IamResponding

What IamResponding does

IamResponding (IaR), operating through Emergency Services Marketing Corp., Inc., is a SaaS platform founded in 2006 that delivers dispatch notifications, responder tracking, and incident data to first responder agencies across the United States and Canada. The core product combines a web-based console with iOS and Android mobile applications, providing multi-channel alert delivery (push, SMS, email, voice call, station alert), real-time GPS tracking of personnel and apparatus, interactive mapping with hazard markers, in-app messaging for mutual aid coordination, and department management tools for scheduling and certifications. The platform integrates with RapidSOS to deliver 911 caller location data, health profiles, vehicle telematics, and alarm sensor information from 500M+ connected devices, and partners with ESO Solutions to combine incident alerting with fire records management, property pre-plans, and inspection records. Acquired technologies include Two Tone Detect for audio dispatch integration, and a sub-brand called MyLocalSafety extends the platform into community-facing engagement.

The company operates a subscription-based business model with annual billing starting at $349 per agency, including unlimited users and devices with fully configurable features. Go-to-market combines product-led growth (free mobile app download) with sales-led enterprise onboarding for agency subscriptions, supplemented by an Ambassador Program of commissioned user referrals and presence at public safety conferences such as APCO. Customer segments are predominantly public safety agencies — fire departments, EMS, law enforcement, 911 dispatch centers, emergency management, specialty teams, and hospitals — with secondary use by enterprises and community organizations for team notifications. At 11-50 employees serving 10,000+ agencies and 450K-470K active users, IamResponding is a privately held, bootstrapped company with no disclosed external funding, headquartered in Dewitt, New York.

Name

IamResponding

Legal name

Emergency Services Marketing Corp., Inc.

Website

https://iamresponding.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

IamResponding is a SaaS platform that provides web-based and mobile dispatch notifications, responder tracking, and incident data to 10,000+ fire, EMS, law enforcement, and emergency management agencies across the US and Canada, with 450,000+ active users.

Ownership category

akta.pro rank

Product category

Emergency Response Software

NAICS

Fire Protection (92216), Ambulance Services (62191)

SIC

Communications Services, Nec (4899), Services-Prepackaged Software (7372)

akta.pro primary industry

Emergency Communications & Dispatch (911/112/999, PSAP) (BPAIAGAD)

akta.pro secondary industries

Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF), Public Address, Mass Notification & Emergency Communications Integration (BPAKAGAG)

Keywords

• Emergency dispatch software
• First responder platform
• CAD dispatch notifications
• Responder tracking software
• Public safety SaaS

Headquarters

HQ city

Dewitt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: IamResponding operates on an annual subscription model where agencies pay a yearly fee for access to the platform. Pricing starts at $349/year for agencies with fully configurable features. The subscription includes unlimited users and devices with all features included. Payment terms are set forth in each Subscription Order Form.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

IamResponding is a web-based and mobile (iOS/Android) emergency response platform that delivers multi-channel dispatch notifications (push, SMS, email, voice call, station alert) to first responders and provides real-time GPS tracking of personnel and apparatus. The platform aggregates 911 caller incident data through its RapidSOS integration, supports interactive mapping, in-app messaging for mutual aid, and department management such as scheduling, certifications, and records. Agencies subscribe annually to enable the full feature set for all of their responders.

Product overview

IamResponding offers a unified emergency response platform consisting of the core IamResponding (IaR) platform as its primary product, augmented by the MyLocalSafety (MyLS) mobile app sub-brand, and the acquired Two Tone Detect technology. The core platform integrates the Emergency Responder Reply System (ERRS) for responder status communication, mobile CAD alerts, real-time GPS tracking, interactive mapping, in-app messaging, and records management. The RapidSOS integration layer adds rich incident data including 911 caller location, health profiles, vehicle telematics, and alarm information from over 500 million connected devices. The ESO partnership provides fire records management and property data integration. The platform serves fire departments, EMS, law enforcement, 911 dispatch, emergency management, specialty teams, hospitals, and other organizations through a subscription model starting at $349/year. MyLocalSafety extends the platform to community engagement with residential preplans and notifications.

Differentiator

Problem solved

Functional benefit

Brands

• MyLocalSafety: A mobile application through IamResponding that connects emergency service providers and field responders to their communities through tools including residential preplans and community notifications.
• Two Tone Detect
• Emergency Responder Reply System (ERRS)

Products and services

• IamResponding (IaR) Platform End-to-end emergency response system delivering time-saving alerts and critical incident data to first responders via mobile apps and web access. Includes multi-channel dispatch notifications (push, SMS, email, voice call, station alert), real-time GPS tracking of personnel and apparatus, interactive mapping with hazard markers, in-app messaging, and department management tools.
• MyLocalSafety (MyLS) Mobile App Standalone mobile application sub-brand under IamResponding that connects emergency service providers and field responders to their communities through tools including residential preplans and community notifications, marketed as a customizable public safety app for community engagement.
• Two Tone Detect Acquired technology that detects known two-tone pages, records dispatch audio, and connects directly with first responders, integrated into the IamResponding platform for audio-based dispatch notifications.

Quantifiable outcome

• 88% of IamResponding users say the platform is easy to use
• +5 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• ESO SolutionscoreStrategic or Co-development Partner · 11 April 2024Strategic partnership announced April 2024 combining IamResponding's incident alerting and situational awareness platform with ESO's industry-leading records management system. Integration enables real-time insights with rich incident data from IamResponding including 911 caller location, health profiles, vehicle telematics, alarm information alongside ESO's property details, occupancy status, pre-plans, hydrant locations and inspection records. Creates closed feedback loop with incident response data flowing back to ESO platform for continuous improvement.
• Norfolk SouthernsupportingTechnology or Integration · 1 January 2023Joint partnership with Norfolk Southern and RapidSOS announced in 2023 to equip first responders with critical rail emergency information. Provides train derailment location, cargo contents including hazardous materials, ERG best practices, and enables mutual aid requests. Addresses safety concerns highlighted by East Palestine train derailment response.
• what3wordssupportingTechnology or Integration · 31 August 2022Integration partnership announced August 2022 providing precise 3-word location addresses. The what3words system divides the globe into 10ft squares each with a unique 3-word identifier. First responders can search using 3-word addresses, tap their location to identify their what3words address, and share exact locations with additional responders. Available through the IamResponding app across US and Canada.
• RapidSOScoreTechnology or IntegrationFlagship technology integration partnership. RapidSOS securely links life-saving data from 500M+ connected devices to emergency services. IamResponding integrates RapidSOS data including 911 caller location, health profiles, vehicle telematics, alarm sensor data, and more directly into the IamResponding app for field responders. IamResponding is described as 'a RapidSOS solution' and the combined platform serves nearly 1M first responders in 15,000+ agencies.
• National Fallen Firefighters Foundation (NFFF)supportingOthersOngoing partnership where IamResponding contributes a percentage of each new subscription to NFFF supporting life-safety research, initiatives to prevent line of duty deaths, and assistance for families who suffer after a loss. Company has donated over $100,000 to the foundation. IaR is comprised of many firefighters and EMTs committed to supporting the fire and EMS communities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ESO Solutions: ESO is a strategic partner providing fire records management, property details, pre-plans, hydrant locations, and inspection records that integrate into IamResponding's platform. Operates more broadly across EMS, fire, and hospital data analytics, with overlapping customer base of fire and EMS agencies in the US.
• RapidSOS: RapidSOS is both a core partner and adjacent platform - it provides 911 caller data (location, health profiles, vehicle telematics, alarm sensor data) to IamResponding field responders. Broadens into a wide range of public safety stakeholders (PSAPs, emergency management, smart buildings) and could potentially bypass IamResponding by integrating directly with CAD vendors.
• ZOLL (RescueNet / Dispatch): ZOLL Data Systems provides EMS dispatch, ePCR, and billing software to fire and EMS agencies through the RescueNet suite. Competes in adjacent workflow areas (EMS patient care reporting, dispatch) that overlap with IamResponding's fire/EMS dispatch notification domain.
• Tyler Technologies (New World Public Safety): Tyler Technologies offers public safety software for law enforcement, fire, and EMS agencies (New World Public Safety suite) including CAD, RMS, and mobile solutions. A broad incumbent in the public sector software market with significant overlap to IamResponding's customer base, particularly at mid-sized municipalities.
• Motorola Solutions (CommandCentral / PremierOne): Motorola Solutions is a dominant public safety software vendor offering CAD, 911 call handling, and records management solutions to PSAPs and law enforcement. Its CommandCentral and PremierOne suites compete with IamResponding at larger agencies while bundling dispatch notification that IamResponding addresses as a standalone product.
• CentralSquare Technologies: CentralSquare provides CAD, 911, and public records management software for PSAPs, law enforcement, and fire agencies. Competes in the same public safety software market as IamResponding, particularly at mid-to-large municipal agencies with broader platform procurement needs.

Emerging players

• FirstWatch: FirstWatch provides real-time data analytics and situational awareness tools for public safety agencies (law enforcement, fire, EMS), pulling from CAD and RMS systems. Adjacent to IamResponding's situational awareness positioning, particularly for command staff who need aggregated real-time operational visibility.
• Prepared (formerly 911inform): Prepared provides AI-assisted 911 call handling, transcription, and response tools that integrate with CAD systems. An emerging player in the emergency communications stack with potential overlap to IamResponding's market as the platform expands from dispatch notification to broader 911 data flows.

Direct peers

• ImageTrend: ImageTrend provides software for EMS, fire, and healthcare agencies including ePCR, fire RMS, and data analytics. While focused more on records management than dispatch notification, it competes for the same fire/EMS agency budgets that IamResponding targets and represents an adjacent solution category.
• Active911: Closest direct competitor - Active911 provides emergency response notification software for fire departments and EMS agencies, allowing responders to receive alerts, view incident details, and indicate response status via mobile apps. Competes head-to-head with IamResponding in volunteer and combination fire departments across the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IamResponding
• YouTubeyoutube.com/channel/UCBsBNnjOZKsrxkUrK2AcQfw
• Facebookfacebook.com/iamresponding
• LinkedInlinkedin.com/company/iamresponding-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IamResponding