Franceschetti

What Franceschetti does

Franceschetti (legal entity: Franceschetti Marco & C. s.a.s., dba Franceschetti Group) is an Italian B2B wholesale distributor founded approximately 1963, headquartered in Rovigo, Veneto. The company supplies food and beverage products — covering breakfast pastries, snacks, lunch and dinner items, aperitivo offerings, and specialty lines for dietary restrictions (gluten-free, lactose-free, vegan) — to bar and restaurant operators in Italy's Ho.Re.Ca sector. Its catalog is curated from more than 20 partner brands including Sammontana, Fratelli Beretta, Il Pasticcere, Casa Modena, Surgital, and Senfter.

Beyond product distribution, Franceschetti operates three service layers that differentiate it from a pure wholesaler: (1) the Franceschetti GO mobile application (available in Italian and Chinese) for catalog browsing, private pricing, promotions, and order placement; (2) the e-Performance turnkey package for table management, delivery, and takeaway orders; and (3) the Franceschetti Masterclass training school offering courses on preparation techniques, on-site training, team building, room rental, and mobile chef station rental. Free compliance training in HACCP, General and Specific Safety, Fire Prevention, and First Aid is offered to customers as an exclusive benefit.

Revenue mechanics are sales-led and relationship-driven: dedicated sales agents coordinate fixed order and delivery days with SMB bar and restaurant customers, supplemented by WhatsApp, phone, and the Franceschetti GO app. Pricing is private and disclosed only upon registered account activation, consistent with SMB B2B wholesale. The company is family-owned with no disclosed institutional investors, and operates with a headcount estimated at 11-50 employees. Marketing and customer engagement span WhatsApp community groups, Facebook, Instagram, YouTube, email newsletters, the mobile app, and educational website articles.

Name

Franceschetti

Legal name

Franceschetti Marco & C. s.a.s.

Website

https://franceschettigroup.it

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Franceschetti is an Italian B2B wholesale distributor, founded ~1963, supplying food and beverage products, the Franceschetti GO ordering app, e-Performance table management, and Masterclass training to SMB bar and restaurant operators across Italy's Ho.Re.Ca sector.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty Restaurant Chain Program Broadline Distributors (Contracted/Managed Supply) (AFAIAAAF)

akta.pro secondary industries

Bakery & Confectionery Wholesale (AFAIABAG), Hospitality Broadline Distributors (Hotels, Resorts, Leisure) (AFAIAAAD)

Keywords

• Foodservice distribution
• B2B wholesale supply
• Ho.Re.Ca products
• Hospitality training services
• Bar restaurant supply

Headquarters

HQ city

Veneto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Products Wholesale: Wholesale distribution of food products including pastries, snacks, meals, and specialty items to bar and restaurant businesses. Orders coordinated through sales agents with fixed order and delivery days.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Franceschetti is an Italian B2B wholesale distributor serving the Ho.Re.Ca (Hotels, Restaurants, Cafes) sector from its headquarters in Rovigo. The company distributes a curated catalog of branded food and beverage products — including pastries, snacks, meals, and specialty items — sourced from more than 20 Italian producer partners such as Sammontana and Fratelli Beretta. Layered on top of the wholesale catalog, Franceschetti operates digital ordering tools (Franceschetti GO mobile app), business performance analytics (e-Performance), and a training program (Franceschetti Masterclass) aimed at hospitality operators.

Product overview

Franceschetti Group is a B2B supplier and distributor serving the Italian Ho.Re.Ca. (hotels, restaurants, cafes) sector, primarily targeting bar and restaurant owners. The company operates as a product distribution business combined with service offerings. Its core offerings include: Franceschetti GO (a mobile ordering app for browsing products and placing orders), e-Performance (a table management, delivery, and takeaway package), Franceschetti Masterclass (a training academy for hospitality professionals offering courses, on-site training, and event facilities), and a comprehensive product catalog covering breakfast items (croissanterie, coffees), snacks, lunch/dinner products (artisanal lasagne, pasta, hamburgers), aperitivo offerings (sparkling wines, accompaniments), and specialized products for dietary needs (gluten-free, lactose-free, vegan). The product portfolio is centered around the Italian F&B distribution model, with the technology components (app, e-performance) serving as service enhancements rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Food and Beverage Wholesale Distribution

Quantifiable outcome

• Over 260,000 people annually enjoy aperitivo with Franceschetti bubbles products

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

24 partnerships are on record, tiered minor.

• SammontanaminorOthersPremium Italian gelato brand partner featured in the catalog for bar and restaurant supply.
• Fratelli BerettaminorOthersItalian cured meats and charcuterie supplier partner for bar and restaurant products.
• Il PasticcereminorOthersPastry products supplier featured in Franceschetti catalog for breakfast offerings.
• Casa ModenaminorOthersItalian food products supplier featuring Modena-style products.
• FiordiprimiminorOthersItalian pasta and specialty food products supplier.
• BonchefminorOthersProfessional cooking equipment and food products brand.
• Love SmoothiesminorOthersSmoothie and beverage products supplier for bars.
• SurgitalminorOthersFrozen and ready meals supplier for Ho.Re.Ca sector.
• Ghiaccio PurominorOthersIce products supplier for bar and restaurant needs.
• MaliziosominorOthersFood products brand in the Franceschetti partner catalog.
• MarkaminorOthersBrand partner in the Franceschetti catalog.
• GEminorOthersFood products brand in the partner network.
• HAMminorOthersHam and charcuterie products brand.
• LizziminorOthersItalian food products brand in the catalog.
• FabianminorOthersBrand partner featured in the Franceschetti product catalog.
• Re CappucciominorOthersCoffee and cappuccino related brand for bar supplies.
• RispominorOthersItalian food products supplier in the Franceschetti network.
• SenfterminorOthersPremium Italian meat products brand.
• ItalianFoodminorOthersItalian food products collective brand.
• GransicilyminorOthersSicilian food products supplier featuring regional specialties.
• AgritechminorOthersAgricultural technology and food products brand.
• Piadina CiliegiaminorOthersPiadina flatbread products from Ciliegia brand.
• ValdocaminorOthersItalian food products supplier from the Valdoca region.
• Ursa MajorminorOthersPremium food products brand featured in the catalog.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• METRO AG: European foodservice and hospitality distribution group (METRO Cash & Carry). Comparable in Ho.Re.Ca-focused broadline distribution across multiple European countries, with a different geographic focus than Franceschetti's Italy-only model.
• Performance Food Group: US broadline foodservice distributor with significant Ho.Re.Ca customer base. Comparable to Franceschetti in broadline distribution to restaurants and foodservice operators, though at substantially larger scale and with public market access.
• US Foods Holding Corp: Major US broadline foodservice distributor serving independent restaurants, healthcare, and hospitality operators. Comparable to Franceschetti as a broadline distributor to Ho.Re.Ca operators with curated multi-brand assortment.
• Sodexo: Global foodservice and facilities management provider. Comparable as a B2B foodservice company serving institutional and hospitality customers, with a different (services-led) model than Franceschetti's product distribution focus.
• Elior Group: French-listed contract foodservice and catering operator with multi-country presence. Comparable as a foodservice provider serving B2B hospitality customers, with related but more catering-focused business model than Franceschetti's product distribution.
• Compass Group: Global contract foodservice and support services provider. Comparable as a B2B foodservice player serving hospitality and institutional customers, though with a contract catering orientation rather than product distribution.
• Sysco Corporation: Global broadline foodservice distributor serving restaurants, healthcare, and hospitality. Sysco represents the scaled international analog of Franceschetti's broadline distribution model, with a much broader product portfolio and geographic footprint.

Direct peers

• MARR S.p.A. Italy's largest publicly listed B2B foodservice distributor serving the Ho.Re.Ca sector. MARR is the most direct comparable in business model, customer base, and distribution approach to Franceschetti, though at substantially larger scale.

Regional players

• Bidfood: UK foodservice distribution business serving Ho.Re.Ca operators. Comparable in broadline foodservice distribution model to independent restaurants and caterers, though primarily operating in UK rather than Italy.
• Brakes Group: UK and Ireland foodservice distribution business (subsidiary of Sysco). Comparable as a regional broadline foodservice distributor with curated multi-brand offering to hospitality operators, primarily serving a different geography than Franceschetti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FranceschettiGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franceschetti