Michigan Behavioral Medicine

What Michigan Behavioral Medicine does

Michigan Behavioral Medicine is a private, multidisciplinary behavioral health practice headquartered in Troy, Michigan, operating two clinic sites in Troy and Livonia. The practice delivers a comprehensive suite of mental health services — including psychotherapy, psychopharmacology, neuropsychological testing, and advanced neuromodulation — to adults, couples, and families across Michigan. It is staffed by a team of more than 30 clinical professionals comprising 5 physicians and over 20 additional clinicians (psychologists, social workers, counselors, and nurse practitioners), with active hiring of clinical staff posted as recently as February 2025.

The practice's core technology stack is built around FDA-approved interventional psychiatry devices and protocols rather than software. This includes BrainsWay Deep Transcranial Magnetic Stimulation (TMS) for treatment-resistant depression and OCD, and Spravato (esketamine) intranasal therapy for treatment-resistant depression, alongside a telehealth platform for remote appointments. The practice is JCAHO accredited and its psychiatrists hold staff appointments at three major Michigan hospital systems — William Beaumont, Providence, and St Mary's — enabling inpatient-to-outpatient continuity of care.

The business model is fee-for-service professional services with third-party insurance billing. The practice is in-network with Blue Cross/Blue Shield, Medicare, Aetna, Cigna, HAP, Priority Health, Tricare, and multiple Employee Assistance Programs (EAPs), with self-pay patients expected to remit payment at the time of service. Patient acquisition is sales-led through physician referrals, hospital referral networks, insurance participation, and direct patient contact via phone and website intake forms.

Name

Michigan Behavioral Medicine

Legal name

Michigan Behavioral Medicine

Website

https://michigantms.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Behavioral Medicine is a private, JCAHO-accredited behavioral health practice operating two Michigan clinics (Troy and Livonia) that provides psychotherapy, medication management, neuropsychological testing, BrainsWay TMS, and Spravato to adult patients, with a focus on treatment-resistant depression.

Ownership category

akta.pro rank

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services - Psychotherapy: Psychotherapy services including cognitive, behavioral, and dynamic approaches for adults, couples, and families. Fee-for-service model with payment expected at time of service. Accepts cash, checks, and debit/credit cards.
2. Psychopharmacological Treatment: Medication management services provided by psychiatrists and psychiatric nurse practitioners.
3. TMS Therapy: Transcranial magnetic stimulation treatment for depression and OCD. Administered in-office with multiple treatment sessions.
4. Spravato/Ketamine Treatment: Esketamine nasal spray treatment for treatment-resistant depression, administered under healthcare provider supervision.
5. Neuropsychological Testing: Comprehensive psychological and neuropsychological assessment services including ADHD, learning disabilities, and dementia evaluations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Michigan Behavioral Medicine is a behavioral health practice that delivers outpatient psychiatric and psychological care to individuals, including psychotherapy, psychopharmacological treatment, advanced interventional therapies such as Transcranial Magnetic Stimulation (TMS) via BrainsWay technology and Spravato (esketamine) for treatment-resistant depression, neuropsychological testing, ADHD evaluation, and telehealth-enabled visits across two Michigan locations.

Product overview

Michigan Behavioral Medicine offers a comprehensive suite of mental health services for adults, couples, and families. The core offering combines psychotherapy (cognitive, behavioral, and dynamic approaches) with psychopharmacological treatment. Specialized treatment options include Transcranial Magnetic Stimulation (TMS) using Brainsway FDA-approved technology for depression and OCD, SPRAVATO (ketamine) nasal spray for treatment-resistant depression, and neuropsychological testing/assessment services. The practice also provides ADHD testing and delivers care via both in-person visits at their Troy and Livonia locations and telehealth virtual appointments. Clinical staff includes psychiatrists, psychologists, social workers, counselors, and nurse practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy (Cognitive, Behavioral, and Dynamic) Outpatient individual psychotherapy services delivered using cognitive, behavioral, and dynamic therapeutic approaches, intended for adult patients and adolescents seeking treatment for mood, anxiety, and other behavioral health conditions.
• Psychopharmacological Treatment Psychiatric medication evaluation, prescription, and ongoing medication management provided to patients with behavioral health conditions who require pharmacologic treatment.
• Transcranial Magnetic Stimulation (TMS) Therapy Non-invasive neuromodulation therapy using BrainsWay Deep TMS technology, offered to patients with treatment-resistant depression and other conditions who have not responded adequately to first-line treatments.
• Spravato (Esketamine) Treatment Intranasal esketamine (Spravato) treatment administered under supervised clinical conditions for patients with treatment-resistant depression, typically in conjunction with an oral antidepressant.
• Neuropsychological Testing Standardized neuropsychological assessment battery used to evaluate cognitive functioning, identify neuropsychological conditions, and inform treatment planning for patients referred for evaluation.
• ADHD Testing Focused diagnostic evaluation for attention-deficit/hyperactivity disorder in adults and adolescents, providing assessment results to support diagnosis and treatment planning.
• Telehealth Behavioral Health Services Remote telehealth delivery of therapy sessions and psychiatric medication management, enabling patients to receive behavioral health care without in-person visits.

Quantifiable outcome

• Non-invasive depression treatment without systemic side effects, memory issues, or addiction

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• BrainsWaycoreTechnology or Integration · 1 January 2010BrainsWay is a medical technology company that developed FDA-approved Deep Transcranial Magnetic Stimulation (TMS) technology. Michigan Behavioral Medicine usesBrainsWay TMS for treating depression and OCD. Dr. K.C. Joseph was the first private practitioner in Michigan to treat patients with TMS usingBrainsWay technology.
• Janssen Pharmaceuticals (Spravato)coreTechnology or IntegrationJanssen Pharmaceuticals, a Johnson & Johnson company, manufactures SPRAVATO (esketamine) nasal spray - an FDA-approved medication for treatment-resistant depression. Michigan Behavioral Medicine administers Spravato as a treatment option for patients who have not responded to standard antidepressants.
• Blue Cross/Blue Shield of MichiganmajorChannel Partner/ Reseller/ DistributorBlue Cross/Blue Shield of Michigan is an approved insurance provider. Michigan Behavioral Medicine is approved by Blue Cross/Blue Shield and participates in their insurance programs, making services accessible to insured patients.
• William Beaumont HospitalmajorStrategic or Co-development PartnerWilliam Beaumont Hospital is one of the hospital systems where Michigan Behavioral Medicine physicians have staff appointments, enabling continuity of care between inpatient and outpatient programs for patients.
• Providence HospitalmajorStrategic or Co-development PartnerProvidence Hospital is a hospital system where Michigan Behavioral Medicine physicians have staff appointments, enabling continuity of care between inpatient and outpatient programs.
• St Mary's HospitalmajorStrategic or Co-development PartnerSt Mary's Hospital is a hospital system where Michigan Behavioral Medicine physicians have staff appointments, enabling continuity of care between inpatient and outpatient programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MindPath Health: Outpatient psychiatric and behavioral health group practice offering medication management, therapy, and TMS across multiple states. Comparable multi-modality outpatient psychiatry footprint and payer mix.
• Greenbrook TMS: Largest U.S. operator of TMS clinics focused on treatment-resistant depression and OCD. Directly comparable on the TMS service line and clinic-roll-up model, though operating at national scale rather than regional.
• Geode Health: Outpatient mental health platform offering psychiatry, therapy, and TMS services across multiple states. Directly comparable to Michigan Behavioral Medicine's adult outpatient psychiatry + TMS + Spravato model, though at greater geographic scale and with venture backing.
• Cerebral: Digital mental health platform providing online psychiatry, medication management, and therapy. Comparable outpatient psychiatry + medication management model, though delivered via telehealth rather than in-person clinics.
• Amen Clinics: Multi-site psychiatric practice specializing in brain imaging, neuropsychological testing, and treatment of complex mental health conditions including depression. Directly comparable on the psychiatry + neuropsych testing combination.
• Talkiatry: Tech-enabled outpatient psychiatry practice network employing psychiatrists for in-person and virtual care. Closely comparable to Michigan Behavioral Medicine on core outpatient psychiatry and insurance-based delivery model.

Emerging players

• Two Chairs: Tech-forward outpatient therapy practice offering in-person and telehealth psychotherapy with an employed clinician model. Comparable community-outpatient mental health service model and clinician employment approach, though therapy-only without neuromodulation.
• Lyra Health: Employer-sponsored mental health benefit provider offering therapy, psychiatry, and coaching. Adjacent business model (B2B2C) but competes for the same working-adult outpatient psychiatry patient population.

Broad incumbents

• Rogers Behavioral Health: Specialty behavioral health system operating residential, partial hospitalization, and intensive outpatient programs for OCD, depression, and eating disorders. Overlapping on treatment-resistant depression and OCD patient populations but broader, system-level scale.

Regional players

• Pine Rest Christian Mental Health Services: Large Michigan-based behavioral health system offering outpatient psychiatry, therapy, and residential programs. Strong geographic overlap with Michigan Behavioral Medicine in the Michigan market, though broader in scope (includes residential and addiction).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MichiganTMS
• LinkedInlinkedin.com/company/michigan-behavioral-medicine-pllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Behavioral Medicine