Media All Stars

Name

Media All Stars

Legal name

Media All Stars

Website

https://mediaallstars.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Media All Stars is a privately held San Diego company that designs and produces custom athletic posters and media guides for U.S. high schools, funded by local business sponsorship ads and returning 35% of net proceeds to schools.

Ownership category

akta.pro rank

Product category

Athletic Fundraising Services

NAICS

Indoor and Outdoor Display Advertising (541850), Spectator Sports (71121), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Sponsorship & Sports Media Rights Buying (BPAFABAH), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

• Athletic fundraising programs
• High school sports fundraising
• Custom sports posters
• Media guide printing
• Sponsor ad sales

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsor Advertising Sales: Local businesses purchase advertising space on high school sports posters and media guides. Prices start at $195 for smallest ad size and increase based on ad size. Company retains 65% of net proceeds and returns 35% to schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Media All Stars designs, produces, and distributes custom full-color Posters and Media Guides for high school athletic programs as a fundraising mechanism. The company sells advertising space on these products to local businesses, retains 65% of net proceeds, returns 35% to the school, and provides free in-house graphic design for sponsors and free products to schools.

Product overview

Media All Stars offers a portfolio of two core physical products—Posters and Media Guides—designed to help high school athletic departments raise funds through local business sponsorships. Both products feature custom graphic design by the company's in-house graphics team, incorporating school branding, student athlete photos, and team schedules. The company also provides free ad design assistance to sponsors as part of the service. The products function as fundraising tools where local businesses purchase ad space, with schools receiving 35% of net proceeds at no cost to the school or team.

Differentiator

Problem solved

Functional benefit

Products and services

• Posters Full-color, custom-designed posters displaying student athletes alongside their seasonal team schedules, customized with school branding by Media All Stars' in-house graphics team. Posters are hung around school campuses, throughout the community, in public spaces, and inside local businesses, with print sizes varying (e.g., 18"x24") based on the number of sponsors generated (typically 200-300 posters per school). They are funded entirely by local business sponsor advertising.
• Media Guides Magazine-style program books (also called programs) featuring student athlete action shots, headshots, rosters, stats, team schedules, and personalized letters from coaches and athletic directors. Available in multiple ad sizes from Full Page down to Sixteenth Page, formatted at 8.5" x 11", produced at no cost to schools, and funded through local business sponsor advertising.

Quantifiable outcome

• 35% of net proceeds returned to schools
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• PlayOn Sports: High school sports media company producing live and on-demand broadcasts of scholastic athletics. Comparable because it monetizes the same high school sports audience through sponsorship and advertising, offering sponsors an alternative channel to physical poster/media guide placements.
• MaxPreps: Largest online platform for high school sports scores, stats, and content, monetized in part through advertising and sponsorship. Comparable as it competes for the same local advertiser budgets targeting the high school sports audience, but through a digital media channel rather than physical posters.
• Varsity Brands: Large incumbent in the scholastic sports market spanning spirit wear, apparel, camps, and cheerleading/dance events. Relevant as a broad incumbent that touches the same high school athletic decision-makers and competes for similar sponsorship and program dollars, even though its core products differ.
• BSN Sports: Major distributor of team sports apparel, equipment, and uniforms to high schools nationwide. Overlaps with Media All Stars in serving the same high school athletic buyer for equipment/funding needs, even though its primary business is equipment sales rather than fundraising services.

Emerging players

• Rally.org: Crowdfunding and sponsorship platform serving schools, athletic teams, and nonprofits. Addresses the same fundraising use case for high school athletic departments and is a relevant alternative for sponsors deciding between physical ad placements and digital sponsorship activations.
• 99Pledges: Peer-to-peer online fundraising platform commonly used by high school sports teams and booster clubs. It addresses the same fundraising pain point (athletic equipment, uniforms, travel) and competes for the same sponsor and donor wallet as Media All Stars, but via digital campaigns rather than print.

Direct peers

• Snap! Raise: Digital fundraising platform purpose-built for schools and youth sports teams to collect sponsorship and donation dollars. Highly comparable to Media All Stars because both serve high school athletic departments as the customer and rely on sponsor/donor dollars as the revenue source, but Snap! Raise competes with a software-led model rather than physical posters.
• Booster: Online fundraising and corporate sponsorship platform for K-12 schools and athletic booster clubs. Competes for the same school athletic budgets and sponsor dollars that Media All Stars relies on, with a more tech-enabled delivery model.
• GameDay Media: Custom poster and program producer for high school and youth sports teams that pairs school branding with local sponsor ads. The most directly analogous operator to Media All Stars in terms of product format (sports posters and media guides) and sponsor-funded model for scholastic athletics.

Regional players

• Score Sports: Regional sports marketing and fundraising services provider for high schools and youth leagues that delivers sponsor-funded publications and events. Comparable in business model — pairing local sponsors with school athletic visibility — though typically smaller in geographic scope than Media All Stars' national footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media All Stars