BodyTrac Health & Fitness

What BodyTrac Health & Fitness does

BodyTrac Health & Fitness is a privately held, Tallahassee-based boutique personal training studio operator and franchisor. The company's core offering, branded 'BodyTrac Effect,' is a 60-minute workout protocol that splits each session into 30 minutes of MyZone-monitored heart-rate-zone cardio (targeting 80%-90% heart rate) followed by 30 minutes of customized strength training delivered one-on-one by a certified personal trainer. BodyTrac monetizes this service through tiered recurring memberships — DESIRE (9 sessions/month), WILLINGNESS (13 sessions/month), and TRUST (13 sessions/month with unlimited cardio on a no-contract basis) — supplemented by à la carte metabolic testing, online food tracking, and sales of branded BT Gear equipment and apparel.

The technology stack is deliberately lean and largely outsourced. Member scheduling and session management run through the third-party MINDBODY platform and 'BT App,' while in-studio effort tracking relies on MyZone wearable heart rate monitors and periodic body composition and metabolic diagnostics. BodyTrac also operates a franchise channel under a published FDD: franchisees pay a $19,900 fee plus 6% monthly royalties and a 1% marketing contribution, with initial studio investment ranging from $49,000 to $119,900 for a 1,200-2,000 square foot studio. Two franchise models are offered — an Operator Model for certified trainers and an Investor Model for passive owners — and the Discovery Day evaluation process is held at the Tallahassee headquarters.

BodyTrac currently runs four or more named studio locations across Tallahassee, North Naples, and Weston in Florida and Thomasville in Georgia, with Alabama listed among served markets. Customer acquisition is direct-to-consumer, anchored on a free one-week trial offer (bodytracfreetrial.com), word-of-mouth referrals, and the company's website. No external funding, no disclosed revenue, and no AI capabilities are present in the available data; the company remains founder-controlled with a corporate headcount of 1-10.

Name

BodyTrac Health & Fitness

Legal name

BodyTrac Health & Fitness

Website

https://bodytrac.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BodyTrac Health & Fitness is a privately held Tallahassee-based boutique personal training studio and franchisor that delivers 60-minute MyZone-monitored cardio plus strength-training sessions through tiered memberships at company-owned and franchise studios across Florida, Georgia, and Alabama.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal training services
• Fitness studio memberships
• Heart rate training
• Strength training programs
• Fitness franchise business

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees for access to personal training sessions, fitness studio facilities, heart rate monitoring, body composition testing, and nutritional counseling. Membership tiers include 9 sessions/month, 13 sessions/month, and no-contract unlimited options.
2. A La Carte Services: Individual services sold separately including Online Food Tracking and Metabolic Testing for non-members or members seeking additional services.
3. Franchise Fees: One-time franchise fee of $19,900 charged to franchisees for the right to operate a BodyTrac studio under the company's brand and business system.
4. Franchise Royalties: Ongoing royalty fees of 6% of franchise location's monthly revenue, plus 1% marketing fund contribution.
5. BT Gear (Equipment and Apparel): Sale of fitness gear and equipment available for purchase at BodyTrac studio locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BodyTrac Health & Fitness operates fitness studios that deliver personalized personal training through its flagship BodyTrac Effect program: a 60-minute workout combining 30 minutes of heart rate-monitored cardio (using MyZone technology) with 30 minutes of customized strength training led by certified personal trainers. The company also sells monthly memberships (DESIRE, WILLINGNESS, TRUST tiers), offers a la carte services such as metabolic and body composition testing plus online food tracking, sells BT Gear fitness equipment and apparel, and licenses the BodyTrac franchise concept to entrepreneurs.

Product overview

BodyTrac Health & Fitness is a fitness studio franchise offering personalized training services through its core BodyTrac Effect program, a 60-minute workout combining MyZone heart rate-monitored cardio and personal trainer-led strength training. The company provides its services through physical studio locations and supports members with the BT App (powered by Mindbody for scheduling), BT Gear equipment products, and tiered membership plans. BodyTrac also offers a franchise model for entrepreneurs to open their own BodyTrac studios.

Differentiator

Problem solved

Functional benefit

Products and services

• BodyTrac Effect A 60-minute structured workout combining 30 minutes of MyZone heart rate-monitored cardio training with 30 minutes of customized strength training led by a certified personal trainer, offered to individual members at BodyTrac studio locations.
• BodyTrac Memberships (DESIRE, WILLINGNESS, TRUST tiers) Recurring monthly membership plans providing access to BodyTrac Effect personal training sessions, metabolic and body composition testing, nutritional counseling, and meal tracking software; tiered by session frequency and amenity inclusion (DESIRE 9 sessions/month, WILLINGNESS 13 sessions/month, TRUST 13 sessions/month with unlimited cardio).
• BT App Mobile scheduling application powered by MINDBODY that allows members to book, reschedule, and manage BodyTrac personal training sessions across studio locations, with sessions starting every 30 minutes.
• BT Gear BodyTrac-branded line of fitness equipment, accessories, and apparel available for purchase at BodyTrac studio locations.
• BodyTrac Franchise Franchise offering that licenses the right to operate a BodyTrac personal training studio, including site selection assistance, studio layout and design, equipment ordering, training, marketing support, and ongoing operational assistance, with two models available (Operator for certified trainers and Investor for passive owners).

Quantifiable outcome

• Train in heart rate zone of 80%-90% during cardio portion for optimal caloric burn and post-workout metabolic effects
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• Major Fitness Equipment VendorsminorOthersBodyTrac has partnerships with major fitness equipment vendors for supplying cardio and weight training equipment to franchise locations. During franchise setup, BodyTrac franchisees receive direct contact with service representatives for each vendor. BodyTrac determines the predetermined equipment set for each studio.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Burn Boot Camp: Franchise group personal training concept focused on 45-minute strength and conditioning camps. Comparable to BodyTrac's small-group, trainer-led personal training positioning and franchise expansion strategy.
• Orangetheory Fitness: National boutique fitness franchise built on heart-rate-zone interval training with proprietary technology. Closely comparable to BodyTrac's MyZone-based 60-minute protocol and franchise-led growth model.
• 9Round Fitness: Specialty kickboxing-themed fitness franchise operating in compact studios with 30-minute circuit workouts. Comparable to BodyTrac as a boutique franchise targeting busy consumers in small-format real estate.
• F45 Training: Global functional training franchise offering 45-minute group workouts in small studios. Comparable to BodyTrac in franchise structure, studio footprint, and target demographic of time-constrained adults.
• Fit Body Boot Camp: Personal-training franchise offering 30-minute bootcamp-style sessions with nutrition coaching. Comparable to BodyTrac's structure of short, structured trainer-led sessions bundled with nutrition support.
• The Camp Transformation Center: Franchise focused on weight-loss and body-transformation programs combining personal training, nutrition, and accountability. Comparable to BodyTrac's emphasis on metabolic testing, body composition tracking, and nutritional counseling.

Broad incumbents

• Club Pilates: Largest Pilates franchise in the US with hundreds of locations. Comparable as a boutique group-training franchise model serving similar suburban retail center footprints and busy-professional demographics.
• Anytime Fitness: Large 24/7 franchise gym network with thousands of locations globally. Comparable to BodyTrac as a franchise-driven fitness brand, though broader in offering and lower in per-session price point.
• TITLE Boxing Club: National boxing-themed fitness franchise combining group and personal training in studio settings. Comparable to BodyTrac as a franchise fitness brand with tiered memberships and retail product sales.
• Workout Anytime: 24/7 franchise fitness club with hundreds of US locations. Comparable as a multi-state franchise fitness operator in retail-plaza locations, though positioned as low-cost versus BodyTrac's premium personal-training offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bodytrac
• Facebookfacebook.com/bodytrac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BodyTrac Health & Fitness