The Granny Squibb Company

What The Granny Squibb Company does

The Granny Squibb Company is a privately held, Rhode Island-based organic iced tea manufacturer founded in 2009 by Robin Squibb to commercialize her grandmother's 1930s family recipe. The company's product portfolio comprises four core SKUs — Sally's Lemon (the original black tea, mint, and lemon juice formulation), Mojito Lime, Charlie's Cranberry (with Save The Bay donations), and Porter's Peach (with Dana-Farber / The Jimmy Fund donations) — packaged in 16 oz glass bottles and 12 oz aluminum cans, alongside a co-branded Rhode Island Iced Tea cocktail collaboration with Rhode Island Spirits. All products are USDA-certified organic, gluten-free, kosher, and non-GMO, with no preservatives, additives, sodium, artificial flavors, or high fructose corn syrup; the company additionally pursues B-Corp Certification and has committed 2% of revenue to non-profit partners under its Profit Pledge initiative.

The business operates a multi-channel distribution model combining direct-to-consumer e-commerce, wholesale ordering through the Faire and Range Me platforms, retail placement in over 250 New England grocery doors (including Whole Foods, Dave's Marketplaces, and Urban Greens Co-op Market), and local home delivery via Farm Fresh Rhode Island. The company is led by CEO Jamie Schapiro alongside founder Robin Squibb and managing partners Nick Carr and Kelley McShane, supported by a small 1–10 person team. Customer segments split between health-conscious and values-driven consumers on the D2C side, and grocery retailers plus a long tail of Providence-area hospitality accounts (Troop, Hot Club, Trinity Beer Garden, University Club, PB&J, RI Cruisin Cocktails, Rhode Island Spirits) on the wholesale side.

Revenue is generated primarily through one-time unit sales of bottled and canned iced teas (D2C), transaction-based wholesale purchases by independent grocers and hospitality venues, and a smaller merchandise line sold through the online shop. The go-to-market combines product-led retail placement, community-led engagement via charitable partnerships and event sponsorships (Newport Folk Festival, local festivals), and earned-media coverage from regional outlets including Providence Business News, the Boston Globe, and Rhode Island Monthly. There is no disclosed institutional funding, parent company, or subsidiary structure; the company operates as a founder-controlled, privately held entity domiciled in Rhode Island.

Name

The Granny Squibb Company

Legal name

The Granny Squibb Company

Website

https://grannysquibb.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Granny Squibb Company is a Providence, Rhode Island-based organic iced tea manufacturer producing USDA-certified organic, gluten-free, kosher, and non-GMO iced teas across four flavors, distributed through 250-plus New England grocery retailers, hospitality accounts, and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Beverages

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

RTD Iced Tea Production (AFAFABAD)

akta.pro secondary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Organic iced tea
• Beverage manufacturing
• Ready-to-drink tea
• Wholesale beverages
• Specialty tea drinks

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct-to-Consumer Bottles and Cans: Online shop sales of bottled iced tea in 16 oz glass bottles and 12 oz cans directly to consumers.
2. Wholesale/Retail Distribution: Sales through grocery retailers throughout New England including Whole Foods, Dave's Marketplaces, and Urban Greens Co-op Market.
3. Wholesale for Retailers: Partnership with Faire for wholesale ordering platform, enabling retailers to purchase products for resale.
4. Merchandise: Sale of branded merchandise items through the online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Granny Squibb Company manufactures and sells a line of organic iced teas in four flavors (Sally's Lemon, Mojito Lime, Charlie's Cranberry, and Porter's Peach), packaged in 16 oz glass bottles and 12 oz aluminum cans. Products are USDA certified organic, gluten-free, kosher, and non-GMO, and are sold through direct-to-consumer e-commerce, over 250 New England grocery retailers, and wholesale platforms. The company also participates in a cocktail collaboration with Rhode Island Spirits.

Product overview

The Granny Squibb Company offers a line of organic iced teas distributed in bottles and cans throughout New England. The core product portfolio consists of four flavored iced teas: Sally's Lemon (the original recipe), Mojito Lime (available sweetened and unsweetened), Charlie's Cranberry, and Porter's Peach. Products are certified USDA Organic, Gluten Free, Kosher, and Non-GMO. The company also partners with RI Spirits for The Rhode Island Iced Tea cocktail collaboration. Distribution includes over 250 grocery retailers including Whole Foods, Dave's Marketplaces, and Urban Greens Co-op Market.

Differentiator

Problem solved

Functional benefit

Products and services

• Sally's Lemon Original organic iced tea flavor formulated from Granny Squibb's 1930s family recipe, made with lemon juice, black tea, cane sugar, and mint. Available in sweetened and unsweetened varieties in 12 oz cans and 16 oz glass bottles, sold to retail and wholesale consumers.
• Mojito Lime Bold organic iced tea combining lime, black tea, cane sugar, and mint. Available in sweetened and unsweetened varieties in 16 oz glass bottles. Popular as a mixer with dark rum, referred to as a 'Squibbwreck'.
• Charlie's Cranberry Cranberry iced tea named after founder Robin Squibb's dog Charlie, with a distinctly New England taste suitable for summer or Thanksgiving. Proceeds from each bottle support Save The Bay, a Narragansett Bay restoration organization.
• Porter's Peach Peach iced tea flavor inspired by young Rhode Island philanthropist Porter. Proceeds support Dana-Farber Cancer Institute and The Jimmy Fund in Massachusetts for cancer treatment and research.
• The Rhode Island Iced Tea Signature cocktail collaboration with Rhode Island Spirits featuring Rhodium Vodka, Limoncello, and Granny Squibb's Sweetened Cranberry Iced Tea. Winner of Rhode Island Monthly's 'Best of Rhode Island' readers poll for best cocktail collaboration, with proceeds benefiting Save The Bay.
• Canned Iced Tea (12 oz cans) Ready-to-drink 12 oz aluminum cans of USDA organic, gluten-free, kosher, and non-GMO iced tea. Launched in three flavors in 2019 to broaden the format portfolio beyond 16 oz glass bottles.
• Granny Squibb Branded Merchandise Branded merchandise items sold through the company's online shop to extend brand reach beyond beverages.

Quantifiable outcome

• Over $40,000 raised for social justice organizations through Troop partnership

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rhode Island SpiritscoreStrategic or Co-development Partner · 1 January 2021Partnership to create The Rhode Island Iced Tea cocktail using RI Spirits' Rhodium Vodka and Limoncello combined with Granny Squibb's Charlie's Cranberry iced tea. A portion of proceeds supports Save The Bay. Both brands are women-owned, locally-owned, and organic.
• Troop (Providence restaurant)coreGTM or Marketing PartnerGranny Squibb's partnered with Troop restaurant to offer a cocktail where $4 of each cocktail sold is donated to Rhode Island organizations doing social justice and equity work. Each month a new organization is selected. To date, over $40,000 has been raised through this initiative.
• Save The BaycoreStrategic or Co-development PartnerCharlie's Cranberry flavor proceeds support Save The Bay, a 503(c) organization that has restored, cleaned, and educated people about Narragansett Bay for over 50 years. Part of the Profit Pledge commitment to donate 2% of revenue.
• Dana-Farber Cancer Institute / The Jimmy FundcoreStrategic or Co-development PartnerPorter's Peach flavor supports Dana-Farber Cancer Institute in Boston, Massachusetts through The Jimmy Fund. Dana-Farber provides cancer treatment while developing tomorrow's cures through cutting-edge research.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale platform partnership enabling retailers to easily order Granny Squibb's products. New customers receive $200 off first order and free shipping for one year. Faire offers 60 Net terms and risk-free buying.
• Farm Fresh Rhode IslandminorChannel Partner/ Reseller/ DistributorLocal home delivery partnership with Farm Fresh, a Rhode Island organization offering Market Mobile delivery service.
• Range MeminorChannel Partner/ Reseller/ DistributorWholesale platform for retailers outside the Northeast region to discover and order Granny Squibb's products.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Argo Tea: Argo Tea operates a café chain and sells bottled RTD iced teas. Comparable as a craft tea brand with both retail and bottled-tea channels.
• Steaz: Steaz produces organic, fair-trade RTD iced teas and sparkling teas — a directly comparable craft organic tea brand targeting similar health-conscious consumers.
• Republic of Tea: Republic of Tea sells specialty teas and RTD beverages with a premium, heritage-style brand. Comparable to Granny Squibb as a small premium tea brand with similar positioning.
• Honest Tea: Honest Tea (now owned by Coca-Cola) pioneered organic, lower-sugar bottled iced tea. Comparable as a premium/organic RTD iced tea brand competing for the same shelf and consumer.
• Ito En: Ito En is a major RTD tea producer (Teas' Tea, Oi Ocha) offering unsweetened bottled teas. Directly comparable as a premium bottled tea manufacturer with national distribution.
• SweetLeaf Tea Company: SweetLeaf is a craft RTD iced tea brand offering bottled and canned organic/sweetened teas — directly comparable to Granny Squibb as a smaller, better-for-you competitor in the same product category.

Broad incumbents

• Pure Leaf: Pure Leaf (Lipton/PepsiCo) is a mass-market RTD iced tea leader. Broad incumbent in the same RTD iced tea category, competing for shelf space and consumer occasions.
• AriZona Iced Tea: AriZona Beverage Company is a mass-market RTD iced tea giant. Broad incumbent in the same category with national distribution and large-scale manufacturing.
• TAZO: TAZO (Starbucks) sells bottled RTD teas and packaged teas. Broad incumbent operating across packaged tea and RTD iced tea, with wider portfolio scale.
• Gold Peak Tea: Gold Peak (Coca-Cola) is a national premium RTD iced tea brand. Broad incumbent competing for the same premium RTD iced tea shelf as Granny Squibb.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grannysquibb

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Granny Squibb Company