What Edenstone Group does

Edenstone Group is a Magor-headquartered, privately-held UK housebuilder that develops and sells residential properties across Wales, with a stated ambition to expand into South West England. The company operates a hybrid model combining private open-market home sales with affordable housing delivery, typically in partnership with local authorities and housing associations. Its flagship project is the £2bn Plasdŵr development in north-west Cardiff — a 7,000-home scheme spanning 900 acres being delivered as a joint venture with Codi Group. In February 2026, the partnership secured reserved matters consent for the £55m Porth yr Awen phase, which will deliver 184 homes (127 open-market and 57 affordable) with completion targeted for December 2030.

The business generates revenue through one-time property sales at development sites, targeting both individual private homebuyers and affordable housing providers. Pricing is not publicly disclosed and varies by unit type, location, and market conditions. Its reported turnover for the year ending April 2026 was £63m, representing a 40% year-over-year increase, with a publicly stated ambition to grow beyond £100m. In May 2026, Edenstone acquired South Wales housebuilder Tai Derw Developments Ltd, extending its footprint from Llanelli into Pembrokeshire and providing a platform for South West England entry; combined headcount expanded from 120 to 180-200 employees as a result.

Edenstone's distribution is direct via on-site sales to consumers, supplemented by local authority and housing association partnerships for the affordable housing portion of each scheme. Technology, AI/ML capabilities, and integrations are not disclosed in available sources, consistent with a traditional housebuilding operating model. Leadership is led by founder and chairman Jeff Taylor alongside managing director Martin Taylor. The company was founded in 2010 and remains privately held.

Name

Edenstone Group

Legal name

Edenstone Group

Website

https://edenstonegroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Edenstone Group is a Magor-headquartered Welsh housebuilder developing and selling private and affordable residential properties, anchored by the £2bn Plasdŵr joint venture with Codi Group in Cardiff and expanding into Pembrokeshire and South West England.

Ownership category

akta.pro rank

Headquarters

HQ city

Magor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Housing Development Sales: Edenstone Group generates revenue through the development and sale of residential properties, including both private open-market homes and affordable housing units.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Edenstone Group is a Welsh housebuilder that develops and sells new-build residential properties, delivering a mix of private open-market homes and affordable housing units across Wales. Its portfolio includes large-scale partnership schemes such as the flagship £2bn Plasdŵr development in Cardiff and the acquired Tai Derw Developments brand in South Wales.

Product overview

Edenstone Group is a housebuilding company operating as a single-brand developer focused on residential property development. The company operates a unified model combining private and affordable home construction. Its core offering consists of residential development projects including the flagship Plasdŵr partnership with Codi Group, the Porth yr Awen scheme, and the acquired Tai Derw Developments brand which extends its Welsh market coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Plasdŵr Residential Scheme A flagship £2bn residential development project spanning 900 acres in north-west Cardiff, aiming to build 7,000 homes. Edenstone Group participates as a development partner alongside Codi Group, targeting private homebuyers, affordable housing partners, and the Cardiff City council.
• Porth yr Awen Scheme A £55m phase of the Plasdŵr development delivering 184 homes (127 open-market and 57 affordable), with completion targeted for December 2030. Reserved matters consent received February 2026 via the Edenstone-Codi Group joint venture.

Quantifiable outcome

• 40% turnover increase to £63m for year to April 2026
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Tai Derw Developments LtdcoreStrategic or Co-development Partner · 1 May 2026Edenstone Group acquired South Wales housing developer Tai Derw Developments Ltd at the end of May 2026. The acquisition extends Edenstone's geographic footprint from Llanelli into Pembrokeshire and supports expansion into South West England.
• Codi GroupcoreStrategic or Co-development Partner · 24 February 2026Edenstone Group and Codi Group partnered on the Plasdŵr residential development in Cardiff. The joint venture received reserved matters consent for the £55m Porth yr Awen phase, delivering 184 homes as part of the wider £2bn Plasdŵr flagship project.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Wales & West Housing: Major Welsh housing association developing and managing affordable homes across Wales. Comparable as a regional counterparty in Edenstone's affordable housing partnerships and as a benchmark for the affordable-side demand environment.

Direct peers

• Lovell Partnerships: Regional UK housebuilder with a strong mixed-tenure (open-market + affordable/social) model and partnerships with housing associations. Comparable on business mix and on working with local authorities and HAs on large schemes.
• Keepmoat Homes: One of the UK's largest partnership housebuilders with a heavy affordable / regeneration focus. Comparable on the partnership-led, mixed-tenure delivery model Edenstone pursues.
• Crest Nicholson: UK housebuilder with material South West England exposure and a regional operating model. Comparable to Edenstone's planned South West expansion and mid-market positioning.
• Anwyl Homes: North Wales and North West England housebuilder with private and affordable divisions. Comparable on regional footprint, family-led origins, and mid-sized developer economics.
• Redrow plc: Wales-headquartered UK housebuilder developing both private and affordable homes across England and Wales. Most directly comparable to Edenstone on geography, dual-tenure model, and product positioning.

Broad incumbents

• Bellway plc: National UK housebuilder with strong regional operating divisions including in the North and South West. Comparable as a broad incumbent focused on private open-market homes with selective affordable participation.
• Persimmon plc: Largest UK volume housebuilder by unit output, operating across England, Wales and Scotland. Comparable on core residential development activity, but materially larger and broader in geography than Edenstone.
• Taylor Wimpey plc: Major UK national housebuilder with both private and affordable offerings and operations across Wales and the South West. Comparable as a broad incumbent, though at substantially larger scale.
• Barratt Developments plc: One of the UK's largest volume housebuilders with national geographic reach including Wales. Comparable as a broad incumbent in the same end markets, though materially larger and more diversified than Edenstone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/edenstonegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenstone Group