Innovative Incentives & Rewards Pvt. Ltd.

What Innovative Incentives & Rewards Pvt. Ltd. does

Innovative Incentives & Rewards Pvt. Ltd. is a privately held Indian B2B loyalty and consumer engagement services company headquartered in the Mohali/Chandigarh region, with additional offices in New Delhi (registered) and Coimbatore (regional). Founded circa 2009, the firm designs, operates, and fulfills end-to-end loyalty programs for enterprise clients across 14+ verticals including Paints, Cement, Auto Aftermarket, Telecom, Pesticides, Electricals, Solar, Hotels & Restaurants, TMT Bars, IT, Automobiles, Insurance, and Banking/NBFCs. Named enterprise customers include Kansai Nerolac Paints, Legrand Group, IFB Agro, and Sarovar Hotels & Resorts, with a flagship scale case of growing the Nerolac Premium Painter Program from 3,000 to over 350,000 painters.

The company operates a tech-enabled service stack combining program design, a 'Program Intelligence' layer of real-time reporting, behavioral tracking and dashboards, multi-channel consumer engagement (including WhatsApp Solutions and Gamification), and operational infrastructure for reward fulfillment, corporate gifting, sampling, lead management, and BPO/KPO support. Its offering is organized around three core loyalty use cases — Customer Loyalty, Channel Loyalty, and Influencer Loyalty — supported by a curated gift catalog and distributed under multiple sub-brands including Reference Rewards, iSupport, BzzBee, The Team Tree, and RePay Rewards.

Revenue is generated primarily through customized, quote-based professional services and managed services contracts with enterprise clients, complemented by transaction-fee elements via the gift catalog and corporate gifting business. The company reports 5.1M+ users engaged, 750+ projects executed, and a 98.5% customer satisfaction rate, with sales delivered through a direct enterprise sales motion and regional offices. Founder-CEO Brahm Alreja leads the company; no external institutional funding, acquisitions, or public-market activity is documented.

Name

Innovative Incentives & Rewards Pvt. Ltd.

Legal name

Innovative Incentives and Rewards Pvt Ltd

Website

https://innovativeincentives.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Incentives & Rewards Pvt. Ltd. is an Indian B2B loyalty and consumer engagement services firm that designs, operates, and fulfills end-to-end loyalty programs for enterprise clients across 14+ verticals including Paints, Cement, Electricals, Telecom, and Hospitality.

Ownership category

akta.pro rank

Product category

Loyalty Programs

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAMAE

Loyalty, Rewards & Incentive Programs

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYMPAAAIAG

Rewards, Incentives & Gift Card Program Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYMPAAAIAF

Loyalty Program Strategy & Program Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYBPAAABAB

Sales Support & Customer Retention (Upsell, Win-back, Loyalty)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Omnichannel Customer Support (Email, Chat, Social, Messaging)

SECONDARYBPAFAHAG

Affiliate & Performance Creator Programs

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

Keywords

• Customer loyalty programs
• Dealer engagement solutions
• Reward management services
• Consumer incentive programs
• Channel loyalty programs

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Loyalty Program Design & Management: Full-service loyalty program design and management including strategy, tech, analytics, and field execution for B2B enterprise clients across multiple industries.
2. Reward Fulfillment Services: Seamless bridge between promise and delivery, ensuring rewards reach destinations with care, speed, and accuracy through scalable systems.
3. Gift Catalog & Corporate Gifting: Curated rewards and corporate gifting solutions to drive excitement and strengthen business relationships.
4. BPO & KPO Services: Call center and back-office services integrating voice, digital, and tech-enabled touchpoints for responsive, cost-effective communication.
5. Consumer Engagement & Gamification: Omnichannel consumer engagement strategies and gamification solutions to make participation rewarding.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Innovative Incentives & Rewards Pvt. Ltd. designs, manages, and operates end-to-end loyalty and engagement programs for enterprise brands across industries such as cement, paints, auto aftermarket, telecom, pesticides, electricals, solar, hotels & restaurants, TMT bars, IT, automobiles, insurance, and banking/NBFCs. The company delivers consumer loyalty programs, multi-tier channel/dealer loyalty programs, influencer loyalty programs, reward fulfillment, and program intelligence with omnichannel execution. Supporting services include corporate gifting, gift catalog, sampling and trials, lead management, BPO/KPO, call center, consumer engagement, WhatsApp solutions, and gamification.

Product overview

Innovative Incentives & Rewards Pvt. Ltd. offers a comprehensive suite of loyalty and engagement solutions organized around a core platform of loyalty program services complemented by operational support services. The core offering includes Customer Loyalty Programs, Channel Loyalty Programs, Influencer Loyalty Programs, Reward Fulfillment Program, Program Intelligence, and Call Center Services. These are supported by operational services including Gift Catalog, Corporate Gifting, Sampling and Trials, Lead Management, BPO & KPO, Consumer Engagement, WhatsApp Solutions, and Gamification. The company also operates several sub-brands including Reference Rewards, iSupport, BzzBee, The Team Tree, and RePay Rewards, which extend specific aspects of the loyalty and engagement ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Reference Rewards: Brand/platform for loyalty rewards solutions
• iSupport
• BzzBee
• The Team Tree
• RePay Rewards

Products and services

• Customer Loyalty Programs Programs designed to turn every transaction into trust, reflecting brand values and rewarding customer loyalty for end consumers of enterprise brand clients.
• Channel Loyalty Programs Dealer network engagement programs that turn channel partners into brand allies through intelligent rewards and guided engagement journeys for distributors, retailers, and trade partners.
• Influencer Loyalty Programs Programs that help brands discover and engage key influencers and key opinion leaders who shape consumer choices on the ground, with rewards for advocacy.
• Reward Fulfillment Program End-to-end reward delivery service with scalable systems ensuring every reward reaches its destination with care, speed, and accuracy for B2B enterprise clients.
• Program Intelligence Tech-powered analytics offering real-time reporting, behavioral tracking, and dashboards that turn data into direction and strategy for brand decision-making.
• BPO & KPO Services Business Process Outsourcing and Knowledge Process Outsourcing services providing human support that drives customer retention through voice, digital, and tech-enabled touchpoints.
• Call Center Services Customer support services integrating voice, digital, and tech-enabled touchpoints for responsive and cost-effective communication for enterprise loyalty programs.
• Corporate Gifting Thoughtful corporate gifting solutions designed to strengthen business relationships and drive excitement for B2B clients.
• Gift Catalog Curated rewards catalog offering a wide range of gift options to drive excitement and engagement in corporate and loyalty programs.
• Consumer Engagement Omnichannel engagement strategies designed for lasting consumer impact and brand connection across multiple touchpoints.
• Gamification

Quantifiable outcome

• Scaled customer loyalty program from 3,000 to 350,000+ painters for Nerolac
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sarovar Hotels & ResortscoreStrategic or Co-development PartnerInnovative Incentives partnered with Sarovar Hotels & Resorts to manage the Sarovar Rewardz Program, a comprehensive hotel loyalty initiative. This partnership demonstrates expertise in designing and operating loyalty programs in the hospitality sector, with first-hand experience in growing loyalty programs in India's hotel industry.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Blackhawk Network: Global leader in branded payments and rewards/gift card programs. Comparable on reward fulfillment, gift catalog management, and enterprise incentive distribution though at global scale versus Innovative's India-centric services footprint.
• Capillary Technologies: India-origin global CRM and loyalty platform serving enterprise retailers and brands. Overlaps with Innovative Incentives on enterprise loyalty, omnichannel engagement, and customer data/analytics, but operates at much larger scale and as a product company rather than agency.
• Points.com: Provider of loyalty currency management, e-commerce, and reward program operations globally. Comparable reward infrastructure capabilities targeting enterprise loyalty programs, particularly in travel and financial services.
• Sodexo Benefits & Rewards: Global incentive, recognition, and benefits provider with operations across multiple countries. Comparable reward catalog, incentive program management, and employee engagement offerings, but at materially larger scale and geographic reach than Innovative.

Direct peers

• Xoxoday: India-headquartered platform for rewards, incentives, and employee engagement with a global catalog and SaaS delivery. Directly comparable to Innovative Incentives in loyalty/incentive program services, though more productized (SaaS-first) versus Innovative's services-led model.
• Zinrelo: SaaS-based customer loyalty platform used by enterprise brands for multi-tier and channel loyalty. Compares on enterprise B2B loyalty platform offerings; positioned as a tech-led challenger to services-heavy agencies like Innovative Incentives.

Emerging players

• LoyaltyLion: E-commerce-focused loyalty platform with strong product/market fit in DTC and Shopify-based brands. Overlaps on loyalty program design and consumer engagement tooling but targets online SMBs rather than Indian enterprise/channel loyalty.

Others

• ContactPoint (India) / Teleperformance India: Large BPO/KPO providers with India delivery centers supporting customer service, retention, and loyalty program operations. Comparable on the BPO/customer retention slice of Innovative's offering, though broader in scope and not loyalty-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iirewards
• LinkedInlinkedin.com/company/2189211
• Instagraminstagram.com/innovativeincentives
• Facebookfacebook.com/InnovativeIncentives

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Incentives & Rewards Pvt. Ltd.