What Zinrelo does

Zinrelo operates commercially as TrueLoyal, a unified customer loyalty platform formed from the August 2025 merger of Zinrelo and TINT. The platform is built around two core products: Rewards, which delivers points, tiers, member-level segmentation, and gamification to shape repeat purchase behavior; and Fan Club™, which nurtures brand super fans through verified-fan reviews, rights-cleared user-generated content capture, sampling, missions, and brand-to-member discussion forums. Two AI-powered add-on modules — AI Review Summaries (NLP-generated plain-language summaries of consumer reviews displayed on product pages) and AI-Powered Churn Prediction (predictive identification of at-risk loyalty members) — extend the platform's analytics surface. The system integrates with 140+ commerce, CRM, ERP, marketing automation, and social platforms including Shopify, Salesforce, Magento, Oracle NetSuite, Klaviyo, Iterable, Mailchimp, Listrak, Meta, TikTok, and Hootsuite, with Zapier extending reach to an additional 5,000+ applications.

The company targets multi-channel consumer brands across CPG, retail and shopping centers, direct-to-consumer, grocery, beauty and health, pet supplies, and hospitality — with named enterprise customers including Arm & Hammer, Purina, Swanson, DefenAge, Simon+, Scentsy, Fairmont, Hyatt, iHeart, and King. Go-to-market is an enterprise field sales motion supported by an inside sales layer for mid-market prospects, with a quote-based pricing model and 'Schedule a Demo' as the primary conversion CTA. Revenue is generated through recurring SaaS subscription fees; pricing is not publicly disclosed. The company holds SOC 2 Type II, GDPR, and CCPA compliance badges and has earned five G2 Summer 2026 recognitions including Leader, Highest User Adoption Mid-Market, Fastest Implementation Enterprise, and Best Support Mid-Market.

Operationally, the company is headquartered in San Antonio, United States, with a headcount of 51–100 employees. It is a private, for-profit entity. Cumulative disclosed funding totals approximately $2.05M across three early-stage rounds (2010–2015), with no recent priced round in the source data. The company's strategic positioning targets the global loyalty management market projected at $12.89B in 2025 growing to $20.36B by 2030, where it competes alongside larger incumbents including Epsilon, Oracle, Comarch, and Bond Brand Loyalty.

Name

Zinrelo

Legal name

TrueLoyal

Website

https://zinrelo.com

Company type

Private

Founded year

2025

Operating status

Acquired

Headcount range

51–100 employees

Short description

TrueLoyal (formed from the 2025 Zinrelo–TINT merger) is an AI-enhanced loyalty platform serving enterprise CPG, retail, DTC, and consumer brand customers with Rewards, Fan Club, churn prediction, and review summarization modules.

Ownership category

akta.pro rank

Product category

Loyalty Management Software

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Personalization, Segmentation & Customer Journey Orchestration (MPAAAIAI), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Loyalty management software
• Customer retention platform
• Rewards program software
• Brand advocacy tools
• Referral marketing platform

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. SaaS Subscription Platform: Subscription-based loyalty management platform providing software-as-a-service access to Rewards and Fan Club modules. Revenue generated through recurring subscription fees from enterprise and mid-market brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zinrelo's TrueLoyal is a unified SaaS loyalty platform for consumer brands that combines a Rewards module (points, tiers, member-level segmentation, gamification, referral programs) with a Fan Club / advocacy module (reviews, user-generated content, sampling, missions, forums). The platform is augmented by AI capabilities including AI-powered churn prediction and AI review summaries, and is delivered with 140+ pre-built integrations into eCommerce, CRM, and martech systems.

Product overview

TrueLoyal is a unified loyalty platform for multi-channel consumer brands, formed from the merger of Zinrelo and TINT in August 2025. The platform comprises two core products—Rewards and Fan Club™—alongside AI-powered add-on modules including AI Review Summaries and Churn Prediction. Rewards handles points, tiers, segmentation, and gamification to shape customer behavior, while Fan Club™ nurtures super fans through reviews, UGC, sampling, missions, and forums. The platform targets CPG, retail, DTC, grocery, beauty, health, pet supplies, and B2B sectors with integrations across major commerce and marketing platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Rewards: Points, tiers, segmentation, gamification system that shapes desired behavior and builds customer preference with personalized 1:1 experiences.
• Fan Club™
• AI Review Summaries
• Churn Prediction

Products and services

• TrueLoyal Rewards (formerly Zinrelo Rewards) Enterprise loyalty rewards module for consumer brands, supporting points, tiers, member-level segmentation, gamification, and referral programs. Designed for marketing and CX teams at CPG, retail, DTC, grocery, beauty, and pet supplies brands that need a configurable points engine and member database.
• TrueLoyal Fan Club (formerly TINT) Brand advocacy and user-generated content module that lets consumer brands collect, curate, and display reviews, social content, sampling feedback, mission responses, and community forum content. Targets marketing and community teams at consumer brands that need to operationalize advocacy and social proof alongside a loyalty program.
• TrueLoyal Unified Platform (Rewards + Fan Club + AI) Combined SaaS offering that merges loyalty rewards, brand advocacy / UGC, and AI-driven capabilities (churn prediction and review summaries) into a single platform with 140+ pre-built integrations. Sold to mid-market and enterprise consumer brands that want a single vendor for retention, advocacy, and social proof.

Quantifiable outcome

• 11× cross-channel spend differential for Simon+
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, major and flagship.

• ShopifycoreTechnology or IntegrationNative integration with Shopify e-commerce platform, enabling Shopify merchants to implement loyalty programs directly within their storefront.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM platform for seamless customer data synchronization and unified customer view across sales and loyalty programs.
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform for Adobe Commerce merchants implementing loyalty solutions.
• Oracle NetSuitecoreTechnology or IntegrationIntegration with Oracle NetSuite ERP and e-commerce platform for unified operations and loyalty management.
• KlaviyomajorTechnology or IntegrationIntegration with Klaviyo email marketing platform for coordinated loyalty and email engagement campaigns.
• ZapiermajorTechnology or IntegrationZapier integration enabling automated workflows between TrueLoyal and 5,000+ applications for enterprise automation needs.
• MetamajorTechnology or IntegrationIntegration with Meta platforms (Facebook, Instagram) for social media loyalty engagement and advertising integration.
• TikTokmajorTechnology or IntegrationIntegration with TikTok for social commerce and short-form video loyalty engagement capabilities.
• IterablemajorTechnology or IntegrationIntegration with Iterable cross-channel marketing platform for coordinated customer communication and loyalty messaging.
• HootsuitemajorTechnology or IntegrationHootsuite integration for social media management and UGC curation from loyalty program participants.
• TINTflagshipStrategic or Co-development PartnerMerger with TINT to form TrueLoyal, creating a unified loyalty platform for multi-channel consumer brands. The combined entity leverages AI technology for personalized engagement and addresses omni-channel commerce complexity.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce WordPress e-commerce platform for small to mid-market online merchants.
• MailchimpmajorTechnology or IntegrationIntegration with Mailchimp email marketing platform for loyalty program communications and automated email sequences.
• ListrakmajorTechnology or IntegrationIntegration with Listrak cross-channel marketing automation platform for coordinated loyalty engagement.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marigold Engage: Loyalty, CRM, and cross-channel engagement platform (formerly Cheetah Digital). Direct competitor in enterprise loyalty programs with comparable personalization capabilities.
• Annex Cloud: Enterprise loyalty, referral, and UGC platform serving large retail and consumer brands. Direct competitor in the enterprise tier with overlapping Rewards + community feature set.
• Smile.io: Loyalty and rewards platform purpose-built for Shopify and ecommerce brands. Competes head-to-head with Zinrelo's Rewards module in the mid-market and DTC segments.
• Punchh: Loyalty and digital engagement platform for restaurants and retail chains. Comparable AI-powered loyalty and churn prediction capabilities for multi-location consumer brands.
• Yotpo: E-commerce loyalty, reviews, and UGC platform serving Shopify and similar merchants. Direct competitor to TrueLoyal's combined Rewards + Fan Club™ offering, particularly in DTC and retail.
• LoyaltyLion: Loyalty and engagement platform for Shopify, BigCommerce, and WooCommerce merchants. Direct competitor in points/tiers programs for mid-market retail and DTC brands.

Broad incumbents

• Birdeye: Customer experience and reviews platform serving multi-location consumer brands. Adjacent competitor overlapping on review/UGC capture with broader CX positioning.
• Comarch: Named alongside Zinrelo in third-party loyalty market reporting. Larger enterprise software vendor with a broader suite including loyalty, CRM, and ERP — competes on enterprise RFPs.
• Epsilon (Publicis): Major loyalty and customer engagement vendor named alongside Zinrelo in market reports. Part of Publicis Groupe with vastly greater scale and integrated martech offerings.

Others

• Klaviyo: Listed as an integration partner rather than a direct competitor, but Klaviyo's owned marketing and segmentation capabilities increasingly overlap with loyalty personalization. Relevant ecosystem participant for distribution dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trueloyal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinrelo