnsonpr
• Instagraminstagram.com/IJ_PR
• LinkedInlinkedin.com/company/ijpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ian Johnson Publicity