Yalla Sponsor

What Yalla Sponsor does

Yalla Sponsor is a Riyadh-based sponsorship consultancy founded in 2018 that serves two client segments in the Saudi Arabian market: rights-holders (event organizers, sports federations, entertainment properties) seeking to monetize sponsorship rights, and brands seeking to identify and activate sponsorship opportunities. The company operates with a 1-10 person team and positions itself as a "premier sponsorship consultancy" offering an integrated service stack across sponsorship intelligence, rights-holder strategy development, and brand advisory. Notable enterprise clients include Mobily, Zain, Flynas, Nova, Alirco (Sand Clash events 2019-2023), MDL Beast, the Saudi Federation for the General Sport (SFA), Acrofit, and Jeeny.

Yalla Sponsor's core product is the Rooaatt sponsorship marketplace platform (acquired in January 2024), which is presented as a one-stop discovery and matching venue where rights-holders and brands can connect. The platform operates as a two-sided marketplace, though transaction volume and liquidity are not disclosed. Complementing the marketplace, the company delivers three professional service pillars: Sponsorship Intelligence (market trend and audience demographic analysis), Rights Holder Sponsorship Strategy (strategy development and sponsorship package design/sales), and Brand Sponsorships Advisory (sponsorship identification, securing, and activation management). The combination of a digital marketplace with bespoke advisory and activation services distinguishes Yalla Sponsor from pure-play consultancies and pure-play platforms.

The business model is a hybrid of professional services revenue and marketplace enablement, delivered through direct B2B consultancy engagements targeting enterprise clients in Saudi Arabia. Pricing is bespoke and not publicly disclosed; engagements appear to span multi-year cycles, as evidenced by repeat relationships with Alirco across Sand Clash events in 2019, 2020, and 2023. Distribution is exclusively direct sales (field/enterprise motion) with no self-serve or retail channels, and marketing relies on the Rooaatt platform, a bilingual (Arabic/English) content/blog presence, and client testimonials/case studies rather than paid acquisition. The company has not raised disclosed funding and operates as a private, founder-led entity.

Name

Yalla Sponsor

Legal name

Yalla Sponsor

Website

https://yallasponsor.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Yalla Sponsor is a Riyadh-based sponsorship consultancy serving rights-holders and brands in Saudi Arabia. It operates the Rooaatt marketplace platform alongside advisory services spanning sponsorship intelligence, strategy, and activation for enterprise clients across sports, entertainment, telecommunications, and aviation sectors.

Ownership category

akta.pro rank

Product category

Sponsorship Consultancy

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

• Sponsorship consultancy
• Sponsorship marketing
• Rights holder advisory
• Brand activation
• Sponsorship marketplace

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsorship Consultancy & Advisory: Providing specialized consulting services in sponsorship marketing, from strategy development to sponsorship activation. Revenue is generated through professional service engagements with both rights holders and brands.
2. Sponsorship Intelligence Services: Market intelligence and audience analytics services provided to brands seeking to identify, secure, and manage sponsorship opportunities.
3. Rights Holder Strategy Services: Developing and implementing tailored sponsorship strategies for rights holders to maximize visibility and sponsorship revenue, including sponsorship package sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Yalla Sponsor is a premier sponsorship consultancy offering comprehensive solutions to both Rights-Holders and Brands. The firm delivers three core service pillars — Sponsorship Intelligence (market and audience analytics), Rights Holder Sponsorship Strategy (developing sponsorship packages and acquiring sponsors), and Brand Sponsorships Advisory (identifying, securing, and managing sponsorship opportunities). Complementing these advisory services is Rooaatt, a proprietary one-stop sponsorship marketplace platform that enables rights-holders and brands to discover and connect with sponsorship opportunities.

Product overview

Yalla Sponsor is a premier sponsorship consultancy offering comprehensive solutions for both Rights-Holders and Brands. The company operates through its core marketplace platform called Rooaatt (رعايتك الشاملة), which serves as a one-stop sponsorship marketplace where organizations can discover and connect with sponsorship opportunities. Complementing the platform, Yalla Sponsor provides three main service pillars: Sponsorship Intelligence (market analysis and data insights), Rights Holder Sponsorship Strategy (strategy development for event/organization owners), and Brand Sponsorships Advisory (consulting for brands seeking sponsorship opportunities).

Differentiator

Problem solved

Functional benefit

Products and services

• Rooaatt Sponsorship Marketplace Platform A comprehensive sponsorship marketplace platform that enables rights-holders and brands to discover and connect with sponsorship opportunities, facilitating matching between sponsorship rights owners and sponsoring brands.
• Sponsorship Intelligence Service Provides tailored insights and data analysis to help clients understand market trends and audience demographics, optimizing sponsorship strategies for maximum impact. Offered to brands and rights-holders.
• Rights Holder Sponsorship Strategy Guides rights-holders in acquiring sponsors by developing and implementing tailored sponsorship strategies that maximize visibility and return on investment, including sponsorship package design and sales.
• Brand Sponsorships Advisory Offers expert advice to brands on identifying, securing, and managing sponsorship opportunities that enhance brand visibility and audience engagement.

Quantifiable outcome

• Significant increase in sponsorship revenue and brand value for rights holders
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major, flagship and minor.

• NovamajorGTM or Marketing PartnerNova is a brand that has partnered with Yalla Sponsor for sporting activities organized by the Saudi Federation for the General Sport. Yalla Sponsor ensured all sponsorship rights and benefits were delivered during events, with Nova expressing pleasure in working with them again.
• MobilymajorGTM or Marketing PartnerMobily, a Saudi telecommunications company, worked with Yalla Sponsor for sponsorship advisory services. Yalla Sponsor was supportive in achieving granted sponsorship benefits and provided useful advice to activate events appropriately.
• FlynasmajorGTM or Marketing PartnerFlynas, the Saudi low-cost airline, collaborated with Yalla Sponsor for sponsorship during Sand Clash 2019 and 2020 events. Yalla Sponsor provided professional, supportive services with ideas fitting Flynas' brand and sponsorship KPIs.
• AlircoflagshipGTM or Marketing PartnerAlirco has a comprehensive partnership with Yalla Sponsor where Yalla Sponsor functioned as their internal sponsorship department, developing assets, leading sales, and closing high-profile sponsorship deals for Sand Clash 2019, 2020, and 2023 events with significant increases in sponsorship revenue and brand value.
• ZainmajorGTM or Marketing PartnerZain Telecom partnered with Yalla Sponsor for sponsorship marketing initiatives in Saudi Arabia. Yalla Sponsor introduced Zain to the Tasbeera YouTube show opportunity, strategically positioning their brand in webisodes to achieve marketing objectives.
• AcrofitminorGTM or Marketing PartnerAcrofit worked with Yalla Sponsor to facilitate involvement in the SFA Sand Clash 2023 event. Yalla Sponsor actively and effectively facilitated last-minute brand activation that was not part of the original rights and benefits.
• JeenyminorGTM or Marketing PartnerJeeny collaborated with Yalla Sponsor on multiple projects, benefiting from their responsiveness, attention to detail, and comprehensive workforce support to achieve project outcomes and KPIs.
• Saudi Federation for the General Sport (SFA)majorStrategic or Co-development PartnerYalla Sponsor worked closely with the Saudi Federation for the General Sport on multiple Sand Clash events, managing sponsorship relationships and ensuring successful sponsorship outcomes for all parties involved.
• MDL BeastmajorStrategic or Co-development PartnerMDL Beast is a major music festival in Saudi Arabia and one of the logos/brands featured on Yalla Sponsor's client roster, indicating a sponsorship consultancy relationship for large-scale entertainment events.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• FlyteVu: Independent sponsorship and brand partnership agency helping brands and properties connect on deals across sports, music and entertainment. Directly comparable as a sponsorship consultancy that operates without parent-agency affiliation and serves both rights-holders and brands.
• SponsorUnited: Industry platform for sponsorship intelligence, property representation, and brand-to-rights-holder matching. The closest direct peer to Yalla Sponsor's Rooaatt marketplace and advisory model, particularly relevant as a sponsorship data + advisory hybrid.
• FRANK (National Football League alumni agency): Independent brand partnership and sponsorship agency focused on innovative brand-property integrations. Comparable to Yalla Sponsor as a boutique consultancy handling rights-holder strategy and brand-side sponsorship deals in entertainment and sports.

Emerging players

• Hookit: Sponsorship analytics and valuation platform that helps brands and rights-holders measure and optimize sponsorship deals. Directly comparable to the 'Sponsorship Intelligence' service arm of Yalla Sponsor and a potential technology peer to the Rooaatt marketplace.

Regional players

• Bahrain Merida / Saudi cycling sponsorship agency: Regional GCC sponsorship intermediaries and event marketing firms (category placeholder for regional peers). Comparable as a Gulf-region sponsorship consultancy but typically narrower in scope and not platform-enabled like Yalla Sponsor's Rooaatt offering.

Broad incumbents

• GMR Marketing: A global sponsorship and experiential marketing agency providing consulting, property representation, and activation for major brands and rights-holders. Highly comparable services (strategy, activation, marketplace access) to Yalla Sponsor, with deep presence in sports sponsorship deals.
• WASSERMAN: Global sports marketing and sponsorship advisory firm (formerly WMSE) with deep expertise in property representation and brand sponsorship consulting. Like Yalla Sponsor, it represents both rights-holders and brands on sponsorship deals, but with a global portfolio across major sports and entertainment properties.
• IEG (Asahi Group / Havas): Long-standing sponsorship strategy and intelligence firm providing consulting, evaluation and benchmarking services across the sponsorship industry. Highly comparable to the 'Sponsorship Intelligence' pillar of Yalla Sponsor's offering, but with far broader data assets.
• Octagon: One of the largest global sports and entertainment marketing agencies, managing sponsorship strategy and activation for the world's biggest brands. Directly comparable as a sponsorship consultancy serving both rights-holders and brands, but at much greater scale and global reach, including aggressive expansion into Saudi Arabia.
• MKTG (Dentsu): International sponsorship and lifestyle marketing agency under Dentsu, offering end-to-end sponsorship consulting and activation. Comparable to Yalla Sponsor as a full-service sponsorship consultancy but operates on a global agency scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yallasponsor
• LinkedInlinkedin.com/company/yalla-sponsor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yalla Sponsor