What Grpcom does

GRPCOM (Grupo Paranaense de Comunicação) is a privately held Brazilian media conglomerate headquartered in Curitiba, Paraná, and the largest multi-platform communication group in the state. Its portfolio comprises Gazeta do Povo (newspaper, founded 1919), Tribuna (newspaper, founded 1956), RPC television (founded 1960, comprising eight TV Globo affiliate stations distributed across key regions of Paraná), 98FM Curitiba and Mundo Livre FM (radio stations), and Instituto GRPCOM (non-profit social impact arm, founded 2001). Operations span newspapers, broadcast television, radio, digital publishing, and community programs, reaching millions of consumers daily across Paraná. Underlying technology is conventional multi-platform media operations combined with standard web analytics — Microsoft Clarity for behavioral tracking (heatmaps, session recordings, cookie-based user identification) and Google Analytics / Google Ads for audience measurement, conversion tracking, and remarketing.

GRPCOM monetizes primarily through advertising across its owned media channels — television commercials and sponsorships on RPC, spots and sponsorships on 98FM and Mundo Livre FM, display and programmatic ads on digital properties, and newspaper advertising in Gazeta do Povo and Tribuna — supplemented by Gazeta do Povo's paid full-access digital subscriptions and print circulation. The customer base divides into two horizontal segments: (i) Paraná-resident consumer audiences seeking news, entertainment, and local information across television, radio, newspaper, and digital platforms; and (ii) local and national advertisers seeking multi-channel reach into the Paraná market. The group operates via a structure of wholly-owned subsidiary entities (e.g., Editora Gazeta do Povo S.A., Televisão Cultura de Maringá Ltda., Sociedade Rádio Emissora Paranaense S.A.) consolidated under the GRPCOM umbrella, with no disclosed parent company, public listing, or external institutional investors.

Recent operational signals point to incremental rather than transformational change: a 2025 launch of the GRPCOM Talks podcast series (six episodes spanning July–September) targeting employer branding, integration of Microsoft Clarity and Google Analytics/Ads across digital properties, and continued use of the Gupy platform for structured hiring. GRPCOM holds GPTW (Great Place to Work) certification, has an appointed Data Protection Officer (Dra. Vanessa Baptista), and discloses no M&A, funding, or material leadership transitions in the source data.

Name

Grpcom

Legal name

Grupo Paranaense de Comunicação (GRPCOM)

Website

https://grpcom.com.br

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GRPCOM is the largest multi-platform media conglomerate in Paraná, Brazil, operating Gazeta do Povo and Tribuna newspapers, RPC television (8 Globo affiliates), 98FM and Mundo Livre FM radio stations, and Instituto GRPCOM. It monetizes through advertising and digital subscriptions, serving Paraná consumers and regional advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Television Advertising: RPC operates 8 TV Globo affiliate stations across Paraná, generating revenue through television advertising including commercials, sponsorships, and programming partnerships.
2. Newspaper Subscriptions and Advertising: Gazeta do Povo and Tribuna newspapers generate revenue through digital and print subscriptions as well as newspaper advertising, with Gazeta do Povo offering full digital access subscriptions.
3. Radio Advertising: 98FM Curitiba and Mundo Livre FM generate revenue through radio advertising including spots, sponsorships, and promotional partnerships.
4. Digital Advertising: Website and digital platform advertising revenue including display ads, Google Ads integration, and programmatic advertising across all digital properties.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

GRPCOM (Grupo Paranaense de Comunicação) is the largest and most influential communication group in the state of Paraná, Brazil. It operates a diversified multi-platform media portfolio including two newspapers (Gazeta do Povo, founded 1919; Tribuna, founded 1956), a television network (RPC with 8 TV Globo affiliate stations, founded 1960), two radio stations (98FM Curitiba, Mundo Livre FM), and a social impact institute (Instituto GRPCOM, founded 2001).

Product overview

GRPCOM (Grupo Paranaense de Comunicação) is a multi-platform media conglomerate operating across newspapers, radio, television, social impact projects, and corporate areas. The portfolio includes Gazeta do Povo (newspaper founded 1919), RPC (television with 8 TV Globo affiliates), 98FM and Mundo Livre FM (radio stations), Tribuna (newspaper founded 1956), and Instituto GRPCOM (social impact arm founded 2001). The group serves millions of people daily across multiple platforms with journalism, entertainment, and social responsibility content.

Differentiator

Problem solved

Functional benefit

Brands

• Gazeta do Povo: Newspaper brand with over a century of history, the most influential newspaper in Paraná and one of the main independent journalism vehicles in Brazil since 1919
• RPC
• Tribuna
• 98FM
• Mundo Livre FM
• Instituto GRPCOM

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft ClaritycoreTechnology or IntegrationGRPCOM has partnered with Microsoft Clarity to capture behavioral analytics including how users interact with and navigate the company website. The partnership provides metrics such as heatmaps and session recordings to improve and market products and services. Site usage data is captured using first and third-party cookies and other tracking technologies to determine product popularity and online activities.
• GooglecoreTechnology or IntegrationGRPCOM utilizes Google Analytics for web analytics and Google Ads for online advertising campaigns. The partnership includes remarketing capabilities to display targeted advertisements to users who have previously visited GRPCOM websites. Analytics data helps measure ad effectiveness and understand audience profiles.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Grupo Record (RecordTV): National Brazilian TV broadcaster with affiliate network and religious-programming-led audience. Comparable to GRPCOM's RPC television business in broadcast model and affiliate-driven reach, though operating at national rather than state scale.
• SBT (Sistema Brasileiro de Televisão): Major Brazilian free-to-air TV broadcaster with national affiliate footprint. Comparable to GRPCOM's RPC in linear-TV broadcast operations, advertising-driven monetization, and affiliate-distribution model, though at national scale.
• Grupo Bandeirantes (Band): Brazilian broadcast network operating free-to-air TV, radio, and digital properties, with affiliated stations across regions. Comparable to GRPCOM as a multi-platform Brazilian broadcaster competing for the same advertising pools and audience attention.

Direct peers

• Grupo Folha: Major Brazilian newspaper-led multi-platform media group anchored by Folha de São Paulo. Comparable to GRPCOM as a print-heritage publisher that has expanded into digital subscriptions and digital advertising, with similar editorial-credibility-led monetization model.
• NSC Comunicação (formerly Grupo RBS): Southern Brazil multi-platform regional media group operating TV affiliates, newspapers, radio stations, and digital properties across Santa Catarina and Rio Grande do Sul. Directly comparable to GRPCOM as a state-anchored, multi-vertical media conglomerate with similar broadcasting, print, and radio portfolio mix.
• Grupo Abril: Historic Brazilian multi-platform media and publishing group with magazine, digital, and content operations. Comparable to GRPCOM as a diversified Brazilian media conglomerate with subscription, advertising, and content-led revenue across print and digital formats.
• Grupo Estadão: Brazilian media group anchored by O Estado de S. Paulo newspaper, with digital subscription and broader media operations. Directly comparable to Gazeta do Povo and Tribuna as a print-rooted, journalism-credibility-led multi-platform publisher in Brazil.

Broad incumbents

• Grupo Globo (Rede Globo): Brazil's largest media conglomerate operating the TV Globo network (RPC's network partner), O Globo newspaper, and major digital properties. Comparable as the broadcast network that powers GRPCOM's TV affiliates and as a broader benchmark for multi-platform Brazilian media economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grpcom
• Instagraminstagram.com/jeitogrpcom
• Facebookfacebook.com/grpcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grpcom