Elsavie

What Elsavie does

Elsavie is an Estonian consumer health company (operating as Bioexpert OÜ, registered in Tallinn) that sells gut-health products and services directly to European consumers through its e-commerce storefront at elsavie.com. Its product portfolio centers on the Gut Secrets™ Microbiome Test, an at-home stool analysis built on 16S rRNA bacterial DNA sequencing performed in collaboration with TFTAK (Center of Food and Fermentation Technologies), and a line of three functional fiber supplements positioned to address widespread under-consumption of dietary fiber. The company targets health-conscious individuals and people with digestive complaints (bloating, IBS-like symptoms, constipation, diarrhea), using preventive-chronic-disease messaging around fiber intake as its primary acquisition narrative.

The offering is structured as a closed-loop ecosystem: customers purchase the microbiome test, view results in an electronic portal (app.elsavie.com), track bowel movements, water intake, gut feelings, supplements, and food through the free Gut Health Tracking & Insights mobile app (available on iOS and Android), and reorder fiber supplements either from the website or from an in-app shop. The 16S rRNA analysis is a well-established laboratory technique rather than a proprietary AI/ML pipeline; the app layers descriptive analytics on top of user-logged data to produce weekly and monthly summaries, and optional nutrition consulting is offered as an add-on.

Commercially, Elsavie runs a D2C, product-led model with no disclosed B2B customers, no funding rounds, and a 1-10 person team. Pricing is unit-based (with a 10% bulk discount on three fiber supplements and free shipping in Estonia above €41), and payments are processed via Montonio with bank-link coverage across Estonia, Latvia, Lithuania, and Finland. Distribution is purely digital: own e-store, in-app shop, and app-store download channels, with shipping handled via DPD, SmartPost, and Omniva parcel networks. Marketing relies on organic social (Facebook, Instagram, LinkedIn), a blog, in-app educational content, and Klaviyo email; no paid-ads scale, retail, or partnership-driven channels are disclosed.

Name

Elsavie

Legal name

Bioexpert OÜ

Website

https://elsavie.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Elsavie is an Estonian D2C gut-health company selling an at-home 16S rRNA microbiome test, three functional fiber supplements, and a free gut-tracking mobile app to health-conscious European consumers, with analytics performed via TFTAK.

Ownership category

akta.pro rank

Product category

Gut Health & Microbiome Testing Services

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Microbiome Analytics, Sequencing & Bioinformatics Platforms (HLAAAFAI), Fibers, Starches & Texturizers (Resistant Starch, Maltodextrin, Inulin) (CRADAOAK)

Keywords

• Microbiome testing
• Gut health supplements
• Dietary fiber products
• Health tracking apps
• Stomach diagnostics

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Microbiome Test Sales: One-time purchase of microbiome test kits that analyze gut bacteria. The test includes a non-medical report with nutritional recommendations. May be bundled with optional consulting services.
2. Functional Fiber Supplements: Sale of functional fiber supplement products. Volume discounts available (10% off when buying 3). Recurring purchase model as supplements are consumed regularly.
3. Consulting Services (Optional Add-on): Optional nutrition counseling services available with microbiome test, where selected consultants receive additional data from clients with their consent.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elsavie is a gut health brand that sells a Gut Secrets™ Microbiome Test kit (using 16S rRNA sequencing analyzed via partner TFTAK) bundled with personalized functional fiber supplements. Its product mix includes the at-home test, branded fiber supplement SKUs, a free companion mobile app for daily gut tracking, and an online results portal where customers access personalized insights. The company markets itself to European consumers seeking data-driven digestive wellness.

Product overview

Elsavie offers a unified product ecosystem centered on gut health, consisting of four main offerings: the Gut Secrets™ Microbiome Test (a stool analysis service using 16S rRNA technology to profile gut bacteria composition), three Functional Fiber Supplements (food supplements designed to support balanced nutrition and prevent digestive issues), the Gut Health Tracking & Insights mobile app (a free tool for monitoring stool patterns, water intake, gut feelings, supplements, and food), and the Gut Secrets™ Results Portal (an electronic platform for accessing test results). The products work together as a closed loop: customers take the microbiome test, view results online, track their daily gut health in the app, and purchase fiber supplements to address identified needs.

Differentiator

Problem solved

Functional benefit

Brands

• Gut Secrets™: Microbiome test product brand offering at-home testing using 16S rRNA technology to analyze gut bacteria composition.

Products and services

• Gut Secrets™ Microbiome Test At-home microbiome test kit for individual consumers that delivers 16S rRNA sequencing-based gut profile analysis and personalized insights via the online results portal.
• Functional Fiber Supplements Branded fiber supplement line sold directly to health-conscious consumers through the Elsavie online store, with formulations designed to complement gut microbiome insights.
• Gut Health Tracking & Insights App Free mobile application for customers to track daily gut health indicators and view insights linked to their microbiome test and supplement regimen.
• Online Results Portal Online portal where customers access their personalized microbiome analysis results and recommended next steps after submitting a Gut Secrets™ test sample.

Quantifiable outcome

• Men consume only half of recommended 35g daily fiber intake; women consume only half of recommended 25g daily fiber intake

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• TFTAK (Center of Food and Fermentation Technologies)coreStrategic or Co-development PartnerElsavie collaborates closely with TFTAK (www.tftak.eu) to ensure world-class scientific competence in microbiome research. This partnership provides the scientific foundation for the company's microbiome testing services and product development.

Recent moves5 records

Expansion highlights4 records

Direct peers

• ZOE: UK-based gut health and personalized nutrition company combining at-home microbiome and blood fat/sugar testing with a science-backed app and food product recommendations. Highly comparable to Elsavie's test-plus-app ecosystem.
• Viome: Direct competitor offering at-home microbiome testing using RNA-based metatranscriptomic analysis plus personalized nutrition and supplement recommendations. Closely comparable to Elsavie's Gut Secrets™ test + fiber supplement combination.
• DayTwo: Microbiome testing platform that provides personalized nutrition recommendations based on gut bacteria analysis. Directly competes with Elsavie's Gut Secrets™ microbiome test offering and similar B2C/DTC model.
• Seed: DTC synbiotic (probiotic + prebiotic) supplement company with strong digital engagement and science-driven branding. Comparable to Elsavie's fiber supplement line and gut-health positioning, though Seed leads with probiotics rather than fiber.
• Atlas Biomed: UK-based personal genetics and microbiome testing company with a digital health platform delivering gut microbiome reports and food recommendations. Closely mirrors Elsavie's gut health testing and personalized dietary guidance model.
• Thryve (now Ombre): Microbiome testing company offering at-home gut health tests paired with personalized probiotic supplements. Direct overlap with Elsavie's test-plus-fiber-supplement offering.

Broad incumbents

• Care/of: Personalized vitamin and supplement brand offering customized daily packs via a digital recommendation quiz. Comparable DTC nutrition model with app-driven customer experience, though broader vitamin positioning than Elsavie's microbiome-led approach.
• AG1 (Athletic Greens): Large DTC daily nutritional supplement brand with strong European presence. Comparable on subscription-style CPG e-commerce and direct-to-consumer gut/wellness positioning, though broader category than Elsavie's targeted fiber supplements.
• Florastor: Established digestive health brand (Saccharomyces boulardii yeast probiotic) sold across global retail and pharmacy channels. Adjacent competitor to Elsavie's digestive health fiber supplements, though broader mass-market rather than personalized microbiome-driven.

Emerging players

• Pendulum Therapeutics: Microbiome therapeutics company offering clinically validated probiotic formulations for metabolic and gut health conditions. Adjacent to Elsavie's gut health focus with deeper clinical positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyElsavie
• LinkedInlinkedin.com/company/elsavie
• Instagraminstagram.com/myelsavie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elsavie