Frome Town Football Club

Name

Frome Town Football Club

Legal name

Frome Town AFC Ltd

Website

https://weareba11.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Non-League Football Club Services

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Non-league football
• Matchday ticketing
• Football merchandise
• Stadium facility hire
• Youth football development

Headquarters

HQ city

Frome

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Matchday ticket sales for home games at Badgers Hill Stadium, including season tickets and individual match tickets sold through INTIX platform
2. Sponsorship: Revenue from official club sponsors and partners including IMS Surfacing, Hello AI, Windowizz, INTIX, Hope & Glory, Jenkins Developments, Clifton Security, FSM Solicitors, Imperium Garden Rooms, NB Avis, Platinum Group, Excelsior Coach Travel, Phoenix Electrical, Somerwall, and Raves From The Grave
3. Merchandise Sales: Online merchandise store (ftfcstore.com) selling club merchandise
4. Facility Hire: Revenue from hiring out club facilities and stadium

Distribution channels3 records

Marketing channels9 records

Core offering

Frome Town Football Club operates a semi-professional non-league football club based in Frome, Somerset, competing in the Southern League Premier South (Step 3 of the English football pyramid). The club hosts competitive home matches at Badgers Hill Stadium, sells match tickets and season tickets through the INTIX platform, operates an online merchandise store (ftfcstore.com), hires out its stadium and club facilities for events, and produces digital content through its BA11 TV YouTube channel. Sponsorship revenue from local Somerset businesses supplements ticket and merchandise income.

Product overview

Frome Town Football Club operates as a non-league football club offering a portfolio of products and services centered around its First Team competing in the Southern League Division One South. The club's core offerings include matchday experiences at Badgers Hill Stadium (tickets via INTIX), facility hire for private events, official merchandise through its online shop (ftfcstore.com), and digital content via BA11 TV YouTube channel featuring match highlights and interviews. Additional services include community programs and an Under-18s youth team partnered with Yeovil Town Elite Performance Programme. The club won the Southern League Division One South 2025/26 title and the Francis Hillier Somerset Premier Cup in the 2025/26 season.

Differentiator

Problem solved

Functional benefit

Brands

• Badgers Hill Stadium: The club's home stadium located at 48 Berkley Road, Frome BA11 2EH
• BA11 TV
• The Robins
• The Dodge

Products and services

• First Team Football Senior football squad competing in the Southern League Premier South, providing matchday entertainment to local supporters at Badgers Hill Stadium.
• Match Tickets Matchday tickets for home league and cup fixtures at Badgers Hill Stadium, sold online through the INTIX ticketing platform.
• Official Merchandise Shop Online retail store selling club merchandise including shirts, apparel, and accessories to supporters and the wider public.
• Facility Hire Hire of Badgers Hill Stadium and club facilities for corporate events, meetings, private functions, and community use.
• Under-18s Youth Team Youth football team partnered with the Yeovil Town Elite Performance Programme for player development pathways for young footballers in the region.
• Club Sponsorship Packages Sponsorship and partnership packages sold to local businesses for brand visibility, marketing reach, and community engagement through association with the football club.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Yeovil Town Elite Performance ProgrammecoreStrategic or Co-development PartnerUnder-18s youth development partnership with Yeovil Town's Elite Performance Programme, announced July 2026. Frome Town's Under-18s team will benefit from enhanced development pathways and coaching expertise from Yeovil Town.
• INTIXcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing the club's online ticketing platform for match tickets and events
• TouchlinecoreTechnology or IntegrationWebsite and digital platform provider powering the club's official website, match centers, and digital infrastructure
• IMS SurfacingminorOthersOfficial partner - surface/construction company
• Hello AIminorOthersOfficial partner - AI technology company
• WindowizzminorOthersOfficial partner - windows and doors company
• Hope & Glory SportswearminorOthersOfficial partner - sportswear and merchandise provider
• Jenkins DevelopmentsminorOthersOfficial partner - property development company
• Clifton SecurityminorOthersOfficial partner - security services provider
• FSM SolicitorsminorOthersOfficial partner - law firm
• Imperium Garden RoomsminorOthersOfficial partner - garden rooms company
• NB AvisminorOthersOfficial partner - vehicle hire company
• Platinum Motor GroupminorOthersOfficial partner - automotive group
• Excelsior Coach TravelminorOthersOfficial partner - coach travel provider
• Phoenix ElectricalminorOthersOfficial partner - electrical services company
• SomerwallminorOthersOfficial partner - Somerset-based company
• Raves From The GraveminorOthersOfficial partner - entertainment/events company
• Pitching In Southern LeaguecoreOthersLeague umbrella sponsorship brand and competition structure that the club participates in

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yeovil Town FC: Neighbouring Somerset football club and Frome Town's official Under-18s development partner; both compete in the Southern League pyramid, making them the closest operational and geographic peer.
• Chippenham Town FC: Direct Southern League Premier South competitor in the 2026/27 season; same operational scale, attendance range, and local-sponsorship-driven revenue mix.
• Weymouth FC: Southern League Premier South opponent that played Frome Town in a pre-season friendly; operates a similar stadium-based non-league business model with matchday, merchandise, and sponsorship revenue.
• Bath City FC: Somerset-based non-league club competing in a similar pyramid tier; comparable commercial model with ticket sales, sponsorship, and facility hire at their Twerton Park ground.
• Salisbury FC: Recent pre-season opponent of Frome Town; both clubs operate in the Southern League with comparable community-focused, non-league revenue structures.
• Evesham United FC: Southern League Premier South peer in the same 2026/27 division; operates a comparable small-stadium, community-club model with local sponsorship and modest gate receipts.
• Gloucester City FC: Southern League Premier South peer competing in the same division; similar non-league community-club business model serving a single catchment area in the South West.
• Gosport Borough FC: Southern League Premier South peer in the same 2026/27 division; comparable scale, stadium footprint, and reliance on community attendance and regional sponsors.
• Wimborne Town FC: Frome Town's first fixture opponent for the 2026/27 season in the Southern League Premier South; same division, similar revenue model and attendance scale.

Regional players

• Weston-super-Mare FC: West-of-England non-league club at a comparable pyramid tier; similar community-club operating model but in a distinct local catchment, making it a regional rather than direct head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FromeTownFC
• YouTubeyoutube.com/channel/UCFiZ0QpqoyskcVFAtj__K8A
• Facebookfacebook.com/FromeTownFC
• LinkedInlinkedin.com/company/frome-town-football-club
• Instagraminstagram.com/frometownfcofficial
• TikToktiktok.com/@frometownfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frome Town Football Club