MSV Insurance Agency

What MSV Insurance Agency does

MSV Insurance Agency (MSVIA) is a specialized insurance broker headquartered at 2924 Emerywood Parkway, Suite 300, Richmond, Virginia, operating as the insurance arm of the Medical Society of Virginia (MSV), a nonprofit physician organization. The agency exclusively serves Virginia healthcare providers — physicians, surgeons, nurse practitioners, physician assistants, podiatrists, optometrists, healthcare facilities (MedSpas, Sleep Centers, Urgent Care), and medical students and residents — with a customer base of 3,000+ Virginia physicians and a 98% average retention rate. MSVIA is governed by a board of physicians with direct practice experience in Virginia, giving the agency credibility and legislative-context expertise that generalist brokers lack.

MSVIA's product portfolio spans professional liability (medical malpractice), business insurance (Business Owners Policy, management liability including EPLI/D&O/Fiduciary, cyber liability, crime, workers' compensation), and individual and group health and benefits lines. The agency represents a diverse network of A- to A++ AM Best-rated carriers including Coverys, Curi, The Doctors Company, MedPro Group, ProAssurance, CNA, Hanover, The Hartford, Philadelphia Insurance, and Travelers, with access to surplus markets via JDM & Associates and Worldwide Facilities, LLC. Group health is delivered through a strategic partnership with OneDigital Health and Benefits, and practice management education is delivered through a partnership with the Practice Management Institute. The technology stack is intentionally lightweight: a client portal (portal.csr24.com) with two-factor authentication for policy document retrieval and a Learning Hub providing insurance and risk-management content.

The business model is commission-based brokerage: MSVIA earns carrier commissions on policies sold and renewed, with all products priced via custom quotes and billed annually. There is no published pricing or tiered rate card; pricing is tailored to each provider's specialty, practice size, coverage history, and risk profile. Distribution is direct and consultative: a sales and account-management team engages healthcare providers via website quote requests, phone inquiries, and direct outreach, with the Medical Society of Virginia network providing a steady referral channel. The agency serves as a one-stop insurance hub for Virginia providers, combining the carrier breadth and negotiating leverage of a premier broker with the personal attention of a boutique partner, while channeling proceeds back into MSV's mission of strengthening Virginia's healthcare community.

Name

MSV Insurance Agency

Legal name

Medical Society of Virginia

Website

https://msvia.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MSV Insurance Agency is a Richmond, Virginia-based insurance broker serving 3,000+ Virginia healthcare providers with professional liability, business, and health insurance products as the insurance arm of the Medical Society of Virginia.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro industry

PRIMARYFSAJAGAE

Healthcare Professional Liability (Med Mal)

Financial & Insurance/Insurance — Motor, Property & Casualty/Specialty & Excess/Surplus Lines (E&S)

SECONDARYFSAJADAK

Medical Malpractice Liability

Financial & Insurance/Insurance — Motor, Property & Casualty/General Liability Insurance

SECONDARYFSAJADAB

Professional Liability (Errors & Omissions)

Financial & Insurance/Insurance — Motor, Property & Casualty/General Liability Insurance

SECONDARYFSAJADAF

Directors & Officers (D&O) Liability

Financial & Insurance/Insurance — Motor, Property & Casualty/General Liability Insurance

Keywords

• Medical malpractice insurance
• Healthcare insurance brokerage
• Business owners policy
• Cyber liability insurance
• Workers compensation insurance

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage / Agency Commissions: MSVIA acts as an insurance broker/agency representing multiple carriers. Revenue is generated through commissions paid by insurance carriers on policies sold and renewed. The agency offers products across professional liability, business insurance, individual health, group health, workers' compensation, cyber liability, crime, and management liability lines. The business model combines multiple lines of business to serve as a one-stop insurance hub for Virginia healthcare providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MSV Insurance Agency is a specialized insurance broker representing multiple carriers to deliver comprehensive insurance solutions to Virginia healthcare providers. Core offerings span professional liability (medical malpractice) insurance, business insurance (Business Owners Policy, cyber liability, crime, management liability, workers' compensation), individual health and life/disability insurance, employee benefits, and group health insurance (in partnership with OneDigital). The agency operates on a consultative, commission-based brokerage model with a diverse network of A-rated carriers.

Product overview

MSV Insurance Agency operates as a specialized insurance broker for Virginia healthcare providers, offering a comprehensive portfolio of insurance products. The core offering includes Professional Liability (Medical Malpractice) Insurance alongside Business Insurance products: Business Owners Policy (BOP), Crime Insurance, Cyber Liability Insurance, Management Liability Insurance (EPLI/D&O/Fiduciary), and Workers Compensation Insurance. Individual coverage products include Health Insurance, Life/Disability Coverages, and Employee Benefits. Group Health Insurance is offered in partnership with OneDigital Health and Benefits. The agency positions itself as a one-stop-shop for Virginia healthcare providers, bundling multiple coverage types to eliminate gaps and duplication.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Liability Insurance Medical malpractice insurance protecting healthcare providers against allegations of errors, negligence, or omissions during patient care that led to misdiagnosis, unnecessary procedures, medication mistakes, injury, or death.
• Business Owners Policy (BOP) Bundled commercial coverage combining general liability, commercial property, and business interruption protection into a single policy for healthcare practices.
• Management Liability Insurance Executive protection policy bundling Employment Practices Liability Insurance (EPLI), Fiduciary Liability, and Directors & Officers Liability (D&O) coverage.
• Cyber Liability Insurance Coverage protecting healthcare practices against data breaches and cyber attacks, including business interruption, cyber extortion, HIPAA violations, and third-party litigation.
• Crime Insurance Protection against employee theft, fraud, forgery, counterfeit currency, ERISA-related losses, and computer fraud or funds transfer fraud.
• Workers Compensation Insurance Coverage for employee workplace injuries and occupational diseases, covering medical expenses, partial wage replacement, and employer lawsuit protection under Virginia law.
• Group Health Insurance Group health coverage for defined groups such as medical practice or hospital system employees, offered in partnership with OneDigital Health and Benefits.
• Individual Health Insurance Personal health insurance coverage for individuals and families, including health, dental, vision, disability, life, and ancillary benefits.

Quantifiable outcome

• 3,000+ Virginia physicians trust MSVIA to protect their practices
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• Practice Management Institute (PMI)coreStrategic or Co-development PartnerMSVIA has partnered with the Practice Management Institute (PMI) to provide specialized practice management classes for medical office professionals across Virginia. Topics include billing, reimbursement, insurance claims processing, telehealth reimbursement, patient collections, medical coding, front office skills, and compliance. MSV members save 10% using code VA10. PMI has been a trusted resource for medical office teams since 1983, offering live and online learning taught by instructors with direct healthcare administration experience. MSVIA uses this partnership to extend its reach into medical office staff who influence insurance purchasing decisions.
• OneDigital Health and BenefitscoreStrategic or Co-development PartnerMSVIA has formed a strategic partnership with OneDigital Health and Benefits to deliver group health insurance solutions to Virginia healthcare providers. The combined expertise of MSVIA and OneDigital helps manage modern healthcare business demands while providing protection for groups and employees. Through this partnership, MSVIA offers a wide range of possible group health insurance products and benefits, with OneDigital providing the specialized health and benefits administration expertise.
• JDM & AssociatessupportingTechnology or IntegrationMSVIA partners with JDM & Associates, an insurance intermediary and wholesaler offering healthcare industry-related insurance products. On occasions when MSVIA needs to access alternative or surplus markets, JDM & Associates provides access to specialized programs, solutions for hard-to-place risks, and alternative professional liability markets.
• Worldwide Facilities, LLC (WWFI)supportingTechnology or IntegrationMSVIA partners with Worldwide Facilities, LLC (WWFI), an insurance intermediary and wholesaler offering healthcare industry-related insurance products. Through this partnership, MSVIA gains access to an extensive portfolio of specialized programs, solutions for hard-to-place risks, and alternative professional liability markets when its core carrier network is insufficient.
• CoveryscoreOthersCoverys is a medical malpractice and professional liability insurance carrier represented by MSVIA. Healthcare providers can report claims directly to Coverys at 800-225-6168. Coverys is one of several professional liability carriers offered through MSVIA's diverse network.
• CuricoreOthersCuri is a medical malpractice and professional liability insurance carrier represented by MSVIA. Healthcare providers can report claims directly to Curi at 800-662-7917. Curi is a physician-founded carrier serving the medical community.
• The Doctors CompanycoreOthersThe Doctors Company (TDC) is a medical malpractice and professional liability insurance carrier represented by MSVIA. Healthcare providers can report claims directly to The Doctors Company at 707-226-0235.
• MedPro GroupcoreOthersMedPro Group is a medical malpractice and professional liability insurance carrier represented by MSVIA. Healthcare providers can report claims directly to MedPro Group at 800-463-3776.
• ProAssurancecoreOthersProAssurance is a medical malpractice and professional liability insurance carrier represented by MSVIA. Healthcare providers can report claims and make payments directly to ProAssurance at 877-778-2524.
• CNAcoreOthersCNA is a business and liability insurance carrier represented by MSVIA, offering commercial property, general liability, and other business coverages. CNA is listed among carriers on the BOP page with phone number 877-574-0540 for claims.
• Hanover Insurance CompanycoreOthersHanover Insurance Company is a business and liability insurance carrier represented by MSVIA. Phone number for claims: 800-628-0250.
• The HartfordcoreOthersThe Hartford is a business and liability insurance carrier represented by MSVIA, offering commercial insurance solutions for healthcare practices. Phone number for claims: 800-327-3636.
• Philadelphia Insurance CompanycoreOthersPhiladelphia Insurance Company (PHLY) is a business and liability insurance carrier represented by MSVIA. Phone number for claims: 800-795-9749.
• Travelers Insurance CompanycoreOthersTravelers Insurance Company is a business and liability insurance carrier represented by MSVIA. Phone number for claims: 800-252-4633.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• OneDigital Health and Benefits: OneDigital is a specialty insurance brokerage focused on employer-sponsored health, benefits, and financial services. It directly compares to MSVIA as a healthcare-focused brokerage with similar group health expertise, and is also a strategic partner — making it both collaborator and competitor in the Virginia healthcare benefits market.
• Coverys: Coverys is a medical professional liability insurer serving healthcare providers. As one of MSVIA's represented carriers, Coverys is also a competitor — providers can buy directly from Coverys rather than through MSVIA's brokerage, particularly for standard malpractice coverage.
• Curi: Curi is a physician-founded medical malpractice and healthcare insurance carrier. Like other med mal carriers represented by MSVIA, Curi competes for the same end customers via direct sales channels while also being a product partner to MSVIA.
• ProAssurance: ProAssurance is a medical professional liability insurance carrier serving healthcare providers. Like Coverys and The Doctors Company, ProAssurance is a represented carrier for MSVIA but also competes for direct physician customers in Virginia's med mal market.
• The Doctors Company: The Doctors Company is the largest physician-owned medical malpractice insurance carrier in the U.S. While MSVIA brokers TDC's products, TDC is also a competitor because Virginia physicians can purchase coverage directly from the carrier, bypassing MSVIA's brokerage layer.

Broad incumbents

• Arthur J. Gallagher (AJG): Arthur J. Gallagher is a global insurance brokerage with a strong healthcare practice serving hospitals, physician groups, and senior living facilities. It overlaps with MSVIA on professional liability, cyber, workers' comp, and benefits for Virginia healthcare organizations — particularly larger systems.
• Hub International: Hub International is a large insurance brokerage with dedicated healthcare and professional liability practices serving physician groups and facilities. It competes with MSVIA for mid-market healthcare accounts in Virginia and adjacent states.
• Marsh McLennan Agency: Marsh McLennan Agency is the middle-market arm of the world's largest insurance broker, with a dedicated healthcare practice placing professional liability, cyber, BOP, and management liability coverage for hospitals and large physician groups. It competes for the larger end of MSVIA's healthcare practice customer segment.
• Lockton Companies: Lockton is the world's largest independent insurance brokerage, with healthcare expertise serving large provider systems and complex physician organizations. It competes with MSVIA for larger, multi-state healthcare accounts where scale and breadth are deciding factors.
• Brown & Brown: Brown & Brown is a diversified insurance brokerage with a national healthcare practice. It competes with MSVIA for healthcare provider accounts, particularly specialty practices and physician groups seeking broader brokerage capabilities beyond a regional specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MSVInsurance
• Facebookfacebook.com/MSVInsuranceAgency
• LinkedInlinkedin.com/company/medical-society-of-virginia-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSV Insurance Agency