FanRoll
FanRoll by Metallic Dice Games is a Fort Wayne, Indiana-based direct-to-consumer brand selling specialty polyhedral dice and tabletop gaming accessories across metal, gemstone, resin, silicone, and liquid-core materials, serving tabletop RPG players, dice collectors, and game retailers via its own e-commerce storefront, wholesale, and convention channels.
- Company typePrivate
- Founded2014
- HeadquartersFort Wayne, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What FanRoll does
FanRoll, operated by Metallic Dice Games, is a specialty direct-to-consumer brand focused on polyhedral tabletop gaming dice and complementary accessories. Founded in 2014 and headquartered at 3236 Illinois Rd, Fort Wayne, Indiana, the company sells 400+ SKUs across material categories including solid zinc alloy metal, precision-carved gemstone (e.g., Lapis Lazuli, Blue Lace Agate, Black Rutilated Quartz), acrylic resin with flash/foil/inclusion variants, liquid-core dice with rheoscopic fluid, silicone rubber, and CNC-machined wood. Differentiated products include hand-crafted sharp-edge sets, 3D inclusion dice (e.g., embedded Mind Flayers, acorns), oversize and mega d20s, glow-in-the-dark variants, and mystery/blind-box experiences. The company also markets accessories such as velvet/satin dice bags, padded rolling trays, dice towers, collectible pins, and advent calendars.
The business model is asset-light DTC e-commerce via a Shopify storefront at fanrolldice.com, augmented by a wholesale program for game and hobby retailers, an affiliate marketing program, and a presence at conventions such as Gen Con and Origins with exclusive limited-edition SKUs. Pricing is unit-based and ranges from approximately $4.99 for entry accessories to $119.99 for premium engraved gemstone sets, with mystery boxes priced at $59.99 against a $149 stated value. A core revenue driver is official licensing partnerships with Dungeons & Dragons (Wizards of the Coast), Pathfinder (Paizo), CATAN, Hasbro, and Tales of the Valiant, which enable branded SKUs in multiple material tiers. Distribution extends internationally through an official retailer network spanning the USA, UK, Germany, Netherlands, Switzerland, Canada, Singapore, Philippines, India, and Sweden. Customer segments are individual tabletop RPG players and dice collectors as primary buyers, with retailers and wholesalers as secondary channel buyers.
FanRoll firmographics
Firmographics- Name
- FanRoll
- Legal name
- FanRoll
- Website
- https://fanrolldice.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FanRoll by Metallic Dice Games is a Fort Wayne, Indiana-based direct-to-consumer brand selling specialty polyhedral dice and tabletop gaming accessories across metal, gemstone, resin, silicone, and liquid-core materials, serving tabletop RPG players, dice collectors, and game retailers via its own e-commerce storefront, wholesale, and convention channels.
- Ownership category
- akta.pro rank
FanRoll industry classification
Industry- Product category
- Tabletop Gaming Dice and Accessories
- NAICS
- Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL)
- akta.pro secondary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
Keywords
Where FanRoll is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FanRoll business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dice Sales: One-time purchase of polyhedral dice sets and individual dice across various materials including gemstone, metal, resin, silicone, and wood. Products sold as complete sets (7-piece polyhedral) or individual dice.
- Accessories Sales: Sale of gaming accessories including dice bags, dice trays, dice towers, dice cases, collectible pins, rolling mats, and advent calendars. Complementary products that enhance the dice purchasing experience.
- Wholesale Distribution: Bulk sales to retailers through wholesale program for resellers
- Mystery Box/Vault Products: Blind box and mystery box products including Misfit Mystery Box ($149 value), FanRoll Mystery Box, and Mystic Mines blind experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Metal Dice - Entry to Premium |
| Unit Pricing | Pay-as-you-go | Gemstone Dice - Premium |
| Unit Pricing | Pay-as-you-go | Sharp Edge Dice - Specialty |
| Unit Pricing | Pay-as-you-go | Liquid Core Dice - Specialty |
| Unit Pricing | Pay-as-you-go | Gaymers Pride Collection |
| Unit Pricing | Pay-as-you-go | Mystery Box Products |
| Unit Pricing | Pay-as-you-go | Convention Exclusives |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
FanRoll product offering
Product offeringCore offering
FanRoll by Metallic Dice Games designs, manufactures, and sells premium polyhedral dice and tabletop gaming accessories directly to consumers through its online storefront and wholesale channels. The portfolio spans dice forged from solid zinc alloy, precision-carved gemstone, acrylic resin, silicone rubber, and wood, plus complementary accessories such as dice bags, towers, trays, and cases. Official licensed product lines are produced under agreements with Dungeons & Dragons, Pathfinder, CATAN, Hasbro, and Tales of the Valiant.
Product overview
FanRoll by Metallic Dice Games is a specialty dice and tabletop gaming accessories company offering a diverse portfolio of physical gaming products. The product line centers on polyhedral dice in multiple materials (metal, resin, gemstone, silicone, liquid core, mini, wooden) alongside complementary accessories (dice bags, towers, trays, cases, pins). The company also operates under licensed brand partnerships with Dungeons & Dragons, Pathfinder, CATAN, Hasbro, and Tales of the Valiant, producing officially branded dice and accessories. Products range from budget-friendly misfit/seconds to premium gemstone and hand-crafted sharp edge dice, with convention exclusives and mystery box offerings. The portfolio is organized around material types (metal, resin, gemstone) and licensed brands rather than a unified platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Dice
- Gemstone Dice
- Resin Dice
- Liquid Core Dice
- Sharp Edge Dice
- Mini Dice
- Glow In The Dark Dice
- Unicorn Dice
- Silicone Dice
- Wooden Dice
- Misfits (Factory Second)
- Gaymers Pride Collection
- Dice Bags
- Dice Towers
- Dice Trays
- Dice Cases
- Collectible Pins
- Bundles
- Mystery Boxes
Companies that use FanRoll
Customer profileSegments3 records
Ideal customer profiles3 records
FanRoll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FanRoll partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Gen ConcoreAnnual convention presence at Gen Con with exclusive convention-only products including metal d20 blind packs, Genevieve liquid core d20s, Flight of Genevieve dice sets, rolling scrolls, and collectible pins. Convention exclusives drive significant sales and brand awareness.
- Legend in the MistminorLimited edition partnership for Legend in the Mist (LITM) TTRPG releasing 2026. FanRoll producing resin acorn-shaped D6 dice sets as the most anticipated TTRPG of 2026.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
FanRoll competitors and assessment
Company assessmentDirect peers
- Dice Dungeons: Boutique dice maker and retailer specializing in handcrafted resin and gemstone polyhedral sets with a strong direct-to-consumer and convention presence. Comparable to FanRoll on artisan materials, sharp-edge and inclusion aesthetics, and tabletop gamer customer base.
- Easy Roller Dice Company: Independent U.S. dice manufacturer and retailer focused on premium metal, gemstone, and resin polyhedral dice for tabletop RPGs. Directly comparable to FanRoll on product category (premium polyhedral sets), target customer (TTRPG players and collectors), and omnichannel DTC plus wholesale model.
- Wiz Dice: Specialty dice maker offering premium gemstone, metal, and resin polyhedral sets marketed to TTRPG players and collectors. Comparable to FanRoll on premium-material positioning, DTC focus, and tabletop RPG hobbyist audience.
- Awesome Dice: Indie dice maker producing handcrafted gemstone and metal sets, often via Kickstarter pre-order. Comparable to FanRoll on artisan materials, limited-edition drops, and direct engagement with the tabletop RPG community.
- Norse Foundry: Premium dice retailer carrying its own house lines plus curated third-party sets across gemstone, metal, resin, and sharp-edge categories. Closely comparable to FanRoll on multi-material premium positioning, licensed/themed collections, and DTC e-commerce focus.
- Q-Workshop: Polish-based dice manufacturer and global retailer known for licensed (including D&D-adjacent) and original-design polyhedral dice. Directly comparable to FanRoll on premium materials, licensed IP product lines, and global distribution to hobby retailers.
Broad incumbents
- Koplow Games: Long-standing manufacturer of polyhedral dice and tabletop gaming accessories distributed through mass retail and hobby channels. Comparable to FanRoll as a broader-line incumbent in the same dice category, though at commodity price points rather than premium.
- Chessex: Largest mass-market dice and gaming accessories manufacturer in North America, serving hobby retailers and big-box stores with entry-level polyhedral sets. Comparable to FanRoll as the established incumbent whose commodity pricing sets the floor that premium makers like FanRoll price above.
Emerging players
- LITM Games: Indie publisher of the upcoming Legend in the Mist TTRPG, with whom FanRoll has a launch partnership. Comparable as an emerging TTRPG IP that intersects with FanRoll's product roadmap, demonstrating the adjacent ecosystem of new TTRPGs FanRoll can license against.
- Level Up Dice: Specialty online retailer curating premium and boutique dice brands for TTRPG players. Comparable to FanRoll as an emerging player in the same customer category, though operating more as a multi-brand retailer than a manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
FanRoll social profiles
Digital presenceFanRoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanRoll leadership team
Management profileNumber of profiles
Profiles1 record
FanRoll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanRoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanRoll
What does FanRoll do?
FanRoll by Metallic Dice Games designs, manufactures, and sells premium polyhedral dice and tabletop gaming accessories directly to consumers through its online storefront and wholesale channels. The portfolio spans dice forged from solid zinc alloy, precision-carved gemstone, acrylic resin, silicone rubber, and wood, plus complementary accessories such as dice bags, towers, trays, and cases. Official licensed product lines are produced under agreements with Dungeons & Dragons, Pathfinder, CATAN, Hasbro, and Tales of the Valiant.
Is FanRoll a public or private company?
FanRoll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FanRoll founded?
FanRoll was founded in 2014. It employs 1 to 10 people.
Where is FanRoll based?
FanRoll is headquartered in Fort Wayne, United States, in the North America region.
How does FanRoll make money?
Four revenue lines are on record. Dice Sales are the primary driver. The others are accessories Sales, wholesale Distribution and mystery Box/Vault Products.
Who are FanRoll's main competitors?
Direct peers on record are Dice Dungeons, Easy Roller Dice Company, Wiz Dice, Awesome Dice, Norse Foundry and Q-Workshop. Broad incumbents are Koplow Games and Chessex. Emerging players are LITM Games and Level Up Dice.
Does FanRoll have an API?
No public API is recorded for FanRoll.
What industry is FanRoll in?
FanRoll's product category is Tabletop Gaming Dice and Accessories. Its primary akta.pro industry code is CRALAKAL, Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools), with a secondary code of CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its NAICS code is 45912 and its SIC code is 5945.