Norcon Industries

What Norcon Industries does

Norcon Industries, Inc. is a full-service distribution firm founded in 1986 by brothers Tim and Ned Norris, specializing in architectural specialty products for educational, institutional, hospitality, church, and commercial projects. Rather than manufacturing, the firm operates as a curated multi-line distributor representing more than 20 partner manufacturers — including Draper, Hussey Seating, Daktronics, Skyfold, Modernfold, Euro-Wall, Solatube, Kalwall, Armstrong Flooring, and Tarkett — across an integrated eight-division portfolio: athletic equipment, spectator seating, space division (operable partitions and glass walls), smoke protection, daylighting, theater and stage, flooring, and linen/trash chutes. The company performs installation in addition to distribution and provides professional architectural consulting services for specification writing, budgeting, and design implementation.

The firm generates revenue through B2B project-based contracts with the distribution margin on the manufacturer product mix plus installation labor and consulting fees. Go-to-market combines direct regional field sales with cooperative purchasing alliances — 1GPA, the Mohave Educational Services Cooperative, and ASU — that pre-negotiate pricing and streamline procurement for K-12 school districts, higher-education institutions, and government entities. Pricing is not publicly disclosed. The combination of consulting, distribution, and installation positions Norcon as a single-source specialty contractor for facility construction and renovation projects.

Norcon operates from four regional offices — Metro Phoenix/Guadalupe and Tucson in Arizona, Eagle Mountain in Utah, and Albuquerque covering New Mexico and Colorado — serving the southwestern United States. The company maintains a 101-250 employee headcount across these locations. No public revenue, funding, or ownership disclosures beyond the founders are available, and the firm remains privately held and founder-influenced after nearly four decades of continuous operation.

Name

Norcon Industries

Legal name

Norcon Industries, Inc.

Website

https://norconindustries.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Norcon Industries is a full-service distributor of architectural specialty products serving educational, institutional, commercial, hospitality, and religious facility projects across the southwestern United States through direct sales and cooperative purchasing contracts.

Ownership category

akta.pro rank

Product category

Architectural Specialty Products Distribution

NAICS

Carpet and Rug Mills (31411), Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)

SIC

Carpets & Rugs (2273), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

akta.pro secondary industries

Sports & Recreation Facility Construction (Stadiums, Arenas, Community Centers) (IMAFACAI), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Architectural specialty products
• Athletic equipment distribution
• Operable partitions
• Commercial flooring solutions
• Theater stage equipment

Headquarters

HQ city

Maricopa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution and Installation: Norcon generates revenue through the distribution and installation of architectural specialty products. Services include servicing existing products, orchestrating multi-product installations, and managing fast-track completion of major multi-site projects. The company also provides professional architectural consulting services for specification writing, budgeting, and design implementation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Norcon Industries distributes and installs architectural specialty products across eight product categories — athletic equipment, spectator seating, space division, smoke protection, daylighting, theater & stage, flooring, and linen & trash chutes — sourced from partner manufacturers such as Draper, Hussey Seating, Daktronics, Skyfold, Modernfold, Solatube, Kalwall, and DSI. The firm provides professional architectural consulting including specification writing, budgeting, and design implementation, and orchestrates multi-product installations including fast-track completion of major multi-site projects for educational, institutional, hospitality, church, and commercial customers.

Product overview

Norcon Industries is a full-service distribution firm established in 1986, specializing in architectural specialty products for educational, institutional, hospitality, church, and commercial projects. Rather than a single unified product, the company operates as a distribution platform offering an integrated portfolio of product categories that work together in building and facility contexts. The product portfolio spans eight major divisions: (1) Athletic Equipment including Draper basketball backstops, volleyball systems, wall padding, Daktronics scoreboards, and Art Metal Products lockers; (2) Spectator Seating featuring Hussey Seating telescopic bleachers and Southern Bleacher exterior systems; (3) Space Division with Modernfold operable partitions, moveable glass walls, accordion partitions, Euro-Wall exterior folding glass walls, and Skyfold vertical retractable partitions; (4) Smoke Protection featuring DSI smoke and fire protective curtains and ASTM E119 fabric firewalls; (5) Daylighting solutions including Solatube tubular daylighting devices and Kalwall translucent panel systems; (6) Theater & Stage products encompassing Rose Brand and Stagecraft curtains, AVL systems, rigging, and acoustic panels; (7) Flooring with Sport Court and Tarkett sports flooring, Armstrong and Tarkett resilient flooring, and commercial carpet from multiple manufacturers; and (8) Linen & Trash Chutes from CHUTES. The company provides professional architectural consulting services including specification writing, budgeting, and design implementation, and offers cooperative purchasing contract options for educational and government clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Equipment Distribution and installation of athletic equipment including Draper EZ Fold basketball backstops, Elite Volleyball Systems, Draper wall padding, Daktronics LED scoreboards and video displays, Art Metal Products lockers, P.W. Athletic exterior athletic equipment, and Concord American flagpoles. Serves schools, municipalities, and park districts in the southwestern United States.
• Spectator Seating Distribution and installation of spectator seating including Maxam telescopic gym seating (3 to 30 tier banks with ADA options), Southern Bleacher exterior bleachers, Hussey Seating auditorium seating, Hussey Fusion fixed exterior seating, and MAXAM 1 portable bleachers. Serves high schools, colleges, fairgrounds, speedways, and entertainment venues.
• Space Division Products Distribution and installation of space division products including Modernfold operable partitions, interior moveable glass walls, and accordion partitions; Euro-Wall exterior folding glass walls; and Skyfold vertical retractable partitions with STC ratings up to 60. Serves offices, educational spaces, and facilities needing flexible interior configurations.
• Smoke Protection Systems Distribution and installation of Door Systems (DSI) fire protective smoke curtains and integrated fire doors, including DSI-600 elevator smoke containment systems, UL 10D fire protective smoke curtains, UL 10B hose stream rated smoke and fire curtains (up to 3-hour fire ratings), and ASTM E119/UL263 movable fabric firewalls.
• Daylighting Systems Distribution and installation of daylighting products including Solatube tubular daylighting devices that capture sunlight at the roofline and deliver it deep into interior spaces via reflective tubing, and Kalwall translucent wall and skylight panel systems providing soft, evenly diffused daylight with high thermal performance.
• Theater and Stage Equipment Distribution and installation of theater and stage equipment including Rose Brand customizable stage curtains with flame-retardant options, audio/visual/lighting (AVL) systems, Stagecraft rigging systems for scenery movement, and custom acoustic panels designed to control noise and reverberation. Serves theaters, auditoriums, and event spaces.
• Commercial Flooring Distribution and installation of commercial flooring products including Sport Court and Tarkett sports flooring for gymnasiums and competition levels, Armstrong LVT luxury vinyl tile with Diamond 10 Technology, Tarkett resilient flooring (Johnsonite and Tandus Centiva brands), and commercial carpet from Tarkett, Shaw Contract, Bentley, Patcraft, and Philadelphia Commercial.
• Linen and Trash Chutes Distribution and installation of CHUTES external steel or plastic chutes, internal trash, recycling or laundry chutes, along with accompanying necessities such as compactors, baggers, containers, and odor control systems for commercial, hospitality, and institutional facilities.
• Professional Architectural Consulting Services Professional architectural consulting for the design community including specification writing, budgeting, and design implementation support for educational, institutional, hospitality, church, and commercial projects across the southwestern United States.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core.

• Draper, Inc.coreTechnology or IntegrationDraper has been manufacturing athletic equipment including basketball backstops, volleyball systems, and wall pads since 1902. Norcon distributes and installs Draper products, with technicians having years of experience providing seamless installations.
• Hussey Seating CompanycoreTechnology or IntegrationLeading manufacturer of stadium and arena seating solutions. Norcon distributes Hussey's telescopic bleachers, auditorium seating, and portable seating products. Hussey provides industry-leading warranties on their seating products.
• DaktronicscoreTechnology or IntegrationProvider of cutting-edge scoreboards, video display devices, and in-game solutions for all sports levels. Norcon distributes Daktronics LED scoreboards and video displays as part of their athletic equipment offering.
• SkyfoldcoreTechnology or IntegrationManufacturer of vertical retractable walls that descend from the ceiling to create rigid, acoustically rated walls. Norcon represents Skyfold products including Zenith Premium Series, Prisma, Classic Series, and Mirage configurations with STC ratings up to 60.
• ModernfoldcoreTechnology or IntegrationLeading manufacturer of operable partitions and accordion doors. Norcon distributes Modernfold products including single panel systems, paired panel systems, continuously hinged systems, and electric operable walls.
• Euro-WallcoreTechnology or IntegrationManufacturer of exterior folding and sliding glass wall systems designed for performance and aesthetics. Norcon distributes Euro-Wall products engineered to meet demanding building codes including high wind and impact requirements.
• SolatubecoreTechnology or IntegrationManufacturer of tubular daylighting systems that capture sunlight at the roofline and deliver it deep into interior spaces. Norcon distributes Solatube products featuring highly reflective tubing and precision-engineered optics.
• KalwallcoreTechnology or IntegrationManufacturer of advanced translucent panel technology for walls and skylights. Norcon distributes Kalwall systems that deliver soft, evenly diffused daylight with exceptional thermal performance.
• Southern BleachercoreTechnology or IntegrationManufacturer of exterior bleachers serving schools, municipalities, and park districts since 1946. Norcon distributes Southern Bleacher products with fans in every U.S. state and Canada.
• Door Systems (DSI)coreTechnology or IntegrationLeader in fire protective smoke curtain and integrated fire doors technology. Norcon distributes DSI products including DSI-600 elevator smoke containment systems, UL 10D fire protective smoke curtains, and hose stream rated smoke and fire curtains.
• Tarkett SportscoreTechnology or IntegrationProvider of indoor sports flooring solutions including gym flooring for various activities and competition levels. Norcon distributes Tarkett Sports products along with comprehensive environmental data for each flooring option.
• Armstrong FlooringcoreTechnology or IntegrationManufacturer of resilient flooring including LVT with Diamond 10 Technology. Norcon distributes Armstrong LVT products providing category-leading scratch, stain, and scuff resistance for commercial settings.
• Art Metal ProductscoreTechnology or IntegrationManufacturer of lockers with production beginning in 1914 in Chicago, Illinois. Art Metal Products is known for quality workmanship and all-welded locker manufacturing with state-of-the-art powder coat finishing.
• Stagecraft IndustriescoreTechnology or IntegrationProvider of theater rigging solutions allowing facilities to move scenery with ease. Norcon partners with Stagecraft for rigging installations performed by skilled crews meeting highest standards.
• Rose BrandcoreTechnology or IntegrationManufacturer of stage curtains with customizable designs, premium fabrics, and flame-retardant options. Rose Brand serves theaters, auditoriums, and event spaces.
• CHUTEScoreTechnology or IntegrationIndustry leader since 1989 in safety, new product development for linen and trash chutes. CHUTES provides external steel or plastic chutes, internal trash, recycling or laundry chutes, and accompanying necessities like compactors and odor control.
• 1GPA (International Government Procurement Association)coreChannel Partner/ Reseller/ DistributorCooperative purchasing alliance with active contracts including Performing Arts products, Building Materials, Gymnasium/Athletic Equipment, Floor Covering, and Scoreboards/Signs.
• Mohave Educational Services CooperativecoreChannel Partner/ Reseller/ DistributorCooperative purchasing organization with multiple contracts covering Stage/Equipment/Rigging, Scoreboards, Facility Furnishings, Signage, Telescopic Bleacher Seating, Playgrounds, and Flooring products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Daktronics: Daktronics is a manufacturer of LED scoreboards and video displays for sports venues. While it is also a key supplier partner of Norcon, it sells directly through its own sales force in some segments and is comparable as the underlying OEM in the scoreboard product category.

Broad incumbents

• Virco Manufacturing: Virco is a publicly traded manufacturer and distributor of educational furniture and equipment including seating, tables, and storage. While Virco manufactures rather than distributes third-party products, it competes with Norcon in the K-12 furniture and equipment category.
• School Specialty: School Specialty is a national distributor of educational supplies, furniture, and equipment to K-12 institutions. It overlaps with Norcon's core education-segment distribution model across multiple product categories including athletic and instructional equipment, though it operates at much larger national scale.
• Kramer Industries / KI (Krueger International): KI manufactures and sells furniture and movable wall systems for educational, healthcare, and institutional markets. It competes with Norcon's Space Division (operable partitions) and furniture lines via direct sales and dealer networks.

Direct peers

• School Outfitters: School Outfitters distributes educational furniture, athletic equipment, and facility products to schools and institutions. It competes with Norcon in athletic equipment, lockers, and school furnishings, though with a stronger e-commerce focus and broader geographic reach.
• Wenger Corporation: Wenger manufactures and distributes theatrical rigging, acoustic solutions, and stage equipment for educational and performance facilities. It directly overlaps with Norcon's Theater & Stage category, including rigging, acoustic panels, and stage curtains.
• Hertz Furniture: Hertz Furniture is a multi-category educational furniture and equipment distributor serving schools, universities, and institutions. It directly competes with Norcon in distributing lockers, partitions, seating, and architectural specialty products to K-12 and higher-education buyers, often via cooperative purchasing.

Regional players

• Solutions Unlimited / National Cooperative Purchasing Partners: Various regional cooperative purchasing organizations compete with 1GPA and Mohave for the public-sector procurement channel that Norcon relies on. These co-ops aggregate school district demand and award contracts, shaping which distributors win regional education business.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norcon Industries