What Rip Media Group does

Rip Media Group is a privately held video production company founded in 2007 and headquartered in Hollywood, Los Angeles. The firm produces custom animated and live-action video content for marketing, brand storytelling, training, and product-explainer use cases, spanning multiple formats including 3D animation, whiteboard animation, motion graphics (2D and 3D), character animation, and commercial live-action production. Its proprietary Greenlight Production Process™ is a trademarked, 45-day methodology modeled on Producers Guild of America standards, structuring delivery from kickoff through script, storyboard, animatic, and final production phases.

The business operates as a project-based professional services agency with quote-driven, non-standardized pricing. Go-to-market is enterprise field sales — consultative selling into Fortune 500 enterprises and mid-market buyers — supplemented by website-driven inbound, a Video Marketing Masterclass funnel, a DIY Video Creator self-service tool, and CEO-led speaking engagements at venues including the Producers Guild of America, American Marketing Association, and major universities. Primary customer segments are Medical and Life Sciences, B2B Technology, and Product Explainer Campaigns, with secondary focus on Non-profit Causes and STEM/eLearning. Named customers include Accenture, Comcast, Kaiser Permanente, Cisco, Microsoft, Deloitte, LexisNexis, Ben & Jerry's, Black & Decker, Amgen, Biogen, Thermo Fisher, Cedars-Sinai, NIH, and Harvard, alongside startups and non-profits. The firm is bootstrapped (no disclosed institutional funding or parent), led by CEO Maury Rogow, and reports cumulative output of more than 1,000 custom stories and 1,087 commercials with claimed client-side revenue outcomes exceeding $150 million.

Name

Rip Media Group

Legal name

Rip Media Group

Website

https://ripmediagroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rip Media Group is a Los Angeles-based, bootstrapped video production agency founded in 2007 that produces custom animated and live-action brand, explainer, and training videos for Fortune 500 enterprises, mid-market firms, startups, and non-profits across healthcare, B2B technology, and education verticals.

Ownership category

akta.pro rank

Product category

Corporate Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Corporate & Internal Communications Video (MPADAEAC), Video Production & Post-Production (BPAFAIAB)

Keywords

• Video production services
• Animated explainer videos
• Brand storytelling videos
• Motion graphics production
• Corporate video production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Video Production Services: Project-based professional services for custom video production including brand stories, explainer videos, commercial production, training videos, and animated content. Engagement sizes range from single video projects to comprehensive video campaigns with multiple deliverables across different styles and lengths.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Rip Media Group produces custom video content for business clients, specializing in animated and live-action video production for marketing, training, and brand storytelling. Offerings span brand story videos, explainer videos, whiteboard animation, 3D animation, motion graphics, character animation, and live-action commercial production. Projects are delivered through a proprietary Greenlight Production Process™ methodology and serve Fortune 500 enterprises through startups across healthcare, technology, education, and nonprofit sectors.

Product overview

Rip Media Group is a video production and content marketing services company offering a comprehensive portfolio of custom video production services since 2007. The core offering centers on Brand Story Videos and Explainer Videos (including whiteboard, 2D, 3D animation, motion graphics, and character animation), supported by the proprietary Greenlight Production Process methodology. Services span commercial production, live action video, and specialized vertical offerings including Medical and Healthcare Video Production, B2B Technology Video Campaigns, STEM and eLearning Video Production, and Nonprofit and Cause Marketing Videos. The company serves Fortune 500 clients and startups across industries including healthcare, technology, education, and nonprofits, having generated over $150 million in revenue for clients through over 1,000 custom video projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Story Videos Custom brand story video production that creates compelling narratives to engage prospects, customers, partners, and teams to take action and speed sales cycles.
• Explainer Videos Animated explainer videos (2D, 3D, whiteboard, motion graphics) designed to simplify complex products and services for B2B, SaaS, and tech companies to increase conversions.
• Whiteboard Animation Hand-drawn whiteboard animation videos uniquely matched to client brands with custom art, colors, dynamic animation, and original scripts.
• 3D Animation and Motion Design 3D animation and motion design services creating immersive and interactive experiences for product demonstrations, brand campaigns, and metaverse content.
• Character Animation High-quality character animation featuring relatable characters to convey brand stories and reinforce brand image through visual storytelling.
• Live Action Commercial Production Full-scale commercial production combining live action with 2D, 3D, and whiteboard animation elements for brand campaigns and product launches.
• Motion Graphic Animation Motion graphics in both 2D (flat, sleek look) and 3D formats to enhance presentations, training materials, webpages, and social media channels.
• Medical and Healthcare Video Production Specialized video production for biotech, pharmaceutical, and healthcare companies explaining complex medical procedures, products, and research.
• B2B Technology Video Campaigns Video campaigns specifically designed for technology and B2B companies to explain complex technical products and drive conversions.
• STEM and eLearning Video Production Educational video content for universities, online learning platforms, and STEM education companies including product launches, explainer videos, and promotional content.
• Nonprofit and Cause Marketing Videos Video production for nonprofit organizations and causes including fundraising campaigns, awareness videos, and community outreach content.
• Professional Speaking and Training Keynotes and workshops on storytelling for sales, brand launch strategies, and leadership presented by CEO Maury Rogow at corporate events and conferences.

Quantifiable outcome

• 1,000% increase in website traffic and 600% in revenue for Vigilant Solutions
• +6 more outcomes

Named customers37 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MUSA Productions, LLCcoreStrategic or Co-development PartnerPartnership with veteran-owned MUSA Productions for PTSD awareness video series. Collaborated on National Center for PTSD video series including EMDR treatment explainers and PTSD PSA content. Both companies produced animated videos for the series on evidence-based PTSD treatments.
• MekanismminorGTM or Marketing PartnerMekanism, as agency-of-record for Ben & Jerry's, commissioned Rip Media Group to produce the animated factory tour video featuring Woody the mascot. Mekanism creative team (David Horowitz, Jaime Walker, Cassie Jackson) directed the project with Rip Media Group handling production.
• EuroMediacoreStrategic or Co-development PartnerEuroMedia partnered with Rip Media Group on Thermo Fisher Scientific whiteboard video series explaining Multiplexing with Luminex Technology. Creative teams worked with product managers across California and Vienna to develop educational content for customer training.
• The 1st MovementminorStrategic or Co-development PartnerThe 1st Movement contracted Rip Media Group to create 3D animated content for client AVI-SPL, telling their connectivity solutions story in creative 3D format.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Demo Duck: Specialized explainer video agency producing animated and live-action content for B2B, SaaS, and tech companies. Direct competitor in custom explainer and brand story production for enterprise clients.
• Yum Yum Videos: Explainer video production company offering 2D animation, whiteboard, motion graphics, and 3D for B2B brands. Closely overlapping service mix and target market to Rip Media Group's explainer offerings.
• Explainify: Boutique agency producing custom explainer and brand videos for tech and SaaS companies. Directly comparable in customer profile (B2B technology buyers) and project-based commercial production model.
• Sandwich Video: Creative video production agency known for high-profile brand explainer and commercial work for tech companies (e.g., Slack, Dollar Shave Club). Comparable positioning at the intersection of brand storytelling and product explainers.
• Kasra Design: Motion graphics and explainer video studio serving B2B technology and SaaS clients. Directly competes for similar whiteboard, 2D, and 3D explainer engagements.
• Thinkmojo: B2B explainer video agency serving tech, SaaS, and fintech clients with animated and live-action commercial content. Similar customer profile and engagement model to Rip Media Group.
• Tool of North America: Boutique commercial production company producing live-action and hybrid animated commercials for brands and agencies. Direct overlap with Rip Media Group's commercial production capabilities.

Broad incumbents

• Ogilvy: Global advertising and creative agency network offering full-service brand storytelling and commercial production. Represents the scaled incumbent alternative to boutique explainer/commercial shops.
• WPP: Global marketing services holding company encompassing multiple creative, production, and media agencies. Broader portfolio competitor offering integrated video and content production at scale.

Emerging players

• Synthesia: AI-generated video platform enabling enterprise customers to produce corporate, training, and explainer videos without traditional production agencies. Represents an emerging threat to the traditional explainer/whiteboard production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ripmedia-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rip Media Group