White Tie Productions
White Tie Productions is a Phoenix-based full-service event production company serving corporate, non-profit, educational, and entertainment clients nationwide with live and virtual event production, AV services, creative media design, and studio facilities across sub-brands Friendship Creative, White Tie Studios, Script Elephant, and White Tie Integrations.
- Company typePrivate
- Founded2013
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What White Tie Productions does
White Tie Productions LLC is a privately held, full-service event production company founded in 2013 and headquartered in Phoenix, Arizona. The company designs and executes live events, virtual and hybrid events, AV systems, studio productions, and creative media content for corporate clients, non-profit associations, educational organizations, and entertainment brands. Core technical capabilities include concert-grade audio (VUE Audiotechnik line arrays), intelligent lighting (100+ fixtures), LED video walls and large-venue projection (16M+ pixels deployed in single builds), custom 3D projection mapping, and multi-camera live production with BlackMagic infrastructure (40x40 router, ATEM switcher, Watchout and Resolume media servers). Notable deliverables include the SkillsUSA 2022 National Leadership & Skills Conference at Atlanta's State Farm Arena (12,000+ attendees, 40+ breakout rooms), the Gatorade Fast Twitch activation leading up to Super Bowl LVII, and the Texas DECA 2022 conference with 500+ graphic cues.
The company operates through a portfolio of wholly-owned sub-brands: Friendship Creative (in-house creative media and motion graphics), White Tie Studios at the Station (1,140 sq. ft. Phoenix production studio renovated in 2021, available for standalone rental), White Tie Integrations (AV systems design, installation, and equipment sales), and Script Elephant (proprietary script-writing and show content management platform integrated with Google's Cloud SDK). The team totals 50+ years of combined industry experience across 16+ named core members, led by President Ross Snyder. Geographic footprint includes the Phoenix HQ and studio, an Orlando warehouse serving East Coast markets, and remote offices in Chicago, Columbus, Minneapolis, and Denver, enabling national event coverage.
The business model is project-based professional services with quote-based, non-publicly-disclosed pricing. Revenue is generated across five streams: complete event production (concert-grade audio, lighting, LED, projection mapping, scenic/stage design); AV services and equipment (breakout room AV, virtual/hybrid support, in-house hotel and venue AV, rentals, and sales); creative media design (video production, motion graphics, website development, live event content) via Friendship Creative; event logistics management (venue, hotel, vendor coordination, permitting, CAD floorplan design); and AV systems integration through White Tie Integrations. Go-to-market is direct enterprise field sales combined with event-driven marketing, where flagship case studies (SkillsUSA, Gatorade Fast Twitch, DECA conferences) function as primary sales collateral. The company holds no disclosed external funding and is founder-operated.
White Tie Productions firmographics
Firmographics- Name
- White Tie Productions
- Legal name
- White Tie Productions LLC
- Website
- https://whitetielive.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Tie Productions is a Phoenix-based full-service event production company serving corporate, non-profit, educational, and entertainment clients nationwide with live and virtual event production, AV services, creative media design, and studio facilities across sub-brands Friendship Creative, White Tie Studios, Script Elephant, and White Tie Integrations.
- Ownership category
- akta.pro rank
White Tie Productions industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Hybrid/Virtual Meetings Production & AV Services (THACAFAM)
- akta.pro secondary industries
- Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI), Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where White Tie Productions is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
White Tie Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Complete Event Production Services: Full-service event production including concert grade audio, intelligent lighting, large venue projection and LED screens, custom 3D projection mapping, scenic and stage design, and stage management. Revenue is generated through project-based professional services with pricing based on event scope, venue size, and technical requirements.
- Audio Visual Services and Equipment: AV services including breakout room AV, virtual event support, hybrid event support, in-house hotel AV, venue AV, and AV rentals and sales. Equipment sales and rentals provide additional revenue streams.
- Creative Media Design: Video production, motion graphic design, website development, live event content, print graphic design, and 3D stage design services. Provided through in-house creative team (Friendship Creative) and production team.
- Event Logistics Management: Venue coordination, event services logistics, hotel coordination, vendor coordination, event permitting, and event floorplan (CAD) design services. Revenue generated through consulting and project management fees.
- AV Systems Integration: White Tie Integrations brand offers design and installation of permanent audio visual systems for restaurants, retail, education and houses of worship, as well as AV equipment sales at industry pricing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
White Tie Productions product offering
Product offeringCore offering
White Tie Productions is a full-service event production company that designs and produces live and virtual events, provides audio-visual services and equipment rentals, delivers creative media design, and manages event logistics. The firm operates a Phoenix production studio (White Tie Studios at the Station), runs a wholly-owned creative agency (Friendship Creative), sells AV systems integration services through White Tie Integrations, and develops proprietary scripting software (Script Elephant).
Product overview
White Tie Productions is an event production company offering a portfolio of interconnected services rather than a unified software platform. The core service offerings include: Complete Event Production (concert-grade audio, intelligent lighting, projection/LED screens, custom 3D projection mapping, scenic/stage design), Audio Visual Services (breakout room AV, virtual/hybrid event support, venue AV, equipment rentals), Creative Media Design (video production, motion graphics, website development, live event content), and Event Logistics Management (venue coordination, event services, hotel coordination, CAD floorplan design). Supporting infrastructure includes White Tie Studios at the Station—a full-service Phoenix production studio—and White Tie Integrations—an AV systems integration subsidiary. Script Elephant is a separate software product for script-writing and show content management.
Differentiator
Problem solved
Functional benefit
Brands
- Friendship Creative: Dedicated in-house creative media department providing video production, motion graphic design, website development, live event content, print graphic design, and 3D stage design services
- White Tie Studios
- Script Elephant
- White Tie Integrations
Products and services
- Complete Event Production End-to-end live event production service for corporate events, conferences, and brand activations, providing concert-grade audio systems, intelligent lighting, large venue projection and LED screens, custom 3D projection mapping, scenic and stage design, stage management, and scripting.
- Audio Visual Services Audio visual service offering including breakout room AV, virtual event support, hybrid event support, in-house hotel AV, venue AV, and AV equipment rentals and sales for events of varying scales.
- Creative Media Design (Friendship Creative) Creative media design service delivered through the in-house Friendship Creative team, providing video production, motion graphic design, website development, live event content, print graphic design, and 3D stage design for corporate and non-profit clients.
- Event Logistics Management Event logistics management service providing venue coordination, event services logistics, hotel coordination, vendor coordination, event permitting, and event floorplan (CAD) design for events.
- White Tie Studios at the Station Rental of a 1,140 sq. ft. main soundstage with a 288 sq. ft. video control room, adjacent Studio B with L-shape cyclorama wall, VIP lounge, makeup and changing rooms, 12-person conference room, and dedicated commercial-grade fiber for live streaming, available standalone or with full production support.
- White Tie Integrations (AV Systems Integration and Sales) Design, installation, and equipment sales of permanent audio visual systems for restaurants, retail, education, and houses of worship, operating as licensed dealers for major AV brands at industry pricing.
- Script Elephant Proprietary web-based script-writing and show content management platform that ingests client database exports and generates complete script documents along with required show graphics, integrated with Google's Cloud SDK to render hundreds of graphics quickly.
Quantifiable outcome
- 12,000+ attendees served at single conference (SkillsUSA 2022)
- +3 more outcomes
Companies that use White Tie Productions
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
White Tie Productions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
White Tie Productions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Friendship CreativecoreDedicated in-house creative media department of White Tie Productions. Works hand-in-hand with the production team to create unparalleled content and stage designs for productions. Specializes in stand-alone corporate and non-profit marketing content, video production, motion graphic design, website development, and live event content.
- Script ElephantcoreThe world's first all-in-one script-writing and show content management platform. Developed as a proprietary tool for White Tie's event production workflows, enabling comprehensive event scripting and show content management.
- Noun AgencyminorCreative agency partner for Gatorade Fast Twitch activation. Noun partnered with White Tie for overall design, curation, experiential content production and on-site execution for the Gatorade Fast Twitch Energy Drink launch event leading up to Super Bowl LVII.
- Visit PhoenixminorOfficial partner and member of Visit Phoenix (destination marketing organization). Proud member listing indicates mutual promotional relationship.
- Orlando MeetingminorOfficial partner and member of Orlando Meeting (destination marketing organization for Orlando). Proud member listing indicates mutual promotional relationship.
- AVIXAminorAudiovisual and Integrated Experience Association. White Tie is a Bronze Level member of AVIXA, the international trade association for the AV industry.
- Local First AZminorProud member of Local First AZ (local business advocacy organization). Indicates commitment to local Arizona business community.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
White Tie Productions competitors and assessment
Company assessmentDirect peers
- AVFX: Event production and AV integration company serving corporate events, trade shows, and conferences along the East Coast. Comparable to White Tie in offering both event production services and an AV integration/sales division similar to White Tie Integrations.
- Opus Agency: Boutique experiential agency producing brand experiences, product launches, and customer events for enterprise technology clients. Comparable to White Tie's branded activation and creative media design services (Friendship Creative), though more agency-modeled and less AV-production-heavy.
- AVI Systems: AV systems integrator and event production services provider serving corporate, education, government, and broadcast clients. Comparable to White Tie Integrations in AV systems design/installation and to White Tie's core event production services, with similar multi-market operating model.
- LMG Entertainment Systems: National AV and event production provider offering video, audio, lighting, and LED video wall services for corporate events, awards shows, and live broadcasts. Highly comparable to White Tie's full-service event production + AV rental + live streaming value proposition, with similar mix of corporate and broadcast clients.
- Onstage Systems: Texas-based event production company providing concert-grade audio, lighting, video, and staging for corporate events, concerts, and live broadcasts. Comparable in scale, service scope, and technical capability mix to White Tie's complete event production offering.
- TVN Group: Mid-sized broadcast and event production services company providing AV, webcasting, and virtual/hybrid event support for corporate meetings. Closely comparable to White Tie's hybrid event support, dedicated live streaming infrastructure, and breakout-room AV offerings for enterprise clients.
Broad incumbents
- George P. Johnson Experience Marketing: Large experiential marketing agency producing brand experiences, trade show exhibits, and corporate events for major global brands. Overlaps with White Tie's branded experiential activation work (e.g., Gatorade Fast Twitch) and creative media capabilities, though at much larger scale and with broader agency services.
- Encore Event Technologies (formerly PSAV): Largest hotel and venue AV partner globally, offering in-house hotel AV, production services, and event technology across thousands of properties. Direct functional overlap with White Tie's AV services and event production, though at dramatically greater scale and venue-anchored rather than independent-producer model.
- Freeman: Major experiential marketing and event production company serving brand activations, trade shows, and corporate conferences worldwide. Comparable in producing high-impact brand experiences (analogous to Gatorade Fast Twitch) and large conferences (analogous to SkillsUSA), but at substantially larger scale and with broader service scope.
- PRG (Production Resource Group): One of the largest live event and production services companies in the world, providing audio, video, lighting, and staging for concerts, corporate events, and broadcast. Overlaps with White Tie's concert-grade audio, intelligent lighting, and large-venue LED/projection capabilities, but operates at global entertainment-industry scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
White Tie Productions social profiles
Digital presenceWhite Tie Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Tie Productions leadership team
Management profileNumber of profiles
Profiles10 records
White Tie Productions subsidiaries and ownership
Company hierarchySubsidiaries4 records
White Tie Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Tie Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Tie Productions
What does White Tie Productions do?
White Tie Productions is a full-service event production company that designs and produces live and virtual events, provides audio-visual services and equipment rentals, delivers creative media design, and manages event logistics. The firm operates a Phoenix production studio (White Tie Studios at the Station), runs a wholly-owned creative agency (Friendship Creative), sells AV systems integration services through White Tie Integrations, and develops proprietary scripting software (Script Elephant).
Is White Tie Productions a public or private company?
White Tie Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Tie Productions founded?
White Tie Productions was founded in 2013. It employs 11 to 50 people.
Where is White Tie Productions based?
White Tie Productions is headquartered in Phoenix, United States, in the North America region.
How does White Tie Productions make money?
Five revenue lines are on record. Complete Event Production Services are the primary driver. The others are audio Visual Services and Equipment, creative Media Design, event Logistics Management and AV Systems Integration.
Who are White Tie Productions's main competitors?
Direct peers on record are AVFX, Opus Agency, AVI Systems, LMG Entertainment Systems, Onstage Systems and TVN Group. Broad incumbents are George P. Johnson Experience Marketing, Encore Event Technologies (formerly PSAV), Freeman and PRG (Production Resource Group).
Does White Tie Productions have an API?
No public API is recorded for White Tie Productions.
What industry is White Tie Productions in?
White Tie Productions's product category is Live Event Production Services. Its primary akta.pro industry code is THACAFAM, Hybrid/Virtual Meetings Production & AV Services, with a secondary code of MPADAGAI, Post-Production Facilities & Suites (Edit/Color/Sound Stages). Its NAICS code is 51211 and its SIC code is 7812.