EXtrapola

What EXtrapola does

eXtrapola S.r.l. is a privately held Italian media intelligence company founded in 1999 and headquartered in San Giovanni in Marignano (RN), Italy. It operates an AI-powered platform that monitors, analyzes, and synthesizes digital information flows from newspapers, periodicals, websites, TV broadcasters, radio stations, and major social networks including X, Instagram, Facebook, TikTok, YouTube, and LinkedIn. The platform combines artificial intelligence, data science, and a dedicated human editorial/newsroom team that performs verification and curation of content, delivering real-time mentions, sentiment and trend analysis, AI-generated summaries and podcasts, reputational risk scoring, and executive dashboards to communication professionals, PR teams, and public/private sector organizations across Italy.

The company sells through three subscription tiers — Professional (€195/month), Corporate (€455/month), and Business (€1,850/month) — all requiring a demo request for onboarding, indicating an enterprise field sales motion. Tier features scale from real-time mention monitoring and mobile access (Professional) through AI summaries, podcasts, and editorial support (Corporate) to dedicated Data Science Teams and bespoke AI scenario reports (Business). Distribution is direct, with no channel partner or reseller model indicated, and the platform is delivered as a cloud-based SaaS web application with iOS and Android mobile apps.

eXtrapola is independently owned with no disclosed external investors, parent company, or funding rounds. Stefano Marioni serves as Sole Director (Amministratore unico) and President of the Board. The company holds ISO 9001, NIS2, and SGE certifications, claims GDPR and Italian copyright (Promopress/FIEG, AGCOM) compliance, and has been a member of Federassegne since 2021. Its stated customer base of 500+ clients spans financial services, telecommunications, automotive, luxury goods, regional and national government, and public-sector IT.

Name

EXtrapola

Legal name

EXTRAPOLA S.R.L.

Website

https://extrapola.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

eXtrapola is an Italian AI-powered media intelligence platform founded in 1999 that monitors, analyzes, and synthesizes traditional and social media coverage for enterprises, institutions, and communication professionals in Italy, sold via three subscription tiers.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Media intelligence
• Press review services
• Web reputation monitoring
• Social media analytics
• Digital media monitoring

Headquarters

HQ city

San Giovanni In Marignano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Plans (Professional, Corporate, Business): eXtrapola generates revenue through three subscription tiers: Professional at €195/month, Corporate at €455/month, and Business at €1,850/month. All plans are subscription-based with monthly billing. The tiers build on each other, with higher tiers adding AI-powered analysis, editorial support, strategic analysis, and dedicated data science resources, enabling upsell and land-and-expand dynamics across enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

eXtrapola operates an AI-powered media intelligence platform that monitors, analyzes, and synthesizes digital information from newspapers, websites, TV, radio, and social media in real time. The platform combines artificial intelligence agents, Data Science, and a specialized human editorial team to transform fragmented news flows into actionable strategic insights. It is delivered as a cloud-based SaaS solution with companion mobile applications for Android and iOS.

Product overview

eXtrapola is a media intelligence platform that transforms digital information flows into strategic knowledge and actionable insights. The core offering is the eXtrapola Platform, a unified AI-powered solution that combines artificial intelligence agents, Data Science, and human editorial oversight. The platform is sold through three subscription tiers — Professional (€195/month), Corporate (€455/month), and Business (€1,850/month) — each building on the previous with progressively more advanced capabilities. The Professional Plan serves as the entry tier, providing real-time media monitoring via a centralized web UI and the MyRassegna mobile app for Android and iOS, along with eXtrapola Power Tools. The Corporate Plan adds AI summaries, custom podcasts, sentiment and reputation analysis, trend analysis, newsroom editorial support, and eXtrapola AI Advanced Power Tools. The Business Plan further adds strategic analysis, qualitative and quantitative AI-generated scenarios and reports, a dedicated Data Science Team, and custom source selection. Supporting modules include Social Media Monitoring (covering X, Instagram, Facebook, TikTok, YouTube, LinkedIn), Crisis & Risk Alerts, Executive Dashboards, and Editorial Support. The platform monitors newspapers, periodicals, websites, TV broadcasters, radio stations, and digital platforms, integrating AI agents and human editorial verification into a single workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• eXtrapola Platform AI-powered media intelligence SaaS platform that monitors, analyzes, and synthesizes digital information from newspapers, periodicals, websites, TV broadcasters, radio stations, digital platforms, and social networks, combining artificial intelligence with human editorial oversight to transform news flows into actionable insights for enterprises, institutions, and communication teams.

Quantifiable outcome

• Over 500 clients supported across public and private sectors
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Mention: Real-time media monitoring tool tracking brand mentions across social media, news, blogs, and forums. Directly comparable to eXtrapola's real-time mentions feature, with a similar SMB-friendly SaaS pricing model.
• Digimind: Social listening and competitive intelligence platform with strong European presence, offering brand reputation, trend detection, and AI-powered analytics. Comparable to eXtrapola across both social listening and editorial-grade intelligence.
• Talkwalker: AI-powered consumer intelligence and social listening platform monitoring earned, owned, and paid media across channels. Closely comparable to eXtrapola in multi-channel social and news monitoring, with strong AI/analytics overlap.
• Brandwatch: Enterprise social media management, listening, and consumer intelligence platform. Overlaps significantly with eXtrapola's social media monitoring, sentiment, and trend analysis offerings, especially for mid-market and enterprise customers.
• Agility PR Solutions (Cision Agility): Media intelligence platform providing media monitoring, journalist outreach, and PR analytics. Closely comparable to eXtrapola's press review and PR-focused intelligence offerings.
• Brand24: Social media monitoring and brand reputation analytics tool, with AI-powered sentiment analysis and reporting. Comparable to eXtrapola's social listening and sentiment capabilities, targeting similar PR and marketing buyers with tiered SaaS pricing.

Broad incumbents

• Cision: One of the largest PR and media intelligence platforms, providing press release distribution, monitoring, and analytics to communications professionals. Highly comparable to eXtrapola's press review and reputation analysis capabilities, with a global footprint.
• Sprinklr: Unified customer experience management platform with social media monitoring, listening, and analytics capabilities. Comparable to eXtrapola's social listening and reputation features as part of a much broader enterprise suite.
• Meltwater: Global media intelligence and social listening platform offering monitoring, analytics, and influencer tools across PR and marketing teams. Directly comparable to eXtrapola in core media-monitoring functionality, but operates at much larger scale and with broader geographic coverage.

Regional players

• Critical Mention: Real-time media monitoring and broadcast intelligence platform with strong US focus, offering TV, radio, online news, and social monitoring. Comparable to eXtrapola's real-time multi-channel monitoring, but primarily serves the North American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eXtrapola_srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXtrapola