We Are Indigo

What We Are Indigo does

We Are Indigo is a privately held, UK-based communications (PR) agency founded in 2011, headquartered in Manchester with additional offices in London and Ibiza. The agency delivers earned media, media relations, influencer engagement, event PR, and integrated campaign execution for clients in three core verticals: music, culture and live entertainment; tourism, hospitality and destination; and lifestyle brands. Its service portfolio spans Music PR, Culture PR, Live Events PR, Hospitality PR, Tourism PR, and Destination PR, supplemented by a 'PR for AI' division launched in 2025 to help brands maintain visibility as AI-powered search engines reshape discovery. The agency's enterprise client roster includes Co-op Live, The Warehouse Project, Treehouse Hotel Manchester (Starwood), Meliá International (INNSiDE by Meliá Elounda), Hyde Ibiza, Mondrian Ibiza, San Carlo Group, Jazz Cafe, Cook's Club, and Village Underground, with measurable campaign outcomes ranging from 136 to 322 pieces of earned media coverage and audience reach figures in the hundreds of millions to billions.

The business operates as a B2B professional services firm on bespoke project-based and retainer fee arrangements, with pricing not publicly disclosed. GTM is sales-led, combining direct outreach, pitches, and industry referrals; campaigns are event- and culture-driven, leveraging press trips, influencer visits, and multi-platform narratives spanning traditional, social, and digital media. Founded by Gemma Krysko, the agency has grown to 11-50 employees across three offices with no disclosed institutional funding, parent company, or M&A activity. Geographic reach is concentrated in the UK, Spain (Ibiza), Greece, and Egypt, with global client work across hospitality and live entertainment.

Name

We Are Indigo

Legal name

We Are Indigo

Website

https://weareindigo.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

We Are Indigo is a UK-headquartered communications agency founded in 2011, delivering PR, media relations, and event campaigns for enterprise clients across music, culture, live entertainment, tourism, and hospitality sectors from offices in Manchester, London, and Ibiza.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communications Retainers & Project Fees: We Are Indigo operates as a PR agency providing strategic communications, media relations, event PR, and influencer campaigns to hospitality, music, culture, and lifestyle brands. Revenue is generated through project-based fees, campaign retainers, and ongoing PR partnerships with clients across global markets.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

We Are Indigo is a global communications and public relations agency that delivers strategic PR, media relations, influencer engagement, press trip curation, and event PR for brands in the hospitality, music, culture, tourism, and lifestyle sectors. The agency operates on bespoke project briefs and retained accounts, producing earned media coverage and integrated multi-platform campaigns for clients ranging from hotels and restaurants to music venues and festivals. In 2025 the agency launched a dedicated PR for AI division to help brands remain visible in AI-driven search and discovery environments.

Product overview

We Are Indigo is a global communications (PR) agency offering a portfolio of specialized service lines: Music PR, Culture PR, Live Events PR, Hospitality PR, Tourism PR, and Destination PR. The agency also recently launched a dedicated PR for AI division to help brands maintain visibility in AI-driven search results. Rather than a unified software platform, the company operates as a service-based agency delivering earned media, media relations, influencer engagement, event PR, and strategic communications across the lifestyle, hospitality, music, and cultural sectors. The agency serves clients ranging from hotels (Treehouse Hotel Manchester, Mondrian Ibiza, Hyde Ibiza) to music venues (The Warehouse Project, Jazz Cafe, Co-op Live) and restaurant groups (San Carlo, Cook's Club), with offices in Manchester, London, and Ibiza.

Differentiator

Problem solved

Functional benefit

Brands

• PR for AI: A new division launched in 2025 to help brands remain visible as AI-powered search engines reshape how audiences discover, choose, and book experiences.

Products and services

• Music PR Public relations services for music artists, festivals, and live music venues, securing media coverage and influencer engagement across music and culture press.
• Culture PR Communications services for cultural institutions, exhibitions, and entertainment experiences, including press trips, media placements, and cultural commentary.
• Live Events PR PR campaigns for live events, club nights, festivals, and entertainment venues, including launch events, influencer engagement, and media coverage.
• Hospitality PR Communications services for hotels, restaurants, and hospitality brands, supporting openings, events, and ongoing brand positioning.
• Tourism PR PR services for travel destinations, tourism boards, and travel experiences, building narratives across travel and lifestyle media.
• Destination PR Strategic communications positioning destinations and hospitality brands for modern travellers through multi-platform narratives.
• PR for AI A specialized PR division ensuring brands remain visible as AI-powered search engines reshape how audiences discover, choose, and book experiences; focuses on earned media, trusted outlet coverage, and cultural commentary that AI systems rely on for recommendations.

Quantifiable outcome

• 84 pieces of coverage reaching 338 million audience for Treehouse Hotel Manchester launch
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Permanently UniqueflagshipGTM or Marketing PartnerWe Are Indigo secured the UK launch brief for Meili Vodka in partnership with Permanently Unique, a leading hospitality group. The partnership was initiated following a meeting between Jason Momoa (Meili Vodka co-founder) and Permanently Unique in Dubai. We Are Indigo leads strategic PR for Meili Vodka's UK debut, anchored by a launch in Manchester across Permanently Unique's flagship venues including Fenix, Louis, and Tattu Manchester.
• Meliá Hotels InternationalcoreGTM or Marketing PartnerWe Are Indigo provides PR for INNSiDE by Meliá Elounda, the first 5-star INNSiDE by Meliá property in the world, opening 1st May 2026 in Crete, Greece. The hotel was developed in partnership with Zeus Hotels Greece.
• Zeus Hotels GreececoreStrategic or Co-development PartnerDeveloped INNSiDE by Meliá Elounda in partnership with Zeus Hotels Greece. We Are Indigo handles PR for this landmark hospitality development.
• The Self Love LabminorStrategic or Co-development PartnerCook's Club partnered with The Self Love Lab to curate a four-day immersive wellness experience at Cook's Club Hersonissos in Crete, Greece (25-28 May 2026). The collaboration reflects Cook's Club's evolving identity around wellness and connection.
• AlphaMindcoreStrategic or Co-development PartnerCLAP HOUSE Ibiza is the debut European outpost of the award-winning AlphaMind brand, a strategic partnership that brought world-class hospitality expertise to the luxury wellness destination in Ibiza.
• SEVEN Wellness Club (Dubai)coreStrategic or Co-development PartnerSEVEN Wellness Club from Dubai was incorporated into CLAP HOUSE Ibiza alongside AlphaMind, establishing the venue as a global benchmark for lifestyle, wellness, and sophistication.
• Dolce & GabbanaflagshipGTM or Marketing PartnerCLAP HOUSE Ibiza announced an exclusive four-year collaboration with Dolce & Gabbana, bringing together luxury fashion and wellbeing lifestyle in a landmark partnership for Ibiza.
• BOMBAY SAPPHIREminorGTM or Marketing PartnerBOMBAY SAPPHIRE is a spirit partner for Hyde Ibiza Fest 2026 (7-11 May 2026), curating elevated gin experiences across the festival's signature spaces.
• ST-GERMAINminorGTM or Marketing PartnerST-GERMAIN Elderflower liqueur is a spirit partner for Hyde Ibiza Fest 2026, bringing its distinct flavour profile to festival cocktail experiences.
• PATRÓNminorGTM or Marketing PartnerPATRÓN tequila is a spirit partner for Hyde Ibiza Fest 2026, curating bespoke tequila experiences across the festival's rooftop and poolside venues.
• AmnesiacoreGTM or Marketing PartnerHyde Ibiza Fest 2026 opens with a landmark collaboration celebrating the 50th anniversary of Amnesia, one of the world's most iconic super clubs. An interactive expo and opening party marks this milestone.
• Club ChinoiscoreGTM or Marketing PartnerHyde Ibiza Fest 2026 joins forces with Club Chinois, placing Hyde Ibiza at the heart of opening weekend's most anticipated moments through a collaborative festival programme.
• Herbar WellnessminorGTM or Marketing PartnerHerbar Wellness, a premium adaptogenic and TCM-inspired beauty and wellness brand, leads sunrise Tai Chi and TCM workshops at Hyde Ibiza Fest 2026, co-hosted by founder and CEO Catarina Oliveira.
• Bad Boy Pizza SocietyminorGTM or Marketing PartnerBad Boy Pizza Society (National Pizza of the Year UK award winner) is confirmed as the food partner for Village Underground Rooftop in Shoreditch, London.
• Starwood Hotels (Treehouse Hotel)coreGTM or Marketing PartnerWe Are Indigo provides ongoing PR for Treehouse Hotel Manchester, part of Starwood Hotels, including the final phase opening and new rooftop restaurant launch in June 2026.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The PHA Group: Independent UK PR agency with hospitality, travel, and consumer divisions. Similar sector specialisation and mid-sized UK footprint to We Are Indigo, competing for similar enterprise hospitality briefs.
• Four Communications: UK-based integrated communications group with travel, hospitality, and culture practices. Comparable in offering multi-sector consumer PR with a UK and international client base, though operating at a larger group scale.
• Boldspace: London-based PR and communications agency with travel, hospitality, and lifestyle clients. Comparable boutique-style operation and earned-media-led service offering to We Are Indigo.
• Rooster PR: London-based B2B and consumer PR agency with strong travel, hospitality, and lifestyle credentials. Comparable boutique scale and earned-media-led approach aimed at premium consumer brands.
• Sauce Communications: UK lifestyle and hospitality PR agency working with hotels, restaurants, and travel brands. Closely comparable client mix and service offering (launches, openings, ongoing retainers) to We Are Indigo's hospitality portfolio.
• Story PR: UK lifestyle and hospitality PR agency working with hotels, destinations, and food and beverage brands. Directly comparable boutique scale and client roster to We Are Indigo's tourism and hospitality practice.
• W Communications: London-based PR agency specialising in luxury hospitality, travel, and lifestyle brands. Directly comparable to We Are Indigo in sector focus (premium hotels, destinations, restaurants) and client profile, with a similar boutique, founder-led model.
• Taylor Herring: UK creative PR and social media agency with deep entertainment, music, and consumer experience work. Comparable to We Are Indigo's music and live-events PR, including event-led campaigns and cultural storytelling.

Broad incumbents

• FleishmanHillard: Global PR and communications network with established travel, hospitality, and leisure practices. Comparable in serving premium hospitality and live-events clients, but operates at a much larger scale with global reach beyond Indigo's boutique footprint.
• Edelman: Global communications firm with dedicated travel, hospitality, and entertainment expertise. Competes for similar enterprise hospitality and culture briefs, but as a broad incumbent offering far wider services than Indigo's boutique offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weareindigouk
• Facebookfacebook.com/weareindigopr
• LinkedInlinkedin.com/company/we-are-indigo-pr
• Instagraminstagram.com/weareindigo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Indigo