Friendship Creative

What Friendship Creative does

Friendship Creative is a story-first digital media studio and wholly owned subsidiary of White Tie Productions, LLC, headquartered in Pittsburgh, PA, with additional offices in Phoenix, AZ and Columbus, OH. Founded in 2018, the firm delivers four integrated service lines — video production, motion graphics, website development, and live event content — to enterprise and non-profit clients across sports (Pittsburgh Pirates, Major League Baseball), hospitality (Hyatt, Hilton, Visit Phoenix, We-Ko-Pa Casino), healthcare (UPMC), education (California University of Pennsylvania), and professional associations/non-profits (DECA, SkillsUSA, National Urban League, American Society of Interior Designers). Its core production stack is built on After Effects, Cinema 4D, and Premiere for motion and video, supplemented by full-stack custom web development; notable proprietary capabilities include 360 VR headshot pipelines, multi-surface projection mapping, reusable 3D broadcast templates (e.g., LED Starting Lineup Templates for Pittsburgh Pirates), and real-time in-event editing that enables same-day recap deliverables.

The firm operates a project-based, quote-driven professional services model with no publicly disclosed pricing, selling directly to mid-to-large organizations through portfolio showcasing, client testimonials, and parent-company referrals rather than through channel partners or marketplaces. Its core named team of six (Allen Ellis, VP Technology & Design; Emily Goode, VP Creative; Ross Snyder, President; Sam Fischbeck, Lead Web Developer; Danny Spors, Associate Producer; Taylor K. Hammett, Creative Content Designer) is augmented by White Tie Productions for larger live-event executions, allowing the firm to bid on integrated creative-plus-event mandates such as the Visit Phoenix Annual Meeting and DECA's Power Trip. Go-to-market is sales-led with mid-to-enterprise clients, and marketing is concentrated on website portfolio, client testimonials, and the parent-company referral channel; the firm holds no venture or private-equity capital and is founder/owner-operated through the Arizona-incorporated parent entity.

Name

Friendship Creative

Legal name

Friendship Creative

Website

https://friendshipcreative.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Friendship Creative is a Pittsburgh-based digital media studio and subsidiary of White Tie Productions delivering video production, motion graphics, website development, and live event content for enterprise and non-profit clients across sports, hospitality, healthcare, education, and professional associations.

Ownership category

akta.pro rank

Product category

Creative Media Production Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Video production services
• Motion graphics design
• Website development
• Live event production
• Creative media agency

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Project-based video production services including scripting, filming, editing, and post-production for corporate clients, sports teams, conferences, and organizations. Deliverables include promotional videos, recap videos, recruitment content, and branded entertainment.
2. Motion Graphics Services: Custom animated graphics production for broadcasts, jumbotrons, social media, and conference presentations. Includes logo animations, explainer videos, and broadcast templates.
3. Website Development Services: Custom website design and development for non-profits, businesses, and organizations including e-commerce, membership portals, and event platforms.
4. Live Event Content Production: Full-service live event production including scripting, stage design, lighting, production, streaming, and on-site execution for conferences and corporate events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Friendship Creative is a story-first digital media production studio that provides video production, motion graphics, website development, and live event content creation services. The studio serves primarily non-profit organizations and associations, with additional clients across professional sports teams, hospitality, educational institutions, and small businesses, delivering same-day and next-day turnaround content supported by in-house production capabilities.

Product overview

Friendship Creative is a story-first digital media studio offering four integrated service lines: Video Production (for YouTube, corporate, and broadcast), Motion Graphics (animation and visual effects), Website Development (custom sites and web applications), and Live Event Content (scripting, production, and streaming). These services can be deployed individually or combined for comprehensive creative campaigns, as demonstrated across their portfolio of non-profit, sports, hospitality, and educational clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production End-to-end video production service covering concept, shooting, and editing, delivered in-house for non-profits, associations, sports teams, hospitality clients, and small businesses needing story-first video content for campaigns and events.
• Motion Graphics Motion graphics and 2D/3D animation service for non-profits, sports teams, hospitality clients, and small businesses needing animated explainers, broadcast graphics, branded animations, and event visuals.
• Website Development Website design and development service for non-profits, associations, sports teams, hospitality clients, and small businesses needing marketing, campaign, or membership websites built by an internal Lead Web Developer.
• Live Event Content Production Live event content production service covering projection mapping, LED wall video templates, VR headshots, and real-time next-day edited highlight content for conferences, sports events, hospitality properties, and association events.

Quantifiable outcome

• The Decisionists short film won five awards including Best Actress, Best Sound Editing, Best Special Effects, Audience Choice, and Best Film Runner-Up
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• White Tie ProductionscoreOthersWhite Tie Productions, LLC is the parent company of Friendship Creative, a wholly owned subsidiary. White Tie Productions specializes in live event production, event management, and entertainment services. Ross Snyder serves as President of both entities and owns White Tie Productions. The partnership provides combined creative and event production capabilities, with Friendship Creative handling creative content production while White Tie manages event logistics and execution. Collaboration includes shared projects such as Visit Phoenix Annual Meeting, Western Region Leadership Conference, and Women in Media events.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Demo Duck: Explainer video and animation studio producing brand videos, product demos, and motion graphics for B2B clients. Directly comparable in service mix, target customer profile, and studio-based delivery model.
• Lemonlight: Video production agency delivering branded video content for enterprise and DTC clients. Comparable service offering (video production, motion graphics) and similar project-based B2B sales motion, with a somewhat broader national footprint.
• The DVI Group: Digital video and media production agency serving enterprise, healthcare, and association clients. Comparable vertical mix (notably healthcare/association overlap with UPMC, NSBPA, ASDA) and full-service video + motion + digital offering.
• IdeaRocket: Animated explainer video and motion graphics studio focused on B2B clients. Closely comparable in core motion-graphics service line, project-based professional services model, and similar SMB-to-mid-market client profile.
• Rip Media Group: Full-service video production and animation studio serving enterprise and association clients. Highly comparable in service mix (video, motion graphics, explainers) and B2B sales motion targeting mid-market and enterprise accounts.

Emerging players

• Sparks: Experiential marketing and event production agency serving enterprise and brand clients. Comparable in the live event production service line and shared parent-subsidiary-style integrated event + creative delivery model.

Broad incumbents

• Allied Global Marketing: Integrated marketing agency with entertainment, sports, and brand content production capabilities. Comparable in serving entertainment and association clients with combined creative + production services, though at larger scale and broader national reach.
• GMR Marketing: Global sports and experiential marketing agency serving leagues, teams, and brands. Comparable in serving sports clients (overlapping with Pittsburgh Pirates work) but at enterprise scale across sponsorship, activation, and content production.
• Brunner: Pittsburgh-based integrated marketing and advertising agency with a broader portfolio (creative, media, digital, analytics). Operates in the same regional market as Friendship Creative but at materially greater scale and with a wider service portfolio.
• Octagon: Global sports marketing agency and IP rights holder with deep relationships across MLB, NCAA, and major leagues. Adjacent to Friendship Creative's sports broadcast content work and represents the large-scale incumbents in this vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pgh__creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendship Creative