PlayOn! Sports

What PlayOn! Sports does

PlayOn! Sports (legal entity 2080 Media, Inc.) is an Atlanta-based private company that operates an integrated fan-engagement platform for U.S. K-12 high school athletics. The company runs multiple consumer-facing brands — GoFan for digital ticketing, NFHS Network for live and on-demand game streaming, MaxPreps for schedules, scores, and statistics, MaxPreps Advantage for coaching video analytics, and VNN for athletic video content — coordinated through a unified school-facing administrative portal called PlayOn HQ. Its underlying technical architecture pairs AI-powered Pixellot automated cameras with an analytics pipeline that converts game footage into automated statistics, shot charts, heat maps, and short-form recap videos within roughly 10-12 hours, plus process automation that publishes stats directly to MaxPreps.

The company's monetized scale is substantial but undisclosed in dollar terms. GoFan processes 750,000 ticketed events annually across 7,500 schools and over 30 million tickets cumulatively over a 20-year operating history; NFHS Network streams approximately 600,000 events per year from 8,500 schools under official partnerships with 46 state high school activities associations; MaxPreps draws 50 million annual visitors covering 525,000 teams and 2.5 million student athletes. GoFan holds official ticketing designation with 80% of U.S. state athletic associations and supports concessions, fundraising, and sponsorship monetization modules. Revenue is generated through per-transaction convenience fees on ticketing, fan subscriptions to NFHS Network streaming, sponsorships, and premium coaching analytics priced at $600 per team per season on top of free base-level tools for member schools.

PlayOn operates a platform-plus-modules go-to-market combining product-led growth (mobile app discovery, self-serve ticketing purchase) with enterprise field sales targeting athletic directors and district administrators (demos, dedicated success managers, and district-wide rollouts such as Houston ISD and Duval County Public Schools). The company expands its distribution through the National Federation of State High School Associations and state-level governing bodies, while thought-leadership channels (AD 360° podcast, annual National Athletic Directors Conference presence, customer testimonials) drive top-of-funnel awareness. Recent strategic moves include the April 2025 acquisition of MaxPreps from CBS Sports/Paramount Global and the May 2025 rebranding of coaching analytics product VidSwap into MaxPreps Advantage.

Name

PlayOn! Sports

Legal name

2080 Media, Inc.

Website

https://playonsports.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

PlayOn! Sports operates an integrated fan-engagement platform for U.S. high school athletics, combining digital ticketing (GoFan), live streaming (NFHS Network), scores and statistics (MaxPreps), and coaching analytics (MaxPreps Advantage) for thousands of K-12 schools and their fans.

Ownership category

akta.pro rank

Product category

High School Sports Media Platform

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Television Broadcasting Stations (4833)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Athletics Events, Game Operations & Ticketing (EDALAIAK), Sports Ticketing (HSACALAB)

Keywords

• High school sports streaming
• Digital ticketing platform
• Live event broadcasting
• Coaching video analytics
• Sports statistics platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital Ticketing Transaction Fees: GoFan generates revenue through transaction fees on ticket sales for high school athletic events. Schools pay convenience fees for digital ticketing services.
2. Streaming Subscriptions: NFHS Network generates revenue from subscribers who pay to watch live and on-demand high school sports broadcasts. Fans subscribe to access streams from over 8,500 schools.
3. Concessions and Fundraising: Digital payments for concessions at school events and fundraising/donation platforms generate revenue through processing fees.
4. Sponsorships: High-impact sponsorship opportunities for local businesses packaged with event tickets and digital platforms.
5. MaxPreps Advantage Premium Analytics: Schools using NFHS Network get basic coaching tools free; advanced breakdown packages with in-depth analysis available for $600 per team per season.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

PlayOn! Sports operates a unified fan engagement platform for high school athletics, selling digital ticketing (GoFan), live and on-demand event streaming (NFHS Network), schedules and statistics (MaxPreps), and AI-powered coaching video analytics (MaxPreps Advantage). The integrated platform serves K-12 schools and athletic departments on the supply side while enabling fans, families, and alumni to discover, purchase, and consume high school sports content on the demand side.

Product overview

PlayOn! Sports is a unified fan engagement platform for high school athletics that operates as a platform-plus-modules architecture. The core products include GoFan (digital ticketing, concessions, and fundraising), NFHS Network (live streaming and broadcasting with AI-powered cameras), and MaxPreps (schedules, scores, and statistics). Additional modules include MaxPreps Advantage (coaching analytics and video analysis), PlayOn Athletic Websites (custom school websites), Fan Zone (automated fan engagement and graphics), and concessions/fundraising/sponsorship tools. All services are coordinated through PlayOn HQ, with MaxPreps Advantage providing free coaching tools to NFHS Network schools and advanced analytics available for $600 per team per season.

Differentiator

Problem solved

Functional benefit

Brands

• GoFan: Digital ticketing platform for high school sports, also offering concessions and fundraising tools.
• NFHS Network
• MaxPreps
• MaxPreps Advantage
• VNN

Products and services

• GoFan Digital ticketing platform that enables schools to create, promote, manage, and reconcile events, with digital payments for concessions, fundraising, and sponsorships. Processes over 30 million tickets annually across 10,000+ high schools.
• NFHS Network Broadcasting and streaming network for high school sports and activities. Uses AI-powered Pixellot cameras for automated capture and streams live and on-demand content. Covers 600,000+ events annually from 8,500 schools, with postseason partnerships across 46 state associations.
• MaxPreps High school sports destination for schedules, scores, statistics, and rankings. Serves 50 million+ annual visitors covering 525,000 teams and 2.5 million student athletes, providing visibility and recognition nationwide.
• MaxPreps Advantage Coaching analytics platform that transforms game film into actionable insights. Provides automated stats, shot charts, and film analysis for 11 sports at Varsity, JV, and Freshman levels. Free to NFHS Network schools; advanced breakdowns at $600 per team per season.

Quantifiable outcome

• 74 minutes saved per event on reconciliation alone
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VidSwapcoreStrategic or Co-development Partner · 1 May 2025VidSwap was acquired by PlayOn and rebranded as MaxPreps Advantage. The platform provides coaching analytics across 11 sports with automatic stat breakdowns, shot charts, and film analysis. Now integrated with MaxPreps for automatic stat publication.
• MaxPrepscoreStrategic or Co-development Partner · 2 April 2025PlayOn acquired MaxPreps from CBS Sports/Paramount Global in April 2025. The acquisition unites two premier platforms - PlayOn's ticketing and streaming with MaxPreps' trusted scores, data, and analysis. MaxPreps serves 50M+ annual visitors covering 525K teams and 2.5M student athletes.
• PixellotcoreTechnology or IntegrationAI-powered automated camera technology partnership. Pixellot cameras automatically track sports action without requiring camera crews. PlayOn installs and maintains cameras on behalf of schools. Powers the automated streaming capability of NFHS Network.
• NFHS (National Federation of State High Schools)coreStrategic or Co-development PartnerPlayOn operates the official NFHS Network, streaming content for 46 state high school activities associations. This partnership enables broadcast of state championships and official recognition as the premier high school streaming network.
• State Athletic AssociationscoreChannel Partner/ Reseller/ Distributor80% of all state associations have GoFan as their official ticketing partner. 46 state associations partner with NFHS Network for streaming. 40+ postseason partnerships enable ticketing at state championship events.
• Extole (Referral Partner)minorGTM or Marketing PartnerRefer-a-friend partner program using Extole. User email addresses may be collected and shared with Extole for referral marketing purposes.
• Google AdWordsminorGTM or Marketing PartnerRemarketing service to advertise on third party websites to previous visitors. Uses cookies to serve ads based on past visits to PlayOn sites.

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hudl: Hudl is the leading provider of video analysis and coaching tools for high school and youth sports. Directly comparable to MaxPreps Advantage (formerly VidSwap), competing for the same coaching analytics budget with overlapping sports coverage and AI-driven film breakdown features.
• BallerTV: BallerTV streams live youth and high school sporting events via a network of freelance camera operators. Competes with NFHS Network for high school streaming subscribers, though uses a gig-camera model versus PlayOn's AI-automated Pixellot approach.
• SportsEngine (NBC Sports): SportsEngine is an NBC Sports-owned sports management platform for youth and amateur organizations, offering websites, registration, and tournament tools. Directly comparable to PlayOn Athletic Websites and broader HQ administrative tools for school and league administrators.
• GameChanger: GameChanger provides live scoring, streaming, and team management apps for youth, high school, and amateur sports. Directly competes with NFHS Network streaming and MaxPreps scoring features, targeting similar coaches and families with mobile-first live content.
• TeamSnap: TeamSnap is a sports team management platform for youth and recreational leagues with scheduling, communication, and payments. Competes with elements of the PlayOn HQ platform, particularly around athletic program administration and family engagement for schools and clubs.

Emerging players

• Vantage Sports / SBLive Sports: SBLive Sports (formerly Scorebook Live) is a digital high school sports media company producing scores, rankings, and recruiting content. Overlaps with MaxPreps' editorial and stats coverage, particularly for elite recruiting visibility in select regions.
• ScoreStream: ScoreStream is a community-driven high school sports scoring platform that competes with MaxPreps' stats and scores destination. Comparable audience (fans and families following local teams) but with crowdsourced rather than official data sources.

Broad incumbents

• Stack Sports: Stack Sports provides a broad suite of sports management, registration, and digital tools across youth, scholastic, and club sports. As a larger incumbent in sports technology, it overlaps with several PlayOn modules, particularly registration and program management.
• ESPN High School / On3: ESPN operates high school sports coverage (and through On3 and recruiting properties) that competes with MaxPreps for fan attention, athlete visibility, and recruiting content. A broad incumbent with much larger media reach and ad inventory.

Others

• Pixellot: Pixellot is the AI-automated sports camera provider powering NFHS Network's streaming. While a core technology partner, Pixellot could be seen as both enabler and potential competitor if it expands downstream into direct streaming services or licensing to other platforms.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/playonsports
• YouTubeyoutube.com/channel/UC7Xw2T3JkYvE3zqMPLT0Q
• Facebookfacebook.com/PlayOnSports
• LinkedInlinkedin.com/company/playon-sports
• Instagraminstagram.com/playonsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayOn! Sports