Rosenberg Media

What Rosenberg Media does

Rosenberg Media is a privately held, founder-led full-service advertising agency headquartered in Boyds, Maryland, founded around 2004 and operating for more than 20 years. The firm serves B2B brand owners across sectors including broadcasting, healthcare, financial services, and nonprofits, delivering media buying and negotiation across television, radio, print, and outdoor channels, supported by digital marketing, creative production (graphic design, videography, post-production), and event marketing services. Its primary revenue mechanism is professional-services fees and commissions on media placements, sold via a contact-based, quote-priced model with multi-year contracts and a relationship-driven direct sales motion led by founder Jay Rosenberg (traditional media) and Andrew Calhoun (digital media).

The agency's core technology is a real-time reporting dashboard layer used to track return on advertising ROI across campaigns; the underlying differentiator is less the technology stack than the agency's decades-old distribution relationships with major U.S. broadcasters and radio groups (including a 15-year relationship with Sinclair Broadcast Group and 10-year relationship with Greenbrook TMS, plus testimonials from senior executives at iHeart Media and NPR). The firm pairs traditional media buying veterans with an in-house digital team it calls the 'nerd herd' to execute integrated campaigns. Go-to-market is regional/direct, relying on founder relationships, client testimonials, word-of-mouth referrals, and a content-marketing blog covering digital marketing, AI, TV advertising, UX, and design.

Name

Rosenberg Media

Legal name

Rosenberg Media

Website

https://rosenbergmedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosenberg Media is a privately held, founder-led full-service advertising agency in Boyds, Maryland, providing media buying, digital marketing, creative, and event services to B2B clients across broadcasting, healthcare, nonprofit, and consumer sectors.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

akta.pro secondary industries

Radio Media Buying (MPAAABAI), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Media buying services
• Advertising agency
• Digital marketing
• Creative production
• Media planning

Headquarters

HQ city

Boyds

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Buying and Negotiation Services: Commission or fee-based media buying services across television, radio, print, outdoor, and digital channels. Leverages deep industry relationships to negotiate favorable rates for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rosenberg Media is a full-service advertising agency that plans, negotiates, and buys advertising across television, radio, print, outdoor, and digital channels on behalf of B2B brand clients. The firm supplements media buying with in-house creative services (graphic design, videography, post-production), event marketing for consumer shows and live entertainment venues, and real-time reporting dashboards that allow clients to track return on advertising investment.

Product overview

Rosenberg Media is a full-service advertising agency offering traditional media advertising (Television, Radio, Print, Outdoor) combined with digital marketing services and creative production. Their integrated approach combines decades of industry relationships with data-driven digital tactics, providing clients with comprehensive advertising solutions including media buying/negotiation, creative services (graphic design, videography, post-production), and event marketing across consumer shows and live entertainment venues.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Million Generated For Our Clients - 1M+
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• iHeart MediacoreGTM or Marketing PartnerMajor radio and media company. Hartley Atkins, President of Markets at iHeart Media, provided testimonial praising Rosenberg Media's dedication and work quality. Represents both a client relationship and industry partnership.
• Sinclair Broadcast GroupcoreGTM or Marketing PartnerMajor television broadcasting company. Todd Bernstein, VP at Sinclair Broadcast Group, provided testimonial noting 15-year valued partnership. Represents significant long-term client relationship.
• NPRminorGTM or Marketing PartnerNational Public Radio. Jamie Kriegel, Senior VP at NPR, provided testimonial praising trust, dedication, and passion. Represents client relationship.
• GoodwillminorGTM or Marketing PartnerLogo displayed in clients & partners section of website
• Greenbrook TMSminorGTM or Marketing PartnerHealthcare company. Bill Leonard, President & CEO, provided testimonial noting 10+ year relationship. Represents client relationship.
• Capital OneminorGTM or Marketing PartnerLogo displayed in clients & partners section of website
• Long RoofingminorGTM or Marketing PartnerLogo displayed in clients & partners section of website
• QNLminorGTM or Marketing PartnerLogo displayed in clients & partners section of website
• SiriusXM (SXL)minorGTM or Marketing PartnerLogo displayed in clients & partners section of website

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HughesLeightonKidd: Independent agency providing integrated media, creative, and digital services across traditional and digital channels — directly comparable in scope.
• RPA: Independent full-service advertising agency offering media planning/buying, creative, and digital marketing to enterprise clients — closely comparable in service mix and mid-market client focus to Rosenberg Media.
• Yes&: B2B-focused full-service marketing agency offering media buying, content, and creative; comparable in offering a multi-channel, mid-market, relationship-driven model.
• Lewis Global Communications: Mid-sized integrated marketing agency with strong media buying and PR capabilities across TV, digital, and social — comparable multi-channel agency model serving enterprise clients.
• Mower: Independent advertising, media, PR and digital agency operating multi-channel media buying on behalf of consumer and B2B brands — comparable full-service positioning and scale.
• Allen & Gerritsen: Independent full-service agency delivering media buying, creative, and digital marketing for enterprise clients across traditional and digital channels — closely overlaps Rosenberg's mid-Atlantic B2B positioning.
• The Martin Agency: Independent, multi-disciplinary agency providing media buying across TV, radio, digital, print, and outdoor for major consumer brands — directly comparable service portfolio and channel breadth.

Broad incumbents

• Publicis Groupe: Global advertising holding company whose agencies (Starcom, Zenith, Saatchi) provide media buying and creative across every channel Rosenberg serves — represents the scaled competition Rosenberg competes against for enterprise accounts.
• WPP: Largest global advertising holding company including GroupM (media buying) and Ogilvy — competes with Rosenberg for large advertiser budgets with vastly greater scale, data, and technology resources.
• Dentsu: Global advertising holding company with major media buying operations (Dentsu Media) — represents the large-scale, technology-driven competition targeting the same advertiser budgets Rosenberg pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rosenbergmedia
• Facebookfacebook.com/rosenbergmedia
• LinkedInlinkedin.com/company/rosenberg-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenberg Media