Lakeline Vision Source

What Lakeline Vision Source does

Lakeline Vision Source is an independent, family-owned optometry practice founded in 1995 by Dr. Laurie Sorrenson, OD, FAAO, operating a single clinical location at 3419 El Salido Pkwy in Cedar Park, Texas, bordering Northwest Austin. The practice employs approximately 40 staff members, including more than 10 optometrists, certified opticians, paraoptometric technicians, and insurance and contact-lens specialists. Its clinical core spans comprehensive, pediatric, senior, and emergency eye exams, supported by a diagnostic technology stack — OCULUS Keratograph 5M corneal topographer, Optos Monaco ultra-widefield retinal imaging with OCT, and Silverstone SS OCT swept-source imaging — described as exceeding the equipment depth of any other Austin/Cedar Park office.

Beyond general eye care, the practice operates a portfolio of specialty clinics that materially diversify its service mix: a Dry Eye Clinic offering LipiFlow, IPL, and BlephEx therapies; a Myopia Management program delivered through the Treehouse Eyes network (Ortho-K, MiSight, atropine); a Scleral Contact Lens Center; Neurovisual Medicine for binocular vision dysfunction (Neurolens, EyePrintPRO); Orthokeratology/Corneal Refractive Therapy; and a dedicated Deaf and Hard of Hearing Vision Clinic with ASL-trained staff and a certified interpreter.

Revenue is generated through a hybrid model combining professional service fees (exams, specialty treatments), one-time product sales (a nearly 2,000-frame optical retail floor plus contact lens sales via an online reorder portal), and third-party insurance reimbursement across 20+ vision and medical plans, with CareCredit financing for cash-pay patients. Distribution is anchored by the physical storefront (six-day operation) and complemented by e-commerce storefronts for eyewear and contact lens reordering. The practice is participating provider with Essilor (Diamond tier), CooperVision, and Treehouse Eyes, and a designated externship site for the University of Houston College of Optometry. Customer base is a long-tail of consumer households in the Cedar Park/Northwest Austin catchment, with over 1,000 five-star Google reviews and Austin Business Journal recognition.

Name

Lakeline Vision Source

Legal name

Lakeline Vision Source

Website

https://lakelinevision.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakeline Vision Source is an independent, family-owned optometry practice in Cedar Park, TX, founded in 1995 by Dr. Laurie Sorrenson. The single-location practice employs 10+ optometrists and 40+ staff, offering comprehensive eye exams plus specialty clinics (Dry Eye, Myopia, Neurovisual, Scleral Lenses, Deaf/HoH) to families and individuals across the Northwest Austin market.

Ownership category

akta.pro rank

Product category

Optometry and Eye Care Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Contact Lens Specialty & Myopia Control (HLAKAKAK), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Optometry services
• Eye care clinic
• Prescription eyewear
• Contact lens fittings
• Dry eye treatment

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Eye Examinations: Comprehensive eye exams for adults, children, and seniors including pediatric eye exams and emergency eye care services.
2. Eyeglasses Sales: Sale of prescription eyeglasses with nearly 2,000 frames on display including designer and independent frame lines. Patients can browse eyewear online or in-person.
3. Contact Lens Sales: Sale of contact lenses with online ordering available through their portal. Includes specialty contact lenses such as scleral lenses, Ortho-K, and EyePrintPRO.
4. Specialty Eye Care Services: Dry eye treatments (LipiFlow, IPL), myopia management, binocular vision dysfunction treatment, and other specialty services.
5. Dry Eye Clinic: Specialized dry eye treatment including LipiFlow thermal pulsation, IPL therapy, BlephEx treatment, and other advanced therapies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lakeline Vision Source is an independent optometry practice that provides comprehensive eye examinations for adults, children, and seniors, prescription eyewear (with nearly 2,000 frames), contact lenses, and specialty eye care services including dry eye treatment (LipiFlow, IPL, BlephEx), myopia management, scleral contact lens fitting, orthokeratology, and neurovisual medicine. The practice sells its own branded service offering directly to consumers through its single Cedar Park, Texas office and online storefronts for eyewear and contact lens reordering.

Product overview

Lakeline Vision Source is an independent, family-owned optometry practice offering a comprehensive range of eye care services and products. The practice operates as a single-location service provider with multiple specialty clinics and product categories. Core services include comprehensive eye exams for all ages (pediatric, adult, and senior), emergency eye care, and a full optical dispensary with eyeglasses and contact lenses. The practice also operates several specialty services including a Dry Eye Clinic, Myopia Management program (through Treehouse partnership), Scleral Contact Lens Center, Orthokeratology/CRT, Neurovisual Medicine for Binocular Vision Dysfunction, and a dedicated Deaf & Hard of Hearing Vision Clinic. The product portfolio includes prescription eyeglasses (with nearly 2,000 frames including designer and independent lines), specialty contact lenses (scleral, EyePrintPRO, Neurolens), and advanced diagnostic technology including OCULUS Keratograph 5M for corneal mapping, Optos Monaco for ultra-widefield retinal imaging, and Silverstone SS OCT for swept source retinal imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams
• Pediatric Eye Exams
• Senior Eye Exams
• Emergency Eye Care
• Dry Eye Clinic
• Myopia Management
• Scleral Contact Lenses
• Orthokeratology (CRT)
• Neurovisual Medicine / Binocular Vision Dysfunction Treatment
• EyePrintPRO
• Neurolens
• Prescription Eyeglasses
• Contact Lenses
• Deaf and Hard of Hearing Vision Clinic
• Retinal Care Services

Quantifiable outcome

• Complete patient experience in under one hour for most appointments
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered notable and core.

• University of Houston College of OptometrynotableStrategic or Co-development PartnerLakeline Vision Source is one of the few optometric offices in Austin selected to be an Externship Site for the University of Houston College of Optometry. The practice serves as a training location for 4th-year optometry students, demonstrating the practice's quality and reputation in the field.
• CooperVisioncoreTechnology or IntegrationContact lens manufacturer partner. Lakeline Vision Source offers CooperVision contact lenses and participates in CooperVision rebate programs.
• EssilorcoreTechnology or IntegrationLens manufacturer partner with Diamond partner status. Lakeline Vision Source offers Essilor lenses including progressive lenses, anti-reflective coatings, and other premium lens options.
• Treehouse EyescoreTechnology or IntegrationMyopia management partner through Treehouse Eyes network. Lakeline Vision Source provides specialized pediatric myopia treatment including Ortho-K, MiSight lenses, and atropine drops under the Treehouse Eyes program.
• Multiple Vision and Medical Insurance ProviderscoreChannel Partner/ Reseller/ DistributorParticipating provider for most major vision and medical insurance plans including Aetna Better Health, Avesis, Blue Cross Blue Shield, Cigna, EyeMed, GEHA, Golden Rule, Guardian, Humana, Medicare, MetLife, PHCS, Principal Financial Group, Secure Horizons, Superior Vision, Tricare, UHC Community Plan, Vision Care Plan, and VSP.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyEyeDr. Multi-location optometry and optical retail group (backed by Altaris/Capital Vision Services) operating comprehensive eye exams, eyewear, and contact lens services in the South and Mid-Atlantic with expanding Texas footprint. Directly competes for the same routine-to-specialty optometry patient.
• Texas State Optical (TSO): Franchise network of independent optometrists operating full-service eye care and optical retail practices, including multiple Austin-area locations. Closely comparable business model to Lakeline: doctor-owned offices offering exams, eyewear dispensing, and contact lenses.
• Clarkson Eyecare: Multi-doctor optometry group offering comprehensive exams, contact lenses, and eyewear across the Midwest and Southeast. Comparable in service mix and specialty offerings (dry eye, myopia management) to Lakeline.

Broad incumbents

• Visionworks: National optical retailer with locations across Texas offering eye exams, frames, lenses, and contact lenses. Competes directly for price-sensitive eyewear customers in the same metro area as Lakeline.
• America's Best Contacts & Eyeglasses: High-volume optical retail chain with locations across Texas offering eye exams, contacts, and two-pair eyewear packages. Competes primarily on price for the same routine vision correction consumer.
• EyeCare Partners: Large PE-backed optometry and ophthalmology platform with hundreds of locations across the U.S., including a Texas presence. Overlapping optometry services, advanced diagnostics, and specialty clinics, but at much greater scale and capital base than Lakeline.
• Pearle Vision: Franchise optical brand with multiple Texas locations, providing eye exams, eyeglasses, and contact lenses. Comparable service mix and consumer positioning, though corporately branded rather than independent.
• LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses inside retail locations. Competes for the same Cedar Park/Austin eyewear and exam patients, though with a chain rather than independent-doctor brand.

Emerging players

• Treehouse Eyes: Specialty myopia management provider network. Lakeline is a partner practice, but Treehouse is an adjacent emerging player in the same specialty service line that Lakeline monetizes (Ortho-K, MiSight, atropine).
• Warby Parker: DTC eyewear retailer with growing brick-and-mortar retail and in-store eye exam capabilities. Competes for eyewear share through direct-to-consumer pricing and overlapping Austin-area store presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeline Vision Source