Associated General Contractors of Wisconsin

What Associated General Contractors of Wisconsin does

Associated General Contractors of Wisconsin (AGC of Wisconsin, Inc.) is a nonprofit professional trade association founded in 1926 and headquartered in Madison, Wisconsin. It serves as the unified voice of the Wisconsin commercial construction industry, providing general contractors, specialty contractors across divisions 02-16, associate-member suppliers/vendors, and student members with a broad portfolio of services spanning education, safety, environmental compliance, labor and legal support, legislative advocacy, workforce development, and member discount programs.

Its core product is the AGC Membership, which is delivered through tiered enrollment (general contractors, specialty contractors, associate members) and unlocks access to educational programs (Leadership AGC, Executive Management Program, Supervisory Training Program, Construction Supervision Fundamentals, Project Managers Development Program, OSHA training, CM-Lean, blueprint reading and estimating), safety services (Safety Director For-Hire, Safety WISE, Substance Abuse Testing and Assistance Program), workforce initiatives (A.C.E. Career Academies, Youth Apprenticeship, She Builds Wisconsin construction camps, scholarships), legislative advocacy, and discount partnerships (WEX Fuel Savings Network, Wisconsin Project Center subscription, Youturn Health behavioral health). Distribution operates through a self-serve member portal (Atlas), a public Find a Contractor directory, regional and annual events, podcasts, the Wisconsin Constructor magazine, webinars, and the association's Madison training center.

The revenue model combines recurring membership dues with fee-based education/training programs, event sponsorships (BUILD Wisconsin Awards, Annual/Summer Membership Meetings, regional golf outings, Construction Leadership Forum), advertising in Wisconsin Constructor magazine and the Construction Resource Guide, and channel/reseller economics on partner programs (WEX, Wisconsin Project Center, Youturn Health). Pricing for membership dues is not publicly disclosed; Wisconsin Project Center subscription lists $399 annually for AGC members (40% discount). The organization is affiliated with AGC of America for federal advocacy and national programming, and operates under a Strategic Plan covering 2024-2029. It is currently celebrating its 100th anniversary (founded 1926, centennial in 2026).

Name

Associated General Contractors of Wisconsin

Legal name

AGC of Wisconsin, Inc.

Website

https://agcwi.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Associated General Contractors of Wisconsin is a nonprofit trade association, founded in 1926 and headquartered in Madison, serving commercial general contractors, specialty contractors, and associate members statewide with education, safety, workforce development, legal/labor support, and legislative advocacy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from general contractors, specialty contractors, and associate members. The association provides member directories, find-a-contractor services, and various member benefits including discounts on services.
2. Education and Training Programs: Revenue from professional development courses including Leadership AGC, Executive Management Program, Supervisory Training Program, Construction Supervision Fundamentals, Project Managers Development Program, OSHA training, and various seminars.
3. Event Sponsorships: Sponsorships for annual events including membership meetings, golf outings, BUILD Wisconsin Awards, and Construction Leadership Forum.
4. Publications and Advertising: Advertising revenue from Wisconsin Constructor magazine, media kits, and the Construction Resource Guide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

AGC of Wisconsin is a nonprofit trade association that provides membership-based services to commercial construction firms in Wisconsin. Its core offering is annual membership that bundles educational programs, safety/OSHA training, legal and labor support, legislative advocacy, workforce development initiatives, member discount programs, networking events, and industry publications for general contractors, specialty contractors, and associate (vendor/supplier) members.

Product overview

AGC of Wisconsin operates as a professional trade association for the commercial construction industry in Wisconsin, providing a comprehensive suite of membership-based services rather than a unified software product. The core offering is the AGC Membership, which provides access to educational programs (Leadership AGC, STP, CSF, PMDP, and professional courses), safety services (Safety Director For-Hire, Safety WISE, SATAP, OSHA training), workforce development initiatives (She Builds Wisconsin camps, youth apprenticeships, career academies), legal and labor support, legislative advocacy, and member discount programs including the Fuel Savings Network (WEX), Wisconsin Project Center subscription, and Youturn Health behavioral health services. The association also maintains a member directory organized by construction trade divisions and hosts regular networking events including the BUILD Wisconsin Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• AGC Membership Annual professional trade association membership for commercial construction firms in Wisconsin, providing access to educational, safety, environmental, labor, legal, legislative, public relations, and industry relations products and services. Member categories include General Contractors, Specialty Contractors, and Associate Members.
• Education and Training Programs

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• UW Oshkosh MBA ProgramcoreStrategic or Co-development Partner · 1 January 2020AGC of Wisconsin partnered with UW Oshkosh to offer an MBA with Construction Focus, starting in Spring 2020. The program features cohort learning, 16-month completion, Saturday classes in Appleton, and construction-specific content taught by industry experts.
• WEX Fuel CardscoreChannel Partner/ Reseller/ DistributorAGC's Fuel Savings Network powered by WEX provides fuel card and fleet payment solutions for member businesses. Includes pre-negotiated pricing on WEX Fleet Fuel Cards, EV management for hybrid fleets, GPS tracking, and 24/7 customer support.
• Youturn HealthcoreStrategic or Co-development PartnerBehavioral health and substance use support program available to AGC members at discounted rates. Includes peer support, online learning, assessments, and family support services.
• Wisconsin Project CenterminorChannel Partner/ Reseller/ DistributorConstruction project database subscription offering 40% discount for AGC members. Provides access to current projects, bid searches, project tracking, and Daily Reporter news.
• AGC of AmericacoreStrategic or Co-development PartnerNational parent organization providing AGC of Wisconsin members access to national programs, resources, advocacy at the federal level, and AGC of America webinars and certifications.
• Daily ReporterminorGTM or Marketing PartnerNews partnership providing construction industry news and project information for Wisconsin Constructor magazine and Wisconsin Project Center access.
• Holtz BuildersminorGTM or Marketing PartnerHost company for She Builds Wisconsin Construction Camp - Wisconsin Dells location (July 13-15, 2026), supporting workforce development and diversity in construction.
• Market & JohnsonminorGTM or Marketing PartnerHost company for She Builds Wisconsin Construction Camp - Chippewa Valley location (August 11-13, 2026), supporting workforce development and diversity in construction.
• AIA WisconsinminorGTM or Marketing PartnerPartnership to help members Find An Architect through the AIA Wisconsin business directory.
• She Builds Wisconsin Camp PartnerscoreStrategic or Co-development PartnerMultiple host companies including Holtz Builders, H.J. Martin & Son, Madison College, and Market & Johnson partner annually to host She Builds Wisconsin Construction Camp for middle school girls, introducing them to construction trades.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• AIA Wisconsin: Wisconsin component of the American Institute of Architects, a design-side trade association that operates in the same construction ecosystem and is a documented GTM partner of AGC of Wisconsin (Find An Architect directory integration).
• Wisconsin Builders Association: Wisconsin state-level trade association representing residential builders and remodelers. Less directly competitive but operates in the same Wisconsin construction ecosystem and competes for member attention and sponsorship dollars.

Direct peers

• AGC of Illinois: Another neighboring-state AGC chapter that serves Illinois commercial contractors with a near-identical service portfolio of training, safety, advocacy, and member benefits.
• AGC of America: The national parent federation of AGC of Wisconsin, providing federal advocacy, national programs, certifications, and webinars to member chapters. Operationally, AGC of America is the apex body that supplies programs AGC of Wisconsin localizes for its members.
• AGC of Minnesota: Sister AGC state chapter serving the commercial construction industry in a neighboring Upper Midwest state. Operates a comparable model of membership dues, education, safety, advocacy, and workforce development.
• Associated Builders and Contractors (ABC): National trade association directly competing with AGC for commercial construction firm membership and advocacy. ABC represents an alternative/open-shop model and operates state chapters (including Wisconsin) that compete head-to-head for the same contractor members.
• ABC of Wisconsin: Wisconsin chapter of Associated Builders and Contractors, the primary in-state competitor to AGC of Wisconsin. Targets many of the same general and specialty contractors with competing education, safety, and advocacy services.

Broad incumbents

• National Association of Home Builders (NAHB): National trade association for the residential construction industry, with state/local affiliates. Overlaps with AGC of Wisconsin at the member/advocacy level but focuses on residential rather than commercial construction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agc-of-wisconsin
• Xx.com/WIAGC
• Facebookfacebook.com/AGCofWI

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated General Contractors of Wisconsin