Joseph Leckie Academy

What Joseph Leckie Academy does

Joseph Leckie Academy is a state-funded secondary school located on Walstead Road West in Walsall, West Midlands, England, serving students aged 11-18 across Years 7-13. It is a founding member of The Forge Brook Trust, a Multi Academy Trust established in June 2025 (Company No. 07892678) alongside four other local schools under CEO James Ludlow. The Principal is Andrew McNaughton, and the Local Governing Body is chaired by Rob Hewer. Core products are secondary education across Key Stages 3-4 (GCSEs including EBacc and vocational options) and a Sixth Form offering A-Levels, BTEC Level 3, and T-Level qualifications. The academy supplements this core offering with careers education (Unifrog platform, UCAS guidance, employer work placements), SEND provision, mental-health and wellbeing services (on-site counsellor, Kooth integration), pastoral care organised by year group and house system, a library with 10,000+ books and 28 computers, cashless catering, and an extensive extra-curricular programme.

The underlying technology architecture is built on mainstream education-sector platforms rather than proprietary systems: Microsoft 365 (SharePoint, Teams, Forms, Stream) delivers remote learning and curriculum; Arbor serves as the Management Information System for student data, parent communications, payments, and cashless catering; Class Charts tracks behaviour and achievement; Unifrog powers careers exploration; The Sharp System enables anonymous incident reporting; and Lexia, GCSEPod, Kooth, and Place2Be round out literacy, revision, and wellbeing support. No public-facing API, SDK, or proprietary AI components are documented. Technology functions are operational rather than differentiating.

The business model is government-funded rather than commercial. Revenue derives from UK Department for Education per-pupil funding tied to student enrolment, supplemented by ancillary fees (meals, uniform, trips). Pricing for tuition is free; ancillary services are paid via the cashless Arbor platform. Admissions are processed centrally through the Walsall Council online portal, with appeals handled by the Trust. Customer segments are segmented horizontally: secondary-age students (primary) and their parents/carers (secondary). Commercial-style go-to-market motions are replaced by community-led engagement: open evenings, open mornings, transition programmes for Year 6 entrants, 'Into the Sixth' recruitment events, and an active social-media presence across Facebook, X, Instagram, YouTube, and LinkedIn.

Name

Joseph Leckie Academy

Legal name

Joseph Leckie Academy

Website

https://josephleckieacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Joseph Leckie Academy is a state-funded secondary school in Walsall, West Midlands, serving students aged 11-18 across Years 7-13. Founded in June 2025 as a member of the Forge Brook Multi Academy Trust, it delivers KS3-KS5 education, Sixth Form programmes, careers guidance, SEND and wellbeing support, funded by government per-pupil allocations.

Ownership category

akta.pro rank

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Government Funding (State Education): As a state-funded academy, Joseph Leckie Academy receives government funding based on student enrollment. This funding covers operational costs including staff salaries, facilities, and educational resources.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Joseph Leckie Academy provides state-funded secondary education for students aged 11-18 across Key Stages 3, 4, and 5, delivered at its Walsall campus. The core curriculum covers the National Curriculum at GCSE level and post-16 qualifications including A-Levels, BTEC Level 3, and T-Levels, supplemented by careers education, pastoral care, mental health and wellbeing support, SEND provision, library services, on-site catering, and an extensive extra-curricular programme.

Product overview

Joseph Leckie Academy is a secondary school providing education from Years 7 through Sixth Form (KS5). The core educational offering comprises secondary education (KS3/KS4) and Sixth Form programmes including A-Levels, BTEC Level 3, and T-Levels. The academy supplements its curriculum with integrated technology platforms: Microsoft 365 for remote learning, Arbor MIS for administrative management, and Class Charts for behavioral tracking. Additional services include dedicated careers guidance via Unifrog, mental health and wellbeing support, SEND provision, pastoral care through a year-group and house system, an on-site library with digital resources, cashless catering, and a comprehensive extra-curricular programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary Education (Key Stage 3 and Key Stage 4)

Quantifiable outcome

• Two consecutive 'Good' Ofsted Inspection Reports (2017 and 2021)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Forge Brook TrustcoreStrategic or Co-development PartnerJoseph Leckie Academy is part of Forge Brook Trust, a Multi Academy Trust established in June 2025 with four other local schools. The trust provides governance, strategic direction, and shared resources across member schools. CEO: James Ludlow.
• SSAT (Schools, Students and Teachers network)minorOthersJoseph Leckie Academy is proud to be a member of SSAT, accessing educational resources, professional development, and networking opportunities for schools.
• Operation EncompasscoreStrategic or Co-development PartnerNational initiative that strengthens the link between schools and police to protect children who may be affected by domestic abuse. Police notify the academy before start of school day when attending domestic incidents where children are present.
• KoothcoreOthersFree, safe and anonymous online mental health support for young people. Available Monday-Friday 12pm-10pm, Saturday-Sunday 6pm-10pm, including school holidays.
• Place2BeminorOthersMental health charity providing advice and resources for parents and carers to help support their children's mental health and wellbeing.
• BarhalecoreStrategic or Co-development PartnerEnterprise Advisor Ms K Betts from Barhale works with the academy on a strategic level, encouraging development of the careers programme and connecting the academy to the business community across the county.
• University of BirminghamminorStrategic or Co-development PartnerAcademy supports students through University of Birmingham A2B and B'Link schemes as part of Sixth Form enrichment programme.
• Ernst & YoungminorOthersWork placements offered with Ernst & Young Birmingham as part of the Sixth Form enrichment programme providing real-world professional experience.
• UCAScoreTechnology or IntegrationUCAS provides the centralised university application system used by Sixth Form students. Academy guides students through UCAS applications.
• UnifrogcoreTechnology or IntegrationOnline careers platform used by students for career exploration, university research, apprenticeships, and recording career learning activities. Academy provides login access to all students.
• National Careers ServiceminorOthersGovernment service providing careers advice and skills health checks to help students decide on future careers.
• ArborcoreTechnology or IntegrationCloud-based Management Information System (MIS) used for student data, parent communications, achievement tracking, cashless catering, and payments.
• Class ChartscoreTechnology or IntegrationPlatform used to securely share student achievement points, behaviour points, and homework information with parents/carers in real-time.
• NSPCCminorOthersNational Society for the Prevention of Cruelty to Children provides safeguarding helpline service (08088 005 000) 24 hours a day, 365 days a year.
• Report Harmful ContentminorOthersNational reporting centre for reporting eight types of online harm including online abuse, bullying, threats, self-harm content, and pornographic content.
• Award Place (Wellbeing Award for Schools)minorOthersOrganisation providing the Wellbeing Award for Schools framework that ensures wellbeing is at the heart of academy culture.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Walsall College: General further education college in Walsall offering post-16 vocational and academic pathways. As an alternative post-16 provider in the same town, it competes with JLA's Sixth Form for students leaving Year 11, particularly those pursuing vocational BTEC routes.

Direct peers

• Shire Oak Academy: Secondary academy in Walsall providing KS3-KS5 education with a comparable non-selective admissions policy. Operates in the same local authority and competes for the same cohort of Walsall families considering secondary options.
• Barr Beacon School: Secondary school in Walsall serving a similar mixed-ability cohort. It competes directly with JLA for the same pool of non-selective families in the Walsall catchment and operates with a comparable KS3-KS5 structure including a Sixth Form.
• St Francis of Assisi Catholic Academy: Catholic secondary academy in the Walsall area offering KS3-KS5 education. As a faith-based alternative within the same admissions geography, it competes for a subset of families seeking denominational education alongside JLA's non-faith comprehensive offer.
• Queen Mary's Grammar School: Selective boys' grammar school located in Walsall, competing with Joseph Leckie Academy for the same local secondary cohort. As the most academically selective school in the immediate catchment, it sets the upper bound on academic outcomes that JLA is benchmarked against in regional league tables.
• Queen Mary's High School: Selective girls' grammar school in Walsall, paired academically with Queen Mary's Grammar School. Like its boys' counterpart, it competes for high-attaining students in the local catchment and frames the academic reputation benchmark that comprehensive schools like JLA are measured against.
• Ormiston Shelfield Community Academy: Academy-status secondary school in the Walsall area operating with a similar non-selective comprehensive model. Part of the Ormiston Trust multi-academy trust, it competes directly with JLA for local families and shares comparable demographic and curriculum characteristics.
• The Streetly Academy: Secondary school with Sixth Form in Streetly, on the northern edge of the Walsall catchment. Its geographic proximity creates direct competition for families on the JLA-Aldridge boundary and it serves a comparable mixed-ability demographic.
• Aldridge School: Secondary school in Aldridge, just east of Walsall, drawing from overlapping feeder primary schools. As part of the Shire Oak Academies network, it offers a similar non-selective comprehensive model with Sixth Form and is a key competitor on the eastern edge of JLA's catchment.
• Blue Coat Academy: Co-educational secondary school in Walsall serving a comparable 11-18 demographic. Operates in the same local authority admissions framework and competes directly with JLA for Year 7 admissions, making it the most head-to-head competitor in the area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jleckieacademy
• YouTubeyoutube.com/channel/UC2I00g0snFR5Duc3VpAPAhw
• Facebookfacebook.com/josephleckieacademy
• LinkedInlinkedin.com/company/joseph-leckie-academy
• Instagraminstagram.com/josephleckieacademy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joseph Leckie Academy