What Oshkosh Northwestern does

The Oshkosh Northwestern is a local newspaper serving Oshkosh, Wisconsin, and the surrounding Winnebago County / Northeast Wisconsin region, operating as a property within Gannett Co.'s USA Today Network. Its core product is thenorthwestern.com, a digital-first news website covering local news, sports (including Green Bay Packers, Wisconsin Badgers, Brewers, Bucks, and local high school athletics), business, real estate, obituaries, public notices, and community events, with a dedicated emphasis on signature local stories such as EAA AirVenture. The publication runs on a standard digital publishing platform with a content management system, native iOS and Android mobile applications, an eNewspaper digital replica edition, email newsletter delivery, and an integrated classifieds / marketplace infrastructure that includes a real estate vertical powered by AddressUSA.

The business model combines recurring digital subscription revenue (monthly billing for website, app, and eNewspaper access) with display and digital advertising sold to local businesses and through the USA Today Network / LocaliQ advertising platform, plus transaction-based revenue from classifieds, job listings, real estate placements, obituaries, and public notices. Distribution is digital-first across the owned website, mobile apps, email newsletters, and social media channels (Facebook, X/Twitter), with social channels serving as top-of-funnel acquisition and newsletters and the eNewspaper driving mid- and bottom-of-funnel engagement for paid subscribers. Customer segmentation is geographic — residents of Oshkosh and surrounding communities — rather than enterprise-led, and no named advertiser concentration or B2B contracts are disclosed.

Name

Oshkosh Northwestern

Legal name

Oshkosh Northwestern

Website

https://thenorthwestern.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oshkosh Northwestern is a local digital-first newspaper serving Oshkosh and Winnebago County, Wisconsin, as a property within Gannett's USA Today Network, generating revenue from digital subscriptions, local advertising, and classifieds.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• News publishing
• Classified advertising
• Digital news subscription
• Obituary notices

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital Subscriptions: The publication generates recurring subscription revenue from readers accessing content through the website, mobile apps, and eNewspaper digital edition. Subscription tiers include various access levels and billing options.
2. Display and Digital Advertising: Local and national advertising revenue through display ads, sponsored content, and digital marketing solutions. The site features advertising opportunities for local businesses as well as integration with USA Today Network advertising systems.
3. Classifieds and Marketplace: Revenue from job listings, real estate listings, obituaries, public notices, and general classified advertising placed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oshkosh Northwestern is a local newspaper that publishes daily news content for Oshkosh, Wisconsin and the surrounding region across digital, print, and mobile channels. It also operates a classifieds marketplace covering jobs, real estate, vehicles, and other categories, and provides obituary submission services for the local community.

Product overview

Oshkosh Northwestern operates thenorthwestern.com as a local news website integrated with digital subscription services. The product portfolio includes the core online news platform (thenorthwestern.com) providing breaking news, sports, business, and community coverage for Oshkosh, Wisconsin; the eNewspaper digital replica edition; native mobile applications for iOS and Android; email newsletter subscriptions; and specialized verticals for real estate listings, obituaries, classifieds, and public notices. The site also integrates with Gannett's broader network features including the Crossword puzzle, horoscopes, shopping deals, and USA Today 10Best recommendations. All offerings are supported by subscription-based access with both digital-only and print bundle options.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital news subscription

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gannett / USA Today NetworkcoreOthersThe Oshkosh Northwestern operates as part of the Gannett company and USA Today Network, sharing technology platforms, advertising networks, content systems, and operational infrastructure with other network properties across the United States.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Appleton Post-Crescent: Local newspaper serving Appleton, Wisconsin (Fox Cities), part of the USA Today Network. Highly comparable as a nearby Northeast Wisconsin Gannett property with overlapping coverage area and identical revenue model.
• Fond du Lac Commonwealth Reporter: Local newspaper serving Fond du Lac, Wisconsin — explicitly named in the Oshkosh Northwestern's coverage area. Same Gannett ownership, identical product portfolio, directly comparable scale and model.
• Wausau Daily Herald: Local daily newspaper serving Wausau, Wisconsin, part of USA Today Network. Another directly comparable Wisconsin Gannett local paper with the same subscription, classifieds, and advertising model at similar mid-market scale.
• Milwaukee Journal Sentinel: Wisconsin's largest regional daily newspaper, part of USA Today Network. Comparable in category (local/regional news) but materially larger market; serves as the closest Wisconsin Gannett benchmark for the Oshkosh Northwestern's model.
• Wisconsin State Journal: Daily newspaper serving Madison, Wisconsin, operated by Lee Enterprises via madison.com. Comparable Wisconsin local news outlet competing for the same regional audience and ad dollars, with a parallel subscription + advertising revenue model.
• Green Bay Press-Gazette: Local daily newspaper serving Green Bay, Wisconsin, also owned by Gannett/USA Today Network. Directly comparable as a Wisconsin-based Gannett local paper with similar subscription, advertising, and classifieds revenue mix.
• Sheboygan Press: Local newspaper serving Sheboygan, Wisconsin, also part of USA Today Network. Comparable Wisconsin Gannett property with similar subscription tiers, classifieds verticals, and digital-first distribution.

Broad incumbents

• USA Today: Flagship national brand of the USA Today Network / Gannett. Parent network that supplies advertising platforms, content systems, and infrastructure to Oshkosh Northwestern; comparable as a publisher but operates at a fundamentally different national scale.
• Gannett Co., Inc. Parent company of the Oshkosh Northwestern and the largest U.S. local newspaper publisher. Comparable as the entity that owns the platform, ad network (LocaliQ), and shared technology underlying the subject company.

Regional players

• Door County Advocate: Local newspaper serving Door County, Wisconsin, operated by Gannett/USA Today Network. Comparable as a Wisconsin Gannett local paper but focused on a distinct tourist-heavy geography with limited direct audience overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onwnews
• Facebookfacebook.com/oshkoshnorthwestern
• LinkedInlinkedin.com/company/oshkosh-northwestern-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oshkosh Northwestern