Poole Town Football Club

What Poole Town Football Club does

Poole Town Football Club is an English non-league football club competing in the Pitching In Southern League Premier South, the seventh tier of English football. The club operates a multi-tier ecosystem comprising a First Team, Under 23s, Ladies, and Youth Teams (branded Poole Town FC Wessex), with home matches played at Tatnam Stadium in Oakdale, Poole, Dorset. Founded in 1880 and incorporated as a private limited company (Poole Town Football Club (1991) Limited, company number 02609998) in 1991, the club is owned by several significant-interest shareholders including Andrew Rossiter, Gale Homes & Investments, Rayford Ltd, and Prestec UK Ltd.

The club generates revenue through six primary streams: matchday ticketing (priced at £3–£5 for pre-season friendlies with tiered adult/concession/under-18 pricing), season ticket subscriptions sold via the Fanbase Club platform, merchandise sales through an O'Neills retail partnership, digital matchday programme sales, and commercial sponsorships from approximately 15–20 local and regional businesses (estate agents, insurance brokers, restaurants, transportation providers, and trade firms) that hold pitch-side board and programme presence. Distribution occurs through online ticketing, turnstile sales, and a global e-commerce storefront for merchandise.

Technology infrastructure is limited to the Touchline network website platform for club management, fixtures, and match reporting, supplemented by a YouTube content channel (DolphinsTV) for match highlights. The club reaches supporters via organic social media (X, Instagram, Facebook), the official website, and email communications. Governance includes a joint-manager structure (Joe Lea and Pat Suraci, appointed 2025 from Gosport Borough), a dedicated Head of Youth Development & Methodology (Juan Antonio Cano Valverde, appointed July 2026), a Commercial Manager (Ben Edgell), and an external Safety Officer (James Winchester BEM). Customer segments consist of local fans and supporters, families, local and regional businesses, and youth football participants, all served within a single regional catchment in southern England.

Name

Poole Town Football Club

Legal name

Poole Town Football Club (1991) Limited

Website

https://pooletownfc.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Poole Town Football Club is an English non-league club competing in the Southern League Premier South, operating a First Team, Under 23s, Ladies, and youth teams from Tatnam Stadium in Poole, Dorset, funded via matchday ticketing, season tickets, merchandise, and local commercial sponsorships.

Ownership category

akta.pro rank

Product category

Non-League Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Non-league football
• Football matchday services
• Matchday ticketing
• Football club merchandise
• Community football development

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Matchday Ticketing: Revenue from ticket sales at home matches, with pricing tiers for adults, concessions, under 18s, and under 13s
2. Season Tickets: Annual season ticket sales providing guaranteed entry to home league matches
3. Merchandise: Club shop partnership with O'Neills for retail merchandise sales
4. Matchday Programme Sales: Digital matchday programme sales
5. Commercial Partnerships: Sponsorship deals with multiple local and regional businesses, including pitch-side boards, matchday programme features, and digital presence
6. Sponsorship and Advertising: Partnership opportunities including pitch-side boards, matchday programme advertising, and digital marketing presence

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Poole Town Football Club is a non-league football club competing in the Pitching In Southern League Premier South, operating First Team, Under 23s, Ladies, and Youth Teams. The club sells matchday tickets and season tickets via the Fanbase Club platform, official merchandise through its retail partner O'Neills, and digital matchday programmes, while generating commercial sponsorship revenue from local and regional businesses through pitch-side boards and programme advertising.

Product overview

Poole Town Football Club is a non-league football club operating in the Pitching In Southern League Premier South. The club offers a unified set of supporter services centered around matchday experiences, including ticketing via Fanbase Club, official merchandise through O'Neill's, video content via DolphinsTV, and matchday programmes. The club fields a First Team, Under 23s, Ladies, and Youth Teams competing in regional leagues.

Differentiator

Problem solved

Functional benefit

Brands

• Poole Town FC Wessex: Associated football club operating under the Poole Town FC umbrella.

Products and services

• Matchday Tickets Matchday admission tickets for Poole Town FC home league and pre-season friendly matches, sold online via the Fanbase Club platform and at turnstiles on matchdays. Tiered by age/concession: Adults £5, Concessions (seniors, armed forces, students, NHS, disabled) £3, Under 18 and Under 13 £1. Playoff semi-final away tickets priced at £15 adults, £10 concessions, £5 U18s. Targeted at local football supporters and families.
• Season Tickets Annual season ticket providing guaranteed entry to Poole Town FC home league matches, with free entry to home pre-season friendlies included. Purchased through the Fanbase Club online platform. Targeted at committed local supporters.
• Club Merchandise Official Poole Town FC replica kits and merchandise sold through O'Neills, the club's official retail partner, via the O'Neills online store. Targeted at supporters and fans wanting official club apparel.
• Matchday Programme Official digital matchday programme available before each Poole Town FC home match, featuring team information, club content, and commercial partner features. Targeted at matchday attendees.
• Commercial Sponsorship Packages

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Link HomesminorOthersLink Homes Estate Agents featured as an official partner with pitch-side presence at Tatnam Stadium.
• Unique GroupminorOthersUnique Group featured as an official partner with pitch-side presence at Tatnam Stadium.
• McComish Insurance BrokersminorOthersMcComish Insurance Brokers sponsor featuring pitch-side branding. Also sponsors player Jack Dickson.
• Prestec UK LtdcoreOthersPrestec UK Ltd is a shareholder with significant interest as defined by the FA. Commercial partner with pitch-side presence.
• SWRACminorOthersSWRAC featured as an official partner with pitch-side presence at Tatnam Stadium.
• Lewis-Manning Hospice CareminorOthersLewis-Manning Hospice Care charity partner with pitch-side presence.
• Yesss ElectricalminorOthersYesss Electrical featured as an official partner with pitch-side presence at Tatnam Stadium.
• Bobs CarsminorOthersBobs Cars taxi/minicab service partner for supporter transportation.
• Yeovil Radio CabsminorOthersYeovil Radio Cabs partner for supporter transportation.
• Da Vinci's Ristorante ItalianominorOthersDa Vinci's Ristorante Italiano restaurant partner with pitch-side presence.
• GrapevineminorOthersGrapevine featured as an official partner with pitch-side presence at Tatnam Stadium.
• UX ArchitectsminorOthersUX Architects featured as an official partner with pitch-side presence at Tatnam Stadium.
• The Conversion KingsminorOthersThe Conversion Kings digital marketing agency partner with pitch-side presence.
• Fozzy FindsminorOthersFozzy Finds local business partner with pitch-side presence.
• The Funky PeachminorOthersThe Funky Peach local business partner with pitch-side presence.
• Dyno-Rod SouthminorOthersDrainage specialist serving homes and businesses across Dorset and Hampshire. Partner since March 2026 with matchday programme presence, pitch-side board, and community-focused initiatives. Offering 10% discount to Poole Town fans via Facebook page.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Peers

• Weymouth FC:
• Eastleigh FC:

Direct peers

• Taunton Town FC: Fellow Southern League Premier South club with similar semi-professional operating model, community-led revenue model and matchday-driven economics.
• Havant & Waterlooville FC: Another Southern League Premier South club in southern England. Directly comparable on geographic catchment, attendance scale, and commercial mix for a Step 3 non-league football club.
• Salisbury FC: Southern-based non-league club at similar step of the pyramid with a comparable mix of community ownership, matchday income and regional sponsorship.
• Basingstoke Town FC: Southern-based non-league club at the Step 3 level, comparable to Poole Town on operating model, fan base size and commercial partnership mix.
• Gloucester City FC: Direct competitor in the Southern League Premier South, the same division Poole Town plays in. A natural head-to-head peer on sporting performance and commercial comparison (Poole lost to Gloucester in the 2025-26 playoff semi-final).
• Weston-super-Mare AFC: Another Southern League Premier South club with similar semi-professional scale, providing another direct head-to-head revenue and operating benchmark.

Regional players

• Dorchester Town FC: Neighbouring Dorset non-league club a tier lower in the pyramid, providing a useful local benchmark on attendance, sponsorship yields and youth pathway economics in the same catchment.

Emerging players

• Farnham Town FC: Emerging non-league club in southern England that has rapidly moved up the pyramid, providing a useful comparable for ambitious lower-tier clubs scaling matchday and commercial revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PooleTownFC
• YouTubeyoutube.com/channel/UCQ07pxCQH8Yz7i2eTfceCSw
• Facebookfacebook.com/PooleTownFC
• Instagraminstagram.com/pooletownfcofficial
• LinkedInlinkedin.com/company/poole-town-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poole Town Football Club