Score Sports

What Score Sports does

Score Sports (legal entity American Soccer Company, Inc., d/b/a SCORE Sports) is a U.S. manufacturer and direct-to-consumer retailer of youth sports uniforms, apparel, and equipment, founded in the mid-1970s and headquartered in Irvine, California with a Wilmington, California F.O.B. location. The company's product portfolio spans sport-specific uniforms for soccer, basketball, baseball/softball, and flag football, alongside sideline/training apparel, officials gear, multi-sport basics, and equipment such as bags, balls, pumps, field gear, and goals. Since 2022 it has operated as a portfolio company of private equity firm Brand Velocity Group (with Eli Manning as a partner).

The underlying commercial stack rests on three pillars: a primary DTC e-commerce storefront at scoresports.com supported by free-shipping promotions and a sales call center; the SCORE Velocity custom uniform design platform on the score-velocity.com subdomain, which enables organizations to configure jerseys with logos, colors, and customization; and a B2B2C Team E-Store platform under which leagues, clubs, and recreation agencies can operate branded online stores that ship directly to parents and members. Operations are supplemented by a "Ready to Play" service that numbers and boxes uniforms by division at no incremental charge and by bundle products such as Season Ready Packs, Player Packs, and Coach Kits.

The business model is a hybrid of one-time direct e-commerce sales, B2B custom uniform programs (typically for orders of 300+ units with deposits of 30–50%), B2B2C team store transactions, and B2B wholesale with net terms. Customer segments are predominantly vertical: youth sports organizations/leagues and park & recreation agencies are primary, while individual parents, coaches, and officials are a secondary horizontal segment. Commercial distribution is anchored by official/uniform partnerships with Babe Ruth League Baseball and Softball, NJ Youth Soccer, Up2Us Sports, and — announced April 2026 — the National Recreation and Park Association (NRPA), the last of which includes a $100,000 gear donation across 100 park and recreation agencies and sponsorship of the 2026 NRPA Youth Sports Summit. Operating geography is United States only, with no disclosed international footprint.

Name

Score Sports

Legal name

American Soccer Company, Inc.

Website

https://scoresports.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Score Sports is a U.S. manufacturer and DTC retailer of youth sports uniforms, apparel, and equipment, operating the SCORE Velocity custom design platform and a B2B2C Team E-Store service for leagues, clubs, and park and recreation agencies.

Ownership category

akta.pro rank

Product category

Sports Uniforms and Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Sports uniforms manufacturer
• Team apparel and equipment
• Custom youth uniforms
• Athletic team gear
• Recreational sports apparel

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Retail sales of sports uniforms, equipment, and apparel through scoresports.com. Products include soccer, basketball, baseball/softball, flag football jerseys, shorts, socks, and equipment. One-time purchase model with volume discounts available.
2. Team Store (E-Store) Platform: B2B2C model where organizations (leagues, clubs) create branded e-stores for their members. SCORE handles order processing and fulfillment, with products shipped directly to parents' doorsteps.
3. Custom Uniform Programs: SCORE Velocity custom uniform design and fulfillment for teams requiring bespoke designs, logos, and specifications. Typically orders over 300 units for custom logo work.
4. B2B Accounts and Wholesale: Net terms available with credit application approval for established B2B accounts. Deposit of 30-50% required depending on account status.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Score Sports manufactures and sells team uniforms and sports equipment for soccer, basketball, baseball/softball, and flag football, plus multi-sport basics, sideline/training apparel, and officials gear. It sells direct to individual consumers via scoresports.com and to youth sports organizations through custom uniform programs and branded team e-stores that fulfill orders directly to parents. Bundled offerings such as Season Ready Packs, Player Packs, and Coach Kits, plus a Ready to Play service, round out the catalog.

Product overview

SCORE Sports is a sports uniforms and equipment provider offering a comprehensive portfolio centered on team uniform programs and athletic gear. The core offering includes sport-specific uniforms for soccer, basketball, baseball/softball, and flag football, complemented by multi-sport basics, sideline/training apparel, officials gear, and sports equipment. The company operates two complementary platforms: SCORE Velocity for custom uniform design and an E-Stores/Team Stores platform for organization-specific online retail. Pre-packaged bundles including Season Ready Packs, Player Packs, and Coach Kits provide value-priced configurations. A Ready to Play service offers sequential jersey numbering and individual team boxing for convenience.

Differentiator

Problem solved

Functional benefit

Brands

• SCORE Velocity: A custom uniform design platform enabling teams to design and order custom uniforms online.

Products and services

• SCORE Velocity Custom Uniform Design Platform Online custom uniform design platform enabling teams and organizations to create personalized sports uniforms with logos, colors, and customization options.
• Soccer Uniforms Complete soccer uniform sets including jerseys, shorts, and socks in various styles and colors for youth and adult players.
• Basketball Uniforms Basketball jerseys and shorts available in multiple colors and styles for team uniform programs.
• Baseball/Softball Uniforms Baseball and softball uniforms including jerseys, pants, belts, socks, caps, and visors.
• Flag Football Uniforms Flag football uniforms consisting of jerseys, shorts, and flags for flag football programs.
• Multi-Sport Basics General athletic tops and bottoms suitable for multiple sports activities.
• Sideline/Training Apparel Athletic wear for coaches and sidelines including jackets, warm-ups, hoodies, sweatshirts, polo shirts, t-shirts, and sweatpants.
• Officials/Referee Gear

Quantifiable outcome

• Ready to Play service boxes teams by division with numbers applied at no charge
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core, regional and minor.

• National Recreation and Park Association (NRPA)flagshipStrategic or Co-development Partner · 16 April 2026Partnership announced April 16, 2026 in which SCORE Sports donates $100,000 worth of sports gear to 100 park and recreation agencies ($1,000 per agency). SCORE Sports also sponsors the NRPA Youth Sports Summit at the 2026 NRPA Annual Conference in Philadelphia. Initiative aims to remove financial barriers to youth sports participation.
• Babe Ruth League BaseballcoreStrategic or Co-development PartnerSCORE Sports serves as the Official Uniform & Apparel Partner for Babe Ruth League Baseball, providing uniforms and apparel to youth baseball participants.
• Babe Ruth League SoftballcoreStrategic or Co-development PartnerSCORE Sports serves as the Official Uniform & Apparel Partner for Babe Ruth League Softball, providing uniforms and apparel to youth softball participants.
• Up2Us SportscoreStrategic or Co-development PartnerSCORE Sports is the Exclusive Apparel Partner for Up2Us Sports, a nonprofit that promotes youth sports access and development.
• NJ Youth SoccerregionalStrategic or Co-development PartnerOfficial Partnership with NJ Youth Soccer, the state governing body for youth soccer in New Jersey.
• GoFundMeminorStrategic or Co-development PartnerSCORE Sports partnered with GoFundMe to advance youth sports equity nationwide, supporting fundraising for youth sports programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Under Armour: Under Armour is a major athletic apparel brand with team sports uniform and youth product lines, representing a broad incumbent competitor that competes with SCORE at higher price points and with much greater brand equity.
• Adidas Team Sports: Adidas is a global athletic apparel and footwear leader with a significant team sports division competing across soccer, basketball, and baseball - directly comparable for soccer and basketball uniforms where SCORE also plays.
• Russell Athletic: Russell Athletic is a long-established, broad-line athletic apparel brand with deep presence in team sports uniforms (especially football), competing with SCORE in team apparel across multiple sports with more brand recognition.
• Easton / Rawlings Team Sports: Easton and Rawlings together form a major team sports equipment and uniform brand serving baseball and softball leagues - competing directly with SCORE in uniform and equipment bundles for the same Babe Ruth and youth league customer base.
• Nike Team Sports: Nike Team is the dominant premium athletic brand with extensive team sports uniform offerings across soccer, basketball, and baseball/softball - an aspirational competitor at the upper end of the same team uniform market SCORE serves.

Direct peers

• Augusta Sportswear: Augusta Sportswear is a team uniform and athletic apparel manufacturer with a similar focus on custom decorated apparel for schools, leagues, and youth sports organizations, comparable product breadth and customer base to SCORE.
• BSN Sports (Varsity Brands): BSN Sports is the largest direct competitor in the youth team sports uniform and equipment space, with a much larger sales rep network and broader catalog across all major US team sports, directly matching SCORE's product and channel strategy.
• Champro Sports: Champro manufactures team uniforms and sports equipment across baseball, softball, soccer, basketball and football, serving the same youth and recreational league market segments with comparable value-positioned product offerings.
• Holloway Sportswear: Holloway produces custom uniforms and team apparel primarily for school and youth sports programs, offering comparable team uniform products with similar customization and direct-to-organization sales models.
• Alleson Athletic: Alleson Athletic is a team sports uniform manufacturer focused on customizable jerseys for baseball, softball, basketball, and soccer - directly competing with SCORE in the custom youth team apparel space with similar B2B and custom design capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/SCORESports
• LinkedInlinkedin.com/company/score-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score Sports