What Performance Through People does

Performance Through People (legal entity P.T.P. Training Limited, Company No. 4714327) is a UK Ofsted-rated apprenticeship and training provider headquartered in Walsall, with additional learning centres in Cannock, Birmingham (Millennium Point), and Staffordshire. The company delivers apprenticeship programmes across more than 40 standards and sectors including Engineering & Manufacturing, Healthcare, Business Administration, Leadership & Management (Level 5), Warehousing, Dental Nursing, and Early Years Care, spanning Entry Level through Level 7 (degree-equivalent). Its core customer base comprises employers across the West Midlands (350+ employer relationships, ~1,000 learners annually) plus individual learners and unemployed adults supported through Skills Bootcamps and the Path 2 Apprenticeship (P2A) pre-apprenticeship programme funded by West Midlands Combined Authority and Staffordshire County Council. Recent product additions include a Practical Welding Skills Programme (MIG/TIG/MMA, ISO 9606-aligned) backed by £60,000+ in facility investment, and a commercial AI Academy delivered in partnership with British Chambers of Commerce at £199+VAT per delegate.

The business operates a hybrid revenue model: government-funded apprenticeship delivery (via Apprenticeship Levy, Growth and Skills Levy, WMCA, and Staffordshire County Council) anchors the volume base, supplemented by fee-based commercial training courses (AI Academy, MS Excel, First Aid, Leadership & Management) and a Search & Select apprenticeship recruitment service offered to employers at zero cost. GTM is sales-led through dedicated employer advisers and account managers who create tailored learning plans, supported by channel partnerships (BCC for AI, WMCA/Staffordshire for Bootcamps and P2A) and a self-serve flow via the GOV.UK Apprenticeship portal. In November 2025, the company was acquired by the Coventry and Warwickshire Chamber of Commerce, extending its regional footprint while retaining the PTP brand; it traces its origin to a 1970s training arm of Walsall Chamber of Commerce, was incorporated as PTP Training Ltd in 2003, and underwent a 2023 management buyout by CEO Rob Colbourne OBE. The company holds Investors in People Gold accreditation, was recognised as a Top 50 SME Employer by the Department for Education in 2022, and reported a 73.43% apprenticeship achievement rate for 2024-2025 versus a 65.4% national average.

Name

Performance Through People

Legal name

P.T.P. Training Limited

Website

https://ptp-training.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Performance Through People is a West Midlands-based Ofsted-rated apprenticeship and training provider delivering 40+ apprenticeship standards, Skills Bootcamps, and commercial courses to ~1,000 learners across 350+ regional employers.

Ownership category

akta.pro rank

Product category

Vocational Apprenticeship and Training Services

NAICS

Apprenticeship Training (611513), Professional and Management Development Training (61143), Technical and Trade Schools (6115), Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Incumbent Worker Training & Upskilling (EDAAAOAE), Job Placement, Matching & Career Navigation Services (EDAAAOAL), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Workforce Development, Employment Readiness & Job Placement (BPADAKAE), Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF)

Keywords

• Apprenticeship training provider
• Vocational education services
• Workforce skills development
• Government-funded bootcamps
• Employer upskilling programmes

Headquarters

HQ city

Cannock

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government-Funded Apprenticeship Programmes: Revenue from government-funded apprenticeship delivery across multiple sectors. Funded through Apprenticeship Levy, Growth and Skills Levy, and government skills initiatives for eligible employers and individuals.
2. Skills Bootcamps: Short-term employer-focused training programmes funded by West Midlands Combined Authority and Staffordshire County Council. Employer contributions apply for employed learners (10-30% depending on business size).
3. Commercial Training Courses: Fee-based professional development courses including AI Academy (£199 + VAT per delegate), MS Excel training, First Aid at Work, Leadership and Management programmes, and other upskilling courses.
4. Employer Recruitment Services: Search & Select recruitment services provided to employers at zero cost (subject to terms and conditions), generating employer engagement and apprenticeship starts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Performance Through People is an apprenticeship and vocational training provider delivering government-funded apprenticeships across 40+ standards, Skills Bootcamps, Path 2 Apprenticeship pre-apprenticeship programmes, and fee-based commercial short courses including an AI Academy, First Aid at Work, MS Excel, Management Development, and Practical Welding Skills aligned to ISO 9606. The company serves West Midlands employers and individual learners, combining end-to-end recruitment, training delivery, and funding navigation with regional authority partnerships.

Product overview

Performance Through People (PTP) is an apprenticeship and training provider offering a comprehensive portfolio of educational programmes. The core offering consists of apprenticeships across 40+ standards spanning sectors including Engineering & Manufacturing, Healthcare, Business & Professional, Education, Finance, Leadership & Management, Hospitality, and Warehousing & Logistics. Supporting programmes include the AI Academy (delivered in partnership with British Chambers of Commerce), Skills Bootcamps, and the Path 2 Apprenticeship (P2A) pre-apprenticeship programme. Additional offerings include short training courses in Management Development, Business Skills, Digital Skills, Dental Nursing, Engineering & Manufacturing, and Health & Safety. PTP operates across multiple locations in the West Midlands with learning centres in Walsall, Cannock, Birmingham (Millennium Point), and Staffordshire.

Differentiator

Problem solved

Functional benefit

Brands

• BCC AI Academy: AI training programme delivered in partnership with British Chambers of Commerce, offering three-tier framework from AI Fundamentals to AI Mastery at £199 + VAT per delegate.
• Skills Bootcamps
• Path 2 Apprenticeships (P2A)

Products and services

• Apprenticeships Apprenticeship programmes delivered across more than 40 standards in sectors including Business Administration, Management, Engineering & Manufacturing, Early Years Care, Dental Nursing, Accounts, Healthcare, Warehousing & Logistics, Customer Service, and Leadership & Management, ranging from Level 2 (Intermediate) to Level 7 (Degree equivalent). Targeted at West Midlands employers seeking to recruit and train staff and at individual learners seeking funded qualifications.
• BCC AI Academy Three-tier AI training programme (AI Fundamentals, AI Proficiency, AI Mastery) delivered on a 24/7 on-demand platform with industry and role-tailored assignments and immediate feedback, priced at £199 + VAT per delegate. Targeted at businesses and professionals seeking to build AI capability.
• Skills Bootcamps Short-term, flexible training programmes for adults aged 19+ covering Welding, Support Work, Adult Care Work, Residential Childcare, Leadership & Management, Business & Professional, Logistics, Teaching Assistant, and Retrofit. Fully funded for eligible unemployed learners with SME/large employer contributions of 10%-30% for staff upskilling. Reported success rates include 67% Teaching Assistant, 71% Welding, and 80% Retrofit.
• Path 2 Apprenticeship (P2A) Programme Pre-apprenticeship programme for individuals aged 19-29 not currently in education, providing training in Business/Professional, Teaching Assistant, Health and Social Care, Hairdressing, Administration, and Customer Service sectors. Funded by the West Midlands Combined Authority to support unemployed adults into apprenticeships and employment.
• Practical Welding Skills Programme Six-week welding programme covering MIG, TIG, and MMA welding fundamentals, with 90% practical training aligned to ISO 9606 certification standards. Delivered at PTP's Walsall workshop for construction, manufacturing, and engineering sector learners, including an 85%+ placement rate into full-time work for bootcamp graduates.
• First Aid at Work Training Level 3 Award in First Aid at Work course covering CPR, AED usage, treating injuries, and responding to major illnesses. Valid for three years, accredited in line with Health and Safety Executive and Health and Safety (First-Aid) Regulations 1981 requirements. Targeted at workplace first aiders and employer compliance.
• MS Excel Course One-day intermediate Excel training programme covering advanced functions, conditional formatting, data analysis, external data sources, charts, tables, collaboration tools, and workbook auditing. Designed for professionals with basic Excel knowledge seeking to work smarter and faster.
• Management Development Training Three-day non-accredited training programme covering self-awareness, team building, problem solving, and operational management. Funded through the West Midlands Combined Authority's High Level Skills initiative, supporting employers developing current and aspiring managers.
• Apprenticeship Recruitment Services Search & Select recruitment service managing candidate shortlisting, initial interviewing, and assessment for employers at zero cost (subject to terms and conditions). Supports employers with Apprenticeship Service Account setup and funding navigation.

Quantifiable outcome

• 73.43% overall apprenticeship success rate (2024-2025), compared to national average of 65.4%
• +6 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• British Chambers of Commerce (BCC)flagshipStrategic or Co-development Partner · 25 June 2026Strategic partnership to deliver the BCC AI Academy to PTP customers at an exclusive discounted rate (£199 + VAT per delegate). The partnership provides access to a three-stage AI training framework (AI Fundamentals, AI Proficiency, AI Mastery) through a 24/7 on-demand platform with role-specific assignments.
• Coventry and Warwickshire Chamber of CommercecoreStrategic or Co-development Partner · 17 November 2025Coventry and Warwickshire Chamber of Commerce acquired PTP Training, creating a combined training entity with coverage across Coventry, Warwickshire, and the wider West Midlands. Business-as-usual continues for PTP team, with PTP brand remaining in place. Return to Chamber roots for PTP which was originally part of Walsall Chamber of Commerce.
• Pipework Engineering Services LtdcoreImplementation/ SI/ Consulting Partner · 4 August 2024Manufacturing company partnered with PTP since 2024 to deliver apprenticeships in Welding. Two apprentices currently on Welder Level 2 programme with more upskilling planned. PES donated cutting-edge welding equipment to PTP training centre.
• West Midlands Combined Authority (WMCA)coreStrategic or Co-development PartnerWMCA provides funding and strategic support for Skills Bootcamps and Path 2 Apprenticeship programmes. Deputy Mayor Sharon Thompson visited PTP facilities to showcase welding training. Partnership supports regional employment initiatives and youth employment plans.
• Staffordshire County CouncilcoreStrategic or Co-development PartnerStaffordshire County Council funds Skills Bootcamps delivered by PTP across Staffordshire including Welding, Support Work, Adult Care Work, Residential Childcare, Leadership & Management, Business & Professional, and Logistics programmes.
• Skills For LifeminorGTM or Marketing PartnerPartner organisation referenced in Skills Bootcamp branding and delivery framework.
• Business Growth West MidlandsminorGTM or Marketing PartnerPartner in Business Energy Advice Service (BEAS) initiative that match-funded PTP's £60,000+ welding facility investment.
• Marcegaglia UK LtdcoreImplementation/ SI/ Consulting PartnerMajor manufacturing employer partnering with PTP for welding training and workforce development. HR Manager Harmony Balshaw represents company at PTP events. Partnership includes Path 2 Apprenticeship programmes and ongoing skills development.
• Joseph Leckie AcademyminorImplementation/ SI/ Consulting PartnerEducational institution partner at P2A celebration event, representing collaborative approach between schools and PTP for apprenticeship pathways.
• Department for Work and Pensions (DWP)coreStrategic or Co-development PartnerGovernment department collaborating with PTP on employment initiatives. DWP representatives attend P2A celebration events and support youth employment programmes.
• Shaw TrustminorImplementation/ SI/ Consulting PartnerCharitable organisation collaborating on employment support initiatives and P2A programme delivery.
• Ladder Apprenticeship FoundationcoreStrategic or Co-development PartnerPTP is a leading partner in the Ladder for Black Country apprenticeship initiative since 2014, expanded to Greater Birmingham, Coventry and Warwickshire, Shropshire and Staffordshire. Has created over 10,000 apprenticeship starts and launched multiple apprenticeship awards.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lifetime Training: One of the UK's largest apprenticeship and training providers, delivering Levy-funded apprenticeships across multiple sectors. Closely comparable to PTP in serving SME and large employers through apprenticeships, bootcamps and commercial training.
• White Hat: London-based apprenticeship provider focused on SME employer engagement and Levy-funded apprenticeship delivery. Comparable to PTP's employer-led apprenticeship model and Search & Select-style recruitment service.
• HTP Apprenticeship College: Specialist apprenticeship training provider, particularly strong in technical and engineering standards. Comparable to PTP in offering apprenticeship programmes across standards with an employer-focused delivery model.
• Total People: UK apprenticeship, traineeship and commercial training provider operating across the North West and Midlands. Directly comparable to PTP in apprentice recruitment, government-funded programmes and employer-funded upskilling.

Broad incumbents

• Skillsoft / SumTotal (UK training market): Global digital learning and training content provider expanding into UK workforce development. Comparable to PTP's commercial training and AI Academy offerings as an alternative source of professional upskilling for employers.
• Babcock Training: Large established apprenticeship and skills training provider operating nationally across multiple sectors including engineering, nuclear and defence. Significant overlap with PTP in apprenticeship delivery but operates at much greater scale and breadth.
• Shaw Trust: Large UK charity delivering employment, training and apprenticeships including for disadvantaged groups. Overlap with PTP's Path 2 Apprenticeship pre-apprenticeship offering and DWP-supported employment programmes.
• BPP Professional Education: Larger professional and vocational training provider with apprenticeship programmes up to degree level. Comparable to PTP's higher-level professional development, leadership and management training up to Level 7.

Regional players

• City of Wolverhampton College: West Midlands-based further education college offering vocational training and apprenticeships. Regionally comparable to PTP in West Midlands apprenticeship and vocational training delivery, particularly in technical and engineering fields.
• Walsall College: Local further education college in Walsall offering apprenticeships and vocational training. Operates in the same local market as PTP and competes for Levy-funded apprenticeship provision and Bootcamps in the West Midlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PtpTraining
• Facebookfacebook.com/ptptraining
• LinkedInlinkedin.com/company/performance-through-people

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Through People