SPOT Werbung
SPOT Werbung (SPOT Agency) is a Swiss creative digital agency founded in 1990 in St. Moritz, building brands, e-commerce platforms, and digital products for tourism, sport, and lifestyle clients across the Alpine region.
- Company typePrivate
- Founded1990
- HeadquartersSaint Moritz, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SPOT Werbung does
SPOT Werbung, operating as SPOT Agency, is a creative digital agency founded in 1990 and headquartered in St. Moritz, Switzerland. The firm develops brand identities, e-commerce solutions, and digital products with a concentrated focus on three verticals: tourism and destination marketing, sport and events, and lifestyle and media. Its work spans destination websites, visitor engagement and travel companion platforms, booking-integrated commerce sites, digital publications, and event marketing campaigns for clients that include Swiss regional tourism boards (Ticino Turismo, St. Moritz Tourismus, Engadin Tourismus, Davos Klosters) and select enterprises in hospitality (Maistra 160), transportation (BLS-Schifffahrt), media (Bianco), and sports (Freestyle St. Moritz 2025).
Underlying technology centers on custom digital product development and e-commerce platform builds, configured as destination marketing systems with booking, content management, and visitor engagement layers. The agency has productized portions of this work into reusable platforms such as the cariboo tourism e-commerce ecosystem and the my.ticino.ch travel companion, alongside standalone subscription products like the BLS lake pass. The firm also operates SPOT.BASE, a coworking space in St. Moritz operated as a wholly-owned subsidiary, extending its footprint into community and workspace services.
The business model is professional services revenue from project-based engagements, augmented by product/SaaS activity (cariboo, destination platforms) and ancillary coworking revenue. GTM is sales-led, relying on direct client relationships, referrals, and regional reputation within the Swiss Alpine tourism and lifestyle ecosystem. SPOT Agency is a member of SPOT Group, a diversified group, and remains privately held without disclosed funding activity.
SPOT Werbung firmographics
Firmographics- Name
- SPOT Werbung
- Legal name
- SPOT Agency
- Website
- https://spotwerbung.ch
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPOT Werbung (SPOT Agency) is a Swiss creative digital agency founded in 1990 in St. Moritz, building brands, e-commerce platforms, and digital products for tourism, sport, and lifestyle clients across the Alpine region.
- Ownership category
- akta.pro rank
SPOT Werbung industry classification
Industry- Product category
- Digital Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810)
- akta.pro primary industry
- Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)
Keywords
Where SPOT Werbung is headquartered
LocationHeadquarters
- HQ city
- Saint Moritz
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
SPOT Werbung business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Agency Services: Professional services revenue from brand development, E-commerce solutions, digital product development, and destination marketing campaigns for tourism, sport, and lifestyle clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SPOT Werbung product offering
Product offeringCore offering
SPOT Werbung (SPOT Agency) is a creative digital agency that develops brands, e-commerce platforms, and digital products for clients in the tourism, sport, and lifestyle sectors. The firm delivers integrated digital ecosystems—including destination websites, booking systems, visitor travel companions, hospitality platforms, and visual marketing campaigns—combining strategic consulting, creative design, and technical implementation. In addition to project-based agency services, SPOT operates the SPOT.BASE coworking space in St. Moritz as a community touchpoint.
Product overview
SPOT Agency is a creative digital agency offering a portfolio of digital products and services for tourism, sport, and lifestyle sectors. The core offering consists of agency services for brand development, e-commerce, and digital product creation. The portfolio includes destination websites (St. Moritz Tourismus, Engadin Tourismus, Davos Klosters), travel companion platforms (my.ticino.ch), tourism e-commerce ecosystems (cariboo), digital publications (Bianco Magazine), hospitality platforms (Maistra 160), mobility solutions (BLS-Schifffahrt), alongside physical coworking services (SPOT.BASE). The company positions itself as a creative digital agency with its own SaaS products, serving clients across the Alpine region since 1990.
Differentiator
Problem solved
Functional benefit
Brands
- SPOT.BASE: Coworking space operated by SPOT Agency
Products and services
- SPOT Agency Creative Digital Services End-to-end creative digital agency services spanning brand development, e-commerce solutions, and digital product creation for clients in the tourism, sport, and lifestyle sectors. Deliverables include strategy, visual identity, websites, booking platforms, visitor apps, and digital campaigns.
- SPOT.BASE Coworking
Companies that use SPOT Werbung
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
SPOT Werbung technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SPOT Werbung partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SPOT GroupcoreSPOT Agency is a proud member of SPOT Group, a collective of companies operating under the SPOT brand. The group affiliation provides operational support, shared resources, and reinforces the agency's market positioning as a significant player in the Swiss digital agency landscape.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SPOT Werbung competitors and assessment
Company assessmentBroad incumbents
- VML: Global creative and customer experience network (formed from Wunderman Thompson + VMLY&R) serving enterprise brand and digital experience needs. Sets the enterprise-scale procurement standard against which boutique Swiss shops like SPOT must compete.
- Dept: Global digital experience agency offering end-to-end creative, engineering, and martech services including destination and travel platforms. Represents the scaled international incumbent benchmark for SPOT's destination platform ambitions.
- Jung von Matt: Large European creative agency network with a Swiss office covering brand, campaign, and digital product work across tourism, sport, and lifestyle. Operates at a much larger scale than SPOT but competes for the same premium Swiss accounts.
- Serviceplan Group: Largest independent European creative and digital agency group with travel, tourism, and lifestyle verticals among its specialisms. Comparable to SPOT in scope of integrated offerings but at significantly larger scale and international reach.
Direct peers
- Liip: Swiss digital agency specializing in web platforms, e-commerce, and digital product engineering for enterprise and public-sector clients. Comparable to SPOT for its blend of creative, technical, and platform-building capabilities in Switzerland.
- Zeix: Swiss digital agency with deep focus on open-source web platforms and accessible design for public-sector and tourism clients. Comparable to SPOT for its combination of digital-product engineering and content/booking ecosystem work.
- Spinning Bytes: Swiss digital product studio building custom web and mobile platforms, including destinations and lifestyle brands. Comparable to SPOT on the digital-product engineering side of SPOT's offering for tourism and lifestyle clients.
- Webrepublic: Swiss performance-oriented digital marketing and web agency serving mid-market and enterprise clients in Switzerland. Comparable in geography and B2B digital services delivery model though less tourism-vertical focused.
- Superhuit: Independent Swiss creative digital agency focused on brand experience and digital products for premium and tourism-adjacent brands. Similar boutique positioning and integrated brand-to-product offering to SPOT.
- Hinderling Volkart: Swiss creative digital agency based near Zurich, providing brand development, digital products, and campaigns for premium Swiss and European clients. Closest comparable in scale, geography, and premium-vertical positioning to SPOT Werbung.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SPOT Werbung social profiles
Digital presenceSPOT Werbung financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPOT Werbung leadership team
Management profileNumber of profiles
SPOT Werbung subsidiaries and ownership
Company hierarchySubsidiaries1 record
SPOT Werbung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPOT Werbung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPOT Werbung
What does SPOT Werbung do?
SPOT Werbung (SPOT Agency) is a creative digital agency that develops brands, e-commerce platforms, and digital products for clients in the tourism, sport, and lifestyle sectors. The firm delivers integrated digital ecosystems—including destination websites, booking systems, visitor travel companions, hospitality platforms, and visual marketing campaigns—combining strategic consulting, creative design, and technical implementation. In addition to project-based agency services, SPOT operates the SPOT.BASE coworking space in St. Moritz as a community touchpoint.
Is SPOT Werbung a public or private company?
SPOT Werbung is a private company. It is classified as corporate owned and is currently operating.
When was SPOT Werbung founded?
SPOT Werbung was founded in 1990. It employs 11 to 50 people.
Where is SPOT Werbung based?
SPOT Werbung is headquartered in Saint Moritz, Switzerland, in the Europe region.
How does SPOT Werbung make money?
One revenue line is on record: digital Agency Services.
Who are SPOT Werbung's main competitors?
Broad incumbents on record are VML, Dept, Jung von Matt and Serviceplan Group. Direct peers are Liip, Zeix, Spinning Bytes, Webrepublic, Superhuit and Hinderling Volkart.
Does SPOT Werbung have an API?
No public API is recorded for SPOT Werbung.
What industry is SPOT Werbung in?
SPOT Werbung's product category is Digital Marketing & Advertising Services. Its primary akta.pro industry code is THALADAI, Destination & Venue Reservation Systems (DMO/MICE). Its NAICS code is 541810.