ICO Innovative Computer
ICO Innovative Computer GmbH is a privately held German B2B IT solutions provider founded in 1982, distributing and assembling servers, storage, industrial PCs, panel PCs, and Auto-ID/POS hardware under its own brands and third-party partnerships, serving industrial, retail, healthcare, and IT verticals across the DACH region.
- Company typePrivate
- Founded1982
- HeadquartersDiez, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ICO Innovative Computer does
ICO Innovative Computer GmbH is a privately held German B2B IT solutions provider founded in 1982 and headquartered in Diez, Rhineland-Palatinate, with operations across the DACH region (Germany, Austria, Switzerland). The company distributes, configures, and assembles enterprise and industrial computing hardware — servers, storage systems, industrial PCs, panel PCs, embedded PCs, rugged tablets, barcode scanners, POS systems, and label printers — combining third-party components from Intel, AMD, Supermicro, TYAN, MSI, Zebra, Datalogic, Honeywell, and Microsoft with its own branded product lines (Balios, Xanthos, Servemaster servers; Hygrolion, Panelmaster, Medico panel PCs; Controlmaster 19-inch industrial PCs; PicoSYS embedded PCs; TELEJET remote-management devices; STOROJET storage/picking). In-house assembly is performed under DIN EN ISO 9001:2015 quality management at the Diez facility.
The business model is primarily transactional B2B hardware sales via a direct e-commerce storefront (ico.de) with proprietary online configurators that guarantee component compatibility, supported by a phone-based inside-sales channel. Pricing is ex-VAT, login-gated, and quotes are valid for a maximum of three days due to chip-shortage-driven component price volatility; the company sells only to commercial customers. A secondary revenue stream comes from ICO Systemhaus, a separate division providing managed IT services — consulting, security, infrastructure, and ongoing IT support — that monetizes the installed base of hardware customers.
The customer base spans four primary verticals: industrial and manufacturing (Panel PCs, embedded PCs, Controlmaster for harsh-environment automation), retail and POS (barcode scanners, POS terminals, mobile data capture), healthcare (EN60601-1-certified medical Panel PCs, scanners, tablets), and IT professionals / system integrators (configured servers, storage, HA clusters via Open-E). The company is led by two authorized managing directors, Oliver Schröder and Alexander Solzer, and is privately owned with no disclosed external investors, funding rounds, or M&A activity in the provided data.
ICO Innovative Computer firmographics
Firmographics- Name
- ICO Innovative Computer
- Legal name
- ICO Innovative Computer GmbH
- Website
- https://ico.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ICO Innovative Computer GmbH is a privately held German B2B IT solutions provider founded in 1982, distributing and assembling servers, storage, industrial PCs, panel PCs, and Auto-ID/POS hardware under its own brands and third-party partnerships, serving industrial, retail, healthcare, and IT verticals across the DACH region.
- Ownership category
- akta.pro rank
ICO Innovative Computer industry classification
Industry- Product category
- Industrial Computing Hardware & IT Infrastructure Distribution
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Electronic Computer Manufacturing (334111), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Computers (3571), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)
- akta.pro secondary industries
- Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM), All-in-One (AIO) Desktops (HDACAAAC)
Keywords
Where ICO Innovative Computer is headquartered
LocationHeadquarters
- HQ city
- Diez
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ICO Innovative Computer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: ICO generates the majority of its revenue from the sale of configured server systems, storage solutions, industrial PCs, panel PCs, embedded systems, barcode scanners, POS/kasse systems, and components. Products are sold as one-time purchases with build-to-order customization. Prices are displayed ex-VAT with shipping costs additional. Offers are valid for a maximum of 3 days due to component price volatility.
- IT Services (ICO IT-Systemhaus): ICO operates an IT system house offering managed IT services including IT consulting, IT security, IT infrastructure, and ongoing IT support and maintenance. Revenue is generated through professional services engagements and ongoing support contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B commercial hardware sales — prices available upon login/quotation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
ICO Innovative Computer product offering
Product offeringCore offering
ICO Innovative Computer GmbH designs, assembles, and distributes build-to-order server systems, storage solutions, industrial PCs (panel PCs, embedded PCs, 19-inch rack-mount), industrial tablets, industrial monitors, barcode scanners, POS/kassensysteme, label printers, and mobile data collection devices for commercial B2B customers in Germany. The company offers proprietary branded product lines (Balios, Xanthos, Servemaster servers; Hygrolion, Panelmaster, Medico, PicoSYS, Controlmaster industrial PCs; TELEJET accessories) alongside distribution of third-party brands, and complements hardware sales with IT system house services (consulting, security, infrastructure, managed support).
Product overview
ICO Innovative Computer GmbH operates as a German IT system integrator and hardware distributor offering a comprehensive portfolio of industrial and enterprise computing solutions. The product portfolio centers on three main categories: (1) Server, Storage & PC Systems including configurable servers (Balios Intel single-processor, Xanthos Intel multi-processor, Servemaster AMD EPYC platforms), storage solutions, and PC systems; (2) Industry PC products encompassing Panel PCs (Hygrolion IP65+ stainless steel, Panelmaster, Medico medical series), Embedded PCs (PicoSYS fanless series), 19-inch rack-mount industrial PCs (Controlmaster), rugged tablets, industrial monitors, and Industrial Ethernet components; and (3) Auto-ID/POS solutions including barcode scanners from major brands, label printers, Kassensysteme POS terminals, and mobile data collection devices. The company provides online configurators for servers, storage, PCs, Panel PCs, Embedded PCs, and server racks, with all products manufactured or assembled in their German facility under DIN EN ISO 9001:2015 quality management. Additional offerings include the TELEJET sub-brand for remote management devices and comprehensive IT services including consulting, security, and infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- TELEJET: TELEJET product line includes Webresetter devices for remote control of network devices via key simulation or web access.
- Hygrolion
- Panelmaster
- STOROJET
- Controlmaster
- PicoSYS
- Balios
- Xanthos
- Servemaster
Products and services
- Server, Storage & PC Systems Individually configurable server, storage, and PC systems for enterprise and data center applications, including the proprietary Balios (Intel single-processor), Xanthos (Intel multi-processor), and Servemaster (AMD EPYC) platforms built on Supermicro, TYAN, and MSI baseboards, sold to B2B commercial customers.
- Panel PCs / Industrie Terminals Touchscreen panel PCs including the proprietary Hygrolion (IP65+ stainless steel for harsh/food/pharma environments), Panelmaster (robust industrial IP-rated), and Medico (EN60601-1 medical-certified) series for HMI, automation, and clinical applications. Sold to industrial, manufacturing, and healthcare B2B customers.
- Embedded PC / Box PC Fanless embedded computer systems for industrial automation, machine control, and IoT applications, including the proprietary PicoSYS series with extended temperature range (-40°C to +70°C) and optional IP protection. Sold to industrial and automation B2B customers.
- 19 Zoll Industrie PC (Controlmaster series) Rack-mountable industrial computers with PICMG or industrial mainboard, RAID support, and configurable expansion slots, designed for industrial control and continuous 24/7 operation. Sold to industrial and infrastructure B2B customers.
- Industrie Tablets Rugged tablet computers with capacitive touchscreens for field and warehouse use, available with Windows or Android, featuring IP protection and optional integrated barcode scanning, sold to logistics, field service, and warehouse B2B customers.
- Industrie Monitore Industrial-grade touch monitors and displays with IP protection ratings, suitable for harsh environments and industrial applications, sold to industrial automation B2B customers.
- Industrial Ethernet Industrial networking solutions including cloud routers, media converters, Modbus TCP gateways, PoE switches, serial gateways, and WiFi equipment, sold to industrial automation B2B customers.
- Barcodescanner Barcode scanning devices distributed from Zebra, Datalogic, Honeywell, Newland, and CipherLab for retail, logistics, warehouse, and industrial applications, sold to B2B commercial customers.
- Etikettendrucker Label printers including desktop, midrange, industrial, and mobile models distributed from Sato, TSC, Zebra, Brother, and Bixolon, sold to retail, logistics, and manufacturing B2B customers.
- Kassensysteme (POS Systems) Point-of-sale systems and complete solutions distributed from Elo Touch Solutions, Sunmi, and SenorTech for retail and hospitality point-of-sale environments, sold to retail and hospitality B2B customers.
- Mobile Datenerfassung (MDE) Mobile data collection devices including Zebra, Datalogic, Honeywell, CipherLab, and Newland handheld terminals for inventory, warehousing, and logistics applications, sold to B2B commercial customers.
- Healthcare / Medical IT Medical-grade panel PCs, touch monitors, IT systems, barcode scanners, and tablets with EN60601-1 certification for clinical environments, sold to clinics, hospitals, and medical B2B customers.
- TELEJET-Produkte (Webresetter) Proprietary TELEJET Webresetter devices for remote reset of network equipment (routers, modems, print servers) via web interface or keyboard simulation, ensuring uninterrupted operation in server rooms and remote sites, sold to IT and B2B customers.
- Serverschränke (19-inch Server Racks) Configurable 19-inch server racks and wall cabinets from 4HE to 47HE capacity with various accessories and configurations, sold to IT infrastructure and B2B customers.
- Storage Systeme (Storage Solutions) Storage solutions including NAS, iSCSI, FibreChannel, and SAS systems from ICO, Intel, and QSAN, with Open-E storage software integration for storage clusters, metro clusters, and HA cluster configurations, sold to enterprise B2B customers. Includes 3-year warranty with Pickup & Return service.
- PC-Systeme (Configurable PC Systems) Configurable PC systems including Mini-PCs/NUCs, Office PCs, and CAD workstations with online configurator tools, sold to business and B2B customers.
- IT-Systemhaus Services (ICO Systemhaus) Managed IT services including IT consulting, IT security, IT infrastructure, and ongoing IT support and maintenance delivered via the ICO IT-Systemhaus division to B2B customers.
Quantifiable outcome
- 3-year warranty with Pickup & Return service on storage systems
- +1 more outcomes
Companies that use ICO Innovative Computer
Customer profileSegments4 records
Ideal customer profiles4 records
ICO Innovative Computer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
ICO Innovative Computer partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SupermicrocoreSupermicro is one of ICO's primary server platform partners. ICO offers a wide range of Supermicro servers including 1HE, 2HE, 4HE, mini, and tower form factors. Supermicro mainboards and systems are configured and sold through ICO's online configurators. The company notes that some Supermicro mainboards may have lead times of 24+ months due to availability constraints.
- TYANcoreTYAN is a key server platform partner for ICO. TYAN server boards and systems are offered as an alternative to Supermicro, with TYAN mainboards reportedly available from stock at the Diez facility to enable quick project turnaround when Supermicro components face long lead times.
- MSI (Micro-Star International)coreMSI is a server platform partner for ICO. MSI servers are available through ICO's online configurator and product catalog, offering an alternative platform alongside Supermicro and TYAN for server system requirements.
- IntelcoreIntel is a key technology partner providing processors across ICO's product range. ICO offers servers and industrial PCs powered by Intel Xeon Scalable, Xeon E, Xeon W, Core i, Core Ultra, Atom, Celeron, and Pentium processors. Intel-based platforms span servers, storage, panel PCs, embedded PCs, and industrial computers.
- AMDcoreAMD is a key technology partner providing EPYC processors for ICO's server and embedded PC platforms. ICO offers AMD EPYC-based servers (including Servemaster series), as well as AMD Ryzen-powered embedded PCs and other products.
- MicrosoftcoreMicrosoft is a technology partner providing operating systems and cloud services integrated across ICO's product range. ICO offers Windows Server 2025 in its online configurators, provides Microsoft Office 365 consultation and sales, and Windows 10 IoT solutions are referenced for industrial panel PCs. ICO's Microsoft Partner ID is 894338.
- ZebracoreZebra is a key distribution partner for ICO. The product catalog features extensive Zebra product lines including barcode scanners, mobile computers (MDE), tablets, wearable scanners, and related accessories. Zebra products represent one of the largest brand sections in ICO's POS/scanner category.
- DatalogiccoreDatalogic is a key distribution partner for ICO. ICO distributes a comprehensive range of Datalogic barcode scanners, mobile computers, and related Auto-ID products. ICO is positioned as a German distributor of Datalogic products.
- HoneywellcoreHoneywell is a distribution partner for ICO. The product catalog includes extensive Honeywell barcode scanners, mobile computers, and industrial scanning equipment. Honeywell products are featured as a major brand in ICO's POS and barcode scanner categories.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ICO Innovative Computer competitors and assessment
Company assessmentDirect peers
- Bluechip Computer AG: German B2B IT manufacturer and distributor of servers, PCs, and industrial computing hardware under own brand. Comparable to ICO in build-to-order German manufacturing and DACH-focused B2B sales of configurable computing systems.
- Thomas-Krenn.AG: German online specialist for server, storage, and hosting hardware offering build-to-order configuration. Highly comparable to ICO in product mix, configurator-led B2B e-commerce model, and customer base of IT professionals and SMBs across Germany.
- Kontron AG: European-headquartered manufacturer of embedded computing platforms, industrial PCs, and IoT edge hardware. Comparable to ICO's Embedded PC, Panel PC, and 19-inch industrial PC segments, particularly in factory automation and industrial networking.
- AXIOMTEK Co., Ltd. Specialized manufacturer of industrial PCs, embedded platforms, and panel PCs targeting factory automation and transportation. Direct competitor to ICO's Embedded PC and Panel PC product lines with overlapping IP-rated offerings.
- Wortmann AG (Terra): German family-owned manufacturer and distributor of Terra-branded servers, PCs, notebooks, and POS systems sold direct via B2B channels. Mirrors ICO in German Mittelstand focus, owned-brand hardware strategy, and direct-to-commercial distribution model.
- Advantech Co., Ltd. Global leader in industrial IoT and embedded computing platforms, panel PCs, and industrial servers. Comparable to ICO's Hygrolion, Panelmaster, and PicoSYS lines across factory automation, HMI, and process-control use cases.
- Tarox AG: German IT system house and distributor selling servers, PCs, storage, POS, and industrial IT alongside managed services. Closely comparable to ICO in combining B2B hardware distribution, custom configuration, and Systemhaus-style services for German mid-market customers.
Broad incumbents
- Supermicro: Major OEM of server and storage platforms — one of ICO's primary technology partners but also an indirect competitor offering its own configured systems to end customers. Comparable to ICO on server/storage building blocks, though Supermicro sells at significantly greater scale and broader global reach.
- Bechtle AG: Germany's largest IT system house with a broad portfolio spanning hardware distribution, managed services, and enterprise IT. Overlaps with ICO in B2B IT distribution and Systemhaus services but operates at much larger scale across many more verticals.
- ALSO Group: Pan-European IT distribution major covering servers, storage, networking, and POS categories across thousands of resellers. Competitor to ICO on the distribution layer with significantly broader geographic reach and supplier portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ICO Innovative Computer social profiles
Digital presenceICO Innovative Computer compliance and trust
Trust signalCompliance1 record
ICO Innovative Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICO Innovative Computer leadership team
Management profileNumber of profiles
Profiles2 records
ICO Innovative Computer subsidiaries and ownership
Company hierarchySubsidiaries1 record
ICO Innovative Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICO Innovative Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICO Innovative Computer
What does ICO Innovative Computer do?
ICO Innovative Computer GmbH designs, assembles, and distributes build-to-order server systems, storage solutions, industrial PCs (panel PCs, embedded PCs, 19-inch rack-mount), industrial tablets, industrial monitors, barcode scanners, POS/kassensysteme, label printers, and mobile data collection devices for commercial B2B customers in Germany. The company offers proprietary branded product lines (Balios, Xanthos, Servemaster servers; Hygrolion, Panelmaster, Medico, PicoSYS, Controlmaster industrial PCs; TELEJET accessories) alongside distribution of third-party brands, and complements hardware sales with IT system house services (consulting, security, infrastructure, managed support).
Is ICO Innovative Computer a public or private company?
ICO Innovative Computer is a private company. It is classified as management employee owned and is currently operating.
When was ICO Innovative Computer founded?
ICO Innovative Computer was founded in 1982. It employs 101 to 250 people.
Where is ICO Innovative Computer based?
ICO Innovative Computer is headquartered in Diez, Germany, in the Europe region.
How does ICO Innovative Computer make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are IT Services (ICO IT-Systemhaus).
Who are ICO Innovative Computer's main competitors?
Direct peers on record are Bluechip Computer AG, Thomas-Krenn.AG, Kontron AG, AXIOMTEK Co., Ltd., Wortmann AG (Terra), Advantech Co., Ltd. and Tarox AG. Broad incumbents are Supermicro, Bechtle AG and ALSO Group.
Does ICO Innovative Computer have an API?
No public API is recorded for ICO Innovative Computer.
What industry is ICO Innovative Computer in?
ICO Innovative Computer's product category is Industrial Computing Hardware & IT Infrastructure Distribution. Its primary akta.pro industry code is IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs), with a secondary code of CRAFAHAM, Electronics Components & OEM/ODM Sourcing Marketplaces. Its NAICS code is 3341 and its SIC code is 5045.