HiDubai

What HiDubai does

HiDubai is a Dubai-focused business discovery and local search platform operated by Tejuri COM LLC, a subsidiary of Dubai Economy & Tourism (DET), a government state entity. The company, founded in 2012 and headquartered at Level 2, Business Village, Block A, Deira, Dubai, provides a multi-category online directory covering Beauty & Grooming, Food, Fashion, Legal, Marketing, Construction, Travel, Entertainment, Auto, Manufacturing, and Finance. The platform lists over 155,000 Dubai-based businesses and reportedly reaches 8.56 million unique visitors annually, distributing content via the HiDubai.com website and native mobile applications on iOS App Store, Google Play, and Huawei AppGallery.

The company's product ecosystem comprises four pillars: the core HiDubai.com business directory and local search portal; HiDubai Deals, a shopping offers and promotions platform spanning fashion, electronics, food, beauty, malls, and events; HiDubai Focus, a business news portal covering government, industry, startup, tourism, health, events, and education topics; and HiDubai Advertising Solutions, a paid advertising layer offering premium display banners, EDM email marketing (with a self-reported +30% engagement rate), and promotional placements across the network. A prior self-service SMB advertising product, HiDubai Reach, has been discontinued.

HiDubai operates as a dual-sided platform serving both Dubai-based SMBs and enterprises seeking customer discovery and visibility, and Dubai residents and tourists searching for local businesses, services, restaurants, and deals. Its primary revenue stream is advertising (display banners, EDM, and promotional placements sold via direct sales, typically under multi-year contracts), supplemented by freemium business listing and claiming services. The company is supported through a strategic partnership with Dubai SME and embedded within Dubai's smart city initiative. With 11-50 employees (LinkedIn shows approximately 45) and no disclosed external venture funding, HiDubai functions more as a government-aligned civic digital infrastructure initiative than a venture-backed growth company.

Name

HiDubai

Legal name

Tejuri COM LLC

Website

https://hidubai.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HiDubai is a Dubai-focused business discovery platform operated by Tejuri COM LLC (a Dubai Economy & Tourism subsidiary) that lists 155,000+ local businesses across multiple categories and serves both Dubai-based SMBs seeking customer visibility and residents/tourists searching for local services, restaurants, and deals.

Ownership category

akta.pro rank

Product category

Local Business Directory & Discovery Platform

SIC

Services-Advertising (7310)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Business directory platform
• Local search portal
• Business discovery listings
• Deals aggregation platform
• Mobile business app

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising Solutions: Premium display banners in business discovery, category pages, retail offers and business news sections. EDM email marketing solutions with reported +30% engagement rate. Limited inventory mailer solution targeting Dubai's B2B and B2C audience.
2. Business Listing Services: Platform enables businesses to add their business profile and claim existing business listings for enhanced visibility and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HiDubai operates an online business discovery platform covering Dubai-based businesses across categories including Beauty & Grooming, Food, Fashion, Legal, Marketing, Construction, Travel, Entertainment, Auto, Manufacturing, and Finance. It offers a business directory with self-serve listing and claiming, a deals aggregation sub-platform (HiDubai Deals), a curated business news portal (HiDubai Focus), and native mobile apps on iOS, Android, and Huawei. Monetization is driven primarily by advertising solutions sold to businesses seeking visibility across the network.

Product overview

HiDubai is a multi-platform business discovery ecosystem for Dubai, comprising the core HiDubai.com business directory and local search portal, the HiDubai Deals discount platform, the HiDubai Focus business news portal, and native mobile applications for iOS, Android, and Huawei devices. The ecosystem also includes HiDubai Advertising Solutions as a monetization layer for business customers seeking to advertise across the platform network.

Differentiator

Problem solved

Functional benefit

Brands

• HiDubai Focus: Business news portal covering topics including Government, Industry, Startup, Tourism, Spotlight, Health, Events, Education, Technology, and Research relevant to Dubai.
• HiDubai Deals

Products and services

• HiDubai.com Business Directory Primary business discovery platform and local search portal for Dubai-based businesses covering categories including Beauty & Grooming, Food, Fashion, Legal, Marketing, Construction, Travel, Entertainment, Auto, Manufacturing, and Finance. Used by businesses to gain visibility and by consumers to find local services.
• HiDubai Deals Deals and promotions aggregation platform featuring shopping offers across fashion, electronics, food and restaurant, beauty and spa, malls, things to do, catalog deals, baby and kids, events, health and wellness, and supermarkets in Dubai.
• HiDubai Focus Business news portal delivering curated content on Government, Industry, Startup, Tourism, Spotlight, Health, Events, Education, Technology, and Research topics relevant to the Dubai market.
• HiDubai Mobile App Native mobile application available on iOS, Android, and Huawei Gallery for discovering Dubai businesses, deals, and news on mobile devices.
• HiDubai Advertising Solutions Advertising platform offering premium display banners, EDM email marketing solutions with reported +30% engagement rate, and promotional placements across HiDubai's network. Sold on a quote-based multi-year contract basis to Dubai businesses seeking premium visibility.

Quantifiable outcome

• 155,000+ Dubai businesses listed on platform
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Dubai Economy & Tourism (DET)coreStrategic or Co-development Partner · 1 January 2012Tejuri Com LLC is a subsidiary of Dubai Economy & Tourism. HiDubai is an online initiative supporting Dubai's visionary smart city ambitions, making the city more accessible to residents, tourists and local businesses. DET logo appears on platform indicating official backing.
• Dubai SMEcoreStrategic or Co-development PartnerDubai SME logo appears on HiDubai platform footer alongside DET logo, indicating partnership to support small and medium enterprises in Dubai with visibility and business discovery services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Google Maps: The dominant global business directory, local search, and POI platform. Overlaps directly with HiDubai's core directory and local discovery use case, but operates at vastly greater scale across all geographies.
• Angi: US-focused local services marketplace and directory for home/professional services. Comparable in monetizing SMB visibility through paid placements, though geographically outside Dubai.

Direct peers

• Tripadvisor: Discovery and reviews platform with strong travel/tourism overlap. Both serve residents and tourists seeking local businesses, restaurants, and attractions, with comparable review-and-list business models.
• Zomato: Restaurant discovery and food delivery platform with strong presence across the UAE. Directly comparable for the Food & Restaurant slice of HiDubai's category mix, with similar consumer-discovery + merchant monetization model.
• Yelp: Pure-play local business directory with reviews, advertising solutions for SMBs, and category browsing. Closest business-model analog to HiDubai's directory + display banner + freemium listings model.
• Foursquare: Location intelligence and POI discovery platform with both consumer discovery and B2B location-data offerings. Comparable to HiDubai in combining a consumer-facing directory with location-based business services.
• Dubizzle: UAE-headquartered horizontal classifieds and local listings platform. Operates in the same single-country/local-discovery space as HiDubai, serving Dubai SMBs and consumers with listings plus advertising.

Emerging players

• OpenTable: Restaurant discovery and reservation platform with overlap on the Food category. Both monetize restaurant discovery, though OpenTable is transaction-led and HiDubai is advertising-led.
• Bayut: UAE-based vertical listings platform (real estate). Comparable regional listings + advertising model and Dubai market focus, though narrower vertical scope.

Regional players

• Talabat: Leading food delivery and restaurant discovery platform across the Middle East, including the UAE. Comparable regional footprint and restaurant merchant relationships, though delivery-led rather than directory-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Officialhidubai
• Facebookfacebook.com/OfficialHiDubai
• LinkedInlinkedin.com/company/tejuri
• Instagraminstagram.com/officialhidubai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiDubai