Capital Plus Financial

What Capital Plus Financial does

Capital Plus Financial, now operating as Harvest Residential Capital, LLC, is a U.S. Treasury-certified Community Development Financial Institution (CDFI) and B-Corporation headquartered in Bedford, Texas. The company originates first-lien, 30-year fixed-rate residential mortgages on affordable, fully remodeled homes in low-to-moderate income urban areas, with a sharpened focus on documented Hispanic borrowers nationwide. Self-reported outcomes indicate a concentrated customer profile: 97% Hispanic, 78% first-time homeowners, and 35% women, with roughly half of borrowers lacking a credit score. The company is registered through the Nationwide Multistate Licensing System (NMLS ID 1700858) and operates primarily in Texas (San Antonio, Houston, Fort Worth, Dallas) while lending nationwide.

The business model is transaction-based: revenue derives from mortgage origination fees and interest income tied to the residential mortgage portfolio, with rates and terms determined per applicant. The go-to-market is a sales-led, relationship-driven direct origination channel, supported by a website presence, contact forms, and investor and general inquiry email addresses ([email protected], [email protected]). Disclosed marketing emphasizes the company's mission-driven dual-certification status (CDFI and B-Corp). The company has no disclosed proprietary technology platform, software stack, AI/ML capabilities, app, or API integrations.

Capital Plus Financial was founded in 1990, earned its CDFI certification in 2017, and was acquired the same year by Crossroads Impact Corp. (OTCQB: CRSS), a publicly listed holding company. In February 2026, Capital Plus Financial and Crossroads Impact Corp. were acquired by Harvest Commercial Capital, LLC, prompting the rename of the lender to Harvest Residential Capital, LLC and of Crossroads to Harvest Commercial Holdings Corp. Headcount is reported at 251-500 employees, and the company has indicated intent to expand into small business lending products for underbanked communities.

Name

Capital Plus Financial

Legal name

Harvest Residential Capital, LLC

Website

https://capitalplusfin.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Harvest Residential Capital (formerly Capital Plus Financial) is a CDFI-certified, B-Corp residential mortgage lender originating 30-year fixed-rate mortgages for affordable homes to low-to-moderate income Hispanic first-time homebuyers, primarily across Texas markets with nationwide lending.

Ownership category

akta.pro rank

Product category

Community Development Mortgage Lending

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Construction & Development (C&D) Lending — Commercial/Multifamily (FSALADAH)

Keywords

• Residential mortgage lending
• Community development finance
• Affordable housing financing
• Hispanic mortgage services
• CDFI mortgage loans

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mortgage Lending: Harvest Residential Capital generates revenue through originating residential mortgages to underserved communities. The company provides 30-year fixed rate mortgages for affordable, fully remodeled homes in low-to-moderate income urban areas. Revenue is generated through interest income and fees associated with mortgage origination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Capital Plus Financial is a Community Development Financial Institution (CDFI) and B-Corp certified residential mortgage lender that provides 30-year fixed-rate mortgages to underserved Hispanic first-time homebuyers. Founded in 1990 and headquartered in Bedford, Texas, the company specializes in affordable housing financing for low-to-moderate income borrowers, operating as Harvest Residential Capital, LLC.

Product overview

Harvest Residential Capital (formerly Capital Plus Financial) is a single-product mortgage lending company offering affordable single-family residential mortgages with 30-year fixed rate terms. Their primary offering combines home financing with fully remodeled homes in low-to-moderate income urban areas, targeting Hispanic first-time homeowners. The company is developing future small business lending products to expand their community-focused financial services portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• 30-year Fixed-Rate Residential Mortgage Loans

Quantifiable outcome

• 97% of homeowners were Hispanic (2020)
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• U.S. Treasury DepartmentcoreStrategic or Co-development PartnerThe U.S. Treasury Department's CDFI certification program provides official recognition and enables CDFIs to access certain benefits that help them serve target markets more effectively. Harvest Residential Capital earned its CDFI certification in 2017.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rocket Mortgage: The largest U.S. retail mortgage lender (NYSE: RKT) and a consumer-direct residential mortgage originator. Comparable to HRC in core product (residential first-lien mortgages) and use of a direct-to-consumer model, but Rocket serves a mass-market customer base and is not mission-driven.
• PrimeLending: A mid-size national retail mortgage lender (subsidiary of PlainsCapital Bank) originating purchase and refinance mortgages across the U.S. Comparable to HRC in that the core product is a 30-year fixed rate first-lien residential mortgage, though PrimeLending serves a broader, not demographically focused, customer base.
• Caliber Home Loans: A large U.S. mortgage lender and servicer offering government, conventional, and non-QM residential mortgage products. Comparable to HRC in core product (single-family residential mortgage origination) and portfolio risk profile, though Caliber serves a much broader customer base.
• loanDepot: A top-10 U.S. retail mortgage lender (NYSE: LDI) originating purchase and refinance mortgages across the country. Comparable to HRC in product (30-year fixed-rate residential mortgages) and direct-to-consumer origination model, though loanDepot is far larger and lacks CDFI focus.
• NewRez: A top-15 U.S. mortgage lender and servicer (Shellpoint subsidiary) offering retail, wholesale, and correspondent residential mortgage products. Comparable to HRC in core first-lien residential mortgage origination, with similar exposure to interest-rate sensitivity and credit risk.
• Guild Mortgage: A large U.S. retail mortgage lender with strong FHA / affordable housing and government loan programs. Comparable to HRC in residential mortgage origination focus and emphasis on first-time and low-to-moderate income borrowers, though at significantly larger scale and without CDFI certification.

Direct peers

• Self-Help Federal Credit Union: A federally chartered CDFI credit union headquartered in Durham, NC, that originates mortgages and small business loans to low-income and underserved communities. Most directly comparable to HRC by charter type, CDFI status, and mission-driven focus on first-time, low-income borrowers.
• Lendistry: A minority-led CDFI small business and commercial lender that originates loans to underserved small businesses and communities. Comparable to HRC's planned small business lending expansion and shared focus on Hispanic / minority underbanked segments.
• Hope Credit Union: A community development financial institution serving underserved communities across the Deep South (MS, AL, LA, TN, AR). Comparable to HRC in CDFI structure, focus on low-income and minority borrowers, and mission-driven mortgage and small business lending.
• Pathways Financial Credit Union: A CDFI-certified credit union providing affordable mortgage and consumer lending to underserved members in Ohio and beyond. Closely comparable to HRC's product mix (residential mortgages to first-time, low-income borrowers) and impact-first operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CapitalPlusFinancial
• LinkedInlinkedin.com/company/capitalplusfin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Plus Financial