Manitou Americas, Inc.
Manitou Americas, Inc. operates the Gehl brand, designing and manufacturing compact construction equipment and agricultural machinery — skid loaders, track loaders, articulated loaders, and telehandlers — sold exclusively through a global authorized dealer network serving contractors, farmers, and landscapers.
- Company typePrivate
- Founded1859
- HeadquartersWest Bend, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Manitou Americas, Inc. does
Manitou Americas, Inc. is the US operating entity that owns and operates the Gehl brand, a manufacturer of compact construction equipment and agricultural machinery founded in 1859 and headquartered in West Bend, Wisconsin. The company is a wholly-owned subsidiary of Manitou Group, a French-listed global conglomerate specializing in material handling and compact equipment. Gehl designs, builds, tests, and manufactures four core equipment categories — skid loaders, track loaders, articulated loaders, and telescopic handlers — supported by proprietary technologies including the IdealTrax automatic track tensioning system (extending track life by up to 15%), the Power-A-Tach hydraulic attachment system, the IdealAccess fold-top door for improved operator visibility, and FOPS Level II/ROPS safety structures.
The business operates a dealer-exclusive go-to-market model, distributing products through an independent authorized dealer network spanning more than 70 countries across North America, South America, Europe, Asia, Africa, and Oceania. Revenue streams include new equipment sales, replacement parts (including online ordering), attachments distributed through the Edge Attach platform, extended warranty/coverage programs, and equipment financing services. The customer base is segmented horizontally across construction contractors, farmers and agricultural operators, and professional landscapers, with no disclosed anchor accounts or enterprise concentration. Complementary services include remote monitoring/telematics for connected fleet management and Total Cost of Ownership (TCO) calculator tools.
Gehl markets its products through a branded website with localized country variants, active social media presence across Facebook, Instagram, YouTube, and LinkedIn, industry events such as ConExpo, and dealer co-marketing programs. The company maintains a state-of-the-art technician training center for dealer support. In 2024-2025, the brand expanded its Southeast Asian distribution through new dealer partnerships in Vietnam, Thailand, and the Philippines under the Manitou Asia umbrella. Recent product launches include mid-range vertical lift skid and track loaders (May 2023) and construction telehandlers (2023), with leadership under Richard Alton as President of the CEP Division & CEO.
Manitou Americas, Inc. firmographics
Firmographics- Name
- Manitou Americas, Inc.
- Legal name
- Manitou Americas, Inc.
- Website
- https://gehl.com
- Company type
- Private
- Founded year
- 1859
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manitou Americas, Inc. operates the Gehl brand, designing and manufacturing compact construction equipment and agricultural machinery — skid loaders, track loaders, articulated loaders, and telehandlers — sold exclusively through a global authorized dealer network serving contractors, farmers, and landscapers.
- Ownership category
- akta.pro rank
Manitou Americas, Inc. industry classification
Industry- Product category
- Compact Construction & Agricultural Equipment
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Skid Steer & Compact Track Loaders (IMAHAAAE)
Keywords
Where Manitou Americas, Inc. is headquartered
LocationHeadquarters
- HQ city
- West Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Manitou Americas, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Sales: Sale of new compact construction equipment and agricultural machines including skid loaders, track loaders, articulated loaders, and telescopic handlers. Products sold through authorized dealer network.
- Replacement Parts: Genuine replacement parts for all Gehl equipment. Available through dealer network and online parts ordering.
- Extended Coverage/Warranty: Extended warranty and coverage plans for equipment protection beyond standard warranty period.
- Attachments: Sale of compatible attachments and implements for Gehl machines including buckets, forks, cranes, and other accessories through edgeattach.com platform.
- Financing Services: Financing options and programs for equipment purchases, providing flexible payment solutions for customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Manitou Americas, Inc. product offering
Product offeringCore offering
Manitou Americas, Inc. (operating as the Gehl brand) designs, builds, tests, and manufactures compact construction equipment and agricultural machines, including skid loaders, track loaders, articulated loaders, and telescopic handlers. It also sells attachments, genuine replacement parts, and aftermarket services through a global network of authorized independent dealers.
Product overview
Gehl is a brand of Manitou Americas, Inc. offering a comprehensive portfolio of compact construction equipment and agricultural machines. The product lineup centers on four core equipment categories—Skid Loaders (wheeled compact loaders), Track Loaders (crawler machines with low ground pressure), Articulated Loaders (articulated steering for tight spaces), and Telescopic Handlers (multi-purpose lifting machines)—alongside a full range of Attachments distributed through the Edge Attach platform. These equipment offerings are supported by a suite of services including Remote Monitoring (connected machine tracking), Total Cost of Ownership tools, Replacement Parts, Extended Warranty coverage, and Financing options. The brand positions itself around innovation categories spanning TCO, Profitability, Safety, Ease of Use, Visibility, Performance, and Comfort, reflecting a focus on operator experience and total ownership value.
Differentiator
Problem solved
Functional benefit
Products and services
- Skid Loaders Wheeled compact loaders designed for earthmoving, site preparation, and concrete flatwork. Highly maneuverable with zero-radius turning capability for heavy tasks in tight spaces. For contractors, farmers, and landscapers.
- Track Loaders Compact track loaders featuring low ground pressure for traversing rough, uneven terrain with minimal surface disturbance. Ideal for landscaping, muddy construction sites, and agricultural fields.
- Articulated Loaders Articulated wheel loaders with tight turning radius enabling quick load movement in confined areas while avoiding ground damage. Higher operator position improves visibility; compatible with the Power-A-Tach attachment system.
- Telescopic Handlers Versatile telehandlers for lifting, moving, and placing materials across landscaping, equestrian, construction, and renovation applications. Can be equipped with boom cranes, floating fork carriers, and construction buckets.
- Attachments Comprehensive range of attachments including backhoe loaders, buckets, forks, booms, cranes, and winches available through the Edge Attach platform for use across all loader types.
- Remote Monitoring Connected machine solution enabling remote tracking and monitoring of equipment performance, usage hours, and diagnostic data for fleet management.
- Replacement Parts Genuine replacement parts service for maintaining and repairing Gehl equipment, available through the dealer network and online parts ordering.
- Extended Coverage Extended warranty and coverage programs providing additional equipment protection beyond standard warranty terms.
- Financing Equipment financing and leasing options to support equipment purchases, with flexible payment solutions for customers.
- Total Cost of Ownership (TCO) Tools TCO calculator and innovation tools to help customers assess and optimize the total cost of equipment ownership over its lifecycle.
Quantifiable outcome
- Track life extended by up to 15 percent with IdealTrax automatic track tensioning system
- +1 more outcomes
Companies that use Manitou Americas, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
Manitou Americas, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Manitou Americas, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Abomar (Manitou Asia)coreManitou Asia appointed Abomar as a new dealer for Gehl equipment in the Philippines. This partnership extends Gehl's distribution network in the Philippines market.
- Pin Siam (Manitou Asia)corePin Siam signed a new dealership agreement with Manitou Asia to distribute Gehl compact equipment in Thailand. This partnership expands Gehl's presence in the Southeast Asian market through a dedicated local dealer.
- Tuyet Nga (Manitou Asia)coreManitou Asia expanded reach in Vietnam with new dealership Tuyet Nga for Gehl compact equipment. This dealer partnership strengthens Gehl's market presence in Vietnam.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Manitou Americas, Inc. competitors and assessment
Company assessmentDirect peers
- Takeuchi Manufacturing: Japanese manufacturer specializing in compact track loaders and excavators; competes head-to-head with Gehl in the compact track loader category for construction and landscaping customers.
- Case Construction Equipment: CNH Industrial's compact equipment brand offers skid steers, compact track loaders, and telehandlers through a comparable dealer network, directly competing with Gehl in North American construction and agricultural segments.
- Kubota: Strong direct competitor in compact equipment including skid steers and track loaders, with growing North American dealer presence; also overlaps with Gehl in agricultural equipment for small-to-mid farm operators.
- Bobcat Company: Doosan Bobcat is the category leader in skid steers and compact track loaders and directly competes with Gehl across the same core equipment categories, dealer channel, and end customers (contractors, landscapers, farmers).
- Wacker Neuson: German compact equipment manufacturer competing in skid steers, track loaders, and compact wheel loaders; comparable mid-size OEM profile with similar dealer-channel go-to-market and construction/landscaping customer base.
- Yanmar Compact Equipment: Compact equipment and agricultural machinery manufacturer with overlapping skid steer, track loader, and agricultural product lines; competes with Gehl in both construction and farm operator segments.
Others
- Manitou Group: Parent company of Manitou Americas; operates the Manitou, Mustang, and other competing telehandler and material handling brands globally, making it both the corporate parent and a competing portfolio in adjacent equipment categories.
Broad incumbents
- JCB: UK-based global construction equipment OEM with a major telehandler and skid steer business; competes with Gehl particularly in telehandlers and is also part of the broader Manitou Group competitive set.
- Caterpillar Inc. Global construction and mining equipment leader with a broad compact equipment lineup including skid steers, compact track loaders, and telehandlers; competes with Gehl especially in larger contractor and rental fleet accounts.
- John Deere: Major OEM with overlapping compact construction equipment and full agricultural machinery portfolio; competes with Gehl in agriculture and increasingly in compact construction through its dealer channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Manitou Americas, Inc. social profiles
Digital presenceManitou Americas, Inc. compliance and trust
Trust signalCompliance1 record
Manitou Americas, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manitou Americas, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Manitou Americas, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manitou Americas, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manitou Americas, Inc.
What does Manitou Americas, Inc. do?
Manitou Americas, Inc. (operating as the Gehl brand) designs, builds, tests, and manufactures compact construction equipment and agricultural machines, including skid loaders, track loaders, articulated loaders, and telescopic handlers. It also sells attachments, genuine replacement parts, and aftermarket services through a global network of authorized independent dealers.
Is Manitou Americas, Inc. a public or private company?
Manitou Americas, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Manitou Americas, Inc. founded?
Manitou Americas, Inc. was founded in 1859. It employs 11 to 50 people.
Where is Manitou Americas, Inc. based?
Manitou Americas, Inc. is headquartered in West Bend, United States, in the North America region.
How does Manitou Americas, Inc. make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are replacement Parts, extended Coverage/Warranty, attachments and financing Services.
Who are Manitou Americas, Inc.'s main competitors?
Direct peers on record are Takeuchi Manufacturing, Case Construction Equipment, Kubota, Bobcat Company, Wacker Neuson and Yanmar Compact Equipment. Manitou Group is listed as an others. Broad incumbents are JCB, Caterpillar Inc. and John Deere.
Does Manitou Americas, Inc. have an API?
No public API is recorded for Manitou Americas, Inc..
What industry is Manitou Americas, Inc. in?
Manitou Americas, Inc.'s product category is Compact Construction & Agricultural Equipment. Its primary akta.pro industry code is IMAHAAAE, Skid Steer & Compact Track Loaders. Its NAICS code is 3331 and its SIC code is 3530.