Dr. Ellen Plastic & Reconstructive Surgery

What Dr. Ellen Plastic & Reconstructive Surgery does

Dr. Ellen Plastic & Reconstructive Surgery is a single-location, physician-owned private medical practice headquartered in Bloomfield Hills, Michigan, founded by board-certified plastic surgeon Dr. Ellen A. Janetzke in 2001. The practice offers a comprehensive portfolio of cosmetic and reconstructive surgical procedures spanning breast (augmentation, lift, reduction, reconstruction, implant revision), body (tummy tuck, liposuction, LipoAI, Renuvion, arm/thigh/back lift, mommy makeover, lipedema treatment, massive weight loss contouring), face (facelift, eyelid surgery, neck lift, facial fat transfer), and male-specific procedures (gynecomastia, male liposuction/tummy tuck/facelift, NeoGraft hair restoration). Technology stack includes LipoAI (AI-guided laser liposuction launched 2024), Renuvion/J-Plasma cold atmosphere plasma skin tightening, Crisalix 3D imaging for surgical visualization, and VISIA Complexion Analysis for skin assessment.

The practice monetizes primarily through fee-for-service surgical procedures (e.g., tummy tuck ranges $8,000-$14,000) supplemented by its wholly-owned subsidiary Envee Aesthetics MedSpa, which generates recurring revenue from non-surgical services including BBL Hero, Moxi, Halo, Contour TRL, Ellacor Micro-Coring, HydraFacial, Botox, Juvederm, Restylane, Radiesse, and medical-grade skincare (Alastin, Epionce, SkinFuse). Distribution is direct-to-consumer through in-office consultations at the Bloomfield Hills headquarters and scheduled phone inquiries, supported by Cherry Financing payment plans, Instagram (@drellenplastics) before/after content, a 35-page educational blog, newsletter promotions, and in-person events such as the Gallups & Glitz Kentucky Derby evenings. The practice serves primarily individual consumer patients across the Detroit metropolitan area, with six identified customer segments (breast, body contouring, male, lipedema, facial rejuvenation, medical weight loss). Dr. Rebecca Boston joined as the second plastic surgeon in 2026, doubling physician capacity.

Name

Dr. Ellen Plastic & Reconstructive Surgery

Legal name

Dr. Ellen Janetzke

Website

https://drellen.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr. Ellen Plastic & Reconstructive Surgery is a physician-owned plastic surgery practice in Bloomfield Hills, Michigan, offering surgical and non-surgical cosmetic procedures, including LipoAI and Renuvion, alongside its Envee Aesthetics MedSpa subsidiary, serving individual consumer patients throughout the Detroit metropolitan area.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM)

Keywords

• Plastic surgery services
• Cosmetic surgery practice
• Body contouring procedures
• Medspa aesthetics
• Breast reconstruction surgery

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Primary revenue stream from cosmetic and reconstructive plastic surgery procedures including breast augmentation, breast lift, breast reduction, tummy tuck, liposuction, facelift, and body contouring after massive weight loss. Procedures are typically one-time surgeries with associated facility and anesthesia fees.
2. MedSpa Services (Envee Aesthetics): Non-surgical aesthetic services including laser treatments (BBL HERO, Moxi, Halo), injectables (Botox, Juvederm, Restylane, Radiesse), chemical peels, and skin care procedures. These services generate recurring revenue from repeat patients.
3. Skincare Products: Sale of medical-grade skincare products including Alastin, Epionce, and SkinFuse brands. Products are sold through the practice and MedSpa.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dr. Ellen Plastic & Reconstructive Surgery is a Bloomfield Hills-based private medical practice that performs board-certified plastic and reconstructive surgery for individual patients across breast, body, face, and male-specific procedures, and operates an attached MedSpa (Envee Aesthetics) offering non-surgical laser, injectable, and skincare services. The practice sells medical-grade skincare products (Alastin, Epionce, SkinFuse), provides a Semaglutide-based medical weight loss program, and treats lipedema through tumescent liposuction and related therapies.

Product overview

Dr. Ellen Plastic & Reconstructive Surgery is a single-location plastic surgery practice in Bloomfield Hills, MI serving the greater Detroit metro area. The practice offers a comprehensive portfolio of surgical procedures organized by body area (breast, body, face, men) and a MedSpa subsidiary brand called Envee Aesthetics. The surgical portfolio includes core body contouring procedures like traditional liposuction and the AI-powered LipoAI technology, Renuvion skin tightening, tummy tucks, mommy makeovers, breast procedures, facial surgeries, and male-specific procedures. Envee Aesthetics, established in 2009, provides non-surgical aesthetic treatments including BBL Hero laser therapy, Moxi laser, Sciton Halo laser, Ellacor micro-coring, Contour TRL, HydraFacial, Botox, Juvederm, Restylane, Radiesse, and NeoGraft hair restoration. The practice also offers a Medical Weight Loss Program using Semaglutide and a Lipidemia Treatment program. Together, these offerings span the full spectrum from invasive surgical procedures to minimally invasive and non-invasive MedSpa treatments, supported by 3D imaging technology for surgical planning and VISIA skin analysis for MedSpa consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Envee Aesthetics: MedSpa offering professional quality aesthetic procedures including laser treatments, injectables, facials, and skin care products. Founded in 2009.

Quantifiable outcome

• Board-certified plastic surgeon since 2001 with 20+ years of experience
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• William Beaumont Hospital Royal OakcoreOthersDr. Janetzke completed her General Surgery requirements at William Beaumont Hospital in Royal Oak and maintains ongoing medical affiliation with the hospital where she performs procedures.
• William Beaumont Hospital TroycoreOthersMedical affiliation held for nearly two decades at William Beaumont Hospital in Troy where Dr. Ellen admits and treats patients.
• UnaSource Surgical CentercoreOthersAmbulatory surgical center affiliation where Dr. Ellen performs plastic surgery procedures. Patient reviews mention positive experiences at this facility.
• Lipedema Coverage ConnectionminorStrategic or Co-development PartnerInsurance partnership program required for lipedema treatment qualification. Patients must be members to receive lipedema treatment covered by BCBS of Michigan insurance.
• American Society of Plastic Surgeons (ASPS)coreOthersNational professional society membership with committee positions. Dr. Janetzke holds committee positions in ASPS and contributes to Plasty-PAC organization supporting healthcare policy improvement.
• American Society of Aesthetic Plastic Surgeons (ASAPS)coreOthersNational professional society for aesthetic plastic surgery. Dr. Janetzke holds committee positions and is involved in advancing the specialty.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goals Plastic Surgery: Multi-surgeon private cosmetic surgery practice in New York offering breast, body, and facial procedures with a comparable 'patient-experience-led' positioning; comparable target patient demographic and similar cash-pay economic model.
• Body by Leverett: Boutique private practice led by a single named surgeon offering breast and body procedures with an in-house medspa — highly comparable in scale, founder branding, and patient demographic.
• Quintessa Aesthetic Center: Mid-sized private aesthetic center offering surgical and non-surgical services including injectables and body contouring; comparable as a regional, multi-provider, integrated surgical-plus-medspa aesthetic clinic.
• Hurwitz Center for Plastic Surgery: Single-surgeon-led private cosmetic surgery practice with its own surgical center and integrated non-surgical offerings; highly comparable structure in terms of founder branding, hospital affiliations, and service-line breadth.
• Chernoff Cosmetic Surgery: Private, multi-provider cosmetic surgery practice in Indianapolis offering surgical facial procedures, breast and body contouring, and an associated medspa — directly comparable single-market, multi-surgeon aesthetic practice structure.
• Austin-Weston: The Center for Cosmetic Surgery: Long-established, multi-surgeon private cosmetic surgery practice in Northern Virginia offering surgical and MedSpa services — a near-analog operating model to Dr. Ellen's practice, including founder-led branding, hospital affiliations, and integrated laser/injectables offerings.
• The Plastic Surgery Clinic (Dr. Lista): Established private cosmetic surgery clinic with multiple surgeons, an integrated medical spa, and a full surgical/nonsurgical aesthetic menu — directly comparable operating model in scale and service breadth.

Broad incumbents

• LaserAway: Largest U.S. medspa chain competing for non-surgical aesthetic patients (laser hair removal, BBL, injectables); broader incumbent in the Envee Aesthetics portion of the practice but does not offer surgical procedures.
• SkinSpirit: Multi-location medical spa chain offering injectables, lasers, and skin rejuvenation with medical-oversight positioning; directly comparable to Envee Aesthetics from a service-mix standpoint and an emerging competitive threat on the medspa side.
• Sono Bello: National body-contouring chain with 60+ locations, focused on laser liposuction and related procedures; competes for the same tummy tuck/liposuction patient demographic but operates at vastly greater scale with corporate financing and marketing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drellenplastics
• Xx.com/drellenjanetzke
• Facebookfacebook.com/Dr-Ellen-Plastic-and
• LinkedInlinkedin.com/company/ellen-janetzke-md

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Ellen Plastic & Reconstructive Surgery