SportsViz Ltd.

What SportsViz Ltd. does

SportsViz Ltd. is a UK-based private software company, founded in 2012 as a commercial spin-out from Swansea University's A-STEM Research Centre, specializing in sports video performance analysis and data visualization software. The company builds bespoke solutions and a productized platform under the Nodiant brand, including Coder-Pro (macOS desktop video annotation), Coder-Lite (iOS mobile tagging), Connect (web-based team information dissemination), and Coder-Academic (education-licensed SKU). The technical stack is built natively on Apple platforms (macOS 12.4+, iOS), integrates with Blackmagic video capture hardware, and supports XML-based data interchange with other notational analysis tools.

The company's commercial model rests on three streams: (1) bespoke enterprise software development for elite sports institutions, acting as a long-term virtual in-house development team; (2) Nodiant platform licensing via single site-license covering all current and future users at a client, sold to sports governing bodies, academic institutions, and professional clubs; and (3) consumer mobile app sales via Apple App Store. Primary customers are UK sports governing bodies — Welsh Rugby Union (15+ year anchor client), Football Association of Wales, and the English Football Association — together with the University of South Wales for academic teaching. Software has been deployed at Rugby World Cup tournaments, Lions tours, and the 2022 Football World Cup.

SportsViz positions AI/ML (computer vision auto-coding, tactical optimization, injury prediction, scouting, fan engagement) as an active research direction rather than a deployed product suite, leveraging academic ties to Swansea, Cardiff, and Bristol universities and a PhD candidate on the engineering team. The company is privately held with five named members, no disclosed external investors or funding rounds, and operates from a single headquarters in Jersey Marine, Neath, Wales.

Name

SportsViz Ltd.

Legal name

SportsViz Ltd.

Website

https://sportsviz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SportsViz Ltd. is a UK-based software company that builds bespoke sports video performance analysis and data visualization solutions, primarily serving elite sports governing bodies through its Nodiant platform and custom-built analytics tools.

Ownership category

akta.pro rank

Product category

Sports Performance Analysis Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Sports video analysis
• Performance analysis software
• Video annotation tools
• Sports data visualization
• Notational analysis

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Software Development: Core business model - building long-term partnerships to create information solutions tailored to exact client requirements. Acts as virtual in-house software development team with rapid turnaround for changes and improvements. Delivers complex software on-time and on-cost.
2. Software Licensing (Nodiant Platform): Ready-made Nodiant solutions delivered through single site-license covering all current and future users. Licensed to sports governing bodies, academic institutions, and professional clubs. Includes ongoing development as innovation and circumstances evolve.
3. Mobile App Sales: iOS applications sold through Apple App Store including SportsViz Coder Pro, Better Batting (cricket coaching), and Traditional Tang Soo Do Video Syllabus.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SportsViz Ltd. develops and sells sports video performance analysis and visualization software, built primarily around the Nodiant platform (Coder-Pro desktop, Coder-Lite mobile, Connect web, and Coder-Academic editions). The company delivers bespoke software development services to elite sports governing bodies and professional clubs, acting as a virtual in-house development team to build tailored analysis tools. It also distributes consumer iOS apps via the Apple App Store for grassroots coaches and individual users.

Product overview

SportsViz Ltd. offers a dual approach to sports performance analysis software: (1) the Nodiant platform ecosystem comprising desktop (Coder-Pro), mobile (Coder-Lite), web (Connect), and academic (Coder-Academic) products for video annotation and team information management, and (2) bespoke software development services delivering tailored solutions such as the WRU Stats Dashboard, Team Room, Clipper, and Heatmap Generator. The company also provides consumer mobile apps for sports coaching (Better Batting, Traditional Tang Soo Do) and basic event tagging (Coder Pro iOS).

Differentiator

Problem solved

Functional benefit

Brands

• Nodiant: A family of ready-made high-performance software solutions for sports video performance analysis, including Nodiant Coder-Pro, Nodiant Coder-Lite, Nodiant Connect, and Nodiant Coder-Academic.

Products and services

• Nodiant Coder-Pro Professional video annotation software suite for Apple Mac platform, designed for analysts at elite sports institutions and professional clubs with customisable clipping templates, video capture from Blackmagic hardware, multi-angle and multi-timeline editing, XML import/export, live coding, presentation creator, and illustration tools.
• Nodiant Coder-Lite Minimalist mobile video tagging app for iPhone and iPad targeted at grassroots coaches, scouts, and non-professional analysts with user-friendly functionality and limited budget requirements.
• Nodiant Coder-Academic Academic edition of Coder-Pro for teaching and learning purposes, providing professional analysis functionality in an intuitive package, priced aggressively for academic budget constraints, and delivered as a single site-license.
• Nodiant Connect Web-based online platform bringing together analysis and team information strands and disseminating across whole organisations with simple workflow for analysts, coaches, and managers, including team information management, communication, feedback and surveys, and information push to athletes.
• WRU Stats Dashboard Extensive in-game and post-match statistical analysis and visualisation tool built bespoke for the Welsh Rugby Union, providing data visualisation live during matches and detailed post-match analysis across national and regional teams.
• WRU Team Room Mac kiosk application providing players with secure, role-based access to their files while giving coaches and analysts engagement and usage data.
• WRU Clipper iOS-based application for capturing and tagging video footage, designed for rugby analysts within Welsh Rugby Union workflows.
• WRU Heatmap Generator Match analysis tool that generates player and team activity heat maps from imported event data.
• SportsViz Coder Pro (iOS App) Pocket-sized iOS tool for real-time event tagging, allowing users to create customisable coding templates for any sport (or non-sport) application with gesture controls (pinch to change size, long press to delete), lead and lag times, and XML output for sharing with other analysis tools.
• Better Batting (iOS App) Video syllabus mobile app to improve cricket batting skills using coaching videos demonstrating techniques at full speed and in slow motion.
• Traditional Tang Soo Do (iOS App) Official video syllabus app for the Traditional Tang Soo Do Federation covering forms, techniques, and belt test requirements from white belt to black belt.
• Bespoke Software Development Custom software development service building solutions tailored to exact client requirements in long-term trusted partnerships, functioning as a virtual in-house software development team with rapid turnaround times for changes and improvements and delivering complex software on-time and on-cost.

Quantifiable outcome

• Single site-license covering all current and future users, reducing administration overhead
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Welsh Rugby Union (WRU)coreStrategic or Co-development PartnerFirst major client from 2012, following academic research funding. SportsViz developed, deployed, and supported a suite of highly innovative software tools for WRU including Stats Dashboard, Team Room, Clipper, and Heatmap Generator. 15+ year ongoing partnership with software used at elite level and across all national and regional teams.
• Football Association of Wales (FAW)coreStrategic or Co-development PartnerLong-term strategic partnership resulting in creation of Nodiant Platform spanning all FAW operations. FAW was struggling with data challenges using multiple different software sources. Nodiant provides single integrated suite of tools through single site-license. Platform used across player development pathway, coach education, national team space, regional programme, and bespoke research projects.
• English Football Association (FA)flagshipStrategic or Co-development PartnerSportsViz provides advanced data-visualization skills to the English FA. Partnership with one of the world's largest football governing bodies.
• University of South Wales (USW)coreStrategic or Co-development PartnerPartnership for teaching sports performance analysis at Treforest campus. Students use Nodiant Coder-Academic software. 5-year partnership developing suite of Nodiant products. University uses online video analysis and sharing platform across FAW player development pathway.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Catapult Sports: Catapult provides athlete performance monitoring (GPS, biomechanics, load management) to elite sports teams and governing bodies. It is comparable to SportsViz as a platform serving the same elite federation/team buyer for performance analysis data, with overlapping AI analytics ambitions.
• Hudl: Hudl is the market-leading sports video performance analysis platform used across elite and grassroots teams worldwide. It directly competes with SportsViz's Nodiant Coder line on video annotation, sharing, and breakdown for sports coaches and analysts.
• Stats Perform: Stats Perform supplies AI-driven sports data, video and statistical analysis to leagues, federations, and media companies. It is comparable to SportsViz in serving governing bodies (including rugby and football) with performance-analysis tooling and broadcast-grade visualization.
• Dartfish: Dartfish is a long-standing sports video performance analysis software vendor used by coaches and federations. It competes directly with the Nodiant Coder platform on video annotation, multi-angle capture, and presentation outputs.

Emerging players

• Veo Technologies: Veo provides AI-powered, automated sports video capture and analysis, initially focused on football. It overlaps with SportsViz's computer-vision ambitions and grassroots-to-elite positioning, with a stronger consumer/SMB brand and broader funding.
• WSC Sports: WSC Sports uses AI to automate sports video highlights and real-time content for media, leagues, and federations. It is comparable to SportsViz's AI video analysis and fan engagement roadmap and is increasingly relevant to the same broadcast-side federation buyer.
• Track160: Track160 delivers AI-driven football match video analysis with computer-vision tracking. It is comparable to SportsViz's football-specific analysis offerings and shares the AI-computer-vision lane targeting mid-tier federations and clubs.
• Coach Logic: Coach Logic is a UK-based sports video review and analysis platform for coaches, teams, and academies. It overlaps with SportsViz's grassroots and academy segments and competes for the same coaching-analyst buyer in British sports.

Broad incumbents

• Genius Sports: Genius Sports is a data and technology partner to sports leagues, federations, and sportsbooks globally. It competes with SportsViz for federation-side data and officiating/AI contracts, particularly in football and rugby, though at vastly larger scale.
• ChyronHego: ChyronHego provides broadcast graphics and sports tracking/data visualization used by leagues, federations, and broadcasters. It is comparable to SportsViz's Nodiant Connect and visualisation stack as a broader incumbent serving federation-level buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sportsviz
• Facebookfacebook.com/sportsviz
• LinkedInlinkedin.com/company/sportsviz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsViz Ltd.