Clover Pr

What Clover Pr does

Clover PR is a privately held boutique public relations agency founded in 2013 by Heather Lovato and headquartered in Los Angeles with a secondary office in New York City and team presence in Atlanta. The agency specializes exclusively in the beauty, health, and wellness verticals, offering integrated PR, strategic consulting, branding and design, social media management, media production, experiential events, and ongoing brand management services to a client roster that includes Origins, barre3, AmLactin, Manduka, Sciton, Triple Paste, Emily Skye FIT, and other enterprise and mid-market brands.

The agency leverages long-standing media and influencer relationships built since its founding to deliver high-impact earned media placements, with documented case studies showing campaign outcomes ranging from hundreds of millions to over 8 billion media impressions. Service tiers are structured as Deep Dive (entry assessment), Custom Plan (standard PR engagement), and Brand Growth (comprehensive full-service), with all engagements delivered on a multi-year contract basis and pricing customized per client scope.

Clover PR operates as a founder-led, services-only business with no disclosed external funding, no technology platform, and no AI or digital product layer. Its go-to-market combines direct sales through website inquiries, industry event presence (including founder speaking engagements), referral networks, and content marketing through the Fresh Cut Blog and active social channels. The client portfolio spans more than 15 named accounts across skincare, fitness, supplements, medical aesthetics, maternal and women's health, and activewear, indicating deliberate diversification within its specialized verticals.

Name

Clover Pr

Legal name

clover PR

Website

https://wearecloverpr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Clover PR is a boutique public relations agency founded in 2013 that exclusively serves beauty, health, and wellness brands with integrated PR, strategic consulting, branding, social media, and experiential marketing services from offices in Los Angeles and New York City.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAAHAG

Influencer PR & Seeding (Gifting/Press Kits)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Beauty brand marketing
• Wellness brand PR
• Media relations agency
• Experiential marketing events

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations Services: Full-service PR including media outreach, press release development, broadcast/digital/influencer/thought leadership/podcast/print coverage, and media training.
2. Strategic Consulting: Brand evaluation, messaging, aesthetics, partnerships, strategy development, and ongoing consulting support for beauty, health and wellness brands.
3. Branding and Design Services: Brand and social media guidelines, logo design, website development, graphic design for print and digital, marketing collateral, and social media asset creation.
4. Media Production: Creative direction, photography, video production, talent and location scouting for PR, social media and web collateral.
5. Events and Experiential: Event concept creation, sponsorships, media and consumer attendance, and on-site support and management.
6. Ongoing Brand Management: Monthly executive team brainstorming, sounding board support, campaign-specific creative direction, and ongoing brand direction and monitoring.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Clover PR is a boutique public relations agency that delivers integrated communications services — including media outreach, strategic consulting, branding and design, social media management, media production, experiential events, and ongoing brand management — exclusively for beauty, health, and wellness brands. The firm combines earned media, influencer engagement, and content creation to boost brand visibility, build credibility, and establish connections with target audiences.

Product overview

Clover PR is a public relations agency offering integrated PR services for beauty, health, and wellness brands. The core service portfolio consists of Public Relations (media outreach across broadcast, digital, print, influencers, podcasts, and thought leadership), Strategic Consulting (brand evaluation, messaging, partnerships, and strategy), and Branding & Design (guidelines, logo, website, graphic design). Add-on services include Social Media Management, Media Production, Events, and Ongoing Brand Management that integrate with the core offerings to provide holistic support.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations
• Strategic Consulting
• Branding and Design
• Social Media Management
• Media Production
• Events
• Ongoing Brand Management

Quantifiable outcome

• Up to 8.5 billion earned media impressions for client campaigns
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Fairmont HotelscoreStrategic or Co-development PartnerVenue partnership for Natural Pilates event at Fairmont Century Plaza. Partnership enabled hosting event free of charge, creating premium experience for 80+ attendees including media and influencers.
• The Every GirlcoreGTM or Marketing PartnerMedia outlet partnership for Natural Pilates event coverage. Joint promotion of Pilates studio launches in NY and SoCal regions through editorial coverage.
• LA KTLAminorGTM or Marketing PartnerLocal TV news partnership for Natural Pilates event coverage and brand awareness in Los Angeles market.
• Fox NewsminorGTM or Marketing PartnerMedia partnership for Natural Pilates coverage reaching broader national audience through Fox network.
• Katherine SchwarzeneggercoreStrategic or Co-development PartnerCelebrity talent partnership for Triple Paste brand. Secured exclusive People magazine feature and multiple social media posts driving brand awareness for diaper rash treatment brand.
• Dancing With The StarsminorGTM or Marketing PartnerGift bag partnership for Quicksilver Scientific at Dancing With The Stars finale, providing product exposure to show audience.
• Los Angeles MagazineminorGTM or Marketing PartnerBest of Beauty event partnership for Quicksilver Scientific, providing brand exposure at LA-based luxury lifestyle event.
• ABC7 Los AngelescoreGTM or Marketing PartnerMajor TV segment partnership for CleopatraRX founder Dr. Voskuhl's X chromosome study, reaching 170 million impressions and national audience.
• goop HQcoreStrategic or Co-development PartnerBranded event execution at goop headquarters for CleopatraRX menopause and cognitive health positioning.
• SoulCyclecoreStrategic or Co-development PartnerEvent venue partnership for skin-cycling activation with skin by Dr. Sethi at SoulCycle Noho studio. Provided experiential marketing opportunity reaching fitness and wellness audience.
• Crisp & GreenminorGTM or Marketing PartnerHealth-focused catering partnership providing skin-boosting smoothies for skin-cycling event, aligning brand with wellness lifestyle.
• AllyoosminorGTM or Marketing PartnerHair refresh partner for skin-cycling event providing styling services, enhancing guest experience at activation.
• Fairmont SpaminorGTM or Marketing PartnerGift bag partnership providing spa guest passes for Natural Pilates event attendees, adding luxury value to event experience.
• HUM NutritionminorGTM or Marketing PartnerGift bag partnership providing HUM Nutrition products for Natural Pilates event guests.
• Waku TeaminorGTM or Marketing PartnerGift bag partnership providing Waku Tea products for Natural Pilates event guests.
• Cure HydrationminorGTM or Marketing PartnerGift bag partnership providing Cure Hydration products for Natural Pilates event guests.

Scale indicators19 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• BPCM: Independent beauty and wellness PR and communications agency with a strong track record across skincare, wellness, and lifestyle brands. Direct competitor offering the same niche positioning in beauty PR with comparable integrated services.
• Hunter PR: Boutique consumer and lifestyle PR agency with practice areas in food, beverage, beauty, and wellness. Comparable in size and vertical mix to clover PR, with similar integrated earned-media and influencer offerings.
• Marina Maher Communications (MMC): Specialist beauty and wellness PR agency within the larger Real Chemistry network, with deep vertical expertise in beauty, health, and wellness. Direct peer serving the same consumer brand CMOs with earned-media programs and integrated influencer strategies.
• Lippe Taylor: Specialist beauty and lifestyle PR agency offering integrated communications and influencer programs for consumer brands. Direct competitor to clover PR in the beauty and wellness niche, with a similar integrated PR + social + influencer model and comparable client roster.
• 5W Public Relations: Mid-sized PR agency with strong consumer and beauty practice offering media relations, influencer marketing, and social media. Closely comparable to clover PR in targeting beauty and lifestyle brands with integrated earned-media programs, though larger in scale.
• JPR Communications: Boutique beauty, lifestyle, and wellness PR agency serving emerging and established consumer brands. Direct competitor with similar niche vertical focus on beauty and lifestyle, integrated service mix, and comparable client size profile.
• The Pollack PR Marketing Group: Lifestyle and consumer PR firm with strength in beauty, wellness, and fitness brands. Direct peer in targeting the same brand categories and offering similar earned-media, influencer, and social media programs.

Broad incumbents

• Edelman: Global communications firm with a substantial beauty, health, and wellness practice serving enterprise CPG and consumer health clients. Competes for the same brand PR budgets as clover PR, but at a much larger scale with broader service portfolio including crisis, public affairs, and digital.
• Weber Shandwick: Global public relations and communications agency with significant consumer marketing and health practices. Competes for enterprise beauty and wellness PR mandates but operates at significantly larger scale with broader geographic footprint than clover PR.
• Ogilvy PR: Global communications network with strong consumer, beauty, and health practices under the Ogilvy and Ogilvy Health umbrellas. Competes for large-brand PR mandates in clover PR's verticals but with full-service global capabilities and significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clover-pr
• Instagraminstagram.com/cloverpr
• Facebookfacebook.com/610092072353627

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clover Pr