Calm Collective Asia

What Calm Collective Asia does

Calm Collective Asia (legally CalmCollective Pte. Ltd.) is a Singapore-incorporated, mission-driven mental health organisation founded in April 2020 by Sabrina Ooi, Alyssa Reinoso, and Luqman during Singapore's COVID-19 circuit breaker. It operates as a small team (1–10 employees) serving individuals and corporate clients across the Asia-Pacific region, with the stated objective of normalising mental health conversations through community engagement, training, and workplace wellbeing services. Its offerings are structured around three audiences: individuals (community peer support via Calm Circles, Community Talks, and the annual CalmCon Well-being Festival), mental health leaders (Well-being Leaders Roundtable, Peer Support Facilitator Training), and corporate organisations (bespoke well-being programmes, manager training, and consultancy).

The company's product portfolio is content- and facilitation-led rather than technology-platform-led: peer support groups (Calm Circles), facilitated community talks, corporate workplace wellbeing programmes, facilitator and neurodiversity training, an annual well-being festival (CalmCon), and awareness campaigns such as #DealWithIt (in partnership with BBH Singapore, focused on men's mental health). Distribution is multi-channel — blog, podcast, YouTube, newsletter, social media, events, and earned media — supported by partnerships with the National Youth Council Singapore, Citi Foundation, UNDP, and CVC Capital, and by embedded community programmes in five Singapore localities. The organisation is PDPA-compliant and was selected as a Youth Co:Lab Champion for Youth Action Challenge Season 2.

Revenue is generated entirely through professional services: bespoke corporate programmes and consultancy, peer support facilitator training, and community programmes, with pricing not publicly disclosed and engagements handled on a quote basis. No external funding rounds, investor base, revenue figures, or named enterprise clients are disclosed in the available data; the 'Trusted By' section on the company website was not captured in the input. Sub-brands include Calm Circles, CalmCon Well-being Festival, and #DealWithIt.

Name

Calm Collective Asia

Legal name

CalmCollective Pte. Ltd.

Website

https://calmcollective.asia

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Calm Collective Asia is a Singapore-based, mission-driven mental health organisation founded in 2020 that delivers peer support groups (Calm Circles), corporate workplace wellbeing programmes, facilitator training, and community events such as CalmCon to individuals and enterprises across Asia-Pacific.

Ownership category

akta.pro rank

Product category

Mental Health & Wellbeing Services

NAICS

Civic and Social Organizations (813410)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Workplace wellbeing programs
• Mental health training
• Peer support services
• Corporate wellness consultancy
• Community mental health

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Programmes & Training: Bespoke mental health programmes, training, and consultancy services for corporate organisations to normalise mental health at work.
2. Peer Support Facilitator Training: Training programmes for peer support facilitators and workplace wellbeing professionals.
3. Community Programmes: Community-based peer support groups and events, including CalmCon well-being festival.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

Calm Collective Asia is a Singapore-based, mission-driven organisation that designs and delivers mental health programmes, training, and consultancy across Asia-Pacific. Its portfolio includes community peer support groups (Calm Circles), community talks, bespoke corporate workplace wellbeing programmes, peer support facilitator training, and an annual well-being festival (CalmCon). The organisation sells distinct offerings to two audiences: corporate clients seeking to normalise mental health at work, and community individuals seeking peer support and education.

Product overview

Calm Collective Asia is a mission-driven organization offering a portfolio of mental health programs and services designed to normalize mental health across Asia. The core offerings include Calm Circles (peer support groups), Community Talks, and Corporate Programmes (workplace well-being solutions). These are complemented by training programs such as Peer Support Facilitator Training and the Well-being Leaders Roundtable. The organization also runs the annual CalmCon Well-being Festival and the #DealWithIt men's mental health campaign. Content resources include guides, blog articles, and talk replays. The products work together to serve both community members seeking peer support and organizations looking to build mentally healthy workplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Calm Circles: Peer support groups for community mental well-being.
• CalmCon Well-being Festival
• #DealWithIt

Products and services

• Corporate Well-being Programmes Bespoke workplace mental health programmes for organisations, designed to normalise mental health at work through training and consultancy.
• Workplace Wellbeing Consultancy Consultancy services that help organisations build a culture of care and address employee mental health needs.
• Peer Support Facilitator Training Training programme that prepares individuals to become peer support facilitators, typically for workplace wellbeing contexts.
• Well-being Leaders Roundtable Roundtable programme for workplace well-being leaders to discuss and advance mental health practices.
• Calm Circles Facilitated peer support groups where community members connect, learn, and share to support mental well-being.
• Community Talks (Conversations) Talks featuring personal stories, professional perspectives, and practical strategies on mental health and well-being.
• Peer Support Foundations Training Programme Foundational training programme that builds core peer support skills for individuals supporting others' mental health.
• Community Peer Support Programme (Partner with Us) Partnership programme that collaborates with local community organisations to deliver peer support in specific localities.
• CalmCon Well-being Festival Annual well-being festival bringing together mental health advocates, professionals, and community members.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• National Youth Council (Singapore)coreStrategic or Co-development Partner · 1 January 2021Selected as Youth Co:Lab champions for the Youth Action Challenge Season 2, supported by the National Youth Council Singapore.
• United Nations Development Programme (UNDP)coreStrategic or Co-development PartnerSupported Youth Action Challenge Season 2 as programme partner.
• BBH SingaporecoreGTM or Marketing PartnerPartnership for the #DealWithIt campaign raising awareness about men's mental health in Singapore.
• Community Organisations (Singapore)coreStrategic or Co-development PartnerPartnerships with local community organisations for peer support programmes in Cheng San-Seletar, Kolam Ayer, Toa Payoh-West Thomson, Limbang, and Marymount areas.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Modern Health: Global mental health benefits platform for employers, offering therapy, coaching, and digital programs. Comparable on the corporate mental wellness proposition and overlaps with Calm Collective's training and consultancy offering, though with broader clinical infrastructure and a global footprint.
• Lyra Health: US-headquartered mental health benefits platform providing EAP-style services to large employers. Comparable in the corporate mental wellness category with overlapping propositions (training, coaching, therapy), though more clinical/insurance-integrated and geographically concentrated outside Asia.
• Spring Health: Global employer-focused mental health benefits platform combining precision matching, therapy, coaching, and wellness content. Comparable on the B2B mental wellness proposition and overlaps with Calm Collective's corporate programmes, though at much larger scale and with deeper tech-enabled infrastructure.
• Calm: Global meditation, sleep, and mental wellness app with millions of subscribers and large enterprise (Calm Business) arm. Operates in the same mental wellness category but at vastly larger scale and via a digital subscription model rather than community-led delivery.
• Headspace: Global mental health and meditation platform with a substantial enterprise business (Headspace for Work). Comparable category and corporate wellness overlap, but a much larger incumbent with app-led delivery and broader employer penetration.

Emerging players

• Wysa: AI-driven mental health chatbot app used by employers and health systems globally. Comparable in the mental wellness category and increasingly Asia-active, though differentiated by an AI-first approach versus Calm Collective's human facilitation model.

Direct peers

• ThoughtFull: Singapore-based digital mental health platform offering on-demand coaching, therapy, and corporate wellness programmes across Asia. Closely comparable as an Asia-anchored, for-profit mental wellness company serving both corporate and consumer audiences, though more tech-enabled.
• MindFi: Hong Kong-based corporate mental wellness platform serving APAC employers with mindfulness, coaching, and therapy benefits. Comparable as an Asia-focused B2B mental wellness provider, overlapping on corporate programmes and content-led wellness delivery.
• Naluri: Malaysia-based digital health and corporate wellness platform combining mental health coaching with chronic disease management across Southeast Asia. Comparable on geography (SEA) and on the corporate mental wellness proposition, though broader in scope.
• Intellect: Asia-Pacific mental health benefits and EAP platform headquartered in Singapore, providing corporate mental wellness programmes and access to providers. Directly comparable on geography, target customer (corporate), and category — though with a more clinical/app-based delivery model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHdEc-cUvi-8bSEenyySNyg
• LinkedInlinkedin.com/company/calmcollectiveasia
• Instagraminstagram.com/calmcollectiveasia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calm Collective Asia