Swindon Supermarine

What Swindon Supermarine does

Swindon Supermarine Football Club Limited is a private, non-profit football club (company limited by guarantee, number 07973626) operating from the Imagine Cruising Stadium at South Marston Industrial Estate, Swindon. The club fields a first team competing in the Pitching In Southern League Division One South (Step 4 of the English non-league pyramid), supported by a youth development pathway through SSFC Youths and a network of volunteer-run ancillary functions including the Supporters Club Shop and digital media operations.

The club operates with no proprietary technology. Its core products are the matchday experience (21 home league fixtures per season plus friendlies), season ticket memberships, and sponsorship inventory spanning club, corporate, player, advertising, seat, and a £1-a-point donation programme. Matchday pricing has been frozen for four consecutive seasons (Adult £12, Concession £8, Youth £6, Under-12 free), and 2026/27 season tickets are priced at £150/£125/£100 across the same tiers. Merchandise is sold through the Macron Store Gloucester and an on-site volunteer shop, with printed and digital matchday programmes available.

Revenue is generated through matchday turnstile sales (cash or card), online ticket sales via the Fanbase platform, season ticket subscriptions, multi-tier corporate sponsorship (Imagine Cruising holds stadium naming rights; McDonald's, Persimmon Homes, Webbswood, FWP Group and others are sponsor brands), merchandise, programme sales, and venue hire of the Clubhouse and Community Suite. The club serves the Swindon and Wiltshire community, with families and youth players as secondary persona segments. Governance rests with a member/director board (Chairman Jez Webb, Vice Chairman Keith Yeomans, Director & President Steve Moore, Director Alan Fletcher) plus a non-executives layer including Manager Bobby Wilkinson, Assistant Manager Mike Percival, and operational roles for stadium, social media, and supporter shop.

Name

Swindon Supermarine

Legal name

Swindon Supermarine Football Club Limited

Website

https://swindonsupermarinefc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Swindon Supermarine Football Club is a non-profit semi-professional football club competing in the Southern League Division One South, based at the Imagine Cruising Stadium in Swindon, England. The club serves the local Wiltshire community through matchday tickets, season tickets, sponsorships, merchandise, and venue hire, supported by a youth development pathway.

Ownership category

akta.pro rank

Product category

Semi-professional football club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Association Football (Soccer) Leagues (MPAKAAAA), Intramural Sports & Recreational Leagues (EDALAIAC)

Keywords

• Semi-professional football
• Matchday ticketing
• Season ticket sales
• Football merchandise
• Community football club

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Matchday Ticket Sales: Revenue from matchday admission at the turnstile, with spectators able to pay via cash or card. Prices frozen for fourth consecutive season.
2. Season Tickets: Annual season tickets covering all home league fixtures and friendlies when purchased before July 4th.
3. Corporate Sponsorship: Multiple sponsorship tiers including club sponsors, corporate sponsorship, staff & player sponsorship, advertising sponsorship, seat sponsorship, and £1 a point donation programme.
4. Matchday Programmes: Printed matchday programmes sold at £3.00, with club exploring digital version to reduce printing costs.
5. Merchandise Sales: Sales through Macron Store, Supporters Club Shop, and online platforms.
6. Venue Hire: Clubhouse and Community Suite available for bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Swindon Supermarine FC is a semi-professional football club that fields a men's first team in the Pitching In Southern League Division One South, playing 21 home league fixtures per season at the Imagine Cruising Stadium. It sells matchday tickets, annual season tickets, printed and digital programmes, club merchandise, corporate and player sponsorship packages, and rents out its clubhouse and community suite. It also operates a youth football development programme through SSFC Youths.

Product overview

Swindon Supermarine FC operates primarily as a football club competing in the Southern League Division One South, with its core product being the club itself and its matchday operations. The club's digital presence centers on its official website which serves as the primary platform for match information, news, results, and player profiles. Secondary offerings include online matchday programmes (digital PDF downloads), online ticketing through Fanbase for special matches, and season ticket packages. The club also maintains youth football operations through SSFC Youths and operates out of the Supermarine Sports Ground, which includes the Imagine Cruising Stadium and the Swindome venue facility.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Matchday admission prices frozen for fourth consecutive season
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SSFC YouthscoreOthersAffiliated youth football club providing pathway for young players into the senior club
• Supermarine Sports ClubcoreOthersAssociated sports complex providing additional facilities and community use
• StagecoachminorGTM or Marketing PartnerPublic transport partner - Stagecoach Number 7 bus service from Swindon town centre to stadium, making matches more accessible
• Swindon Town FCcoreStrategic or Co-development PartnerLocal rival club with shared history and academy player pathways. Annual preseason friendly matches. Player loan arrangements.
• Southern Football LeaguecoreOthersLeague affiliation - competing in Southern League Division One South under Pitching In branding

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gosport Borough FC: Southern League Division One South club at the same competitive tier. Comparable on venue, supporter scale, and small-sponsor-driven commercial model.
• Taunton Town FC: Southern League Division One South peer in the same campaign. Comparable in scale, regional catchment, and Pitching In-era community-led operations.
• Farnborough FC: Southern League Division One South peer sharing the same fixtures, gate-pricing structure, and target supporter base size. Directly comparable on community club economics at the same tier.
• Frome Town FC: Neighbouring Western League/Southern League level club in the same Wiltshire/Somerset region. Comparable on micro-community operating model and academy youth pathways.
• Dorchester Town FC: Southern League Division One South club at the same competitive level. Comparable on attendance scale, community ownership structures, and tiered sponsorship models.
• Poole Town FC: Southern League Division One South competitor with similar small-town catchment and semi-professional economics. Comparable on matchday revenue mix and volunteer dependency.
• Salisbury FC: Southern League Division One South competitor in the same 2025/26 and 2026/27 seasons. Most direct comparable in terms of league tier, matchday scale, and community-led operating model in the same region.
• Basingstoke Town FC: Southern League Division One South rival at the same level. Comparable on stadium scale, ticket pricing band (£10-£15 adult), and community supporter programmes.

Regional players

• Swindon Town FC: Local rival based in Swindon, playing several tiers above in the English Football League pyramid. Direct comparable on geography and shared history, with documented player loan and preseason friendly partnerships cited in Swindon Supermarine's data.

Emerging players

• Havant & Waterlooville FC: Southern League peer (often pushing for National League South promotion) operating one tier above in adjacent seasons. Comparable on supporter base, sponsorship tiers, and stadium economics at the same level of non-league football.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SupermarineFC
• LinkedInlinkedin.com/company/swindon-supermarine-football-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swindon Supermarine